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The TV Player Report a Beta Report Into Online TV Viewing

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The TV Player Report a Beta Report Into Online TV Viewing The TV Player Report A beta report into online TV viewing Week ending 28th February 2016 Table of contents Page 3 Introduction 4 Frequently asked questions 5 Aggregate viewing by TV player (on-demand and live streaming) 6 Top live streaming channels 7 Top 50 on-demand programmes – last week 8 Top 50 on-demand programmes – last 4 weeks 9 Top 10 on-demand programmes by TV player 12 Top 50 on-demand programmes by operating system – last week 15 Top 50 on-demand programmes by operating system – last 4 weeks 18 Reference section Introduction In an era of constant change, BARB continues to develop its services in response to fragmenting behaviour patterns. Since our launch in 1981, there has been proliferation of platforms, channels and catch-up services. In recent years, more people have started to watch television and video content distributed through the internet. Project Dovetail is at the heart of our development strategy. Its premise is that BARB’s services need to harness the strengths of two complementary data sources. - BARB’s panel of 5,100 homes provides representative viewing information that delivers programme reach, demographic viewing profiles and measurement of viewers per screen. - Device-based data from web servers provides granular evidence of how online TV is being watched. The TV Player Report is the first stage of Project Dovetail. It is a beta report that is based on the first outputs from BARB working with UK television broadcasters to generate data about all content delivered through the internet. This on-going development delivers a census-level dataset that details how different devices are being used to view online TV. Stage 2 of Project Dovetail will integrate this dataset with the outputs that our customers are used to receiving from BARB. We are in the final stages of tendering the contract for this stage. More news will follow on how we will deliver this. Click here to watch a short video that brings Project Dovetail to life. Alternatively, contact [email protected] with any questions. Only viewing time for audited platforms is included. See page 19. BARB’s TV Player Report - Page 3 Frequently asked questions Click on any of the questions below to get an explanation. What is this report telling me? What does the terminology mean? Which of these numbers are already covered by the BARB panel? How is online viewing data generated? Are the data generated only from BARB panel homes? What is "Average Programme Streams"? Why is the report being published in beta format? Why are some broadcasters' platforms missing from the report? Does the report cover live streaming and on-demand viewing? What is the difference between measuring live streaming and on-demand viewing? Are you reporting on consumption of advertising? Is viewing to downloads included? What period does the report cover? What are Android, Apple iOS and Website players? What proportion of all online viewing does the report account for? Will the report encompass other operating platforms? Does the TV Player Report include viewing through internet-only content platforms? How does the implementation process work? How does the auditing process work? Only viewing time for audited platforms is included. See page 19. BARB’s TV Player Report - Page 4 Aggregate viewing by TV player (on-demand and live streaming) Week ending 28th February 2016 Total viewing time (minutes) All platforms Android app Apple iOS app Website player TOTAL 879,015,781 91,101,343 450,939,246 336,975,192 All TV players Live streaming 102,042,641 4,761,642 81,801,484 15,479,514 On-demand 776,973,140 86,339,701 369,137,762 321,495,677 All 4 Live streaming 4,666,853 - 4,666,853 - On-demand 90,016,920 8,459,272 37,604,653 43,952,995 Live streaming BBC iPlayer 57,805,245 - 57,805,245 - On-demand 537,803,341 63,582,046 232,578,050 241,643,246 Live streaming ITV Hub 39,570,543 4,761,642 19,329,386 15,479,514 (incl. UTV Player) On-demand 89,052,847 14,298,383 40,054,270 34,700,194 Sky Go* On-demand 58,900,788 - 58,900,788 - UKTV Play On-demand 1,199,243 - - 1,199,243 *The viewing time given for Sky Go includes viewing to other broadcasters. Only viewing time for audited platforms is included. See page 19. BARB’s TV Player Report - Page 5 Top live streaming channels Week ending 28th February 2016 Total viewing time (minutes) Total Own apps Sky Go live/bbc_one 42,045,953 42,045,953 ITV 28,850,425 28,850,425 live/bbc_two 5,592,330 5,592,330 live/bbc_news24 4,909,200 4,909,200 ITV2 3,591,550 3,591,550 ITVBE 3,505,952 3,505,952 ITV3 2,485,896 2,485,896 live/bbc_four 2,137,708 2,137,708 C4 1,867,168 1,867,168 live/cbeebies 1,705,746 1,705,746 E4 1,386,822 1,386,822 live/cbbc 1,007,766 1,007,766 ITV4 917,299 917,299 live/F4 616,393 616,393 live/M4 504,463 504,463 live/4S 292,007 292,007 live/bbc_parliament 279,193 279,193 live/citv 219,420 219,420 live/s4cpbs 89,577 89,577 live/bbc_alba 37,773 37,773 Only viewing time for audited platforms is included. See page 19. BARB’s TV Player Report - Page 6 Top 50 on-demand programmes Week ending 28th February 2016 Avg Avg Programme TV Player Programme Programme TV Player Programme Streams Streams 1 EastEnders 25/02/2016 Part 2 BBC A, I, W 345,318 26 Dickensian: Episode 20 BBC A, I, W 75,636 2 EastEnders 23/02/2016 BBC A, I, W 339,604 27 Holby City Series 18 All Fall Down BBC A, I, W 75,454 3 EastEnders 25/02/2016 Part 1 BBC A, I, W 324,165 28 Coronation Street (Series 57) 2016 Episode 8847 ITV A, I, W 75,434 4 EastEnders 22/02/2016 BBC A, I, W 304,787 29 EastEnders 19/02/2016 BBC A, I, W 68,281 5 The Night Manager: Episode 1 BBC A, I, W 285,829 30 Dragons' Den Series 13 Episode 15 BBC A, I, W 66,052 6 Happy Valley: Episode 3 BBC A, I, W 234,983 31 Ibiza Weekender (Series 2) Episode 0003 ITV A, I, W 65,536 7 Cuckoo Series 3 The Application BBC A, I, W 215,135 32 Life And Death Row Series 2 Execution BBC A, I, W 64,644 8 Smithy Runs For FIFA President: Sport Relief Special BBC A, I, W 194,698 33 Thirteen: Episode 1 BBC A, I, W 63,376 34 Happy Valley Series 2 Episode 1 BBC A, I, W 61,900 9 Call The Midwife Series 5 Episode 6 BBC A, I, W 192,436 35 Trapped: Episode 4 BBC A, I, W 61,571 10 The Great Sport Relief Bake Off Series 3 Episode 4 BBC A, I, W 175,341 The People V OJ Simpson: American Crime Story: The 36 Shetland Series 3 Episode 5 BBC A, I, W 60,421 11 BBC A, I, W 174,363 Run Of His Life 37 Emmerdale (Series 45) 2016 Episode 7432 ITV A, I, W 59,122 12 Life And Death Row Series 2 Punishment BBC A, I, W 173,598 38 Emmerdale (Series 45) 2016 Episode 7435 ITV A, I, W 58,988 13 The Dumping Ground Series 4 Growing Pains BBC A, I, W 165,834 39 Emmerdale (Series 45) 2016 Episode 7433 ITV A, I, W 58,330 14 Death In Paradise Series 5 Episode 8 BBC A, I, W 129,285 40 Go Jetters: Last Night A Gj Saved My Life BBC A, I, W 56,595 The People V OJ Simpson: American Crime Story: 41 Cuckoo Series 3 Birth BBC A, I, W 56,571 15 BBC A, I, W 112,786 From The Ashes Of Tragedy 42 Hollyoaks S25E37 ALL 4 A, I, W 56,514 16 Fresh Meat S4E1 ALL 4 A, I, W 111,013 The Prosecutors: Real Crime And Punishment: The 43 BBC A, I, W 56,415 Charge 17 The Voice UK Series 5 Battles 1 BBC A, I, W 108,343 44 Gogglebox S7E2 ALL 4 A, I, W 56,030 18 Millie Inbetween Series 2 Fools Rush In BBC A, I, W 101,601 45 Trapped: Episode 3 BBC A, I, W 55,209 19 Coronation Street (Series 57) 2016 Episode 8845 ITV A, I, W 93,677 46 Moving On Series 7 Taxi For Linda BBC A, I, W 54,433 20 Coronation Street (Series 57) 2016 Episode 8846 ITV A, I, W 89,813 47 Death In Paradise Series 5 Episode 7 BBC A, I, W 54,254 21 Happy Valley Series 2 Episode 2 BBC A, I, W 88,074 48 Emmerdale (Series 45) 2016 Episode 7436 ITV A, I, W 53,848 22 Casualty Series 30 Fatal Error - Part 1 BBC A, I, W 87,598 49 Bing: Eggy Head BBC A, I, W 53,443 23 4 O'Clock Club Series 5 Leaving BBC A, I, W 86,709 50 The Dumping Ground Series 4 Hold The Front Page BBC A, I, W 53,291 24 Coronation Street (Series 57) 2016 Episode 8844 ITV A, I, W 84,326 25 Coronation Street (Series 57) 2016 Episode 8848 ITV A, I, W 81,467 Only viewing time for audited platforms is included.
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