MAPPING ONLINE MEDIA IN ALBANIA Survey on online media 1 2 MAPPING ONLINE MEDIA IN ALBANIA Survey on online media With the support of Tirana, 2018 Publisher: Rr. Gjin Bue Shpata, No.8, Tiranë, Albania Tel./fax: ++ 355 4 2229800 E-mail:
[email protected] www.institutemedia.org This publication is supported by Open Society Foundation Albania. The opinions expressed in this report are only those of the authors and do not necessarily refl ect the opinions of Open Society Foundation for Albania. 4 Contents 1. Introduction .............................................................................. 7 2. Methodology.............................................................................. 9 3. Background of development of online media .......... 11 4. Main trends in online media content .......................... 16 4.1 Quick versus in-depth reporting ......................... 17 4.2 More news, less information?! ............................. 18 4.3 Accuracy and verification of information: an endangered practice ........................................... 20 4.4 Sensationalism and bombastic headlines: the struggle for clicks ............................................... 21 4.5 Intellectual property and the right to steal .... 26 4.6 Main trends in online media landscape: Digital migration and profiling of media coverage .... 29 5. Economic model of online media ................................. 36 6. Professionalism and human resources in online media ..................................................................... 47 7. Regulation