Migration Between Politics, Journalism and PR New Conditions for Power, Citizenship and Democracy?
10.2478/nor-2014-0109 Nordicom Review 35 (2014) Special Issue, pp. 141-153 Migration between Politics, Journalism and PR New Conditions for Power, Citizenship and Democracy? Göran Palm & Håkan Sandström Abstract In this article we present a preliminary theoretical background and some empirical findings concerning a migrating trend between the fields of politics, PR and journalism: one day a political reporter, the next a communication officer; one day a PR consultant, the next a state secretary. To understand contemporary politics one must, we argue, comprehend the convergence between three fields of power holders that together form the realm of politics and communication: elite politicians, elite political reporters and elite communication/PR officers. Together, they form a communication elite that sets the parameters for the public discourse on politics. When politics is produced and constructed in, and through, social networks formed by elite agents from politics, journalism and PR, what does this mean for how democracy is worked out and what does it mean for citizenship in general? Keywords: communication elites, convergence, politics, public relations, journalism, de- mocracy Introduction This text can be seen as a starting point for a research project – Post-politics in Medi- aocracy: the structural transformation of political communication – dealing with the fundamentals of contemporary Swedish politics and democracy. The basic outline of the project concerns social power, power agents and the production and construction of ‘the political’. In focus are the agents that form the realm of politics and political communication, that is, those agents that possess the resources to produce a dominant discourse – a basic knowledge structure – of politics and democracy, but also how this agency is socially and culturally contextualized.
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