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Eni E Snam, Campioni Al Futuro

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Eni E Snam, Campioni Al Futuro Codice cliente: null CORRIERE DELLA SERA LUNEDÌ 10.06.2019 Investimenti 51 NUOVE RESPONSABILITÀ Il rating Eni eSnam, Le migliori aziende nella comunicazione della sostenibilità Gold Eni Snam campioni al futuro Silver Generali Gruppo Hera Prysmian a2a Terna Tim Impegno sui criteri Esg, sulla trasparenza, sulla diversity Bronze Autogrill CNH Industrial Intesa Sanpaolo Mondadori edialogo. Così future Italia Top 100 premia le società più sensibili Italgas Enel Luxottica Moncler Erg Sisal StMicroelectronics di Fabio Sottocornola L’Ego-Hub Fonte: Risultati dell’analisi future Italia Top100 ifaprestoadiresostenibilità. di attenzione al digitale». se. Facebook, il 21% affronta itemi della aziende che fa da guida, avendo adot- S Poi, bisogna proiettarla nel futu- Come è stato costruito il processo di sostenibilità, ma poi genera solo l’11% tatounatteggiamentointegratoe ro. E comunicarla. Tra le aziende Parole d’ordine valutazione? Ci sono alcune parole dell’engagement complessivo, tra like, proattivo verso la sostenibilità. Invece , italiane, Eni racconta meglio di altre il d’ordine attorno a cui gli analisti han- commenti o condivisioni. Ancora: su la maggior partedelle imprese man- proprio operatoattraverso video, te- Sono 46 le aziende cosiddetteSlee- no condotto la ricerca. Per esempio, lo 50 mila tweet studiati, le cifre si posi- tiene ancora un’impostazione difensi- stimonianzeecasi concreti Snam ha pers, che non hanno passato la valuta- storytelling riguarda l’uso di contenuti zionano al 16% (sostenibilità) e14% va e di compliance, legata cioè al sem- un elevatolivello di «engagement» zione. «Significache non c’èconcre- editoriali (video, blog, articoli) per en- (sviluppo di engagement). «Il tema plice rispetto delle procedure. I primi dentroisocial network proponendo tezza di base, oppure l’azienda non co- trare in contatto con il grande pubbli- del clima è in molti casi motore di pro- comunicano bene perché hanno capi- argomenti e tenendo vivo il colloquio munica e lascia un vuoto», spiega Jo- co: nella metà dei casi i topic scelti par- poste commerciali innovative, e nuovi to che la sostenibilità è un fattore es- con le persone; Terna rende concreta akim Lundquist, ceo della consulting lano di sostenibilità in termini di inno- modelli di business, per esempio su senziale perlacompetitività eilsuc- la lotta al climate change attraverso la che porta il suo nome. Un terzodel vazione etrasformazione del busi- efficienza energeticaomobilità», cesso futuro», spiega l’esperto. pubblicazione delle performance campione, invece, pur passando la so- ness. Attenzione poi atemi come commenta Paolo Cominetti, project «Questa consapevolezza devepene- messe a segno in fatto di riduzioni di glia presenta solo informazioni di ba- diversity e climate change: nel digitale manager della ricerca. Lundquist mo- trareinfretta nel secondo gruppo di CO2 negli ultimi tre anni. Gli esempi il 36% del campione offre un approccio stra anche attenzione alla fruibilità dei imprese, acominciaredai vertici potrebbero continuare con l’attività di La maggior parte delle ai cambiamenti climatici, la metà pre- contenuti: ogni problema di user aziendali». Da dove cominciare? «Un L’Oréal o Autogrill e il riconoscimento imprese ancora fatica senta informazioni sulla diversity. experience ha comportato una pena- ottimo puntodipartenza èl’ascolto della diversity in azienda; l’impegno di Infine, l’utilizzo dei social media: per lizzazione di mezzo punto alla società. degli stakeholder — conclude Osbor- Enel e Barilla via Twitter per far cono- a stimolare un dialogo un anno intero le cento aziende sono Ma com’èlasituazione di Corporate ne — soprattutto quelli esterni: avere scerelecampagne di difesa dell’am- sui social. Eppure, da state monitorate su Facebook e Twit- Italia, anche aconfrontocon altre ben chiaro il proprio ruolo nel conte- biente, o la crescita di sensibilità regi- ter(un’attività svolta conl’agenzia esperienzeinternazionali? Risponde sto sociale è un ingrediente essenziale strata in casi come Terna, Prysmian, qui possono arrivare Twig). Ne emerge che le imprese ita- James Osborne, partner e responsabi- per una buona comunicazione di so- A2a. molte occasioni lianefaticano astimolareundialogo le sostenibilità in Lundquist: «Esiste stenibilità». A misurare in maniera concreta que- con gli stakeholder. Su 19 mila post di come in Europa un gruppo ristretto di © RIPRODUZIONE RISERVATA Energia/1 Claudio Descalzi, Circolarità: la Bei amministratore delegato di Eni. mette sul piatto Il gruppo comunica con oltre 4miliardi casi concreti i temi della sostenibilità Energia/2 egli ultimi cinque anni la Marco Alverà, N Banca europea per gli amministratore investimenti ha messo sul piatto delegato di 2,3 miliardi di euro in iniziative Snam, molto di economia circolare che, attiva sui social secondo la sua vice presidente e network per responsabile per clima e parlare di sostenibilità ambiente Emma Navarro, «sono indispensabili per disaccoppiare ste performance, un po’ come si fa con lo sviluppo economico iparametri economico-finanziari, ci dall’impatto che ha sull’ambiente ha pensato Lundquist, società di con- e dallo spreco che genera. Per sulenza attiva nei territori di frontiera continuare a crescere è del mondo digitale, che da dodici anni necessario farlo», come ha detto realizza una survey chiamata Csr Onli- al World Circular Economy ne Awardsulla corporatesocial re- Forum di Helsinki la scorsa sponsibility. Ma da quest’anno si cam- settimana. L’importante, però, è bia. L’obiettivo è guardare più lontano: creare le condizioni perché i nasce infatti .future (dot future) Italia modelli circolari siano scalabili. Top100, uno studio che interessa La Bei ci sta provando: ha lanciato aziende quotate e non, valutate secon- una piattaforma da 100 milioni di do due parametri: bisogna avere con- euro che verranno affidati a un tenuti di sostanza e la capacità di co- gestore esterno per finanziare struire una relazione con gli stakehol- attività di bioeconomia circolare, der. non solo in Europa. Altri due Una prima novità è la scelta di abban- miliardi sono andati all’iniziativa donare la graduatoria a podio che la- Clean Oceans, lanciata con le scia il postoaunrating formatoda banche di sviluppo francese e quattro quadranti dinamici in cui so- tedesca, che supporta iniziative no collocate le aziende, a partire dalle per pulire i mari e rimuovere le più virtuose, raccolte nella Gold class microplastiche. E per i progetti di come Eni e Snam, per passare alla Sil- economia circolare con profili ver class (A2a, Generali, Gruppo Hera, medio-alti di rischio, sono a Prysmian, Terna, Tim), fino al livello disposizione anche il Fondo Bronze(Autogrill, Cnh Industrial, europeo per gli investimenti Enel, Erg, Intesa Sanpaolo, Italgas, Lu- strategici e il fondo InnovFin. Il xottica prima della nascita di Essilux, focus è anche sulle città: la Bei ha Moncler, Mondadori, Sisal, StM). Non promosso una guida in 15 passi tutte le cento realtà sono entrate, per- per aiutarle nella transizione. ché bisognavasuperareun’asticella Fra. Ga. corrispondenteaun«livello minimo © RIPRODUZIONE RISERVATA.
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