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Mobiljättarna Behöll Greppet Under 2004 Trots Nya Spelare

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Mobiljättarna Behöll Greppet Under 2004 Trots Nya Spelare Pressmeddelande Stockholm den 7 januari 2005 Mobiljättarna behöll greppet under 2004 trots nya spelare På hela årets försäljning syns det tydligt att de etablerade aktörerna Ericsson och Nokia fortfarande har starkt grepp om den svenska marknaden. Man måste gå till 10:e plats för att hitta ett annat varumärke. Trenden under året har varit att Sony Ericsson tagit marknadsandelar i det lite dyrare segmentet, medan Nokia behållit sin position med billigare modeller som företrädesvis säljs med kontantkort. Tittar man på det senaste halvåret så har dock LG Electronics tagit betydande andelar eftersom de är den leverantör operatören 3 marknadsfört sig mest med. - När man använder telefonen till mer än att prata i som att ta kort, Mp3-spelare, radio eller som spelmaskin så ändras kundens preferenser till varumärken som idag tillverkar TV, videokamera och stereoapparater. Därmed blir det lättare för dem att slå sig in på marknaden då kunden även kan tänka sig dessa för en mobiltelefon, säger Daniel Lindholm, Marknadsdirektör The Phone House. - Försäljningen för 2005 blir lika som 2004 det vill säga strax över 3 miljoner telefoner. Däremot blir det något mindre volymer av kontantkortstelefoner då operatörerna minskar sina subventioner på dessa. Volymen blir densamma eftersom samtalspriserna på nya abonnemang gör att kunden byter för att ringa billigare. När man ändå tecknar nytt abonnemang passar man samtidigt på att byta telefon. - Vi kommer dessutom att se en markant ökning av 3G-försäljningen i takt med att det kommer nya och bättre 3G-telefoner. Under hösten tror vi att en stor del av de nya abonnemang som tecknas säljs med en 3G-telefon. ”ÅRS 15- I-TOPPLISTAN" HOS THE PHONE HOUSE (1/1- 31/12-2004) ANTAL ENHETER 1. Sony Ericsson T630 inbyggd kamera 2. Sony Ericsson T610 inbyggd kamera 3. Nokia 3410 4. Nokia 1100 5. Nokia 3510i 6. Sony Ericsson Z600 inbyggd kamera 7. Sony Ericsson T230 8. Nokia 3200 inbyggd kamera 9. Sony Ericsson K700 inbyggd kamera 10. Siemens A52 11. Sony Ericsson Z1010 3G-telefon/inbyggd kamera 12. Nokia 6230 inbyggd kamera 13. Motorola A925 3G-telefon/inbyggd kamera 14. Nokia 6100 15. Nokia 3100 JUL TIO-I-TOPPLISTAN (1- 24/12-2004) ANTAL ENHETER (November månads placering inom parentes) 1. (4) Nokia 1100 2. (3) Sony Ericsson T630 inbyggd kamera 3. (NY)3s LG 8130 3G-telefon/inbyggd kamera 4. (5) Sony Ericsson T610 inbyggd kamera 5. (2) 3s Motorola A925 3G-telefon/inbyggd kamera 6. (1) Nokia 3410 7. (10) Nokia 3200 inbyggd kamera 8. (9) 3s LG 8120 3G-telefon/inbyggd kamera 9. (6) Sony Ericsson K700 inbyggd kamera 10. (-) Nokia 3510i Läs mer om våra produkter på www.phonehouse.se För mer information kontakta: Daniel Lindholm, Marknadsdirektör Anna Bjerkelius Informationsansvarig 08-615 40 96, 070-788 47 00 08-615 40 82, 0709-22 33 56 [email protected] [email protected] The Phone House (tidigare hette vi GEAB The Phone House) är idag Sveriges största oberoende återförsäljarkedja inom mobiltelefoni och står för cirka 12 procent av den svenska marknaden. Vi är ett miljöcertifierat företag enligt ISO 14001 normen och har drygt 250 anställda och 69 butiker i Sverige. Våra ägare är The Carphone Warehouse, Europas största affärskedja inom telefoni och noterat på Londonbörsen. I Europa går de drygt 1 350 butikerna under namnet "The Phone House". .
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