Rochester Institute of Technology RIT Scholar Works Theses 2011 Audience feedback as an influence on graphic design problem solving Christopher Petrides Follow this and additional works at: https://scholarworks.rit.edu/theses Recommended Citation Petrides, Christopher, "Audience feedback as an influence on graphic design problem solving" (2011). Thesis. Rochester Institute of Technology. Accessed from This Thesis is brought to you for free and open access by RIT Scholar Works. It has been accepted for inclusion in Theses by an authorized administrator of RIT Scholar Works. For more information, please contact
[email protected]. Audience Feedback as an Influence on Graphic Design Problem Solving Christopher Petrides Graphic Design MFA Program School of Design College of Imaging Arts and Sciences Rochester Institute of Technology Rochester, New York Fall 2011 1 Abstract User-generated feedback is arguably the most efficient tool to evaluate a specific product or service. Even though it is widely used to evaluate and subsequently improve video game design, it is not commonly used for graphic design applications. The aim of this thesis is to demonstrate how user-generated feedback can be utilized to improve existing graphic design applications. Specifically, three types of feedback collection vehicles were selected for use in graphic design: personal observation, evaluation polls, and existing video game design feedback. In order to demonstrate the advantage of using user- generated feedback, information collected through the feedback collection