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The Dairy Products Market Documentary Study The dairy products market Documentary study November 2015 1 The dairy products market November 2015 Documentary study REFERENC ES This publication has been produced as part of the LACTIMED project with the financial assistance of the European Union under the ENPI CBC Mediterranean Sea Basin Programme. The contents of this document are the sole responsibility of the Mediterranean Agronomic Institute of Montpellier (CIHEAM-MAIM) and the German-Arab Chamber of Industry and Commerce (GACIC) partners of LACTIMED project, and can under no circumstances be regarded as reflecting the position of the European Union or of the Programme’s management structures. LACTIMED aims to foster the production and distribution of typical and innovative dairy products in the Mediterranean by organising local value chains, supporting producers in their development projects and creating new markets for their products. The project is implemented under the ENPI CBC MED Programme, and is 90% financed, for an amount of EUR 4.35 million, by the European Union through the European Neighbourhood and Partnership Instrument. The European Union is made up of 28 Member States who have decided to gradually link together their know-how, resources and destinies. Together, during a period of enlargement of 50 years, they have built a zone of stability, democracy and sustainable development whilst maintaining cultural diversity, tolerance and individual freedoms. The European Union is committed to sharing its achievements and its values with countries and peoples beyond its borders. The 2007-2013 ENPI CBC Mediterranean Sea Basin Programme is a multilateral Cross-Border Cooperation initiative funded by the European Neighbourhood and Partnership Instrument (ENPI). The Programme objective is to promote the sustainable and harmonious cooperation process at the Mediterranean Basin level by dealing with the common challenges and enhancing its endogenous potential. It finances cooperation projects as a contribution to the economic, social, environmental and cultural development of the Mediterranean region. The following 14 countries participate in the Programme: Cyprus, Egypt, France, Greece, Israel, Italy, Jordan, Lebanon, Malta, Palestinian Authority, Portugal, Spain, Syria and Tunisia. The Joint Managing Authority (JMA) is the Autonomous Region of Sardinia (Italy). Official Programme languages are Arabic, English and French. © Copyright LACTIMED 2015. No part of this publication may be reproduced without express authorisation. All rights reserved for all countries. Electronic version available on: www.lactimed.eu AUTHORS . Main author: - M’hamed MERDJI, SupdeCo, Montpellier (main author) . Other contributors: - Marion Kussmann GACIC (German-Arab Chamber of Industry and Commerce) - Selma Tozanli CIHEAM-MAIM (CIHEAM- Mediterranean Agronomic Institute of Montpellier ) 2 The dairy products market November 2015 Documentary study CONTENTS INTRODUCTION .................................................................................................... 5 I DAIRY PRODUCTS AROUND THE WORLD ....................................................... 6 1 OVERVIEW OF THE GLOBAL MARKET .................................................................................... 6 1.1.-Global consumption in volume and value ...................................................................................... 6 1.2.-Dairy products market segmentation ............................................................................................. 7 1.3.-Production of milk and dairy products.......................................................................................... 10 1.4.- International trade in milk and dairy products ............................................................................. 12 1.5. – International regulations and public policies ............................................................................. 15 1.6.- The dairy products market: an increasingly concentrated market ............................................... 15 2- SATURATED WESTERN MARKETS: IN SEARCH OF NEW PLEASURES ..... 19 2.1. THE WESTERN EUROPEANMILK AND DAIRY PRODUCTS MARKET ........................................... 19 2.1.1. Consumption of milk and key dairy products ............................................................................ 19 2.1.2. Market segmentation ................................................................................................................ 20 2.1.3. Foreign trade ............................................................................................................................ 20 2.1.4. The main players and their market shares ................................................................................ 21 2.1.5. Distribution structure ................................................................................................................ 21 2.3. THE NORTH AMERICAN DAIRY PRODUCTS MARKET ............................................................. 22 2.3.1. Consumption of milk and key dairy products ............................................................................ 22 2.3.2. Production and segmentation of milk and dairy products market .............................................. 23 2.3.1. Foreign trade ............................................................................................................................ 24 2.3.2. The main players and their market shares ................................................................................ 26 2.3.3. Distribution structure ................................................................................................................ 26 3. EMERGING MARKETS ..................................................................................... 27 3.1. THE CHINESE MILK AND DAIRY PRODUCTS MARKET ............................................................ 27 3.1.1. Milk and dairy product consumption ......................................................................................... 27 3.1.2. Production and availability of milk and dairy products on the domestic market ......................... 27 3.1.3. Foreign trade ............................................................................................................................ 28 3.1.4. The main players and their market shares ................................................................................ 29 3.1.5. Distribution structure ................................................................................................................ 30 3.2. THE RUSSIAN MILK AND DAIRY PRODUCTS MARKET ............................................................ 31 3.2.1. Milk and dairy product consumption ......................................................................................... 31 3.2.2. Production availability in the milk and dairy products market .................................................... 32 3.2.3. Foreign trade ............................................................................................................................ 33 3.2.4. The main players in the Russian dairy industry ........................................................................ 35 3.2.5. Distribution structure ................................................................................................................ 35 3.3. THE NORTH AFRICAN AND MIDDLE EASTERN MARKETS ...................................................... 36 3 The dairy products market November 2015 Documentary study 3.3.1. Milk and dairy product consumption in North African and Middle Eastern countries ................ 37 3.3.2. Production and availability on the milk and dairy products markets ......................................... 38 3.3.3. Foreign trade .......................................................................................................................... 40 3.3.4. The main players in the dairy industry ..................................................................................... 41 3.3.5. Distribution structure ............................................................................................................... 43 4. THE POSITIONING O ES ON THE GLOBAL MARKET . 43 4.1. THE STRUCTURE OF THE MILK AND DAIRY PRODUCTS MARKET AND THE MAIN PLAYERS .......... 44 4.1.1. The Southern “LACTIMED” countries ..................................................................................... 44 4.1.2. The Northern “LACTIMED” countries ...................................................................................... 47 4.2. THE POSITIONING OF THE COUNTRIES ON INTERNATIONAL MARKETS ................ 50 4.2.1. Export structure ...................................................................................................................... 50 4.2.2. Import structure ...................................................................................................................... 52 CONCLUSION ...................................................................................................... 54 5.1. A CHANGE IN FOOD TASTES IMPOSED BY THE BIG PLAYERS ................................................. 54 5.2. HOW CAN GAINS IN MARKET SHARE BE MADE FOR TYPICAL LOCAL PRODUCTS? ..................... 55 APPENDICES....................................................................................................... 58 REFERENCES ....................................................................................................................... 71 4 The dairy products
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