MEDIA GUIDE 2014/2015 Season Contents Foreword 03 Bundesliga 04 DFL/League Association 06 DFL Sports Enterprises 08 Digital Media 11 Sportcast 12 Clubs 14 FC Augsburg 16 Hertha Berlin 18 SV Werder Bremen 20 Borussia Dortmund 22 Eintracht Frankfurt 24 Sport-Club Freiburg 26 Hamburger SV 28 Hannover 96 30 TSG 1899 Hoffenheim 32 1. FC Köln 34 Bayer 04 Leverkusen 36 1. FSV Mainz 05 38 Borussia Mönchengladbach 40 FC Bayern München 42 SC Paderborn 07 44 FC Schalke 04 46 VfB Stuttgart 48 VfL Wolfsburg 50 Fixture Lists 52 Imprint 55 Foreword The Bundesliga – Thrilling and successful At the end of a thrilling FIFA World Cup the German national team returned from Brazil as world champions. Germany is the first European nation to have won the World Cup gold trophy on the Ameri­ can continent – which marks an outstanding success, just like the re­ cent results of the German clubs in the Champions League. Conse­ quently, we are now looking forward to the 2014/2015 season with particularly eager anticipation. The Bundesliga thrills football fans in nearly all countries of the world week after week, while more and more international stars recognise it as an attractive competition with plenty of goals being scored in frequently sold­out stadiums. To cater for the continually growing interest in the Bundesliga, we keep developing our digital offerings. At bundesliga.com news about the clubs and matches can be found in English, Japanese and Polish. The official YouTube channel of the Bundesliga, in addition to the greatest goals and emotions, features up­and­coming stars, as well as heroes of the past. International newspapers, magazines, web­ sites, and TV channels in particular, regularly inform their readers or viewers about the Bundesliga as well. By publishing this Media Guide the DFL Deutsche Fußball Liga aims to provide optimum assistance to colleagues from international media. In addition to the key points of contact for the 18 Bundesliga clubs, it contains interesting facts and figures about the clubs and their history. Furthermore, it provides a wide range of information on German professional football, plus key points of contact for the DFL and its subsidiaries, DFL Sports Enterprises and Sportcast. The entire team of the DFL Group wishes you an exciting 2014/2015 season. We look forward to continuing our excellent cooperation with you. Best regards Christian Pfennig Director Corporate and Brand Communications 2014/2015 Season 3 Bundesliga The league of goals The German national team thrilled foot- Thanks to this large number of nation- ball fans around the world with its attacking style al and international top-flight stars, which in- of play and brilliant goals in the 2014 FIFA World clude Franck Ribéry or the Poles Robert Cup, and deservedly won the World Cup trophy. Lewandowski and Jakub Bl⁄aszczykowski as This also marked a major success for the Bundes- well, the Bundes liga has been numbering liga and its clubs whose youth academies initial- among the most successful and attractive ly trained nearly all the players of the successful leagues in the world for years. Football featur- German team. 15 world champions alone, includ- ing high technical quality and thrilling match- ing world goalkeeper Manuel Neuer, DFB captain es attracted 42,609 spectators on average Philipp Lahm, the five-time goal scorer Thomas to the modern and convenient stadiums in the Müller, Bastian Schweinsteiger, Jérôme Boateng, past season. Mario Götze, who scored the winning goal in the final, Mats Hummels or Benedikt Höwedes were With an average of 3.16 goals – more again on the team lists of the clubs at the begin- than in any of the past 27 years – the Bundes- ning of the 52nd Bundesliga season. liga, in 2013/2014, was again the top league in Europe seeing the largest number of goals But the German Bundesliga players scored. The European best mark attests to the were not the only ones to deliver convincing per- thrilling attacking style of football being played formances in Brazil. A number of foreign stars in Germany. Among other things, this offense- who play in Germany made exceptional show- oriented style of play is rooted in the excellent ings as well, such as Arjen Robben and Klaas-Jan training of young footballers in Germany. Since Huntelaar, who took third place with the Nether- 2001 all professional clubs have been obligat- lands, the Brazilian Luiz Gustavo or Belgium’s ed to operate youth academies and 925 million Kevin De Bruyne. In total, the 77 players from the euros have been invested in talent promotion Bundesliga and Bundesliga 2 scored 35 goals in ever since – an investment that has more than the World Cup, more than the representatives of paid off for the clubs and will continue to bear any other league in the world. fruit in future. 4 Season 2014/2015 5 DFL/League Association Professional structures for a professional league Professional football must also be or- German Football Association (DFB) and close- ganised professionally. This is why in 2000 the ly cooperates with Germany’s football govern- 36 clubs and joint stock companies of the Bun- ing body. desliga and Bundesliga 2 founded the League Association with the entire organisation of On behalf of the League Association, both professional leagues being undertaken the DFL Deutsche Fußball Liga manages the by its executive arm, the DFL Deutsche Fußball operational side of the Bundesliga and Bun- Liga. The League Association, in which all 36 desliga 2 and is primarily in charge of organis- clubs and joint stock companies have equal vot- ing and marketing professional football in Ger- ing rights, is managed by a nine-strong execu- many. Since 2005, Christian Seifert has headed tive board chaired by its president, currently up the DFL as CEO of the DFL Executive Board. Dr Reinhard Rauball, and two vice presidents. COO is Andreas Rettig. The DFL’s main tasks in- The League Association is also a member of the clude setting up and carrying out all 612 fixtures Dr Reinhard Rauball Christian Seifert Andreas Rettig 6 Contacts in any season in the Bundesliga and Bundesliga 2 DFL Deutsche Fußball Liga GmbH as well as organising the Supercup and all rele- Guiollettstraße 44–46 gation/promotion play-off matches. The licens- D-60325 Frankfurt/Main ing of the 36 clubs and joint stock companies is T +49 69 65005-0 a central part of the DFL’s terms of reference. F +49 69 65005-555 Only clubs that have successfully gone through E [email protected] licensing are permitted to play in the Bundesli- W bundesliga.com ga or Bundesliga 2. The DFL examines the abil- ity of all 36 clubs and joint stock companies to fulfil the requirements for professional football in sporting, administrative, infrastructure, secu- International rity, media and, in particular, financial terms. The Bundesliga licensing system is considered to be Communications the most stringent and exemplary in Europe. As a prerequisite for an exciting competition, it has also played a decisive role in ensuring that none Head of International of the clubs has been forced into administration Communications during any season in the 51 years of the Bundes- Eliane Zäh liga’s history. T +49 69 65005-279 F +49 69 65005-557 The DFL’s core business includes the cen- M +49 151 61673663 tralised marketing of national media rights held E [email protected] by the Bundesliga. Since its foundation, the DFL has succeeded in achieving a six-fold increase in this area. The new contract ensures that an av- erage total of 628 million euros will be split be- Business tween all League Association members during Communications each of the seasons 2013/2014 to 2016/2017, Susanne Jahrreiss an almost 50 per cent increase compared to the T +49 69 65005-218 previous licensing period. F +49 69 65005-557 M +49 171 8391901 The DFL also continues to promote the E [email protected] development of the Bundesliga brand. Today, the Bundesliga is one of Germany’s best known brands and surveys indicate it is recognised by 98 per cent of Germans. 2014/2015 Season 7 DFL Sports Enterprises Professional and successful international TV rights sales Founded in 2008, the wholly-owned sub- casting, TV partners include international free- sidiary DFL Sports Enterprises is in charge of and pay-TV channels. The most recent example marketing the worldwide audiovisual rights for of DFL Sports Enterprises’ strategic marketing is all 612 fixtures of the Bundesliga and Bundesli- the deal with 21st Century Fox and its worldwide ga 2 as well as the relegation/promotion match- network of broadcast outlets that will become es and the Supercup on all platforms including the new home of the Bundesliga throughout the TV, the internet and mobile devices, as well as Americas, large parts of Asia, and in European promoting league-wide sponsorships and licens- markets like Italy, the Netherlands and Belgium. ing rights. With its own Asia-Pacific branch, DFL Thanks to its professionalism and know- Sports Enterprises strives to further promote how, DFL Sports Enterprises has improved the the Bundesliga’s successful international market global market position of the Bundesliga on a strategy. As the first European top league, the grand scale. With over 450,000 hours of broad- Bundesliga has opened a representation office in 8 Contacts DFL Sports Enterprises GmbH Vice President Sales Ulmenstraße 23–25 Audiovisual Rights D-60325 Frankfurt/Main Kay Dammholz T +49 69 65005-0 T +49 69 65005-207 F +49 69 65005-558 F +49 69 65005-558 E [email protected] M +49 151 14015026 W dfl-sports-enterprises.de E [email protected] bundesliga.com Director Sales Sponsoring, Licensing & Digital Media Andy Meyer T +49 69 65005-297 F +49 69 65005-558 M +49 160 5384842 E [email protected] Singapore.