August 16-31, 2011 Volume 2, Issue 16 `100 38 What is it that draws people away from advertising to other careers? 468 32 18 PLUS LIVINGSOCIAL.COM Surprise, Surprise 20 TWEETLEVEL.COM Who’s Influential? 20 DISNEY/UTV PROFILE TELUGU NEWSPAPERS SBI Between the Lines 34 Vikram Chandra Retirement Sells Sigh of Relief BPL CHIRAG NDTV’s Group CEO has Retirement ads are big “Don’t worry,” says this his work cut out. business for Telugu dailies. new campaign. Lighting up Lives 64 - !"#$%&$$' ( )*+ !" #$ %&$& ' , Sudip Nag, GM (Advertisement) - 96861 88840. Vijaya R - 98440 92091, Nagesh H R - 94498 29038, Anantha Krishnan - 81477 52856 Deepak Menon - 98106 65814 Prabal Deb - 98303 75315 A V Vinod Babu - 99520 16709 Ramachandra Rao - 98490 41737 Rajeev Pathria - 98201 51642. !
[email protected] EDITORIAL This fortnight... Volume 2, Issue 16 here’s nothing earth shattering about switching careers. People have been doing it for ages. What makes a career switch interesting, however, is when the new one is entirely EDITOR T Sreekant Khandekar unexpected. PUBLISHER The advertising industry has always been an interesting melting pot - whether it is people Prasanna Singh and their background or the culture. Advertising folklore is replete with stories CONSULTING EDITOR M Venkatesh such as a doctor becoming a creative director or a tea taster becoming the head of CONTRIBUTING EDITOR an agency. Prajjal Saha August 16-31, 2011 Volume 2, Issue 16 `100 38 And then there are those whose first-career is advertising. Those who worked SENIOR LAYOUT ARTIST Vinay Dominic their steadfast way towards getting that dream job in an agency.