Megatrend Review the International Review of Applied Economics Vol
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Megatrend Review The international review of applied economics Vol. 7 (2) 2010 Megatrend University, Belgrade Megatrend Review The international review of applied economics Vol. 7 (2) 2010 Published by: For publisher: Megatrend University Nevenka Trifunović Publishing director: Dragan Karanović Editorial board: Professor Mića Jovanović, PhD, President - Megatrend University, Belgrade Professor Dragana Gnjatović, PhD, Vice-President - Megatrend University, Belgrade Professor Jean Jacques Chanaron, PhD - Grenoble Ecole de Management, France Professor Sung Jo Park, PhD - Free University, Berlin, Germany Professor Ioan Talpos, PhD - West University of Temisoara, Romania Professor Dagmar Lesakova, PhD - University of Economics Bratislava, Slovak Republik Professor Norbert Pap, PhD - University of Pécs, Hungary Professor Žarko Lazarević, PhD - Institute for Contemporary History, Ljubljana, Slovenia Professor Slobodan Pajović, PhD - Megatrend University, Belgrade Professor Janko Cvijanović, PhD - Megatrend University, Belgrade Professor Momčilo Milisavljević, PhD - Megatrend University, Belgrade Professor Oskar Kovač, PhD - Megatrend University, Belgrade Professor Mijat Damjanović, PhD - Megatrend University, Belgrade Professor Mirko Kulić, PhD - Megatrend University, Belgrade Professor Veljko Spasić, PhD - Megatrend University, Belgrade Professor Dragan Kostić, PhD - Megatrend University, Belgrade Professor Milivoje Pavlović, PhD - Megatrend University, Belgrade Professor Jelena Bošković, PhD - Megatrend University, Belgrade Professor Slavoljub Vukićević, PhD - Megatrend University, Belgrade Professor Momčilo Živković, PhD - Megatrend University, Belgrade Professor Vladimir Prvulović, PhD - Megatrend University, Belgrade Professor Srbobran Branković, PhD - Megatrend University, Belgrade Professor Aleksandar Ivanc, PhD - Megatrend University, Belgrade Professor Vesna M. Milanović, PhD - Megatrend University, Belgrade ISSN 1820-4570 Adress: Megatrend Review UDK 33 Goce Delčeva Street 8, 11070 Belgrade, Serbia The review is published twice a year in Serbian Tel: +381 11 220 30 61 and twice a year in English language. Fax: +381 11 220 30 47 All papers have been reviewed. E-mail: [email protected] www.megatrendreview.com Editorial staff Editor-in-chief: Professor Dragana Gnjatović, PhD Guest editor: Prof. Ing. Dagmar Lesáková, PhD, D.M.M. Editor: Professor Nataša Cvetković, PhD Members: Professor Maria de Monserrat Llairó, PhD - Faculty of Economic Sciences, Buenos Aires University, Argentina Professor Laura Ruis Jimenez, PhD - University Institute Hose Ortega y Gasset, Complutense University of Madrid, Spain Professor Jana Lenghardtová, PhD - The University of Economics, Bratislava, Slovakia Professor Vladimir Davidov, PhD - Institute for Latin America, Russian Academy of Sciences, Moscow, Russia Professor Marija Mojca Terčelj, PhD - Faculty of Humanities, University of Primorska, Koper, Slovenia Professor Vladimir Grbić, PhD - Megatrend University, Belgrade Professor Ivica Stojanović, PhD - Megatrend University, Belgrade Professor Ana Langović-Milićević, PhD - Megatrend University, Belgrade Professor Dušan Joksimović, PhD - Megatrend University, Belgrade Professor Gordana Komazec, PhD - Megatrend University, Belgrade Professor Živko Kulić, PhD - Megatrend University, Belgrade Professor Božidar Leković, PhD - Faculty of Economics Subotica, University of Novi Sad Associate Professor Tatjana Cvetkovski, PhD - Megatrend University, Belgrade Snežana Grk, PhD, Principal Research Fellow - Institute of Social Sciences, Belgrade Assistant Professor Vesna Aleksić, PhD - Megatrend University, Belgrade Secretary & Serbian language editor: Irina Milutinović, M.A. Technical editor: Ana Dopuđa Cover design: Milenko Kusurović The financing of journal edition has been supported by The Ministry for Science and Technological Development of The Republic of Serbia. “Megatrend Review” is registered as the leading scientific review of national interest (M 51), by settlment of the Board of Social Sciences, Ministry of Science of Republic of Serbia, on May 14th, 2009. *** “Megatrend Review” is registered in The International Bibliography of the Social Sciences (IBSS) produced by the London School of Economics and Political Science since May 17th, 2007. *** “Megatrend Review” is registered and published in EBSCO’s (EBSCO Publishing Inc.) Database “Business Source Complete”: http://www.ebscohost.com/titleLists/bth-journals.xls *** “Megatrend Review” is registered in GESIS “Knowledge Base SSEE”, Leibniz Institute for the Social Sciences: http://www.cee-socialscience.net/journals/ The Library of Congress Catalog Megatrend review: the international review of applied economics. LC Control No.: 2007201331 Type of Material: Serial (Periodical) Uniform Title: Megatrend Revija. English. Main Title: Megatrend review : the international review of applied economics. Published/Created: Belgrade : ill. ; 24 cm. Description: v. : Megatrend University of Applied Sciences, [2004]- Year 1, no. 1 (’04)- ISSN: 1820-4570 CALL NUMBER: HB1 .M44 CIP – Каталогизaција у публикацији Народна библиотека Србије, Београд 33 *MEGATREND revija : međunarodni časopis za primenjenu ekonomiju / glavni urednik Dragana Gnjatović . - God. 1, br. 1 (2004)- . - Beograd (Makedon- ska 21) : Megatrend univerzitet primenjenih nauka, 2004- ([Beograd : Megatrend univerzitet primenjenih nauka]). - 24 cm Dva puta godišnje ISSN 1820-3159 = Megatrend revija COBISS.SR-ID 116780812 CONTENTS EDItoRIAL 1 GUest EDItoR’S WORD 3 NEW TECH N OLOGIES Professor Milan Milanović, PhD Faculty of Business Studies Vršac, Megatrend University, Belgrade Branko Mihailović, PhD, Research Associate Institute of Agricultural Economics, Belgrade Vesna Paraušić, M.A., Research Associate Institute of Agricultural Economics, Belgrade PROCESSES OF BUSINESS INCUBATION AND CLUSTERIZATION TO SUPPORT THE CREATION OF A NETWORK ECONOMY IN SERBIA 5 Original scientific paper Professor Marijana Vidas-Bubanja, PhD Belgrade Business School & Faculty for Trade and Banking, Alpha University, Belgrade Snežana Grk, PhD, academic research fellow Institute of Social Sciences, Belgrade Professor Nataša Cvetković, PhD Faculty of Business Studies, Megatrend University, Belgrade EconomIC Aspects of DOIng E-BUSIness IN compANIes 21 Original scientific paper BUSI N ESS , Ana LYSIS an D PL ann I N G Prof. Ing. Dagmar Lesáková, PhD University of Economics in Bratislava BRAnche specIFIC ELements IN SLOVAKIA´S RetAILIng 43 Original scientific paper Assoc. Prof. Ing. Elena Šúbertová, PhD Faculty of Business Management, Department of Business Economics, University of Economics in Bratislava THE STRUCTURAL CHANGES AND RESULTS OF AGRICULTURAL COMPANIES IN THE SLOVAK REPUBLIC 53 Original scientific paper Professor Dejan Đorđević, PhD Technical Faculty “Mihajlo Pupin”, Zrenjanin Assistant Professor Srđan Bogetić, PhD Belgrade Business School, Belgrade Dragan Ćoćkalo, PhD Technical Faculty “Mihajlo Pupin”, Zrenjanin DEVELOPMENT OF ENTREPRENEURIAL BEHAVIOUR OF YOUNG PEOPLE IN THE REPUBLIC OF SERBIA 63 Original scientific paper Vol. 7 (2) 2009 vi Contents Ing. Jana Blštáková Department for Management, University of Economics in Bratislava EMPLOYEES’ APPRAISAL AS AN INDICATOR OF THE QUALITY OF HUMAN RESOURCES MANAGEMENT IN ORGANIZATIONS IN SLOVAKIA 79 Original scientific paper Prof. Ing. Štefan Slávik, CSc. Economic University, Bratislava, Slovak Republic PROCESS AND CONTENT ANALYSIS OF STRATEGIC PLANNING IN ENTERPRISES IN SLOVAKIA 91 Original scientific paper ECO N OMIC POLICY an D DEVELO P ME nt Doc. Ing. Jozef Klučka, PhD Faculty of Special Engineering, University of Žilina Ing. Stanislava Strelcová, PHD Faculty of Special Engineering, University of Žilina Eva Leláková, msc Faculty of Science, University of Žilina INTRODUCTION OF EURO IN THE SLOVAK REPUBLIC - RISKS AND CHALLENGES - 99 Original scientific paper Assistant Professor Ing. Jana Kotlebová, PhD Department of Banking and International Finance, Faculty of National Economy, University of Economics in Bratislava MAIN FACTORS AFFECTING THE DEVELOPMENT OF MONEY STOCK IN SLOVAKIA AND IN OTHER V4 COUNTRIES 109 Original scientific paper Lecturer Snežana Božić, M.A. Military Academy, Belgrade THE AGIO IN THE KINGDOM OF SERBIA 125 Original scientific paper Goran Petković The Ministry of Mining and Energy of Republic of Serbia, Belgrade Antonello Falco AN OVERVIEW OF GSA’S FRAMEWORK AND INTERRUPTION OF GAS SUPPLY 139 Scientific review paper Associate Professor Zsuzsa M. Császár, PhD Department of Political Geography and Regional Development, Institute of Geography, University of Pécs THE ROLE OF HUNGARIAN HIGHER EDUCATION IN HUMAN CAPITAL PRODUCTION 151 Scientific review paper Professor Dragan Nikodijević, PhD Faculty of Culture and Media, Megatrend University, Belgrade ART, ECONOMY AND THE MARKET THE “AESTHETIC SYNDROME” AND MARKET RULES 183 Scientific review paper Megatrend Review Contents vii Assistant Professor Marija Aleksić, PhD Faculty of Business Studies, Megatrend University, Belgrade ENDOWMENT MANAGEMENT IN SERBIAN SOCIETY IN TRANSITION CONDITIONS 201 Scientific review paper Ban KS an D FI nan CI A L MA RKE T S Associate Professor Vladimir Vučković, PhD Faculty of International Economy, Megatrend University, Belgrade THE RISK-FREE INTEREST RATE AND BUSINESS FINANCE IN SERBIA: LIMITATIONS AND POSSIBLE SOLUTIONS 223 Scientific review paper Mana GEME nt an D MA RKE T I N G Ing. Zuzana Roby, PhD University of Economics in Bratislava MARKETING STANDARDIZATION VERSUS DIFFERENTIATION IN INDUSTRIAL MULTINATIONAL