ANNUAL REPORT Across Most of the Country, Involvement
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JULY 20 HOCKEY CANADA 19 Annual JUNE Report 20 20 1 HOCKEY CANADA MESSAGES 14 HOCKEY DEVELOPMENT 26 BUSINESS DEVELOPMENT Michael Brind’Amour - Chair, Hockey Canada Hockey University & PARTNERSHIPS Board of Directors Coaching Clinics Premier Partners Tom Renney - Chief Executive Officer, Hockey Canada Respect in Sport – Activity Leader & Parent Programs International Partners Hockey Canada Skills Academy National Partners 2 2019-20 FOCUS Hockey Canada Digital Coaching Resources I. Grow the Game 27 LICENSING & II. Consistency 16 MEMBER ENGAGEMENT MERCHANDISING III. Continued Financial Stability IV. Events & Team Success 17 GROW THE GAME 28 FINANCE V. Organizational Development Esso Fun Day Mission: Lead, Develop and Promote Positive Hockey IIHF World Girls’ Ice Hockey Weekend 29 FUNDING PARTNERS Experiences IIHF Global Girls’ Game Dreams Come True 30 INSURANCE Insurance Program Structure 3 WHO IS HOCKEY CANADA? NHL/NHLPA First Shift Board of Directors Risk Management & Insurance Fees Try Hockey Hockey Canada Believes In... Registration by Year Vision: World Sports Leaders Member Registration – Officials Hockey Canada Members Member Registration – Players Affiliated Organizations & Hockey Partners Member Registration – Coach 7 YEAR IN REVIEW 21 HOCKEY CANADA FOUNDATION COVID-19 Our Vision Return to Hockey Our Mission Our Strategic Priorities 10 EVENTS 23 MARKETING & 12 HIGH PERFORMANCE Results COMMUNICATIONS Make Hockey More Canada’s IIHF Ranking Digital & Social Media Numbers 2019-20 National Team Participation by Member 1 HOCKEY CANADA MESSAGES HOCKEY CANADA MICHAEL BRIND’AMOUR TOM RENNEY CHAIR, HOCKEY CANADA BOARD OF DIRECTORS CHIEF EXECUTIVE OFFICER, HOCKEY CANADA As the 2020-21 hockey We are taking measurable steps to address As we look back on an Our development programs remain the envy of season belatedly starts equity, diversity and inclusion at all levels of unprecedented season of the hockey world, with programs like Dreams ANNUAL REPORT across most of the country, involvement. And we enhanced our hockey Canadian hockey, where do Come True, Esso Fun Days and The First Shift I take this opportunity programs and fortified the different hockey I begin? continuing to bring in new players and help to look back at what pathways for the benefit of our players. shape the next generation. And within our The COVID-19 pandemic has been and still is the organization, we are taking steps towards We are proud of our athletes who are has changed our world, and most challenging time for improving our diversity and inclusion, ambassadors for our game and for our changed our game. But as hockey, and for Hockey including the introduction of training that country. They can’t wait to continue Canadians begin to return Canada and its Members. will help Hockey Canada navigate an ever- to represent Canada with pride on the to the rink while following changing world. The global COVID-19 pandemic that arrived in international stage during this 2020-21 the guidelines of public health authorities, | March prematurely put an end to our hockey hockey season. Our National Junior Team that they do so with a renewed sense of passion. The backbone of the game continues to be JULY season, meaning our athletes had to stop won gold and our National Women’s Under-18 the volunteers. From the referee in Port Our game has long had the ability to bring playing the game they love so much. Team that won silver, both in January, Alberni, B.C., to the scorekeeper in Kenora, people together, although now it does deserve our recognition and respect. You Ont., to the Zamboni driver in Bonavista, 20 Without delay, we gathered and oriented our so while we remain apart. There are few made Canadians very proud. N.L., these are the Canadians who tirelessly 19 collective work towards safely returning to Canadians who have not been touched by give their time to make hockey more, and our play while complying with recommendations Across our country, hockey plays a significant hockey in some way, and it has helped define – game is better because of what they do. and decisions from public health authorities. role in bringing people together to share the our nation – it is part of who we are. JUNE work needed for its growth. In Canada, our To the Members and local hockey associations Attempting to confront the adverse I am so proud of our hockey community for game is a passion for many, and wanting new across the country, thank you for your conditions imposed on us by the pandemic how we have faced the challenges associated players to share the passion with us is an unending support. Nothing Hockey Canada 20 brought us together, more united and with COVID-19, and the subsequent Return to objective. Everyone is welcome to join the does, from national and international events to determined to overcome the challenge. The Hockey plan. Unprecedented times have called 20 ranks of organized hockey. skill development camps, safety initiatives and quality people that are part of our game for unprecedented efforts, and our game will countless other programs, would be possible at every level came to the forefront and The continued partnership between the be better in the long run because of it. without your dedication to the game. populated our task teams and work groups. Hockey Canada Board of Directors, executive But despite the challenges we faced in recent The countless hours they put in, combined leadership and staff is an asset that brings We are also extremely grateful for the support months, there was much to be excited about with their creativity and knowledge, bore fruit coherence in actions, operations and received from our sponsors, licensees and during the 2019-20 season. as we worked to find ways to bring our game governance. The new Member Engagement funding partners, who have brought value to back safely and for the benefit of our players. department brings better alignment and Internationally, Canada’s National Junior Hockey Canada events and programs. We have done very well and we will continue organization in the work that needs to be Team claimed an 18th gold medal at the IIHF I am so proud to lead this organization as to do so together. done to attain our common goals. World Junior Championship, and Canada’s CEO, but it is you who makes the game go. National Women’s Under-18 Team played for Our volunteers, administrators, coaches, I commend all, in any role, for what you do I am energized by the Canadians I meet gold once again at the IIHF U18 Women’s officials, employees, senior personnel, for hockey and for our participants. Hockey who have a story to tell about how hockey World Championship. contractors and sponsors have all contributed Canada counts on us all to continue to has enriched their lives. I look forward to to try to bring hockey back this season. I am lead, develop and promote positive hockey At home, communities across the country continuing to work with you to make our very proud of what we collectively done and I experiences. I firmly believe that whatever welcomed national and international events game the best it can be. sincerely thank you. the conditions, we can deliver on the mission during the fall months, showcasing the passion of Hockey Canada. we have for our game, and the talent we Thank you. Hockey Canada continues to take steps to produce, and a number of other communities build on its foundation and get better. We are Stay safe, stay determined and stay positive. were ready to do the same in the spring before diligently working towards the elimination of the season came to an early end. abuse, harassment, discrimination in our sport. 2 III. HOCKEY CANADA CONTINUED II. FINANCIAL IV. CONSISTENCY STABILITY EVENT & TEAM SUCCESS IN MEASURED THROUGH PROGRAM DELIVERY DIVERSIFICATION DELIVER A WORLD-CLASS ANNUAL REPORT I. MEP Implementation Sales Funnel & Timing PERFORMANCE V. Program Inventory Procurement (Cost GROW Developed Coast to Coast to Reduction) Initiative Gold Medal Pathway Impact ORGANIZATIONAL THE GAME Coast from Pond to Podium in DEVELOPMENT IIHF Agreement Para, Women’s and Men’s Prioritization of Program BY FOCUSING ON Inventory and Go-Forward HP (Research, Development BUILD RECRUITMENT A HIGH-PERFORMANCE Assessments/Reviews and Plan Built) | AND RETENTION ORGANIZATION TO JULY SUPPORT OUR STRATEGIES Research & Data Analysis Technology – HCR 3.0 20 Recruitment & Retention 2019-20 19 Strategy Developed HR Strat Plan Equity, Diversity & Inclusion – Brand Initiative Phase II Leadership Development JUNE Volunteer Strategy/Initiative 20 FOCUS 20 Hockey is Canada and Canada is hockey. Whoever said those words took the pulse of a nation that has had a long and storied love MISSION: affair with hockey. Let’s face it – hockey is a touchstone of Canadian life. It is Canada’s national theatre and it LEAD, DEVELOP is the chatter of the country. Hockey is more than a sport for Canadians, it is a part of the AND PROMOTE country’s heart and soul. Hockey Canada is the national guardian of this great game and Hockey Canada had a record- POSITIVE HOCKEY setting year at all levels of the game, on and off the ice. So take a minute and read why Hockey Canada is the front-runner on so many fronts and EXPERIENCES why other sports pale in comparison when it comes to tireless volunteers and leadership. 3 HOCKEY CANADA WHO IS HOCKEY ANNUAL REPORT CANADA? Hockey Canada is the national governing | body for hockey across this country. The JULY organization works in conjunction with the 13 Members and its affiliated organizations 20 19 in growing the game at all levels. – Hockey Canada oversees the management of JUNE programs in Canada from the grassroots to high-performance teams and competitions, 20 including world championships and the 20 Olympic Winter Games.