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The tourism sector in 2 El sector turístic a Barcelona Barcelona, October2014 Design andDTP: g.grafic Turisme de Barcelona In cooperationwith www.bcn.cat/barcelonagrowth 08018 Barcelona Llacuna 162 Department ofEconomy, BusinessandEmployment Barcelona CityCouncil Edited by Contents innovation centre for Mediterranean Barcelona, a 04 page Barcelona sector in The tourism 08 in Barcelona to invest 10 reasons 06 page page 28 26 24 21 20 18 16 13 tourism sector inBarcelona 8 reasons to invest inthe 12 page

08. 07. 06. 05. 03. 02. 01. 04. Responsible and sustainable tourism Promoting economic activity Barcelona, at the heart of an area of great touristic interest Competitive human capital Tourism: opportunities in different sectors of the business City for trade fairs and congresses Range of tourist accommodation: lots of high quality places to stay Easy to get to and connected to other countries of interest Links 30 page

3 El sector turístic a Barcelona 4 El sector turístic a Barcelona 4.8 million inhabitants. of more than 160 , with over centre of an extensive metropolitan region of ’s largest metropolises and the on the Mediterranean coastline, is one Barcelona, situated in the north east of innovation centre for Mediterranean Barcelona, a

30% of Spain’s total. 106 projects in 2013, representing 5,000 international firms and received is home to more than these fields. Barcelona’s strategic leadership in innovative economy of the city, driving tion and contribute to the dynamic and They are focused on internationalisa- specialisation and competitiveness. clusters of knowledge that prioritise new emerging sectors, creating new traditional sectors live side by side with economic structure. The more Barcelona offers a very diversified and a well-established business sector, With a longstanding industrial tradition metropolises in Europe. position abroad as one of the main ally orientated. It has consolidated its that are competitive and internation- cially focused on new strategic sectors and the south east of France, is espe- the , Valencia, Aragon Mediterranean region, which includes than 800,000 businesses. This Euro- with 17 million inhabitants and more nomic activity in the south of Europe which leads an emerging area of eco- and administrative capital of Catalonia, Barcelona is the economic, cultural lona is the 3 and leisure rankings. For example, Barce- positioned in international tourism, business Rome and London. In fact, the city is well to long-established destinations like Paris, into a competitive touristic city comparable ideal climate. All of the above have made it as well as a wide variety of hotels and an restaurants, cultural and leisure activities, or simply visit. It has a wide range of great that make it very attractive to live in, work in vation are values associated with the city life. Creativity, cosmopolitanism and inno- Barcelona is well known for its quality of technology innovation districts. tiums, Barcelona City Council and its new Franca and Turisme de Barcelona Consor- the city’s Trade Fair, , Airport, the Zona area of Barcelona is especially driven by The international economic activity of the generated. in terms of national gross value added and with respect to services, it is second other autonomous region in Spain (23.6%) Catalonia’s weighting is higher than any economic activity, in the case of industry, value added according to branches of When we look at the distribution of gross rd top city in Europe and 10 th in in and the 5 and spending by international tourism, the world in terms of number of visitors tourism activity are good examples. to improve the development of the city’s ment and support for business initiatives petitive tourist destination. Encourage- make Barcelona an attractive and com- tions and profesional sectors has helped Collaboration between Public Administra- capital. teeing the availability of qualified human quality and level of specialisation, guaran- tourism area stands out because of its Furthermore, in Catalonia, training in the 20 th in the world. th most visited city in Europe and Barcelona Catalonia Euro-Mediterranean region 20 Location 3 the world the world city in most visited visitor spend visitor spend international visitors and of number of city in terms European companies international In 2013

More5,000 than rd th

5 The tourism sector in Barcelona 6 El sector turístic a Barcelona investments in Southern Europe. ferred destinations for international in Europe, makes it one of the pre- to connected the main countries by road from France and well east of Spain, just two hours , in the north Its location on the coast of the location Privileged 01. activities. Some good reasons for investing: is a very interesting place for new economic working or doing business. Today, the city make it a really attractive place for living, Barcelona has a wide variety of aspects that 10 invest in reasons to Barcelona along 5kilometres ofcoastline. logistics areasintheregion, all fair ofEuropeandonethelargest thesecondlargesttrade network, connecting totheEuropean motorways international airport, a highspeedtrainstation,an largest portsoftheMediterranean, ern Europeboastingoneofthe Barcelona istheonlycityinSouth- connected connected to andwell Easy to get 02.

or partners. ers aswellpotentialcustomers variety ofcompaniesandsuppli- nomic structure and an interesting Barcelona hasadiversifiedeco- pecially advancedservices. knowledge-intensive activities, es- city iscommittedtobusinessand established businesssector.The industrial traditionandawell- nomic area,withalongstanding Barcelona headsalargeeco- economic area diversified a large, Motor for 03. the total in Spain. implemented in Barcelona, 38% of investment and 85 projects were the most interesting regions for Ernst & Young, Catalonia is one of Survey carried out by consultants the 2014 European Attractiveness from other countries. According to companies, as well Swiss as those American, French, Austrian and number of Japanese, Italian, North to more than 50% of the total cated in Spain, Catalonia is home Of all the foreign companies lo- which are located in Barcelona. 5,000 foreign companies, 90% of than more has Catalonia investment foreign Successful 04. among the world’s top 25. to two business schools that are Furthermore, Barcelona is home grammes in a wide range of areas. graduate and post-graduate pro - universities offering excellent 8 prestigious public and private wide variety of fields. There are Barcelona has specialists in a sive service activities. of the city work in knowedge inten- capital. 48% of the active population Barcelona has well-trained human talent for attracting Focal point 06. agro-food industry, for example. distribution, tourism, trade and the ness opportunities in logistics and competitive advantages and busi- In the city there are also plenty of smart cities sectors. Mobile sector, electric mobility and ment opportunities in the ICT- interesting business and invest- es and sustainability which offer sectors linked to new technologi- intense development of economic In Barcelona there has been an drivers are strategic Sectors that 05. Finland. as France, Germany, and and that of other countries such higher than the Spanish average Catalonia is 6.6%, a figure that is entrepreneurial activity rate in Entrepreneurship Monitor, the nesses. According to the Global centre for the creation of busi- consolidating itself as a European and attracts entrepreneurs and is The city of Barcelona generates other markets. doing business with people from prising, and they are open to on and its citizens are enter- business and commercial traditi- Barcelona has a longstanding preneurial city entre- friendly’ ‘business 08. initiatives. great opportunities for private significant public investment and huge urban transformation, with hard times, is always engaged in That’s why Barcelona, even during great opportunities for the future. improvement and projects with The city is committed to constant city projects Ambitious 07. quality oflife Excellent 09. and prestige. earning it international recognition lona at the top of many rankings, cultural topics, have placed Barce- ,focused on economic, social or sons by independent consultants International studies and compari- value that adds A city brand 10. residents are foreign nationals. shown by the fact that 17% of its welcoming spirit of Barcelona is The cosmopolitan, diverse and Cities 2012-2013). to UN-Habitat (State of World’s in terms of quality of life, according Barcelona is one of the top 5 cities

7 El sector turístic a Barcelona 8 El sector turístic a Barcelona variety of stakeholders. evaluations. It is attractive for a wide recognition and excellent international successful tourist city, enjoying wide destination. Today, Barcelona is a made Barcelona into a top international Over the last few years, tourism has Barcelona sector in The tourism

Barcelona Euromonitor International report ranked terms of international visitors. The 2011 city which is comparable to destinations that Today, Barcelona is a competitive touristic relative terms in recent years. that has grown most in terms of tourism in that it continues to be one of Europe’s cities ness of Barcelona and contributed to the fact then. This has boosted the overall attractive urban works that have been carried out since terms of the image of the city and the large The 1992 Olympic Games left a legacy in over the different districts of the city. a great number of places of interest are spread of Gaudí and ; at the same time, such as touristic icons that are well known abroad, Barcelona has traditional and consolidated attractive city. This means Barcelona continues to be an are values that are also associated with the Creativity, cosmopolitanism and innovation Barcelona is well known for its sector. ties in the trade fair, convention and congress well as an extensive range services and facili sector, the range of stores and restaurants, as its architecture and monuments, the hotel life style, the range of culture, entertainment, city. Areas that stand out are varied, such as mely positive in the majority of aspects of the is ranked Card 2013 Global Destination Cities Index, it national rankings. According to the Master Barcelona is very well placed in the inter- a visits to the capital of Catalonia. Barcelona is research are just some of the reasons for ons. variety of profiles, origins and motivati Visitors that come to Barcelona have a wide London and Paris, and and 20 Similarly, Barcelona is the Trip Advisor. The evaluation of visitors is extre city in the world for tourists, according to creative, open vibrant, and inspiring city. Education, business, health, sport and th La Rambla, Parc Güell, the works in the world. city for both working and living in. 3 5 rd th top European city, just behind most visited city in Europe 10 5 th in the world in th most interesting quality of life. - - -

- -

Tourists and overnight stays at hotels not stay the night. that only spend a few hours in the city, but do family, etc., and the other half are day trippers as hotels, boarding houses, hostels, with the city at a variety of accommodation such are tourists staying a minimum of one night in Approximately half of the 27 million visitors and city breaks. leader in areas such as congresses, cruises more than It is estimated that in 2012, Barcelona received Paris, Rome and London. have a longstanding tourism tradition such as Source: Turisme de Barcelona 10,000,000 12,000,000 14,000,000 16,000,000 18,000,000 2,000,000 4,000,000 6,000,000 8,000,000 0

1990 27 million visitors, making it a

1993

1994

1995

1996

1997

Tourists Tourists 1998

1999

2000

2001

2002 Overnight stays

2003

2004 27 stays overnight million ( In 2013 In 2012 visitors million ( In 2013 in hotels tourists million 16,485,074) 2005 7,571,766) More than More than 16 16 7 2006

2007

2008

2009

2010

2011 16,485,074 2012 7,571,766

2013

9 The tourism sector in Barcelona 10 The tourism sector in Barcelona 37 * Sweden / Norway / Denmark / Finland ** Russia / Poland / Czech Republic Tourists at hotels by nationality In 2012 impact a day in economic generated million Euros ( In 2012 regions provincial Barcelona’s tourists visit million Source: Turisme de Barcelona 3,653,707) Eastern Countries** Nordic Countries* More than United Kingdom United States 3 Germany France Spain Japan Italy 2007 2007

0 2008 2008 500 2009 2009 leisure, as well as creating more direct jobs in eateries, transport and cultural facilities and sectors including accommodation, commerce, impact of more than 37 million Euros across tourism in Barcelona generates an economic to another very important piece of data: The importance of these figures is associated up the remaining 2%. stayed in rural tourism accomodation made campsites represented 14% and those that 84% of the total, those staying overnight at Tourists(87%). staying in hotels represented received the vast majority of the visitors The coastal regions of provincial Barcelona 2012, 3.2% more than the previous year. na received a total of 3,653,707 tourists in In fact, Barcelona is ranked 4 in 2012). 16,485,074 overnight stays (3.5% more than which previous represented year), a total of the than 7,571,766 more tourists (1.8% In 2013, the hotels of Barcelona received The which has 3.5 million inhabitants. area that goes beyond the city boundaries, and Barcelona is also the gateway to an economic 2013. Cities Marketing Benchmarking Report 2012- overnight stays according to The European 1,000 2010 2010 regions around the city of Barcelo 2011 2011 1,500 (in thousands) 2012 2012 2,000 th in Europe for 2013

- 2,500 that looks after policies related to the mana has a TourismActiva, and Events Department Barcelona City Council , through Barcelona coherent tourism policies. interdepartmental coordination to guarantee to manage tourism. This requires significant The multiplier effect of tourism on the eco development and automobile industries. Catalonia than the chemical, financial, property reasons (2013). professional reasons and 8.5% gave personal to Barcelona for holidays, 40.9% do so for reasons for coming: 50.6% of visitors come Another characteristic is the wide and the beginnings of a Chinese market). (a significant increase in the Russian market beginning to arrive from emerging countries the And Netherlands tourists (2.8%). are followed Italy by (5.9%), Russia (3.1%) and United and Germany States (6.0%), (8.3%), France United Kingdom (8.4%), (8.3%), In 2013, the most significant markets were comes from overseas markets (2013). stopped growing: 80% of tourism demand international market trends, which wide variety of departure origins and by its Tourism in Barcelona is characterised by a during the week and throughout the year. wide, which helps reduce seasonality in activity In terms of demand, the variety of profiles is very sectors not directly considered as tourism. is very significant: 25% of the impact affects nomy of the city of Barcelona and the province the affects of tourism (regulation and control), ment of tourism activities, the management of as geographical decentralisation, the develop Barcelona City Council focuses on aspects such economically interesting. loyalty to the city and events that might be ting the city’s attractiveness, new landings, improve citizens’ quality of life, as well as promo to maintain this sector’s economic importance, gement of tourism in the city. The objective is means the The tremendous impact of tourism on the city of tourism The managementandpromotion City Council needs a strategy variety of has not - - - - the capital of Catalonia every year. offering services to millions of people that visit information points distributed around Barcelona a result, it currently has a network of 20 tourist signed to help visitors get to know the city. As Bus Turístic and the Barcelona Card, both de series of tourist services, such as the Barcelona Moreover, the city’s tourism board organises a and Barcelona Sustainable Tourism. Barcelona Shopping Line, Barcelona Sports, Convention Bureau, Commerce and participate, and these include: Barcelona grammes in which more than 800 companies Turisme de Barcelona has different action pro country and tourist type. according to market segmentation, by both tional activities are carried out, selected Barcelona. Every year, around 200 promo attracting touristic activity to the city of Turisme de Barcelona works towards Navigation. the Chamber of Commerce, Industry and is made up by Barcelona City Council and um, presided over by the Mayor of Barcelona, promotion agency for the city. This consorti Barcelona Consortium acts as a tourism Furthermore, the public-private and sustainable tourism policies. within the framework of encouraging responsible and helping bring events to the city , principally Turisme de - - - - Seasonality of tourists its international market and by sustained growth in variety of departure points characterised by a wide Tourism in Barcelona is Source: Turisme de Barcelona 100 200 300 400 500 600 700 800 900 0 JAN FEB

2008 2008 MAR APR 2009 2009 MAY 2010 2010 JUN (in thousands) 2011 2011 JUL AUG 2012 2012 SEP 2013 OCT NOV DEC 11 The tourism sector in Barcelona 12 El sector turístic a Barcelona 8 Barcelona sector in the tourism to invest in reasons

Means of transport used connected by air: Barcelona-El Prat Airport Barcelona and its hinterland are train, as indicated in the following table: come to the city is the plane, followed by the The main form of transport used by tourists to world and expanding its potential market. connecting it to emerging markets around the train have changed the city’s real dimensions, Barcelona, and the arrival of the high speed improvements to the airport and the port of witnessed a real change in scale. Continued Barcelona’s new transport infrastructure has costline. France and on the Mediterranean decisive role, on the border with sea and air. Its location plays a with the rest of the world by land, Barcelona is well connected other countries connected to to get to and Easy 01 Others Coach Car Train Plane Source: Turisme de Barcelona 1990 61.4 61.4 22.8 11.0 2.0 2.8 well 2000 68.4 68.4 15.0 10.5 2.3 3.8 (%) 2010 75.8 75.8 11.2

0.8 3.8 8.4 passengers a year. There is an extensive opened in 2009 with a capacity for 30 million a free Shuttle Bus service.. Terminal T1 was There are two terminals: T1 and T2 , served by network are at an advanced stage. public works to connect it to the underground can be reached by bus, train and taxi and town of Prat de . Barcelona Airport is located 12 km from the city centre in the 2011 75.7 75.7 12.5 0.2 4.3 7.3 2012 74.4 12.5 0.2 5.5 7.4 2013 76.1 0.3 4.7 9.4 9.5 35 35 In 2013 Airport use Barcelona passengers million 13 The tourism sector in Barcelona 14 The tourism sector in Barcelona 20 20 2.6 cruise liners for ferries and and moorings km of quays In 2013 passengers cruise liner million

and more than 20 km of quays and moorings. The port occupies more than 1,000 hectares liner companies. turn-around port for some of the main cruise world respectively. At the same time, it is the port for cruise liners and the fourth in the as Europe’s and the Mediterranean’s top Barcelona Port has consolidated its aviation and pilot training. drome, 24 km away, is mainly used for general Airport is 150 km to the west. Aero to the south of the capital and Alguaire north of Barcelona, Reus Airport is 108 km Girona- Airport is 100 km to the than the same period for the previous year. exceeded 2 million passengers, 10.3% more November of 2013, intercontinental air transit are intercontinental. Between January and more than In 2013, Barcelona-El Prat Airport offered increase on the previous year. passed through Barcelona Airport, a 2% In 2013, more than branches. offices, 11,000 parking spaces, ATMs and bank ment services. Moreover, there are five car hire 80 stores, restaurants and various entertain shopping area in this terminal with more than 200 destinations, 29 of which 35 million passengers position -

- more than the previous year. used the Barcelona-Madrid service, 15% In 2013, more than railways authority. the AVE brand by Renfe, the Spanish speed of 350 km/h and are operated under 30 minutes. These trains travel at a maximum distance of 659 km) in a time of 2 hours and fleet runs between Barcelona and Madrid (a Since 2008 the Spain’s High Speed train the city. Currently, there are nine railway stations in extensive network with various train stations. in Spain and the rest of Europe by way of an tions. It is linked to lots of towns and cities Barcelona has good inter-urban rail connec passengers used Barcelona Port facilities. liner passengers and 1 million ferry During 2013, more than Balearic Islands. operate the route between Barcelona and the and . There are two companies that services to , Rome, Sardinia, Livorno connections and regular passenger and vehicle Ferries from the have direct at a time. capacity for mooring up to nine cruise liners It has seven passenger terminals with a 3 million passengers 2.6 million cruise - passengers with reduced mobility. districts. These vehicles are adapted for 1,000 vehicles that connect all Barcelona’s The Bus Turístic and Barcelona City Tour. companies operating this service: 8.6 out of 10 by users. Currently, there are two around the city. It has been given a rating of The city’s Catalonia. provide connections to other nearby towns in used by tourists, and the local railway system ground, which is the main transport system by complemented by three urban lines operated than 100 km and 140 stations. These are eight underground urban train network. There are This city is connected by an extraordinary one ticket, covers 253 municipalities. combine different forms of transport on only Integrated Tariff System, which allows users to urban public transport network. The Barcelona and its hinterland have an excellent network Extensive internaltransport Fabra i Puig. city: Barcelona Nord, Barcelona Sants and There are Catalonia). three bus stations in the (within Spain) and 17 inter-urban routes (within services, 12 inter-city, long distance routes coach. Barcelona has 10 regular international Just as important is the and 30 minutes. to travel from Barcelona to Paris in 6 hours with France and it is currently possible This completed a long-awaited connection ting Barcelona with the French TGV system. Barcelona, Girona and Figueres line connec December 2013 saw the opening of the Ferrocarrils de la Generalitat. The under- public bus network has more than underground tourist bus service covers five routes lines, which cover more road connection by Barcelona Barcelona - drawn carriages, helicopters and light aircraft. electric vehicles, bicycles and small cars, horse- transport such as motorcycles, scooters and other It is also possible to hire a variety of private forms of the Port’s cable car. Montjuïc’s cable car, Tibibus, and Tibidabo’s Funicular, Golondrinas, Portbus, services. These include Montjuïc’s Funicular, forms of urban transport providing specific Furthermore, in the city there are other and 10 taxi In Barcelona there is a fleet of 11,000 Trambesòs route (to Sant Adrià de Besòs). different towns in ) and three on tram lines: three on the route (to the a more sustainable traffic flow. There are six accessible and ecological, which helps create The city also has a modern Internal mobility of tourists staying at hotels BBT+BCT tourist bus trends % Bike: Source: Turisme de Barcelona Source: Based on data released by Turisme de Barcelona and ATM Passengers 100 1,000,000 1,500,000 2,000,000 2,500,000 3,000,000 2% Bus: 20 40 60 80 500,000 0 0 1% 43.1 radio services.

Underground 52 2010 2,045,836 2010

Barcelona Bus Turístic tram service that is Taxi Taxi 56 58.3 2011 Public bus taxis unique unique 2,328,717

2011

Barcelona City Tour 61.9 Tourist bus 57.7 In 2013 speed line Madrid high Barcelona- used the passengers million More than 2012 3 Own vehicle 53.9 2,801,959 2012 55.5 2013 15 The tourism sector in Barcelona 16 The tourism sector in Barcelona housing for touristic use. residences for students and houses, youth hostels, hotels, aparthotels, boarding modern hotels to offer visitors: Barcelona has a wide range of to stay quality places lots ofhigh accommodation: Range oftourist 02 guests want to return. fessional and friendly service that means family holidays. These all offer a highly pro facilities (gyms, and spas, hotels etc.), for technology for business clients, leisure own distinct style, equipped with the latest modern and minimalist hotels with their services. ety of categories, hotel locations and The hotel city’s sector offers a vari Hotel accommodation offer Source: Guild of Hotels and Turisme de Barcelona 10,000 20,000 30,000 40,000 50,000 60,000 70,000 80,000 0 1990

10,265 It is possible to find classic,

18,569

1995 15,076

27,988

2000 16,551

31,338

2005 25,355 - Rooms Rooms 49,235 -

2009 30,933 in the quality of life for locals. dents’ needs and to prevent any deterioration a balance between touristic activity and resi with urban planning conditions to guarantee passed new policies to limit tourism growth In Ciutat Vella, Barcelona City Council has vering other areas of Barcelona. well as a growing visitor interest in disco- city’s excellent public transport system as districts of the city is increasing thanks to the districts. The range of hotels in the remaining in the city centre: Ciutat Vella and The majority of this accomodation is located June 2014. tripled, increasing from 20,000 to 68,065 in the number of beds offered has more than stopped growing. In just under twenty years, Since the nineties, the Beds 60,331

2010 31,776

61,942

2011 32,419

63,457 hotel sector has not

2012 33,352

65,100

2013 34,453

67,567 - 68,065 369 369 June 2014 hotel beds June 2014 the city hotels in

( make up 80% of the total. destinations in the Barcelona Coast area Countryside and Barcelona . The brands called Barcelona Coast, Barcelona graphical area covered by three local tourism 111,215 beds , distributed across the geo of 1,213 tourism establishments and including the capital*, had an In 2013, the , not other resident. city, making use of local services like any complementary option for those visiting the Housing used for touristic use is an increasingly in Barcelona. use with approximately 40,000 beds available 7,657 beds and 2014 there were 84 hostels, with a total of Regarding other accommodation, in June and 3.81% more than in 2011. was 2.18 nights, 1.87% more than in 2012 after year. In 2013, the average stay in hotels The average stay of tourists increases year of international chains. 23.3% are independents and 6.7% form part 67.9% of hotels belong to national chains, * ) ) Brand Barcelona corresponds to the Barcelona area. 9,612 dwellings for touristic overall offer - 4 Total 1 2 3 4 5 Category Hotels by category 5 Source: Guild of Hotels and Turisme de Barcelona ★ ★★ ★★★ ★★★★ ★★★★ ★★★★★ ★★★★★ S GL GL Hotels 114 137 369 22 34 36 10 16 (june 2014) 15.659 7,657 7,657 Rooms 34.703 June 2014 touristic use housing for beds in June 2014 84 hostels beds in 3.004 8.067 1.286 2.014 1.736 2.937 More than 40,000 15.471 30.942 68.065 6.118 2.401 3.896 3.412 5.825 Beds 17 The tourism sector in Barcelona 18 The tourism sector in Barcelona is ranked 1 Association Barcelona (ICCA), Congress and Convention According to the International rankings for business tourism. positions of the international Barcelona is placed in the top congresses fairs and A city for trade 03 significant attendance figures and an interna Barcelona holds large congresses that have business tourists for workshops and courses. from delegates at congresses and 3% are conventions and incentive travel, 44% come business tourism overnight stays are due to (8%) are workshops and courses. 53% of followed by congresses (10%) and the remaining Mostly, it is conventions that are held (81%), were foreigners. dance of 583,956 delegates, 83% of whom which 74% were international, with the atten In 2013, Barcelona held 2,039 meetings, of both cities. candidatures to hold events alternatively in agreements with other cities to present joint attracting large congresses, even setting up Barcelona City Council has specialised in of delegates and 3 the period 2008-2012. congresses organised during number of international st in terms of number rd for - - of the top five in Europe. Fira de Barcelona is a dustrial and professional trade shows and one Fira Barcelona is Spain’s top trade fair for in With nearly 100 years of experience behind it, Fira de Barcelona-Montjuïc congresses Venues fortradefairsand meetings and large events. conventions, incentive trips and all types of to the needs of organisers of congresses, Convention Bureau (BCB), which adapts has a specialist programme called information and advice, Turisme de Barcelona In order to meet the constant demand for an attendance of over 20,000. EIBTM trade fair for the meetings industry with which attracts 85,000 participants, or the tional impact, like the Mobile World Congress, Barcelona - 2,039 2,039 (74% international) In 2013 in Barcelona meetings held

85,000 85,000 3 in the city activity of economic main areas located in the centres convention large In 2014 Congress Mobile World participants at Europe. With an exhibition area of 198,500 m largest and most modern trade fair venues in The Fira Barcelona-Gran Via area is one of the Fira Barcelona-Gran Via 25,000 attendees. to hold international congresses for more than extensive logistical capacity allows this facility organisation of meetings and congresses. Its area and specialises in the management and Congressos de Barcelona is in the same 60 exhibitions and shows a year. facilities and services to hold more than and Forum Auditorium which are connected CCIB is made up of the Convention Centre (CCIB) Barcelona International Convention Centre any kind of event. operational and logistical support to organise to be held there. The centre offers all necesary 3,000 attendees, allowing a variety of events with a capacity for between 100 and with flexible multi-spaces for conferences, area of 224,000 m The Montjuïc-based halls cover a surface attracting events. is part of the city’s overall strategy related to the venue, Fira de Barcelona’s technical team in the city. In addition to the management of crucial infrastructure for holding events hall 8 on two 13,000 m Gran Via Convention Centre is located in than 5,000 cars. distributed among 8 halls and parking for more 2 and boast optimum 2 floors. It’s equipped Palau de 2

for significant events like the Euromediter 2,800,000 delegates. It has been the setting CCIB has held more than 600 events with new seashore area, in the 22@ district. into the Diagonal Mar area, which is the city’s by an underground walkway and integrated conventions. city have meeting rooms to hold events and Furthermore, the majority of the hotels in the quets with a capacity for up to 3,000 people. a 2,050 m auditorium with a capacity for 2,027 people, gressos de Catalunya has 35 rooms and an of the Hotel Rey Juan Carlos I, Palau de Con and surrounded by the magnificent gardens Located on Avinguda Diagonal in Barcelona Palau de Congressos de Catalunya large international corporations. Congress, and it has held events for local and Congress, and the EuroPCR Cardiology ranean Summit, IUCN’s World Conservation 2 exhibition hall and areas for ban - - - 19 The tourism sector in Barcelona 20 The tourism sector in Barcelona 20 20 universities at Catalan are taught to tourism relating and masters degrees official For the year 2014-2015, nine Catalan uni University education tions, all relating to tourism. there are doctorates and unofficial qualifica- unregulated education. At a university level This offer is complemented by other types of versity offer of official degrees and masters. education: vocational training and the uni Currently there are two levels of regulated touristic areas. are closer to some of the main provinces of Catalonia that distributed into the four This offer is geographically and profesional categories. training for different profiles means there is a variety of of qualifications on offer range of levels and types human capital. The extensive the availability of qualified specialisation and guarantees of its quality and level of tourism stands out because In Catalonia, the teaching of human capital Competitive 04 professionals in the tourism sector. to skill improve the competitiveness of future one or more foreign languages, as a key plans, core or optional subjects focused on of these degrees include, within their study geographical location via the internet. All providing access to the material from any offering the option to study online, thereby degree qualifications . One of them is even versities are offering more than Higher Education Area (EHEA). versity education structure of the European sity degrees and masters adapted to the uni Barcelona has a wide range of official univer (1) ten official

- - - - tourism. official degrees and masters in the area of of the main universities in Catalonia that offer On page 31 of this publication there is a list as cultural or sport-related tourism. lisations in different tourism typologies, such ment, innovation in management, and specia are related to business or facilities manage tourism. In this case, courses that stand out offer more than ten qualifications related to As for official masters, Catalan universities courses on topics relating to tourism. programmes and other types of privately run are early stage professional qualification practical part of training. Furthermore, there training cycles which focus primarily on the the offer includes post secondary and tertiary With regards regulated vocational training, Vocational trainin parts of the world. Degrees and masters replace the point of attraction for students and professors from other of the European higher education system into a focal employment in the EU, and on the other, the conversion two objectives: on the one hand favouring the increase of mobility, diversity and competitiveness, and focused on created in accordance with some principles of quality, (1) tourism sector viewpoints of the with different offers tracks Vocational training previous diplomas and licentiates naming system. The European Higher Education Area (EHEA) has been g - - and exploitation of new tourist attractions. tage of them and invest in the development involved in the tourism sector can take advan business opportunities so that companies which the public sector aims to identify This represents an innovative process in in the city. to reduce tourism concentration at key sites list of places of interest. The objective was ‘new tourism map’ of Barcelona with a full district tourism plans involving creating a In 2013 Barcelona City Council developed District tourismplans backdrop for the rich life in the districts. which still conserve their identity and are the that were annexed just over a century ago but tres of the districts of the city, ancient towns many Barcelonas; these are the historic cen Barcelona is diverse because it is made up of healthcare. unique in areas like sports and that make it special and also has differentiating aspects contributing factors. Barcelona enviable climate are also wide variety of hotels and its culture and entertainment; its of its wide-ranging gastronomy, Barcelona charms because business the sectors of in different opportunities Tourism: 05

new - - musical offering with a professional program Both work intensively to complement their renowned more than 140 festivals, including the highly- de la Música. Throughout the year there are National Orchestra (OBC) and the Museu of the of Barcelona Symphony and Catalonia Música Catalana ,and the Auditori, the home are the Gran Teatre del Liceu, Palau de la with all genres covered. The main auditoriums Barcelona has lots to offer in terms of music, new technologies. for lots of tourism initiatives, many involving tivities organised in the city provide the basis contemporary art. The numerous cultural ac Roman ruins to the most daring trends in architecture and monuments ranging from 2,000 years. The city has a wealth of culture, artistic heritage dating back more than Barcelona has a longstanding cultural and The culturalsector year round. the amount of theatre on offer in Barcelona all the city’s summer treat, have helped increase Catalunya and the Grec Festival de Barcelona, Barcelona Teatre Musical, Teatre Nacional de celona’s cultural scene. La Ciutat del Teatre, Theatre also plays an important role in Bar me that is also commercially focused. SÓNAR and Primavera Sound . - - - the city districts of of the different heritage sites cultural and highlight the tourism plans The district festivals a year music More than 140 140 21 The tourism sector in Barcelona 22 The tourism sector in Barcelona 40 coastline of Catalan the 580 kms along marina (4 marina ports are in Barcelona) 5 in Barcelona km of beaches

services and signage, as well as carrying out of the water and the sand, ease of access, the beaches and assesses the cleanliness which certifies the ronmental Education in Europe (ADEACFEEE) coveted Blue Flags by the Foundation for Envi In 2014, with the centre via the public transport network. vices (including Wi-Fi) and well communicated water, with all the necessary equipment and ser and shallow with fine golden sand and clean has close to sea. Barcelona is the only European capital that One of the biggest attractions of the city is the and nauticaltourism The maritimesector 9 city beaches were awarded 5 km of beaches that are wide of environmental quality of

- - based on nautical tourism. opportunities to develop economic activities 40 marina ports, and this offers a variety of of Catalan Coastline there are into the urban coastline. Along the the most recent additions to be incorporated harbour; Port Olímpic and Port Fòrum are Marina is in the old fishermen’s the Moll d’Espanya, at the end of La Rambla; Club and the Royal Nautical Club, located at rina ports: the oldest is the Royal Maritime In the city of Barcelona there are Barcelona. 3,7 million tourists enjoyed the beaches of in the Mediterranean. In 2012, around beaches education. Today, Barcelona has the best urban campaigns and activities for environmental more than four ma 580 kms - cities’ active populations and their healthi to hold large sporting events, sports facilities, TSE Consulting, which analyses capacities collaboration with the Swiss consulting firm by an entity called ‘Around the Rings’ in latest 2013 Sports City Index developed second out of routes, etc. In fact, Barcelona is swimming pools, urban sports and maritime riding centres, ice skating, Olympics size athletics tracks, a velodrome for cycling, events are uncountable: football stadiums, of corporate social responsibility. in Barcelona, committed to a project effort of the most accredited medical centres destination. It is the result of the will and that promotes Barcelona as a medical tourism Barcelona Medical Centre is an association orthopaedic surgery. innovative plastic surgery techniques and thoracic and cardiac surgery and also in kidney transplants, eye surgery, oncology, a international recognition and has been Catalan medicine enjoys ces that attract many visitors all year round. Barcelona offers excellent healthcare servi resorts are within 2 hours of Barcelona. well as Nordic skiing. The majority of these have quality facilities for both alpine skiing as winter resorts located in the Pyrenees which Skiing can be practised in Catalonia at the many more options. golf courses in the surrounding areas and Barcelona-Catalunya Circuit in Montmeló; for Sports] in Sant Cugat del Vallès; the [High Esportiu Performance(CAR), Centre can be practiced; the Centre d’Alt Rendiment in , where rowing and canoeing from towns near the city: the Olympic Canal These facilities are complemented by others ness. London occupies first place. The possibilities for the city’s good internal communications. facilities, the prestige of its professionals and and healthcare thanks to the quality of its Barcelona is a leader in the areas of sports The sportsandhealthcaresector pioneer in many scientific fields, such as 50 cities, according to the holding sporting prestigious ranked

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origins, large international brands and inno traditional shops that have family-business Barcelona offer a range of retail including The shopping for international consumers. second most attractive European city for Intelligence Unit, ranks Barcelona as the Index 2011, prepared by The Economist in all of Europe. The Globe Shoppers Cities boasts one of the best commercial streets Barcelona, with a selection of 35,000 stores, 5 km, which structures the whole city centre. shopping area in Europe with a length of The Catalan capital has the Commerce Eateries vative commerce. taurants have a total of cities. Proof of this is that Barcelona’s res of the ‘Délice Cities’ network of gastronomy as ‘Gourmande’ and hold the vice-presidency the first non-French city to be distinguished name chefs, and this has helped it become spotlight because of its restaurants and big The Catalan capital is in the international 19 outdoor commercial centres in 20 Michelin Stars. longest outdoor - - 35,000 5 in Europe shopping area largest outdoor the city, the the centre of km from Barcelona shops in

23 The tourism sector in Barcelona 24 The tourism sector in Barcelona good examples of this. tourism activities in the city are improve the development of given to business initiatives to Encouragement and support competitive tourist destination. Barcelona an attractive and contributed to making the private sector has Public Administrations and The collaboration between activity economic Promoting 06 tourism in the city. lona, aimed at favouring the development of Employment for the City Council of Barce the Department of Economy, Business and A series of actions are being promoted by interest that Barcelona generates. and at the same time a cause of the touristic its creativity and innovation are both a result visitors. The city’s attractiveness for talent, urban life easier, both for residents and for and improvements to services that make drives new accessibility infrastructure growth The attractiveness of Barcelona’s tourism and patrimony. highlight a wide diversity of local resources significant cultural dynamic, given that it helps ment of the population, whilst also having a It is undeniable that this benefits a wide seg different economic sectors and tourism. ficant connections existing between the city’s economic growth significantly thanks to signi Tourism dynamics have influenced the city’s - - - the Cibernarium are especially well received. applications aimed at tourism professionals in area. Courses dedicated to technology and and the promotion of employment in the tourism orientation, training, professional preparation with A variety of programmes are organised together Barcelona Activa. by the Business Support Office (OAE) of together with the business services offered a project to promote entrepreneurship, run companies in the tourism sector, thanks to Support is provided for the creation of professionalism Promoting entrepreneurshipand their relationship with the administration. of tourism companies, especially with regard to promote excellence in the management offer tourism products or services in order processes and advising companies that Supporting industry is about facilitating Supporting industry Barcelona Activa covering business to tourism relating activities of economic development support for the provides programmes, different through its City Council, Barcelona Registered Social Security members in the hotel sector sector, in the following initiatives: ness projects joining It is also worth mentioning collaborative busi destination through their business projects. ministrations, to make it a competitive, tourist help promote the city, together with the ad ciate with each other to improve the sector, These professionals, that organise and asso Agents (ACAV-UCAVE). the Catalan Union of Specialist Travel Catalan Travel Agency Association and Boarding Houses (ACATUR) and the the Catalan TUR), Association of Tourist sociation of Tourist Apartments (APAR associations in this sector such as and communication with the professional activity. There is also a close-knit relationship in processes relating to their local business permanent intermediation with the districts The Tourism Fair of Catalonia (SITC) framework. by Bdigital as part of the International Source: Department of Business and Employment. Generalitat of Catalonia 50,000 52,000 54,000 56,000 58,000 60,000 62,000 64,000

and entrepreneurial projects. Advisory services for a variety of business Collaboration with Fòrum TurisTIC organised Sectors’ management. Coordination between IMI and Strategic companies. cultural tourism sector to new technologies promote the MTourism programme to link the Joint initiative with Mobile World Capital to Guild of Hotels of Barcelona offers I II 2010 III ICTs and the tourism IV I the As II 2011 - - - III - - IV Impact on employment Impact onemployment as many others hospitality services for visitors, as well both and absolute terms. These activities include the city’s economic model, both in relative to tourism have become more important in In recent years, economic activities relating employed in the hotel and restaurant sector. Security, around 72,000 (7.7% of the total) are 970,000 employees registered with the Social to the end of 2013, shows that of the The latest available data, corresponding cultural centres, for example. entertainment, shopping, rentals or visits to consumption, like spending at restaurants, on their stays, whether they are related to basic other activities that visitors do during I classical accommodation and other II 2012 III linked to transport and IV I II 2013 III IV 72,000 72,000 underway projects of business has a variety that already area of activity tourism, a new ICTs and In 2013 sector restaurant the hotel and members in Security Social registered 25 The tourism sector in Barcelona 26 The tourism sector in Barcelona in 2010 and UNESCO Council, ITR Barcelona City signed by Tourism, Responsible Charter of other entities related to tourism in the city. different areas of municipal management and this in turn meant there was a need to involve global, integrative and transversal way, and concept of sustainability in tourism in a more System in Barcelona meant working with a The implementation of this Sustainable Tourism criteria (GSTC), in June 2011. dance with Global Sustainable Tourist Council Class Destination certification, in accor in the city being awarded Responsible Tourism (ITR) and this resulted to further collaboration with the Institute of towards a sustainable development model led Council to direct the city’s tourism activity This commitment taken on by Barcelona City and social responsibility. principles of sustainability, cultural diversity model for tourism development based on the recognises the need to move towards a new of Responsible Tourism. This publicly (ITR) and UNESCO signed a Council, the Institute of Responsible Tourism On December 20, 2010, Barcelona City the city’s tourism model. something that differentiates a tourism product in itself and It implies making sustainability responsibility and sustainability. that is innovative in terms of leading tourist destination positioning the city as a Responsible Tourism means tourism and sustainable Responsible 07 Biosphere World Charter - impact in the areas of tourism management Barcelona promotes actions that have an environment, and citizens in transit. involves analysing the local resident, the ‘best places to live, best places to visit’, which of the sort of tourism captured by the slogan ments to be implemented in the development agreed on the criteria, directives and commit public and private sectors involved in tourism tion’ was signed in October 2013, in which Catalonia 2020: the Barcelona declara ‘The vision for Responsible Tourism in - - technology. encapsulates sustainability, quality and framework of opportunity for sustainable tourism within the environmental, etc.) could represent an immersed (technological, social, economic, that the latest changes in which we are city and every day it is increasingly evident Tourism is a very important activity for the businesses. ment of competitiveness the city and its sustainability has to be seen as an ele organisations is of strategic interest because Introducing sustainability into tourism sector preservation of the environment. and improvement of cultural heritage and the community, as well as in the conservation development of the destination and the local and strategy, the social and economic smart cities, a concept that - sector will be to develop by focusing on re The challenge for any company in the tourism Responsible Tourism a commitment to develop and private sectors in Declaration unites the public The 2013 Barcelona aspect will lose competitiveness. those businesses that do not embrace this quality standard for the next ten years, meaning Without a doubt, sustainability will be the new region. and preserving the essential values of the sources, creating value for all those involved, - 27 The tourism sector in Barcelona 28 The tourism sector in Barcelona wherever the tourist is staying. sites that can be visited from of tourist attractions and Barcelona represents a variety Mediterranean. For visitors, capital of Catalonia and the has to carry out the role of to its development. Barcelona larger area and this contributes tourism is a driver for a much the world. Its ability to attract urban tourist destinations in Barcelona is one of the main interest great touristic of anarea of at theheart Barcelona, 08 Countryside and and nature. possibilities to enjoy leisure activities, culture The province of Barcelona offers a world of But Barcelona is much more than the city. wider area. infrastructure that also provides services to a powerful international leader with excellent collection of tourism elements that make it a Barcelona’s area of influence has a rich commercial activities, and more. of an important industrial past, of traditions, and enotourism, as well as the rich history inland countryside, art and cultural heritage, tourism areas including sea and beaches, province of Barcelona which has eighteen the three tourism brands used in the wider Barcelona Coast, Barcelona Barcelona Coast, Barcelona Pyrenees are private sector. tions, tourism promotion consortiums and the Barcelona together with Public Administra for the city to continue building Alt Penedès, is an opportunity for the future regions of , Baix Llobregat, and Brand Barcelona which Coast, takes in the the competitiveness of Barcelona’s tourism. the city, further efforts are being made to develop is understood well by tourism business owners in From a customer-orientated perspective, which both parties. win-win approach that can be beneficial for and the wider area it influences, based ona put into mutual collaboration between the city and for this reason there is a lot of effort being Barcelona is a valuable asset in terms of tourism and 18 touristic areas Barcelona, 18 17 16 15 14 13 12 11 10 09 08 07 06 05 04 03 02 01 Castells

Industrial colonies of Llobregat Sant Benet Enotourism in Barcelona Bagà and La Roca Village Gaudí’s Crypt in the Colonia Güell Cardona and the salt mountain Barcelona-Catalunya circuit Rupit, and Vall de Sau and modernism Nature parks Beaches of Barcelona Coast much more

Destination Destination - areas areas has 18 touristic of Barcelona The province Bus Turístic: Routes ofCatalonia Barcelona Coast Barcelona Countryside Barcelona Pyrenees Wine andcava Güell ColonyofGaudí Montserrat andthe Beaches Port Airport Information office Catalunya Barcelona Region

Enotourism inBarcelona Enotourism inBarcelona L’ 80 km Airport Reus Enotourism inBarcelona C-25

C-37 del Penedès Vilafranca Cardona andthesaltmountain 08 17 Bagà andPedraforca EL EL BERGUEDÀ 02 L’ALT PENEDÈS Pyrenees 17 05

C-15

C-15 Castells i laGeltrú Vilanova

C-37

C-15 02 Sant Benet

C-26 C-55 Montserrat EL GARRAF 15

Gaudí’s CryptintheColoniaGüell N-340 01

C-55 02 Terrassa andmodernism 18 16

C-16

AP-7 03 09

C-16 02 02 de Llobregat LLOBREGAT EL BAIX Sitges Industrial coloniesofLlobregat Sant Feliu C-31 02 Castells OCCIDENTAL EL VALLÈS 01 05 C-25 04 11 Terrassa

C-32 AP-2

C-58 Barcelona-Catalunya circuit 02 12 C-31 Monastery ofSantCugat

Sabadell C-59 EL BARCELONÈS EL VALLÈS ORIENTAL Granollers 02 El Prat

C-17 10 MEDITERRANEAN SEA Barcelona

C-33 Vic 07 02 C-37 13 14 01 C-25 La RocaVillage Enotourism inBarcelona 02 17 02 C-60 C-60

AP-7 06 EL MARESME Rupit, TavertetRupit, andValldeSau

Mataró C-61

C-35 01 02

32 km Airport Girona C-32

29 The tourism sector in Barcelona 30 El sector turístic a Barcelona of interest Links www.barcelonaconventionbureau.com Turisme de Barcelona Barcelona Convention Bureau - www.barcelonaturisme.com Turisme de Barcelona www.turismebcn2015.cat Tourism Plan Barcelona City Council’s Strategic Responsible Tourism - www.turismebcn2015.cat Tourism Plan Barcelona City Council’s Strategic http://inspira.barcelona.cat www.bcn.cat/turisme Barcelona City Council Tourism authorities Local 01. authorities Regional 02. www.portdebarcelona.cat Barcelona Port www.barcelonaesmoltmes.cat Barcelona is much more Provincial Council of Barcelona - http://professional.barcelonaturisme.com Turisme de Barcelona - Statistics www.aeropuertobarcelona-elprat.com Barcelona-El Prat Airport authorities Spanish 03. www20.gencat.cat/turisme/estadistiques Tourism statistics Generalitat of Catalonia Tourism - www20.gencat.cat/turisme/normativa Legislation Generalitat of Catalonia Tourism - www20.gencat.cat/turisme Generalitat of Catalonia Directorate General of Tourism - www.udg.edu/ft Faculty of Tourism (Girona)-UdG www.fde.udl.cat (Lleida)-UdL Faculty of Law and Economics http://es.eserp.com Science-ESERP-UVic School of Business & Social www.formatic-barna.com Studies Formatic Barcelona-UdG College of Higher and University www.cett.es Tourism-CETT-UB College of Hotel management and www.tecnocampus.cat College of Maresme-UPF www.santpol.edu.es -UdG College of Tourism www.tsi.url.edu ESADE-URL College of Tourism Sant Ignasi- www.mediterrani.com College of Tourism Mediterrani-UdG www.euroaula.com College of Tourism Euroaula-UdG www.cetaedu.es CETA-UdG College of Tourism CETA-UdG www.eutdh.cat UAB Management (Cerdanyola del Vallès)- College of Tourism and Hotel centres Education 04. www.uoc.edu Open University of Barcelona-UOC www.inefc.cat Education-UB Catalan National Institute of Physical www.ftg.urv.cat (Vila-seca)-URV Faculty of Tourism and Geography 05. www.acave.travel Acav-Ucave www.acatur.cat Tourist Boarding Houses Acatur - The Catalan Association of www.apartur.com Association of Tourist Apartments www.barcelonahotels.org Guild of Hotels of Barcelona www.eixosbcn.org Barcelona Commerce Foundation www.cambrabcn.org Industry and Navigation of Barcelona Official Chamber of Commerce, organisations Business 31 El sector turístic a Barcelona bcn.cat/ barcelonagrowth