MARKETING RESOURCES PHOTOSHELTER GUIDE
WISCONSIN UNION MARKETING MARKETING RESOURCES PHOTOSHELTER GUIDE
TABLE OF CONTENTS Where Is It Located?...... 3
Who Can Access?...... 3
Account Set Up...... 3
Search for Photos a Variety of Ways...... 4
Keyword Search...... 5
Photo Download...... 6
The Lightbox Feature...... 7
Usage Guidelines...... 8
Additional Photo Resources...... 8
WELCOME!
Photoshelter is a digital photo management system implemented Photos are organized by year and then by general event or to improve access to the Wisconsin Union photo collection. This location of where the picture was taken. Each photo has multiple archive features select photos from Wisconsin Union events and keywords tagged to aid the photosearch process. location starting in 2010 through current. This photo archive is managed by the Wisconsin Union Marketing Department. MARKETING RESOURCES PHOTOSHELTER GUIDE
LET’S GET STARTED!
1 Where Is It Located?
wisconsinunion.photoshelter.com
2 Who Can Access? This is a public website and anyone can view these photos. The Union User group has permission to download large, medium and small jpgs. The Union User Group is comprised of Wisconsin Union permanent staff.
3 Account Set Up Members of the Union User Group will receive an email invitation. Use the invitation link to go to Photoshelter. The email address used for invitation is the address that should User email here be used to create the account.
Users will be asked to create a login when they first attempt to download a photo.
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4 Search for Photos a Variety of Ways
Photos in Photoshelter have been placed in In these galleries photos are grouped by galleries that are sorted by year. event or subject matter.
Click on “archive”, then click on “all galleries”.
Alternatively, the keyword search function Here criteria of choice can be entered. found on the homepage. (See next page of this manual for more on keywords.) Click on “archive”, then click on “search”.
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5 Keyword Search
Photos are tagged with keywords to help ease the search process. Basic criteria considered for keyword tags include objective data such as: date, location, committee/department, event name, descriptive actions and name of person, when applicable. Subjective descriptors, such as emotions, are not included.
Here’s a helpful list of most, but not all, keywords that have been tagged to photos.
5th Anniversary Global Connections Shannon Hall Wisconsin Union Alt Breaks Graduates Ski and Snowboard Wisconsin Union Association Alternative Breaks Graduation SNS Wisconsin Union Art holiday SOAR Directorate Babcock Hoofers Special Event Wisconsin Union Theater Badger Bash Housewarming stage WUA band Ice Cream stand-up paddleboard WUD basketball Jazz Fest Storyteller Series WUD Alt Breaks boats Lake Mendota Strada WUD Art bowling Madison World Music student life WUD Cuisine Festival Bucky studying WUD DLS March Madness Catering Sunburst Festival WUD Film Mardi Gras CESO sunset WUD GloCo Memorial Union chair Sunset Slam WUD Music Memorial Union Building cheering SUP Association WUD PAC Class of 1925 Gallery TAD MUBA WUD Performing Arts community Terrace Committee MUR crowd Terrace After Dark WUD PubCom Music daily scoop Terrace Chair yoga MWMF der Rathskeller Terrace Stage Outdoor UW Dining The Sett paddling Distinguished Lecture Theater paint Series Tudor Dinners performance DLS Union South Performing Arts exterior University of Wisconsin- Performing Arts Farmers Market Madison Committee Fashion Show UW-Madison PubCom Festival Varsity Hall Publications Film Wheelhouse Revlery Finals Frenzy winter sailing food Winter Carnival Sett Rec Fredric March Play Circle Wisconsin
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6 Photo Download Click on photo of choice.
Click on the “download” button.
The download image pop up window will list various size options.
Choose one of the following: • Low Resolution - 500 px (with watermark) • JPEG Large - 2400 px • JPEG Medium - 1200 px • JPEG Small - 600 px
Photo will download to user computer.
Please save image as needed.
QUICK GUIDE: WHAT PHOTO SIZE TO USE
Low Resolution – 500 px (with copyright watermark) Best for use in mockups
JPEG Small – 600 px Best for web, email, blogs and social media
JPEG - Medium – 1200 px Best for web, email, blogs and social media
Best for print sizes less than 8x10 JPEG - Large- 2400 px Ok for web, email, blogs and social media.
Best for print such as kiosks, banners or other large JPEG - High Resolution Original scale media.
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The Lightbox Feature 7 The lightbox allows the storage of images that are of special interest. Any image can be added to the lightbox. Comments can be left on Lightboxes are an individual image, or on the entire lightbox. The lightbox feature is a great option when researching images for a project. Users can easily a great way to share the lightbox with their colleagues. collaborate with How to Use Lightbox others when Login before creating a lightbox. Note: Lightboxes can be created without logging discussing in, but all work will be lost once user leaves Photoshelter. a set of images.
On photo of choice, click, “Add to Lightbox”.
Click on “lightbox” to view lightboxes
Add to an existing lightbox, or create a new one.
Add comments, share and collaborate!
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8 Usage Guidelines Photographs created by the Wisconsin Union are for the news and editorial needs of the university and external partners. News media may use any of the images in the online photo library for news or editorial content, both print and electronic, related to UW–Madison and the Wisconsin Union. UW–Madison departments, faculty, staff, students, and alumni may use any of the images in the library for noncommercial communication pieces about UW–Madison and the Wisconsin Union. The images are not available for generic use unrelated to UW–Madison and the Wisconsin Union.
None of the images may be modified, altered, or used in any way that changes or misrepresents the photograph’s content or overall context.
9 Additional Photo Resources
University Communication photos uwmadison-photos.photoshelter.com
UW-Madison Libraries Digital Collections (Archival) uwdc.library.wisc.edu/collections/uw/uwmadison/wisconsinunion/
Wisconsin Historical Society www.wisconsinhistory.org
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