The Official Destination Marketing Organization for Annapolis & Anne Arundel County Visit Annapolis and Anne Arundel County (VAAAC) is a nonprofit, membership-based Destination Marketing Organization (DMO) that promotes Annapolis and Anne Arundel County to leisure and business travelers across the country and around the world.
2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 Philadelphia Wedding Baltimore Style Baltimore Bride Baltimore Jewish Times The Knot – PA/DE/MD/VA/DC/NJ Washingtonian Bride & Groom Chesapeake Bride Magazine Pittsburgh Weddings Delaware/Main Line Bride Magazine Edible DC Northern VA Magazine 17 18 19 20 21 22 23 24 25 2015 Navy Guide Mid-Atlantic Events AAA Military Bowl Program Arrive Magazine Shipmate - Navy Alumni Assoc. DMAI Assoc. News & Sports Sports Events Magazine Meetings Focus Sports Travel Meetings Today Pittsburgh Quarterly
26 27 28 29 30 31 32 33 The development of our current marketing strategy for Visit Annapolis was based on the following: Three in-person focus groups summer • Philadelphia, Raleigh, and Washington, DC
Analytics Data • Review of past analytics (content consumption, traffic, etc.)
Consumer Survey • Survey to more than 4,500 consumers
34 77% of Respondents Used a VAAAC Resource to Plan Their Trip
35 36 37 38 • Maryland Day • Annapolis Irish Festival - 2 Days • Restaurant Week – 5 Days • Annapolis Crab Feast • Annapolis Film Festival – 4 Days • Annapolis Craft Beer & Music Festival • Spring Sailboat Show – 1 Week • Renaissance Festival – 2 Months • Annapolis Irish Week – 7 Days • US Sailboat Show – 4 Days • Commissioning Week – 5 Days • US Powerboat Show – 4 Days • Arts, Craft & Wine Fest – 2 Days • Annapolis Fringe Festival – 3 Days •4th of July • Holiday Events • Dinner Under The Stars – 4 Mo. • Military Bowl – 3/4 Days
39 40 Google SEO Facebook Ads & Boost HotelsAtBWI Hotels At BWI VisitAnnapolis Visit Annapolis NaptownLocals Naptown Locals Events Events Bing SEO Retargeting HotelsAtBWI Weddings VisitAnnapolis Naptown Locals NaptownLocals Events
41 42 Cable Network Affiliates (Cont.) Philadelphia, PA Interconnect Comcast –Fios/Direct/Dish WKYW CBS 3 TV ‐ WTXF Fox 29 TV Travel Channel – Pitt./Phil./Wash. WCAU NBC TV ‐ WCAU COZI TV Baltimore, MD –(Sunday Morning News Programming) Network Affiliates WBAL‐TV NBC –Meet The Press Pittsburgh, PA WBFF‐TV Fox –Fox News Sunday KDKA CBS 2 ‐ WPXI NBC 11 WJZ‐TV CBS – Sunday Morning & Face The Nation WTAE ABC 4 ‐WPGH Fox 53 WMAR ABC –This Week WPNT My TV ‐ WTEA MeTV WTAE This TV Additional Placement April –October Washington, DC Orioles Network on MASN WJLA ABC 7 TV ‐ WTTG Fox 5 TV Nationals Network on MASN WRC NBC 4 TV‐ WRC COZI TV MASN 1 Programing WDCA My20 TV ‐News Channel 8 MASN 2 Programing
43 44 45 46 AAA World (Mar/Apr) Good Housekeeping (May) Virginia Magazine (Mar/Apr) Woman's Day (May) Annapolis Book Festival (Apr) Southern Living (May) Baltimore Style (Apr) Pittsburgh Quarterly (May) Chesapeake Bay Magazine (Apr) Pittsburgh Magazine (May) Coastal Living (Apr) AAA (May/June) Country Living (Apr) Baltimore Magazine (June) Spin Sheet (Apr) Pittsburgh Magazine (June) Washington Post (Apr) Food Traveler (Summer) Food Network (May) Preservation (Summer)
47 48 FY 15/16 July 2015-July 2016
49 50 51 52 53 54 55 Thomasine Jones ‐ $3,000.00 2016 Scholarship Award
56 57 The Official Destination Marketing Organization for Annapolis & Anne Arundel County