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MAY/JUNE 2020 CHAIR’S COLUMN Broadcasters step up to help Wisconsin through pandemic FOMO - Fear Of Missing Out. It is what good broadcasting stations have and why our listeners and viewers tune in. Sure, they want to be entertained with good programming, but if we are not keeping them informed on what is going on in the market, we will lose them. They will find it someplace else. When discussing this with our programming people I emphasize FOMO. Be topical but also be pertinent. Chris Bernier Give our listeners something they can use or need to COVID-19 Developments WBA Chair know about current conditions. A great compliment • Broadcasters are covering critical news, helping local business- for our announcers is when a listener says “… did you es, and changing programming to help their communities. See hear what (the announcer) said this morning”. To our sales staff, FOMO pages 8-9 for amazing examples. is a key asset of our stations and the most important thing we have to • The WBA Awards Gala is going online this year (watch your email sell. for more) and the WBA Summer Conference has been canceled. In times like this FOMO is especially important. We need to inform • Your WBA Legislative Committee and your fellow members are listeners and viewers on the news about the pandemic and what busy working with Congress on relief for broadcasters. resources are available if they need assistance. Wisconsin broad- • Your WBA has compiled a list of helpful resources you can find on Continued on page 3> the WBA homepage or at wi-broadcasters.org/COVID-19 CONTENTS PRESIDENT’S COLUMN DC lawmakers stand with broadcasters........................ 2 Pandemic shows power of broadcasters Koser joins NAB Board.......... 3 Welton recognized with to bring community together award................................... 3 Simply amazing. ly difficult, but necessary decision. I’m pleased YP of the Year announcement 4 and excited to report that we are reconstituting There’s no other way to describe the Member news....................... 5 the gala as an online video event over three days Michelle work you and your fellow broad- Jacobs: Helping businesses Vetterkind, with the aim of giving your stations an occasion during pandemic................... 6 casters are doing to help your local to celebrate their work. After all, you deserve a bit CAE communities through this devastat- Names in the News............... 7 of celebration now more than ever. Stay tuned for WBA President ing pandemic. At the same time, your Reporter recognized with more on that. openness award.................... 7 and CEO own businesses are suffering from an Broadcasters respond to incredible loss of revenue. We will hold our next Summer Conference in pandemic............................. 8-9 2021, but are working on hosting a virtual job fair We’ve heard stories from many of you over the past Educators Column................. 10 and EEO webinar this summer to continue our weeks. We hear the heartbreak and stress, but we also commitment to YOU with our WBA Assistance Fellowship for hear the pride in the critical role you’re playing. You photographers...................... 10 Action Plan for EEO Compliance. More to come on should be proud. And know that your WBA is proud as Obituaries............................. 11 that as well. well. More Names in the News...... 12 Hall of Fame, Local Broadcast Legends, YP of Be sure to check out pages 8-9 in the newsletter to see WBA Hall of Fame inductees the Year announced announced...........................13-14 what your fellow broadcasters are doing in their own Walker Broadcast Management communities. It’s most definitely inspiring. This newsletter is full of recognition. We are proud Institute postponed.............. 14 to announce the 2020 WBA Hall of Fame induct- WBA events affected by pandemic WBA Local Broadcast Legends ees: announced............................ 15 I’m sure you’ll agree that the WBA Awards Gala and • Thom Gerretsen Calendar of Events................. 16 Summer Conference are huge events for you, our • Jack Mitchell valued members, and canceling them was an extreme- Continued on page 2> PRESIDENT’S COLUMN Continued from page 1 • Wayne Larrivee A heartfelt thank you to everyone who’s been • Nancy Zieman involved in making calls and sending emails on You can read about them on pages 13-14. We are behalf of your fellow broadcasters. Please check also proud to announce the 2020 Local Broad- out the article below to see the strong support cast Legends honorees: broadcasters are getting from our Congressio- Wisconsin Broadcasters Association nal delegation. Yes, you truly make a difference! Officers & Board of Directors • Erin Davisson • Karen Dalessandro Your WBA is here to serve you OFFICERS 2020-2021 Chair of the Board • Bill McCollum and John Moser Broadcasters continue working through pan- Chris Bernier Radio Plus, Marinette/ • Peter Murphy demics and that also holds true for your WBA. Fond du Lac You can read more about them on page 15. Vice Chair - TV, Chair Elect Don Vesely WMTV-TV, Madison Last but certainly not least, we’re proud to Vice Chair - Radio announce our first Young Professional of the Year Lupita Montoto La Movida WLMV Radio, (drum roll please....): Terry Stevenson. We have a Madison wonderful profile of Terry on page 4. Treasurer Jan Wade WISN-TV, Milwaukee Everyone listed above would have normally Secretary been recognized at the WBA Summer Confer- Michael Wright Midwest Communications, ence. Because of the conference cancellation, Green Bay/Wausau they will be recognized at the 2021 Summer Immediate Past Chair Conference, along with Dick Zaragoza, our WBA Steve Lavin WBAY-TV, Green Bay Your WBA Board held its first meeting via video Distinguished Service Award recipient. conference on April 15. BOARD OF DIRECTORS Legislative Committee busy calling on DC Judson Beck WLAX-TV/WEUX-TV, We absolutely can’t wait for the day when we La Crosse/Eau Claire Please know that your WBA Legislative Commit- can all celebrate the work you’re doing right Brian Burns Morgan Murphy Media, Madison tee has remained busy through the pandemic now! Nothing can replace the value that you, Paul Cameron The Family Radio Network, maintaining contact with lawmakers in DC about our Wisconsin broadcasters, bring to your com- Appleton how the pandemic is affecting our local broad- munities. In the words of one of your fellow Herb Cody QueenB Radio, Platteville casters and how the federal government can members from a recent legislative call, your are Sean Dwyer WXOW-TV, La Crosse support our local broadcasters’ public service not only essential, you are critically essential. Stevens Point mission. Stay safe. We need you! Anna Engelhart WKOW-TV, Madison Aleese Fielder NRG Media-Wausau/ Stevens Point DC lawmakers show support for Wisconsin broadcasters Andy Gille Midwest Communications, Green Bay Wisconsin’s Congressional delegation is showing support for local Dean Kallenbach Wisconsin Public Radio, broadcasters during the COVID-19 pandemic by getting behind letters Senior Regional Manager, Eau Claire asking federal officials to help keep stations on the air. Mike Smith WFRV-TV, Green Bay Seven of Wisconsin’s members of the House of Representatives signed Mark Strachota WDJT-TV/CBS & Telemundo, Milwaukee a letter asking the Trump administration to consider federal spending Colleen Valkoun iHeartMedia, Milwaukee on advertising be prioritized for local media outlets. Jeff Welton Nautel, Hackett’s Cove, Representatives Dingell and Upton from Michigan, and Representatives Flores and Veasey from Texas, are Nova Scotia lead signers on the letter to the White House. Ex Officio - NAB Board Tom Walker Mid-West Family Broadcasting, Among the 240 House representative signing the letter are Wisconsin representatives Bryan Steil (1st Dis- Madison trict), Mark Pocan (2nd District), Ron Kind (3rd District), Jim Sensenbrenner (5th District), Glenn Grothman (6th District), and Mike Gallagher (8th District). WBA Team President & CEO Another letter, led in part by Wisconsin Representative Jim Sensenbrenner, asks House leadership to Michelle Vetterkind, CAE expand the Small Business Administration Paycheck Protection Program to include those media compa- [email protected] nies with more than 500 employees. This expansion would help local broadcasters continue to fulfill their Vice President - Administration Linda Baun public service mission during this critical time. [email protected] Wisconsin representatives Mark Pocan (2nd District), Ron Kind (3rd District), and Glenn Grothman (6th) NCSA/PEP Coordinator joined Sensenbrenner on the letter. Liz Boyd [email protected] Wisconsin Senators Tammy Baldwin and Ron Johnson both signed a letter asking the federal government Director of Operations and Public to help local broadcasters through the purchase of advertising. Affairs Kyle Geissler The letter from Senators Daines (MT), Manchin (WV), and Barrasso (WY) asks the Office of Management [email protected] and Budget to use federal funds to purchase advertising to help local broadcasters continue their critical work at a time when the people they serve are seeing their greatest need. WBA Board minutes are always available for members. Please email Linda Baun at The letter was signed by 74 U.S. Senators. [email protected] to request WBA member radio and TV stations thank all the members of Wisconsin’s Congressional delegation who a copy. have showed their support for their local broadcasters during this
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