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Partnership & Sponsorship Opportunities PARTNERSHIP & SPONSORSHIP OPPORTUNITIES THE UK’S MOST PRESTIGIOUS & RESPECTED CULINARY AWARDS NATIONAL CHEF YOUNG NATIONAL OF THE YEAR CHEF OF THE YEAR The National Chef of the Year, launched in 1972, shines Young National Chef of the Year surpasses all other young a spotlight on the best talent coming out of the nation’s chef contests, bringing together those identified as the best kitchens. Previous title holders are a testament to how the young chefs in the industry and gives them a platform on award drives careers by putting winners firmly on the which to build their future careers. Winning YNCOTY firmly map, and on the path to Michelin star status. establishes a chef as a rising star of the culinary world both in the UK and beyond. “ It’s a great honour to chair the NCOTY, as judges, we will be looking for the culinary stars coming out of the UK’s “ A competition that has helped create some of today’s kitchens. It is a brilliant opportunity for chefs to showcase biggest young stars.” their skills, high standards and real passion for food.” Mark Sargeant Paul Ainsworth Chef Patron, Rocksalt Restaurant, Folkestone Chef Patron, Paul Ainsworth at No. 6 & current chairman “ A unique opportunity for young chefs to put their career “ I recommend to any ambitious chef to enter such on a fast track, as they are judged by some of the best in competitions – the hard work really pays off. Entering the British culinary industry.” is a win-win situation: developing yourself and gaining Hrishikesh Desai great experience.” Executive Chef/Food and Beverage Manager, Gary Jones Gilpin Hotel and Lake House Executive Head Chef, Le Manoir Aux Quat’Saisons and Chairman of Judges 2018 and 2019 “Winning Young National Chef of the Year firmly establishes a chef as a rising star of the culinary world both in the UK “ I encourage chefs from all sectors to take part as and beyond.” it is a great platform to get your name out there.” David Mulcahy Clare Smyth MBE Competition Director and Vice President of Craft Chef Patron, Core and Chairman of Judges 2015 and 2016 Guild of Chefs @Craft_Guild #NCOTY #YNCOTY www.nationalchefoftheyear.co.uk www.youngnationalchefoftheyear.co.uk /craftguildofchefs NCOTY YNCOTY Align THE POWER your OF BEING brand IN VOLV ED “Never afraid to shy away from the ever-evolving face Establish of food in the UK, NCOTY & YNCOTY have always embraced change and, in many cases, instigated it. long term They acknowledge that as an industry we play a key role in the future of food and have the power to influence relationships the consumer behaviours and attitudes of tomorrow; all whilst supporting, nurturing and celebrating the greatest homegrown chef talent.” Alex Hall Executive Chef UK and Ireland, KNORR Professional “The NCOTY accolade has yielded winners which include Drives some of the UK’s leading chefs over its 44 year history. As a sponsor you are demonstrating your commitment support to the sustainable future of the most prestigious and sought after competition title in the UK today.” David Mulcahy and Competition Director and Vice President, Craft Guild of Chefs growth “The CGOCs have shown an unrivalled commitment to emerging industry talent, raising the profile of those within the industry. It’s the passion of the competitors, judges, organisers and sponsors that really shines through and we are very proud to sponsor such a progressive competition.” Engage in Simon Armer Marketing Director, Bunzl Lockhart Catering Equipment a network that is @Craft_Guild #NCOTY #YNCOTY /craftguildofchefs NCOTY YNCOTY invaluable www.nationalchefoftheyear.co.uk www.youngnationalchefoftheyear.co.uk OUR CAMPAIGN MEDIA REACH 615,361 3.3m 6,713 4,470 Facebook post reach Craft Guild of Chefs Instagram followers Followers on LinkedIn overall Twitter reach 5,700 1.6m 330,419 Facebook followers #NCOTY total reach Instagram post reach Bra nd 20,361k 19,974 ce E Twitter followers Instagram video views n x e p u o fl s u n I 28.5m r 26m e PR reach (mentioning 240+ £460,670 3,427 Press clippings AVE figure Pre-event Total reach across all NCOTY or YNCOTY) mentioning NCOTY (Advertising equivalent) video views elements within the and YNCOTY campaign e Engag Total Views: (through the various channels) 1,930 1,158 446 11,000 NCOTY YNCOTY Awards Celebration Unique website users @Craft_Guild #NCOTY #YNCOTY www.nationalchefoftheyear.co.uk www.youngnationalchefoftheyear.co.uk /craftguildofchefs NCOTY YNCOTY Alyn Williams Ed Vokes James Knappett Lisa Goodwin-Allen Michael Reid Phil Howard OUR JUDGES & Head Chef Managing Director Chef Patron Executive Head Chef Culinary Director Chef/Proprietor The Westbury Evolve Kitchen Table Northcote Manor M Restaurants/Gaucho Elystan Street at Bubbledogs Restaurants INFLUENCERS’ Amanda Afiya Frederick Forster Luke Selby Russell Bateman Director Executive Chef James Mackenzie Opening his own Michael Wignall Head Chef Amanda Afiya (Media The Don Restaurant Chef Proprietor restaurant Chef Patron Petrus GLOBAL REACH & Communications) The Pipe and Glass The Angel at Hetton Gary Hunter Mark Birchall Sat Bains Andrew Bennett Deputy Principal James Stagg Chef Director Niall Keating Chef Patron Each year, throughout the competition, we bring Hospitality Consultant Westminster Editor Moor Hall Restaurant Executive Head Chef Restaurant Sat Bains together an esteemed panel of judges & influencers Torque & Blanche/ Kingsway College The Caterer with Rooms Whatley Manor from across the industry, whom without, the National Chairman of Simon Hulstone competition would not have the respect it has today. Craft Guild of Chefs Gary Jones Jill Whitaker Mark Flanagan Ollie Dabbous Chef Patron Executive Head Chef Managing Director The Royal Household Chef/Founder The Elephant Ben Tish Le Manoir Aux HIT Training Royal Chef and Hide Restaurant Chef Patron Quat’Saisons Assistant to the Master Norma Restaurant Jonny Lake of the Household Paul Ainsworth Stephen Terry Graham Hornigold Chef Patron Chef Patron Restauranteur 566.2k Chantelle Nicholson Director Trivet Restaurant Mark Lewis Paul Ainsworth The Hardwick Arms Instagram followers Chef Patron Smart Patisserie Chief Executive at Number 6 Tredwells Julie Walsh Hospitality Action Steve Scuffell Hayden Groves Head Pastry Chef Paul Askew Vice President Craft Claire Bosi Executive Chef Lecturer Matt Abé Chef Patron Guild of Chefs Editor BaxterStorey Le Cordon Bleu Chef de Cuisine The Art School Chef Publishing Restaurant Gordon restaurant William Curley 1.04m Hrishikesh Desai Kenny Atkinson Ramsay Patissier-Chocolatier Twitter followers Clare Smyth Executive Chef/Food Chef Proprietor Paul Foster William Curley Ltd Chef Patron and Beverage Manager House of Tides Matt Owens Chef Patron Core by Clare Smyth Gilpin Hotel and Lake Vice President Salt Willie Pike MBE House Kuba Winkowski Craft Guild of Chefs Masterchef Claude Bosi Head Chef Paul Walsh Chef Patron James ‘Jocky’ Petrie KUBARN Mex Ibraham Executive Chef 28+ Bibendum Restaurant Executive Chef Co-Founder City Social Michelin stars Gordon Ramsay Lee Westcott Women In the Food Daniel Galmiche Restaurants Chef Patron Industry Peter Joyner Chef Patron Pensons Food Development Pot Kiln Director Elior “As the UK’s leading expert training and apprenticeship provider for the hospitality and catering industry, these awards support us in our role of championing future talent and igniting a passion in young chefs to push the boundaries and take their skillset to the next level.” Jill Whittaker FCA Managing Director, HIT Training “We have always enjoyed & benefitted from the innovative approach to sponsors by the organisers, to ‘get involved’ as much as possible. This approach has led us to be much more creative in our outlook, looking to engage a wider audience externally, whilst increasing the number of touch-points with finalists 4-fold and building relationships not only with the competitors but organisers, supporters and a fabulous set of co-sponsors.” Sharon Heap Marketing Director, Churchill A media channel that offers an opportunity to be part of its programme through bespoke blogs, video content, BE PART OF A DEDICATED infographics and Instagram takeovers – it allows partners to amplify their own campaigns – using NCOTY & YNCOTY as a vehicle, throughout the year to target and engage with the CONTENT LED CAMPAIGN hospitality & specifically chef community on all levels. NCOTY APR-MAY JUN 2021 JUL 2021 AUG 2021 Seen as the UK’s most prestigious and 2021 respected culinary contest, the NCOTY competition has a long heritage, having helped NCOTY LAUNCH ONLINE JUDGING ANNOUNCEMENT OF SEMI FINALS ANNOUNCEMENT to launch careers and opportunities for some ENTRY DRIVE COMMENCES OUR SEMI FINALISTS OF OUR FINALISTS of the biggest names in the UK’s chef world. Tasting the menu’s chefs Launched early April, promoted Supported by a respected A day of anticipation have created as well as 10 finalists are revealed and The passion, the emotion and the pure blood, to all chefs over the age of 26 to expert judging panel, with semi-finalists being testing their skills. profiled through an extensive sweat and tears you see in a cook-off, shows submit an innovative menu. Content ensuring all entries go revealed only if they receive media campaign. how much these competitions mean to a throughout entry drive is about through a rigorous process a personalised chef jacket. chef. It tests more than culinary skills; it tests menu development, ideas, thought prior to being accepted as The activity is supported character, resilience and raw emotion and leadership from chair of judges, a semi-finalist. strongly by industry wide only the best will take that top spot. core judging team and past winners. social interaction. YNCOTY JUN 2021 JUL 2021 AUG 2021 Young National Chef of the Year surpasses all other young chef contests, bringing YNCOTY LAUNCHED ONLINE ENTRY ANNOUNCEMENT OF together those identified as the best CHALLENGE OUR FINALISTS Competitors are selected young chefs in the industry and gives by ‘invitation only’, either Stage 2, an online entry A day of anticipation with finalists them a platform on which to build the having won an accredited challenge to whittle down being revealed only if they receive future careers.
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