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Hammersmith Now V16.Pdf 4/5 Why Hammersmith? 6/7 Culture & Leisure Content 8/9 Well Connected 10/11 Developments 12/13 Surrounding Area 14/15 Occupier Updates 16/17 Hammersmith BID Timeline 18/19 Economy Stats 20 Lyric Square 21/26 Partnerships 27 Awards Foreword We might be situated in one of London’s - and the UK’s - smallest boroughs, but there is no doubt we are over-achieving. Here in Hammersmith, we combine the best of both worlds. A bustling town centre on the doorstep of central London, with a beautiful riverside setting on the banks of the Thames, we are also a thriving part of the capital, home to big businesses, such as Disney, L’Oreal, Winton Group Ltd, Virgin Media, Shazam, Medidata and GE Capital, and a diverse cultural community. Our connectivity within London and to its airports is excellent, with greater reach due to open up with the coming of Crossrail and HS2. Hammersmith is the 10th busiest transport hub in London. Situated in Zone 2, its two London Underground stations are served by the Circle, Piccadilly, District and Hammersmith & City lines. We have a London-renowned theatre in the Lyric and the brilliant Hammersmith Eventim Apollo is one of the capital’s best live venues. Our beautiful parks rival any in London, an eclectic range of shops and cafés line King Street and fill Kings Mall in the town centre, and global shopping destination, Westfield London, is on our doorstep. While a host of bars, restaurants and gastropubs help drive a thriving night-time economy. We are Hammersmith Business Improvement District (BID), an independent, not-for-profit, business led- company, which represents the interests of many businesses in the area. We believe Hammersmith town centre can be the best place to work, live and visit and this document sets out our vision for that. Why Hammersmith? Hammersmith is a place that has adapted, evolved The late 19th and early 20th centuries saw and grown since it was first recorded in 1294. Hammersmith associated with the Arts and Crafts movement thanks to residents William Morris The name ‘Hamersmyth’, probably referred to and Emery Walker. The Lyric, now one of the most a hammer smithy/forge or to the village (ham) renowned theatres in London, came to prominence by the harbour (hythe). For centuries, the area in 1918, while the Grade II listed Hammersmith was known for its nurseries and market gardens, Apollo opened in 1932. By the 1950s, Riverside TV selling strawberries, raspberries, currants and Studios, based in an old 19th century water pump gooseberries to nearby London. building, were the largest in Europe and the first to broadcast colour TV. Classic BBC programmes These industries disappeared with the advance such as Hancock’s Half Hour, Blue Peter and Dr of Victorian industrialisation which sparked Who were recorded there. In the same decade, rapid urbanisation. Factories sprang up along Furnival Gardens was laid out for the Festival of the riverside and so many homes were built that Britain in 1951 and enlarged in 1957 on a badly 53% of existing housing stock dates to pre-1900. bombed area of housing and factories. King Street was established as the district’s main shopping centre and a fishing industry thrived Hammersmith’s heritage and its legacy on nearby Hammersmith Creek. Hammersmith demonstrates a spirit of innovation and Suspension Bridge, the first of its kind near London, imagination that continues to the present day. was erected between 1825-27, at a cost of £80,000. Hammersmith and City Railway arrived in 1864 and Hammersmith Tube Station opened in 1874. Hammersmith and William Morris was an artist, designer, craftsman, writer and socialist who Fulham is the fifth smallest local was hugely-influential in shaping the fashions authority in the country and the third smallest and ideologies of the Victorian era. He lived at of the London boroughs, excluding the City of Kelmscott House, Hammersmith, now the home London, in terms of area, covering 1,640 hectares. of The William Morris Society. Artists and writers who Charles II used to wine and dine his have lived by the river include William Morris, mistress Nell Gwynne Dove at The Dove pub which William Hogarth, J.M.W Turner, John Donne, holds a Guinness World Record for the smallest William Thackery, Eric Gill and Eric Ravilious. bar room in England. The poet James Thomson also composed Rule Britannia at the pub. 4 5 Operation Overlord - the D-Day Queen Charlotte’s Hospital landings which proved to be a turning point in World War in Hammersmith, founded in 1739, is one of the oldest Two - were planned by Field Marshall General Bernard maternity hospitals in Europe. It is internationally recognised Montgomery at his former school, St Paul’s, which was for its excellence in caring for patients with complex medical based in Hammersmith Road from 1884 to 1968. and obstetric problems. The hospital is also home to the On May 15, 1944, the final invasion plan was presented to oldest operating milk bank in the world. General Eisenhower and senior Allied commanders in the school lecture theatre in the presence of King George VI and Prime Minister, Winston Churchill. The 1908 Olympic Games held at the White City Stadium included a swimming pool, cycle track and athletics facilities. ‘White City’ was a white The Boat Race, the annual University steel and concrete structure first used for the Franco-British Boat Race, passes along the Thames in the borough. exhibition in the same year. Gustav Holst was one of a number of The Ark office building, designed by Ralph Erskine distinguished directors of music at St Paul’s Girls’ School in and completed in 1992, is situated near the Hammersmith Brook Green, Hammersmith. Holst composed what is arguably Flyover. Ten-storeys high, clad in copper and glass, The Ark his best known work, The Planets, while teaching at St Paul’s. is so-called because its appearance resembles a ship’s hull. 4 5 Culture & Leisure Venues Retail We are home to one of London’s major live Within Hammersmith town centre, Kings Mall, a entertainment venues - The Eventim Apollo - which recently-refurbished retail, residential and office hosts a great range of music and comedy events. complex, is home to high street stores including New The Lyric Hammersmith is a leading UK producing Look, H&M, Primark and Clarks as well as a number theatre with a spectacular Hammersmith BID roof of pop-up shops. The Broadway shopping centre has garden. We also have the one-of-a-kind Riverside a mix of retail outlets such as Accessorize, Oliver Studios, a dynamic cultural and arts venue with Bonas and the Body Shop, as well as popular coffee flexible performance, event and rehearsal spaces, TV shops and food chains. King Street blends small studio, cinemas, gallery, workspaces, archive, bars independent and high street stores while smaller and restaurants. streets offer independent retailers. Lyric Square holds a regular farmers’ market. 66 7 F&B Leisure Hammersmith’s food and drink selection is incredibly diverse, Popular Bishops Park is Grade II listed, and the town centre’s entire leisure offering accounts for one while Hammersmith Park, formerly third of floorspace. The Hammersmith Grove development The Garden of Peace, has the oldest provides modern restaurant facilities, such as Bill’s and Byron, publicly-owned Japanese garden in the as does Lyric Square with its selection of bars, cafés and UK. Ravenscourt Park, opened in 1888, restaurants, including independents. Several pubs are listed is also a flagship park. There are several buildings, including the Black Lion and The Dove. The food and internationally-recognised sports clubs drink offering within Broadway shopping centre, Kings Mall and in the London Borough of Hammersmith King Street ranges from multinational chains like Taco Bell, to and Fulham including: the Queens cosy cafés and pubs, including the Hammersmith Ram, Hop Tennis Club, Chelsea FC, Fulham FC, Poles and Hammersmith’s famous purple pub, The Salutation, Queens Park Rangers FC and Thames as well as eateries serving cuisine from across the globe. Harrier Athletics Club. 6 77 Well Connected 16 London Underground stations and five lines serve Hammersmith and Fulham. There are also four national rail stations and 47 daytime bus routes. 8 9 Watford Junction, Birmingham and The North Queen’s Pa rk Willesden J unction Kensal Green M40, M25, The Midlands ( P 1 a 5 d m d i n i n g s Westbourne Park t ) o Ladbroke Grove n East Acton S t a t i Latimer Road o n White Cit y Wood Lane ( K 2 i n Notting Hill Gate 0 g m ’ Underground s i n C s Shepherd’s r ) Shepherd’s Holland Pa rk o Bush s Bush Market s S t a t i o n Goldhawk Road H A MMERSMIT H Kensington Olympia Turnham Green Stamford Brook Ravenscourt Park Hammersmith Heathrow Airport Gloucester Road Hammersmith Earl’s Court (20 mins) West Kensington Barons Court M4, M25, West Brompton The West Fulham Broadway Parsons Green Imperial Wharf K E Hammersmith Borough Clapham Junction Y BID Area and South Coast Hammersmith Landmarks Putney Bridge Main (A) Roads District Line Piccaddilly Line Hammersmith & Cit y Line Overground Line Gatwick Airport Circle Line (40 mins) 8 9 King Street/ Lyric Town Hall Hammersmith Riverside Redevelopment A £780,000 restoration of the Lyric Hammersmith’s 550-seat Victorian A new civic campus forms the auditorium - originally designed by Studios centrepiece of plans to revitalise the Frank Matcham - was completed The redevelopment of Riverside western end of King Street. in late 2018 after three months’ Studios is due for completion in The scheme, drawn up by architects work.
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