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INTERNATIONAL Dominican Republic n AWARDS I Love My Librarian n OUTSOURCING Outsmarting JANuary/FEBRuary 2011 THE MAGAZINE OF THE AMERICAN LIBRARY ASSOCIATION PLUS: n Midwinter Program Preview & Restaurant Guide n Managing the Small Public Library n Outreach Minnesota-style n How to Be a Successful Info Pro BookS! WE STILL LOvE ThEm And so do our users Year in review 2010 Introducing Encore Synergy Simple Search for Complex Research! At last, one search box for live articles and books that gets serious researchers unstuck and into the flow of search. Peer reviewed and full text, simply. Introducing Encore Synergy. Features include: • Articles and local collections from a single search box • Facets for full-text or peer-reviewed articles • Live results from article databases and direct to full-text linking • The expertise of a software company, not a content vendor Encore Synergy For more on Encore Synergy simply write [email protected] See Encore Synergy at the ALA Midwinter 2011 Meeting booth #2041! Encore Synergy™ is a trademark of Innovative Interfaces, Inc. www.encoreforlibraries.com synergy CONTENTS A m e r i c A n L i b r A r i e s | January/February 2011 Features 52 36 info Pro: adoPting tools from the world of Business Consulting A successful servicescape encourages consumer-staff interaction and makes everyone’s tasks easier BY Sarah anne MurphY when small is all 44 The successful small public library director wears many hats smartly BY Jane pearlMutter and paul nelSon when there is no frigate But 48 a Book effective outreach services permit readers to voyage beyond their limitations BY Sara Zettervall 52 midwinter meeting Planner ted danson, neil gaiman headline midwinter Youth media Awards, celebrity authors, and what to expect from the new U. s. congress highlight the san Diego conference 61 Where to eat at midwinter Sample the local cuisine at these san Diego restaurants BY linda SaleM 36 48 Cover storY 40 Booking to the future Paper or electronic? Futurists have been pushing one option for years—but do we have to choose? BY JaMie e. helgren Cover design by taína lagodzinski CONTENTS A m e r i c A n L i b r A ries | J A n ua r Y / F e b r ua r Y 2011 | Vo lu me 42 #1/2 | i s s n 0 0 0 2 - 9 7 6 9 Departments 40 6 AmeriCanliBrariesmagazine.org information teChnologY 32 DisPatChes from the field Web-scale Discovery BY JaSon vaughan 33 Internet liBrarian No relax BY JoSeph JaneS 34 In PraCtiCe Keeping Up, 2.0 style BY Meredith FarkaS PeoPle 86 Currents Professional develoPment 88 Youth matters Screening Your reads BY JenniFer Burek pierce 89 Next stePs Updates and Trends Forward compared to What? BY Brian MathewS 90 LiBrarian’s liBrarY 12 ALA The Accidental Prison Librarian 16 PersPeCtives BY MarY ellen Quinn 28 Newsmaker: Leonel Fernández and 91 Rousing reads margarita cedeño de Fernández 1946 BY Bill ott 92 Solutions and serviCes oPinion and CommentarY 5 From the editor An exit interview BY leonard kniFFel 7 President’s message The Privatization Debate BY roBerta a. StevenS 8 ExeCutive direCtor’s message A remarkable ending BY keith Michael FielS 17 19 10 Comment enaBled Letters and comments 30 PuBliC PerCePtion 31 On mY mind Why must a card be a card? BY JeSSe ephraiM 96 Will’s world Your morning metaphor BY will ManleY JoBs 94 Career leads from JoBlist 30 90 Your #1 source for Job openings FROM THE EDITOR | Masthead An Exit Interview THe mAGAZINE oF THe AMERICAn LIBRArY ASSOCIATION by Leonard Kniffel 50 e. Huron st., chicago, iL 60611 americanlibrariesmagazine.org e-mail [email protected] hat better way to make sure you’re asked the right toll free 800-545-2433 plus extension local 312-944-6780 • fax 312-440-0901 questions in your exit interview than to con- online career classified ads: JobLIST.ala.org duct it yourself? So after 22 years on the American editor and publisher W Leonard Kniffel • [email protected] • x4215 Libraries staff, 15 of them at the helm, here comes mine: senior editor Why are you leaving AL? I’m listening to a little voice inside that Beverly Goldberg • [email protected] • x4217 associate editor says it’s time to move on. Pamela A. Goodes • [email protected] • x4218 american libraries direct editor To do what? Take a four-month leave and write another book. George m. eberhart • [email protected] • x4212 And then what? Concentrate on public awareness and the @ your american libraries focus editor Greg Landgraf • [email protected] • x4216 library website and forge alliances and partnerships with foundations american libraries website manager Sean F. Fitzpatrick • [email protected] • x4219 and related organizations that will help ALA’s advocacy and outreach joblist classified advertising/ad traffic directly to the public. My next book, Reading with the Stars: A Celebration Katie bane • [email protected] • x5105 of Books and Libraries, is scheduled to be published as a trade hardback design and production production director benjamin segedin in April, and I want to promote this book with the goal of helping production editors Jennifer brinson librarians reach out to funding officials, Taína Lagodzinski carlos orellana Change needs to happen administrators, and other potential library patrons and advocates. publishing department quickly as communication associate executive director Donald chatham What is the best work you’ve done? marketing and sales director mary mackay rights, permissions, reprints Mary Jo bolduc • x5416 options become available. I’m proud of our coverage of disasters— columnists from 9/11 to Hurricane Katrina—and all of meredith Farkas, Joseph Janes, Will manley, brian our efforts to make library connections to big national and interna- mathews, bill ott, Jennifer burek Pierce, mary ellen Quinn tional stories. It took some doing to get exclusive interviews with Bill membership development Gates, Laura Bush at the White House, and Julie Andrews as our special director John chrastka • [email protected] guest to celebrate AL’s centennial. They and many others are in the advisory committee chair Andrew K. Pace, John sandstrom, susan Franklin, forthcoming book. Listening to successful people talk about their love Paul signorelli, James Teliha, Pam spencer Holley, Guy of reading and libraries has been enormously gratifying. Lamolinara; interns Lori reed, Kathryn oberg editorial policy: ALA Policy manual, section 10.2 What have you done to make a difference? I wrote my first editorial advertising representative in February 1989 as an associate editor, taking publishers to task for al- associate publisher brian searles lowing important black literature to go out of print. My faith in the val- [email protected] • x5282 ue of libraries has shaped everything I’ve ever done for the magazine, Acceptance of advertising does not constitute endorse- ment. ALA reserves the right to refuse advertising. which includes publishing articles by some of the best writers in the indexed profession; some of them are still writing for us. 1996–2010 index at americanlibrariesmagazine.org. What advice would you give your successor? AL communicates with Available full text from ProQuest, EBSCO Publishing, H. W. Wilson, Lexisnexis, and information Access. Full- readers through six print issues a year, a popular weekly e-newsletter, text searchable PDFs of 2003–2010 issues available and a fluid website that includes original news reporting, interviews, online free. video, photo galleries, advertising, JobLIST, and eight blogs. But speed subscribe Libraries and other institutions: $45/year, 6 issues, is the key. Change needs to happen quickly in the 21st century as new U.s., canada, and mexico; foreign: $60. subscription january/february 2011 price for individuals included in ALA membership dues. | communication options become available. 800-545-2433 x5108, e-mail [email protected], or Have you had any hidden agendas? I have always pushed “patron” visit www.ala.org. claim missing issues: ALA member and Customer service. Allow six weeks. single issues $7.50, over “user” or “customer” and “library” over “information” and its with 40% discount for five or more; contact charisse various incarnations. Another was to get us to laugh about the librarian Perkins, 800-545-2433 x4286. stereotype, instead of reinforcing it by scolding the media. Still anoth- published american libraries (issn 0002-9769) is published 6 times er, perhaps not so hidden, was to expand international coverage. yearly by the American Library Association (ALA). Printed in U.s.A. Periodicals postage paid at chicago, illinois, What do you see as the future? It’s waiting to be invented. The best and additional mailing offices. PosTmAsTer: Personal members: send address changes to american libraries, thing ALA can do is hire creative library and publishing professionals c/o membership records, ALA, 50 e. Huron st., chicago, and help them shine. With this, my last issue, I leave that future to iL 60611. ©2011 American Library Association. materials z in this journal may be reproduced for noncommercial americanlibrariesmagazine.org them. educational purposes. 4 magazine.org n e W s | F e atu res | co lu m n s | b L o G s | A L D i r e c T | AL F o c U s Read MoRe read more on your phone or at americanlibrariesmagazine.org. if your phone has a web browser and a camera, download the free app at gettag.mobi and scan this bar code. <<< 2011’s 11 Crucial Trends While media outlets are looking back on the big news from the previous 12 months, trendsters are predicting what’ll be big in the year to come. Perpetual Beta takes 11 consumer trends and evaluates several of them for their impact on libraries.