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Advertising Information Services Data ADVERTISING INFORMATION SERVICES DATA IMPORTANT NOTE Nielsen has collaborated with the Media Agency Association of Thailand (MAAT) in conducting a survey with media agencies to adjust the rate card and collect the TV advertising spending data as closest to the actual spending as possible. The new rate card will be used starting from April 2020 onwards with details as follows: 1. Adjusting the discount percentage for prime time and non-prime time of each station from the survey results. 2. Subtracting the Agency fee from the rate card including discounts/give away from broadcasters (all cases). 3. Adjusting the price of the broadcaster's time slot between 01:00 - 04.00 to 1,500 Baht, all except for live/special programs that the broadcaster has given advance notice only. TOP 10 BRANDS GROUP ESTIMATED ADSPEND ESTIMATED TOTAL ADVERTISING EXPENDITURE BY MEDIUM Exclude Section: Classified, CD/DVD (Musical & Film Products), Exclude Section: Classified, House ads Government & Community Announce, Leisure, House ad. MAR 21 VS MAR 20 | 000’BAHT MAR 21 VS MAR 20 | BAHT MILLIONS NO BRANDS MAR 2021 MAR 2020 MEDIA MAR 21 SOV % MAR 20 SOV % DIFF % CHANGE TV 5,850 67.00 5,995 68.89 -145 -2 1 COKE SOFT DRINK 159,058 115,420 CABLE/SATELLITE 113 1.29 141 1.62 -28 -20 2 WWW.LAZADA.CO.TH WEBSITE 113,819 44,841 RADIO 294 3.37 330 3.79 -36 -11 3 RS MALL DIRECT SALES 99,354 237,226 NEWSPAPERS 221 2.53 237 2.72 -16 -7 4 TEPTHAI HERBAL TOOTHPASTE 91,750 60,684 MAGAZINES 56 0.64 79 0.91 -23 -29 5 TOYOTA PASSENGER CARS 89,847 48,657 CINEMA 484 5.54 361 4.15 123 34 6 CARRIER AIR CONDITIONERS 81,688 27,953 OUTDOOR 574 6.57 565 6.49 9 2 7 O SHOPPING DIRECT SALES 68,985 45,522 TRANSIT 328 3.76 488 5.61 -160 -33 8 DOWNY FABRIC CONDITIONER 66,381 65,127 IN STORE 60 0.69 81 0.93 -21 -26 9 VANISH PRE WASH PRODUCTS 66,140 29,395 DIGITAL 751 8.60 NA NA NA NA 10 NESCAFE COFFEE READY MIXED 57,139 32,589 TOTAL 8,731 100.0 8,702 100.0 29 0 TOP 10 BRANDS GROUP ESTIMATED ADSPEND ESTIMATED TOTAL ADVERTISING EXPENDITURE BY MEDIUM Exclude Section: Classified, CD/DVD (Musical & Film Products), Exclude Section: Classified, House ads Government & Community Announce, Leisure, House ad. YTD MAR 2021 VS YTD MAR 2020 | 000’BAHT YTD MAR 2021 VS YTD MAR 2020 | BAHT MILLIONS NO BRANDS 2021 2020 MEDIA 2021 SOV % 2020 SOV % DIFF % CHANGE 1 COKE SOFT DRINK 388,553 247,181 TV 15,412 66.28 16,095 66.31 -683 -4 CABLE/SATELLITE 2 29 SHOPPING DIRECT SALES 377,968 191,706 290 1.25 440 1.81 -150 -34 RADIO 735 3.16 947 3.90 -212 -22 3 RS MALL DIRECT SALES 336,666 693,807 NEWSPAPERS 629 2.71 733 3.02 -104 -14 4 TEPTHAI HERBAL TOOTHPASTE 249,987 116,987 MAGAZINES 150 0.65 206 0.85 -56 -27 5 WWW.LAZADA.CO.TH WEBSITE 240,367 52,626 CINEMA 1,154 4.96 1,422 5.86 -268 -19 6 O SHOPPING DIRECT SALES 238,272 94,308 OUTDOOR 1,523 6.55 1,595 6.57 -72 -5 7 TOYOTA PASSENGER CARS 226,817 112,484 TRANSIT 949 4.08 1,438 5.92 -489 -34 8 NESCAFE COFFEE READY MIXED 196,864 134,746 IN STORE 159 0.68 200 0.82 -41 -21 9 TESCO-LOTUS SUPERCENTER 178,471 166,800 DIGITAL 2,253 9.69 NA NA NA NA 10 OK HERBAL HAIR TREATMENTS 172,685 TOTAL 23,253 100.00 24,274 100.00 -1,021 -4 TOP 10 ADVERTISERS ESTIMATED ADSPEND TOP 10 ADVERTISERS ESTIMATED ADSPEND Exclude Section: Classified, House ads Exclude Section: Classified, House ads MAR 21 VS MAR 20 | 000’BAHT YTD MAR 2021 VS YTD MAR 2020 | 000’BAHT NO BRANDS MAR 2021 MAR 2020 NO BRANDS 2021 2020 1 UNILEVER THAI TRADING CO.,LTD. 440,197 383,886 1 UNILEVER THAI TRADING CO.,LTD. 1,183,764 1,026,938 2 NESTLE(THAI) LTD. 272,593 126,563 2 NESTLE(THAI) LTD. 888,260 422,952 3 PROCTER & GAMBLE (THAILAND) 200,124 177,075 3 PROCTER & GAMBLE (THAILAND) 613,822 490,814 4 COCA-COLA (THAILAND) 195,434 136,620 4 MASS MARKETING CO.,LTD. 454,562 232,871 5 TOYOTA MOTOR THAILAND CO.,LTD. 167,889 81,461 5 COCA-COLA (THAILAND) 448,243 373,847 6 BEIERSDORF (THAILAND) CO.,LTD. 147,777 118,155 6 TOYOTA MOTOR THAILAND CO.,LTD. 397,671 289,425 7 MASS MARKETING CO.,LTD. 136,276 108,251 7 MONO SHOPPING CO.,LTD. 385,475 8 RECKITT BENCKISER (THAILAND) CO.,LTD. 120,893 78,737 8 LIFESTAR CO.,LTD. 336,666 702,725 9 LAZADA CO.,LTD. 114,027 44,841 9 ADVANCE INFO SERVICE PCL. 291,261 362,210 10 COLGATE-PALMOLIVE(THAILAND)LTD 110,173 49,957 10 AJINOMOTO SALES (THAILAND) CO.,LTD. 274,483 227,192 UPDATE: 11/04/2021 Copyright © 2021 Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute TELEVISION AUDIENCE DATA – MARCH 2021 IMPORTANT NOTE Nielsen’s Television Audience Measurement (TAM) captures and delivers unparalleled insights into what audiences are watching across Thailand nationwide, aged 4 years old and above. % Reach = Number of different individuals which have seen at least one minute of a channel Average TVR = Average number of individuals watching TV during a specific time TOP 10 CHANNELS AMONG ADULTS (35+ YEARS OLD): 37.2 MILLION PEOPLE UPDATE: 01/04/2021 BANGKOK URBAN UPCOUNTRY RURAL UPCOUNTRY % Reach Average TVR % Reach Average TVR % Reach Average TVR CH3 79.58 2.78 CH7 74.84 1.96 CH7 78.76 2.01 CH7 74.87 1.91 CH3 74.23 1.90 CH3 70.93 0.87 MONO 29 68.63 1.40 WORKPOINT TV 64.17 1.22 MONO 29 62.04 0.85 ONE 68.84 1.24 MONO 29 65.40 1.18 ONE 67.46 0.82 WORKPOINT TV 65.64 1.08 AMARIN TV 67.56 1.08 WORKPOINT TV 55.30 0.65 THAIRATH TV 70.49 1.05 ONE 64.44 1.00 THAIRATH TV 66.86 0.63 AMARIN TV 67.53 0.88 THAIRATH TV 70.95 0.99 AMARIN TV 65.16 0.63 CH8 56.10 0.50 CH8 54.08 0.50 CH8 54.02 0.39 MCOT HD 58.39 0.40 PPTV 54.65 0.37 TRUE4U 44.39 0.18 PPTV 55.40 0.35 MCOT HD 57.24 0.28 PPTV 47.43 0.17 TOP 10 CHANNELS AMONG YOUNG ADULTS (15-34 YEARS OLD): 18.5 MILLION PEOPLE BANGKOK URBAN UPCOUNTRY RURAL UPCOUNTRY % Reach Average TVR % Reach Average TVR % Reach Average TVR CH3 59.09 0.85 CH7 51.96 0.80 CH7 56.34 0.98 CH7 50.66 0.74 CH3 48.90 0.66 MONO 29 44.53 0.50 ONE 47.16 0.49 MONO 29 48.14 0.58 CH3 48.39 0.38 MONO 29 48.92 0.48 ONE 42.60 0.41 ONE 46.89 0.32 WORKPOINT TV 43.84 0.35 AMARIN TV 42.25 0.37 WORKPOINT TV 36.72 0.24 THAIRATH TV 42.69 0.31 WORKPOINT TV 41.43 0.35 THAIRATH TV 39.73 0.20 AMARIN TV 41.54 0.25 THAIRATH TV 41.35 0.33 AMARIN TV 39.81 0.19 CH8 31.38 0.18 CH8 31.91 0.14 CH8 32.56 0.13 GMM25 30.51 0.11 PPTV 30.61 0.09 TRUE4U 26.48 0.07 MCOT HD 36.20 0.10 MCOT HD 30.08 0.07 GMM25 26.14 0.05 TOP 10 CHANNELS AMONG KIDS (4-14 YEARS OLD): 8.7 MILLION PEOPLE BANGKOK URBAN UPCOUNTRY RURAL UPCOUNTRY % Reach Average TVR % Reach Average TVR % Reach Average TVR CH7 56.69 1.27 MONO 29 51.71 0.69 CH7 67.72 1.07 CH3 57.05 0.98 CH7 53.95 0.69 ONE 57.92 0.49 WORKPOINT TV 48.38 0.55 CH3 51.52 0.49 CH3 55.45 0.43 MONO 29 53.31 0.45 WORKPOINT TV 44.14 0.41 MONO 29 54.21 0.39 ONE 42.67 0.32 ONE 44.19 0.38 AMARIN TV 46.99 0.24 AMARIN TV 46.58 0.30 AMARIN TV 45.93 0.29 WORKPOINT TV 44.65 0.23 THAIRATH TV 42.13 0.26 THAIRATH TV 46.53 0.24 THAIRATH TV 49.74 0.22 TRUE4U 30.59 0.09 CH8 34.70 0.13 CH8 35.18 0.10 MCOT HD 32.94 0.07 TRUE4U 33.38 0.10 TRUE4U 32.40 0.07 PPTV 33.96 0.07 PPTV 30.73 0.07 MCOT HD 39.55 0.06 TOP 10 CHANNELS AMONG ALL 4+ YEARS OLD: 64.5 MILLION PEOPLE 4-14 15-34 35+ % Reach Average TVR % Reach Average TVR % Reach Average TVR CH7 63.17 1.01 CH7 54.48 0.90 CH7 77.31 1.98 CH3 54.75 0.52 MONO 29 46.02 0.52 CH3 72.92 1.38 MONO 29 53.52 0.47 CH3 50.13 0.51 MONO 29 63.75 1.01 ONE 52.84 0.44 ONE 45.95 0.37 ONE 66.97 0.92 WORKPOINT TV 45.01 0.31 WORKPOINT TV 38.88 0.28 WORKPOINT TV 58.79 0.84 AMARIN TV 46.70 0.26 THAIRATH TV 40.55 0.25 THAIRATH TV 68.31 0.78 THAIRATH TV 48.04 0.23 AMARIN TV 40.63 0.24 AMARIN TV 66.04 0.77 CH8 34.66 0.10 CH8 32.24 0.14 CH8 54.33 0.43 TRUE4U 32.39 0.08 TRUE4U 28.38 0.07 PPTV 50.21 0.24 MCOT HD 37.87 0.06 PPTV 27.18 0.07 MCOT HD 53.92 0.22 Copyright © 2021 Nielsen Company (US), LLC.
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