DOCSLIB.ORG

3Rd Dimension Veritas Et Visus March 2010 Vol 5 No 3/4

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
3Rd Dimension Veritas Et Visus March 2010 Vol 5 No 3/4 3rd Dimension Veritas et Visus March 2010 Vol 5 No 3/4 Organovo, p33 Smart Holograms, p36 MIT, p55 Trinity College, p78 Letter from the publisher : Tidal Waves and Illusions …by Mark Fihn 2 News from around the world 10 Conference Summaries: 29 Prime Time in Ottawa, February 18-19, 2010, Ottawa, Ontario by Neil Schneider 45 TEI, January 25-27, 2010, Cambridge, Massachusetts 48 SIGGRAPH Asia, December 16-19, 2009, Yokohama, Japan 53 VRCAI, December 14-15, 2009, Yokohama, Japan 58 IDW ’09, December 9-11, 2009, Miyazaki, Japan 62 IUCS, December 3-4, 2009, Tokyo Japan 67 VRST, November 18-20, 2009, Kyoto, Japan 71 ACM Multimedia 2009, October 19-24, 2009, Beijing, China 77 Eurodisplay 2009/IDRC, September 14-17, 2009, Rome, Italy 82 3DTV Conference, May 4-6, 2009, Potsdam, Germany 87 Collimated backlights by Adrian Travis How can it be? 3D Illusion by Alan Stubbs Display of Three-Dimensional Images: A Review of the Prior Art by Robert A. Connor Thoughts on Avatar and 3D TV Adoption by Ross Young Film-based 3D Pushes Forward by Aldo Cugnini Last Word: The Oculus3D Projection System by Lenny Lipton Display Industry Calendar 131 The 3rd Dimension is focused on bringing news and commentary about developments and trends related to the use of 3D displays and supportive components and software. The 3rd Dimension is published electronically 10 times annually by Veritas et Visus, 3305 Chelsea Place, Temple, Texas, USA, 76502. Phone: +1 254 791 0603. http://www.veritasetvisus.com Publisher & Editor-in-Chief Mark Fihn [email protected] Managing Editor Phillip Hill [email protected] Contributors Robert A. Connor, Aldo Cugnini, Lenny Lipton, Neil Schneider, Allan Stubbs, Adrian Travis, and Ross Young Subscription rate: US$47.99 annually. Single issues are available for US$7.99 each. Hard copy subscriptions are available upon request, at a rate based on location and mailing method. Copyright 2010 by Veritas et Visus. All rights reserved. Veritas et Visus disclaims any proprietary interest in the marks or names of others. Veritas et Visus 3rd Dimension March 2010 Tidal Waves and Illusions… by Mark Fihn The past couple of months have been rather gratifying for me as many friends and industry observers have come to me and apologized for previously belittling me as being overly optimistic about the future of 3D displays. I have publicly predicted over the past five years, both in this newsletter and in public forums, that 3D technologies are coming and coming much faster than anyone expects. (And I must admit that 3D is now coming much faster than even my optimistic view of the technology ever predicted). I’ve backed up my enthusiasm by acquiring a 3D-ready DLP TV about 2-1/2 years ago, followed by a 3D monitor almost 2 years – both of which get more than a little use. I can’t tell you how many people have shaken their heads with disbelief and told me that 3D is just a fad that will fade quickly. Even well-known industry analysts have repeatedly downplayed 3D display technologies, (with the major market researchers all but ignoring the growing market trends – up until very recently. Well, let me be bold and predict that the “tidal wave” of enthusiasm for 3D is unlikely to change any time soon. I suspect that virtually 100% of all TVs sold in 2012 will be “3D-ready”. And I’m starting to suspect that autostereoscopic displays are going to invade our homes much faster than previously expected. (Most industry observers will still tell you the technology is “at least 10 years away”, but I’m betting we’ll start seeing very credible and commercially affordable autostereoscopic solutions within 5 years or perhaps even less. Hollywood will certainly continue to lead the way. Here’s the latest summary of leading 3D movie grosses (US market only). Amazingly, Alice in Wonderland rose to #3 after just 10 days of release – running at a pace similar to the recent blockbuster Avatar. Note also that almost all of these 3D movies were released in the last year – signifying a huge surge in the format that shows no sign of slowing. Rank Title (click to view) Studio Lifetime Gross Date 1 Avatar Fox $736,907,957 12/18/09 2 Up BV $293,004,164 5/29/09 3 Alice in Wonderland (2010) BV $265,433,637 3/5/10 4 Monsters Vs. Aliens P/DW $198,351,526 3/27/09 5 Ice Age: Dawn of the Dinosaurs Fox $196,573,705 7/1/09 6 A Christmas Carol (2009) BV $137,855,863 11/6/09 7 Chicken Little BV $135,386,665 11/4/05 8 Cloudy with a Chance of Meatballs Sony $124,870,275 9/18/09 9 G-Force BV $119,436,770 7/24/09 10 Bolt BV $114,053,579 11/21/08 http://boxofficemojo.com/genres/chart/?id=3d.htm As a journalist covering the world of 3D displays, I can attest to the tidal wave associated with enormous amount of news that is coming out about 3D technologies and applications. It’s truly overwhelming and I must report that I’m really struggling to keep up with it all. My friend Art Berman wrote up a listing of all the press releases issued at CES that were related to 3D, which I include on the next page: 2 Veritas et Visus 3rd Dimension March 2010 3D Tidal Wave at CES 3D TV products Samsung to unveil 14-inch OLED capable of 3D Samsung will integrate Real D’s 3D tech into their 3D TVs LG sets 3D TV target, to offer new lineup in 2010 Mitsubishi Offers Two 3D-Ready HDTV Lines Panasonic Plasma Panel Plant to Serve as 3D TV Supply Base 3D computers MSI to show 3D notebook, dual-screen e-reader at CES 3D set top boxes Next3D to Launch Broadband-Delivered Stereoscopic 3D Home Service in First Quarter of 2010 STMicroelectronics Unveils 3D-Ready Set-Top-Box IC Enabling TV Providers to Realize Consumer- Friendly Content Convergence 3D on cell phones Get your 3D Glasses Ready, iHologram App for iPhone Coming Soon 3D encoding and transmission Next3D Announces Patent-pending Technology for Encoding and Universal Playback of Stereoscopic 3D Content Magnum Semiconductor Announces 3D Recording and Playback Solution with TDVision Systems TDVision Systems and CyberLink Announce Full HD Stereoscopic Video Decoding Solution Compatible with NVIDIA 3D Vision 3D signage Magnetic 3D debuts new auto-stereoscopic 3D tech at CES The Seelinder: Cylindrical 3D display viewable from 360 degrees 3D gaming iZ3D Announces Premium 3D Lens Technology for Gaming at CES Industry’s First S3D Gaming Conference Announced! WebOS finally getting 3D game support? "Shake&Spell 3D" adds a whole new dimension to social gaming 3D projection screens Da-Lite’s 3D Virtual Grey Projection Screen Increases Brightness Over 40 Percent 3D photo frames Fuji 3D photo frame 3D broadcasting ESPN and DirecTV in the US are to launch stereoscopic 3D services in the first half of 2010. Panasonic, DirecTV team up on 3D Next3D and Turner Broadcasting System, Inc. to Collaborate on Stereoscopic 3D HD Content Delivery to the Home Time Warner Cable in Talks to Carry ESPN 3D Channels Discovery, Imax and Sony Form 3D Television Channel "ON" SkyLife 3D channel DirecTV to Launch 3D HD Channels 3D theater TotalMedia Theatre 3 Features Blu-ray 3D Playback Using NVIDIA GeForce and NVIDIA 3D Vision Technology CinemaCity at Arabian Center brings Dolby 3D Digital technology to the UAE 3D players 3 Veritas et Visus 3rd Dimension March 2010 Sony confirms 3D Blu-ray, introduces iPhone app for remote control 3D Standards MPEGIF Kicks off 3DTV Working Group at CES 2010 HDMI upgrade one of latest pieces in stereo 3D puzzle 2D - 3D conversion Quartics and DDD to Demonstrate a Stunning 3D Experience on Electronics Devices at CES 2010 New JVC Unit Offers Real-Time 2D-to-3D Conversion and 3D L/R Mixing 2D-3D Conversion / $40 gets you stereoscopic pseudo-3D on the PSP. No… really 3D glasses Bit Cauldron Fills Critical Gap in 3D Ecosystem: Demonstrates 3D Glasses for Home Theater and Gaming at 2010 International CES XpanD nabs Spanish rights to 3D pics 3D content creation Samsung, DreamWorks Animation and Technicolor Form a Global Strategic Alliance for 3D Home Entertainment in 2010 Yogi Bear Director Eric Brevig to Tackle 3D Korean War Epic BSAT Labs 3D to use VFX facility in India Offhollywood Takes "The Mortician 3D" to Another Dimension with State-of-the-Art 3D Production Gear, Tech Support, and Talent Bitmanagement cooperates with 3Dconnexion for 3D Realtime Rendering New 3D software Majesco Entertainment Announces "Hot and Cold: A 3-D Hidden Object Adventure" is Now Available for Download on DSiWare 3D chips NXP Introduces Advanced 3DTV Processor 3D test and evaluation Testronic Labs Debuts New 3D Test Lab New 3D technologies Cobalto Cellphone: Which can create 3D images in the Air Welho 3DTV test leaves glasses behind 3D cameras Sony plans to introduce 3D-technology in its SLR cameras Quasar 3D rig used to capture Dave Mathews Band concert live New 3D reports Goldman Sachs: 3D TV Will "Fall Short of Hype" 3D Display Revenues Forecast to Reach $22B by 2018; 3D-Ready TV Shipments to Reach 64M Units DisplaySearch forecasts that 1.2 million 3D-capable TVs will be shipped in 2010, with growth to 15.6 million sets in 2013 Study: 3D TV Tech Growing Faster than Theatrical The bottom line? Beyond any doubt, 3D has finally arrived. Insight Media will be fully reporting on these news stories as well as all maters 3D in our Large Display Report and Mobile Display Report newsletters.
Load more

Recommended publications
  • Stereo Capture and Display At
    Creation of a Complete Stereoscopic 3D Workflow for SoFA Allison Hettinger and Ian Krassner 1. Introduction 1.1 3D Trend Stereoscopic 3D motion pictures have recently risen to popularity once again following the success of films such as James Cameron’s Avatar. More and more films are being converted to 3D but few films are being shot in 3D. Current available technology and knowledge of that technology (along with cost) is preventing most films from being shot in 3D. Shooting in 3D is an advantage because two slightly different images are produced that mimic the two images the eyes see in normal vision. Many take the cheaper route of shooting in 2D and converting to 3D. This results in a 3D image, but usually nowhere near the quality as if the film was originally shot in 3D. This is because a computer has to create the second image, which can result in errors. It is also important to note that a 3D image does not necessarily mean a stereo image. 3D can be used to describe images that have an appearance of depth, such as 3D animations. Stereo images refer to images that make use of retinal disparity to create the illusion of objects going out of and into the screen plane. Stereo images are optical illusions that make use of several cues that the brain uses to perceive a scene. Examples of monocular cues are relative size and position, texture gradient, perspective and occlusion. These cues help us determine the relative depth positions of objects in an image. Binocular cues such as retinal disparity and convergence are what give the illusion of depth.
    [Show full text]
  • H K a N D C U L T F I L M N E W S
    More Next Blog» Create Blog Sign In H K A N D C U L T F I L M N E W S H K A N D C U LT F I L M N E W S ' S FA N B O X W E L C O M E ! HK and Cult Film News on Facebook I just wanted to welcome all of you to Hong Kong and Cult Film News. If you have any questions or comments M O N D AY, D E C E M B E R 4 , 2 0 1 7 feel free to email us at "SURGE OF POWER: REVENGE OF THE [email protected] SEQUEL" Brings Cinema's First Out Gay Superhero Back to Theaters in January B L O G A R C H I V E ▼ 2017 (471) ▼ December (34) "MORTAL ENGINES" New Peter Jackson Sci-Fi Epic -- ... AND NOW THE SCREAMING STARTS -- Blu-ray Review by ... ASYLUM -- Blu-ray Review by Porfle She Demons Dance to "I Eat Cannibals" (Toto Coelo)... Presenting -- The JOHN WAYNE/ "GREEN BERETS" Lunch... Gravitas Ventures "THE BILL MURRAY EXPERIENCE"-- i... NUTCRACKER, THE MOTION PICTURE -- DVD Review by Po... John Wayne: The Crooning Cowpoke "EXTRAORDINARY MISSION" From the Writer of "The De... "MOLLY'S GAME" True High- Stakes Poker Thriller In ... Surge of Power: Revenge of the Sequel Hits Theaters "SHOCK WAVE" With Andy Lau Cinema's First Out Gay Superhero Faces His Greatest -- China’s #1 Box Offic... Challenge Hollywood Legends Face Off in a New Star-Packed Adventure Modern Vehicle Blooper in Nationwide Rollout Begins in January 2018 "SHANE" (1953) "ANNIHILATION" Sci-Fi "A must-see for fans of the TV Avengers, the Fantastic Four Thriller With Natalie and the Hulk" -- Buzzfeed Portma..
    [Show full text]
  • Scalable Multi-View Stereo Camera Array for Real World Real-Time Image Capture and Three-Dimensional Displays
    Scalable Multi-view Stereo Camera Array for Real World Real-Time Image Capture and Three-Dimensional Displays Samuel L. Hill B.S. Imaging and Photographic Technology Rochester Institute of Technology, 2000 M.S. Optical Sciences University of Arizona, 2002 Submitted to the Program in Media Arts and Sciences, School of Architecture and Planning in Partial Fulfillment of the Requirements for the Degree of Master of Science in Media Arts and Sciences at the Massachusetts Institute of Technology June 2004 © 2004 Massachusetts Institute of Technology. All Rights Reserved. Signature of Author:<_- Samuel L. Hill Program irlg edia Arts and Sciences May 2004 Certified by: / Dr. V. Michael Bove Jr. Principal Research Scientist Program in Media Arts and Sciences ZA Thesis Supervisor Accepted by: Andrew Lippman Chairperson Department Committee on Graduate Students MASSACHUSETTS INSTITUTE OF TECHNOLOGY Program in Media Arts and Sciences JUN 172 ROTCH LIBRARIES Scalable Multi-view Stereo Camera Array for Real World Real-Time Image Capture and Three-Dimensional Displays Samuel L. Hill Submitted to the Program in Media Arts and Sciences School of Architecture and Planning on May 7, 2004 in Partial Fulfillment of the Requirements for the Degree of Master of Science in Media Arts and Sciences Abstract The number of three-dimensional displays available is escalating and yet the capturing devices for multiple view content are focused on either single camera precision rigs that are limited to stationary objects or the use of synthetically created animations. In this work we will use the existence of inexpensive digital CMOS cameras to explore a multi- image capture paradigm and the gathering of real world real-time data of active and static scenes.
    [Show full text]
  • ABSTRACT Title of Document: COMMUNICATING FEAR in FILM
    ABSTRACT Title of Document: COMMUNICATING FEAR IN FILM MUSIC: A SOCIOPHOBIC ANALYSIS OF ZOMBIE FILM SOUNDTRACKS Pedro Gonzalez-Fernandez Master of Arts, 2014 Directed By: Dr. Patrick Warfield, Musicology The horror film soundtrack is a complex web of narratological, ethnographic, and semiological factors all related to the social tensions intimated by a film. This study examines four major periods in the zombie’s film career—the Voodoo zombie of the 1930s and 1940s, the invasion narratives of the late 1960s, the post-apocalyptic survivalist fantasies of the 1970s and 1980s, and the modern post-9/11 zombie—to track how certain musical sounds and styles are indexed with the content of zombie films. Two main musical threads link the individual films’ characterization of the zombie and the setting: Othering via different types of musical exoticism, and the use of sonic excess to pronounce sociophobic themes. COMMUNICATING FEAR IN FILM MUSIC: A SOCIOPHOBIC ANALYSIS OF ZOMBIE FILM SOUNDTRACKS by Pedro Gonzalez-Fernandez Thesis submitted to the Faculty of the Graduate School of the University of Maryland, College Park in partial fulfillment of the requirements for the degree of Master of Arts 2014 Advisory Committee: Professor Patrick Warfield, Chair Professor Richard King Professor John Lawrence Witzleben ©Copyright by Pedro Gonzalez-Fernandez 2014 Table of Contents TABLE OF CONTENTS II INTRODUCTION AND LITERATURE REVIEW 1 Introduction 1 Why Zombies? 2 Zombie Taxonomy 6 Literature Review 8 Film Music Scholarship 8 Horror Film Music Scholarship
    [Show full text]
  • Sky Italia 1 Sky Italia
    Sky Italia 1 Sky Italia Sky Italia S.r.l. Nazione Italia Tipologia Società a responsabilità limitata Fondazione 31 luglio 2003 Fondata da Rupert Murdoch Sede principale Milano, Roma Gruppo News Corporation Persone chiave • James Murdoch: Presidente • Andrea Zappia: Amministratore Delegato • Andrea Scrosati: Vicepresidente Settore Media Prodotti Pay TV [1] Fatturato 2,740 miliardi di € (2010) [1] Risultato operativo 176 milioni di € (2010) [2] Utile netto 439 milioni di € (2009) Dipendenti 5000 (2011) Slogan Liberi di... [3] Sito web www.sky.it Sky Italia S.r.l. è la piattaforma televisiva digitale italiana del gruppo News Corporation, nata il 31 Luglio 2003 dall’operazione di concentrazione che ha coinvolto le due precedenti piattaforme Stream TV e Telepiù. Sky svolge la propria attività nel settore delle Pay TV via satellite, offrendo ai propri abbonati una serie di servizi, anche interattivi, accessibili previa installazione di una parabola satellitare, mediante un ricevitore di decodifica del segnale ed una smart card, abilitata alla visione dei contenuti diffusi da Sky. Sky viene diffusa agli utenti via satellite dalla flotta di satelliti Hot Bird posizionata a 13° est (i satelliti normalmente utilizzati per i servizi televisivi destinati all'Italia) e via cavo con le piattaforme televisive commerciali IPTV: TV di Fastweb, IPTV di Telecom Italia e Infostrada TV. Sky Italia 2 Storia • 2003 • Marzo: la Commissione europea autorizza la fusione tra TELE+ e Stream, da cui nasce Sky Italia. • Luglio: il 31 luglio Sky Italia inizia ufficialmente a trasmettere. • 2004 • Aprile: Sky abbandona il sistema di codifica SECA per passare all'NDS, gestito da News Corporation.
    [Show full text]
  • Important Notice
    IMPORTANT NOTICE THIS OFFERING IS AVAILABLE ONLY TO INVESTORS WHO ARE NON-U.S. PERSONS (AS DEFINED IN REGULATION S UNDER THE UNITED STATES SECURITIES ACT OF 1933 (THE “SECURITIES ACT”) (“REGULATION S”)) LOCATED OUTSIDE OF THE UNITED STATES. IMPORTANT: You must read the following before continuing. The following applies to the attached document (the “document”) and you are therefore advised to read this carefully before reading, accessing or making any other use of the document. In accessing the document, you agree to be bound by the following terms and conditions, including any modifications to them any time you receive any information from Sky plc (formerly known as British Sky Broadcasting Group plc) (the “Issuer”), Sky Group Finance plc (formerly known as BSkyB Finance UK plc), Sky UK Limited (formerly known as British Sky Broadcasting Limited), Sky Subscribers Services Limited or Sky Telecommunications Services Limited (formerly known as BSkyB Telecommunications Services Limited) (together, the “Guarantors”) or Barclays Bank PLC or Société Générale (together, the “Joint Lead Managers”) as a result of such access. NOTHING IN THIS ELECTRONIC TRANSMISSION CONSTITUTES AN OFFER OF SECURITIES FOR SALE IN THE UNITED STATES OR ANY OTHER JURISDICTION WHERE IT IS UNLAWFUL TO DO SO. THE SECURITIES AND THE GUARANTEES HAVE NOT BEEN, AND WILL NOT BE, REGISTERED UNDER THE SECURITIES ACT, OR THE SECURITIES LAWS OF ANY STATE OF THE UNITED STATES OR OTHER JURISDICTION AND THE SECURITIES AND THE GUARANTEES MAY NOT BE OFFERED OR SOLD, DIRECTLY OR INDIRECTLY, WITHIN THE UNITED STATES OR TO, OR FOR THE ACCOUNT OR BENEFIT OF, U.S.
    [Show full text]
  • Stereo 3D (Depth) from 2D
    Stereo 3D (Depth) from 2D • 3D information is lost by Viewing Stereo projection. Stereograms • How do we recover 3D Autostereograms information? Depth from Stereo Image 3D Model Depth Cues Shadows: Occlusions: Shading: Size Constancy Perspective Illusions (perspective): Height in Plane: Texture Gradient: 3D from 2D + Accommodation • Accommodation (Focus) • Change in lens curvature • Eye Vengeance according to object depth. • Effective depth: 20-300 cm. • Motion. • Stereo Accommodation Eye Vergence • Change in lens curvature • Change in lens curvature according to object depth. according to object depth. • Effective depth: 20-300 cm. • Effective depth: up to 6 m. Motion: Motion: Stereo Vision • In a system with 2 cameras (eyes), 2 different images are captured. • The "disparity" between the images is larger for closer objects: 1 disp ∝ depth • "Fusion" of these 2 images gives disparities depth information. Left Right Right Eye Left Eye Right Eye Left Eye Image Separation for Stereo • Special Glasses • Red/green images with red/green glasses. • Orthogonal Polarization • Alternating Shuttering Optic System Optic System Parlor Stereo Viewer 1850 Viewmaster 1939 ViduTech 2011 Active Shutter System Red/Green Filters Anaglyphs Anaglyphs How they Work Orthogonal Polarization Orthogonal Polarization Linear Polarizers: 2 polarized projectors are used (or alternating polarization) Orthogonal Polarization Orthogonal Polarization Circular Polarizers: Circular Polarizers: Left handed Right handed Orthogonal Polarization TV and Computer Screens Polarized Glasses Circular Polarizer Glasses: Same as polarizers – but reverse light direction Left handed Right handed Glasses Free TV and Glasses Free TV and Computer Screens Computer Screens Parallax Stereogram Parallax Stereogram Parallax Barrier display Uses Vertical Slits Blocks part of screen from each eye Glasses Free TV and Glasses Free TV and Computer Screens Computer Screens Lenticular lens method Lenticular lens method Uses lens arrays to send different Image to each eye.
    [Show full text]
  • A Review and Selective Analysis of 3D Display Technologies for Anatomical Education
    University of Central Florida STARS Electronic Theses and Dissertations, 2004-2019 2018 A Review and Selective Analysis of 3D Display Technologies for Anatomical Education Matthew Hackett University of Central Florida Part of the Anatomy Commons Find similar works at: https://stars.library.ucf.edu/etd University of Central Florida Libraries http://library.ucf.edu This Doctoral Dissertation (Open Access) is brought to you for free and open access by STARS. It has been accepted for inclusion in Electronic Theses and Dissertations, 2004-2019 by an authorized administrator of STARS. For more information, please contact [email protected]. STARS Citation Hackett, Matthew, "A Review and Selective Analysis of 3D Display Technologies for Anatomical Education" (2018). Electronic Theses and Dissertations, 2004-2019. 6408. https://stars.library.ucf.edu/etd/6408 A REVIEW AND SELECTIVE ANALYSIS OF 3D DISPLAY TECHNOLOGIES FOR ANATOMICAL EDUCATION by: MATTHEW G. HACKETT BSE University of Central Florida 2007, MSE University of Florida 2009, MS University of Central Florida 2012 A dissertation submitted in partial fulfillment of the requirements for the degree of Doctor of Philosophy in the Modeling and Simulation program in the College of Engineering and Computer Science at the University of Central Florida Orlando, Florida Summer Term 2018 Major Professor: Michael Proctor ©2018 Matthew Hackett ii ABSTRACT The study of anatomy is complex and difficult for students in both graduate and undergraduate education. Researchers have attempted to improve anatomical education with the inclusion of three-dimensional visualization, with the prevailing finding that 3D is beneficial to students. However, there is limited research on the relative efficacy of different 3D modalities, including monoscopic, stereoscopic, and autostereoscopic displays.
    [Show full text]
  • Dolby 3D Brochure
    Dolby 3D Makes Good Business Sense Premium Quality Dolby 3D provides a thrilling audience experience and a powerful box-office attraction. It’s also more cost-effective and better Widely recognized as producing the best 3D image, Dolby for the environment than systems that use disposable glasses. Another key feature: Dolby 3D is part of an integrated suite of 3D provides an amazingly sharp picture with brighter, more Dolby Digital Cinema products from a company with over 40 years of cinematic innovation. natural colors—giving your audiences an unparalleled 3D experience they’ll want to return for again and again. Keep More 3D Profit Dolby 3D Return on Investment Dolby 3D is a one-time investment—no annual licensing fees ROI or revenue sharing. In fact, a complete Dolby 3D system generally pays for itself after only a few 3D releases. You $80K keep more of the additional revenues generated with Dolby $60K Flexible 3D and your ROI continues to improve over time. $40K Dolby 3D wows audiences on any screen—either on $20K traditional white screens or on silver screens, allowing Durable and Eco-Friendly for greater scheduling flexibility. Easily switch between Engineered to resist damage and hold their shape, Dolby 3D $0 2D and 3D, and move films from one auditorium to glasses deliver a comfortable fit and the highest quality 3D ($20K) another without screen restrictions. experience for hundreds of uses, without ending up in landfills like disposables. Reduce, reuse, recycle—it's good ($40K) for business. 1 5 10 15 Number of Dolby 3D Releases* World-Class Support Dolby provides comprehensive support for our 3D solution, *Based on 7,500 admissions per title.
    [Show full text]
  • Fast-Response Switchable Lens for 3D and Wearable Displays
    Fast-response switchable lens for 3D and wearable displays Yun-Han Lee, Fenglin Peng, and Shin-Tson Wu* CREOL, The College of Optics and Photonics, University of Central Florida, Orlando, Florida 32816, USA *[email protected] Abstract: We report a switchable lens in which a twisted nematic (TN) liquid crystal cell is utilized to control the input polarization. Different polarization state leads to different path length in the proposed optical system, which in turn results in different focal length. This type of switchable lens has advantages in fast response time, low operation voltage, and inherently lower chromatic aberration. Using a pixelated TN panel, we can create depth information to the selected pixels and thus add depth information to a 2D image. By cascading three such device structures together, we can generate 8 different focuses for 3D displays, wearable virtual/augmented reality, and other head mounted display devices. ©2016 Optical Society of America OCIS codes: (230.3720) Liquid-crystal devices; (080.3620) Lens system design. References and links 1. O. Cakmakci and J. Rolland, “Head-worn displays: a review,” J. Display Technol. 2(3), 199–216 (2006). 2. B. Furht, Handbook of Augmented Reality (Springer, 2011). 3. H. Ren and S. T. Wu, Introduction to Adaptive Lenses (Wiley, 2012). 4. K. Akeley, S. J. Watt, A. R. Girshick, and M. S. Banks, “A stereo display prototype with multiple focal distances,” ACM Trans. Graph. 23(3), 804–813 (2004). 5. S. Liu and H. Hua, “A systematic method for designing depth-fused multi-focal plane three-dimensional displays,” Opt. Express 18(11), 11562–11573 (2010).
    [Show full text]
  • Sky Chooses Vizrt for Stereo 3D Channel
    Sky Chooses Vizrt for Stereo 3D Channel Bergen, Norway, March 23, 2010. Vizrt Ltd. (Oslo Main List: VIZ) Sky Sports today announced that it has chosen Vizrt as the core graphics platform for its 3DTV channel, due to launch in April. Darren Long, Sky Sports’ Director of Operations described his reasons for the decision, “We have worked with Vizrt for more than ten years. They have supported us with excellent graphics for our SD sports coverage, then later for HD and now they will do so again for 3D. Vizrt has always been a real-time 3D system and this meant it was easy for our designers to convert Sky Sports’ current HD designs to their stereo 3D equivalents. The results are stunning and the graphics drew special attention from viewers when we recently ran our world’s first stereo 3D football match trial. I am sure that Vizrt’s graphics will enhance our new 3D channel, just as they do for all our other channels.” The stereoscopic Vizrt system uses a Viz Trio CG operator interface, controlling a Viz render engine PC. This powerful graphics engine uses two graphics cards and the separately rendered HD channels for each eye are synchronised by a new application developed for the process. The stereoscopic convergence point and depth are also adjustable on the fly to allow for changing camera views. The system can also be driven by GPI triggers from the vision- mixing desk. Vizrt UK’s Managing Director, Rex Jenkins added, “Sky Sports demands the highest quality from its graphics systems and we are glad to meet their needs.
    [Show full text]
  • Dynamic Accommodative Response to Different Visual Stimuli
    Ophthalmic & Physiological Optics ISSN 0275-5408 Dynamic accommodative response to different visual stimuli (2D vs 3D) while watching television and while playing Nintendo 3DS Console Sı´lvia Oliveira, Jorge Jorge and Jose ´ M Gonza ´ lez-Me ´ ijome Clinical and Experimental Optometry Research Lab, Centre of Physics (Optometry), School of Sciences, University of Minho, Braga, Portugal Citation information: Oliveira S, Jorge J & Gonza ´ lez-Me ´ijome JM. Dynamic accommodative response to different visual stimuli (2D vs 3D) while watching television and while playing Nintendo 3DS Console. Ophthalmic Physiol Opt 2012, 32 , 383–389. doi: 10.1111/j.1475-1313.2012.00934.x Keywords: 3D television, accommodative Abstract response, Nintendo 3DS, three dimensions Purpose: The aim of the present study was to compare the accommodative Correspondence : Sı´lvia Oliveira response to the same visual content presented in two dimensions (2D) and ste- E-mail address: [email protected] reoscopically in three dimensions (3D) while participants were either watching a television (TV) or Nintendo 3DS console. Received: 06 January 2012; Accepted: 18 July Methods: Twenty-two university students, with a mean age of 20.3 ± 2.0 years 2012 (mean ± S.D.), were recruited to participate in the TV experiment and fifteen, with a mean age of 20.1 ± 1.5 years took part in the Nintendo 3DS console study. The accommodative response was measured using a Grand Seiko WAM 5500 autorefractor. In the TV experiment, three conditions were used initially: the film was viewed in 2D mode (TV2D without glasses), the same sequence was watched in 2D whilst shutter-glasses were worn (TV2D with glasses) and the sequence was viewed in 3D mode (TV3D).
    [Show full text]