Chapter 3
Books
© 2014 by McGraw-Hill Education A Short History of Books
• Books in Colonial North America
Ø 1638: First printing press arrived
Ø 1644: First book printed in colonies appears: The Whole Booke of Psalms
Ø 1765: Printers revolt after passage of Stamp Act Ø Act was designed to control expression in the increasingly restless colonies
© 2014 by McGraw-Hill Education 3-2 A Short History of Books
• By the mid-1770s anti-British sentiment had reached its climax
Ø Pamphlets motivated and coalesced political dissent
Ø After the War of Independence, printing became central to cultural life in major cities
© 2014 by McGraw-Hill Education 3-3 A Short History of Books
• Books were still expensive, often costing the equivalent of a working person’s weekly pay
• Literacy a luxury
© 2014 by McGraw-Hill Education 3-4 A Short History of Books
© 2014 by McGraw-Hill Education 3-5 A Short History of Books
© 2014 by McGraw-Hill Education 3-6 A Short History of Books
• Improving Printing
Ø 1884: linotype machine
Ø Offset lithography made it possible to print from photographic plates
© 2014 by McGraw-Hill Education 3-7 A Short History of Books
• The Flowering of the Novel
Ø 1860: Irwin and Erastus Beadle began publishing dime novels
Ø By 1865 Beadle and company produced over 4 million volumes Ø pulp novels
© 2014 by McGraw-Hill Education 3-8 A Short History of Books
• The Coming of Paperback Books
Ø 1935: Allen Lane founded Penguin Books and invented the paperback
Ø Today more than 60% of all books sold are paperbacks
© 2014 by McGraw-Hill Education 3-9 Books and Their Audiences
• The Cultural Value of the Book
Ø Books are:
Ø Agents of social and cultural change
Ø Important cultural repository
Ø Windows on the past
Ø Important sources of personal development
© 2014 by McGraw-Hill Education 3-10 Books and Their Audiences
• The Cultural Value of the Book
Ø Books are:
Ø Good sources of entertainment, escape, and personal reflection
Ø More individual, personal activity than consuming advertiser-supported media
Ø Mirrors of culture
© 2014 by McGraw-Hill Education 3-11 Books and Their Audiences
• Censorship
Ø Books are targeted because of their influence as cultural repositories and agents of social change
Ø Book publishers’ obligations demand they resist censorship
© 2014 by McGraw-Hill Education 3-12 Books and Their Audiences
• Among the library and school books most targeted by modern censors in the United States are:
Ø The Harry Potter series Ø The Adventures of Huckleberry Finn Ø To Kill a Mockingbird Ø Of Mice and Men Ø The Color Purple Ø The Goosebumps series Ø In the Night Kitchen
© 2014 by McGraw-Hill Education 3-13 Books and Their Audiences
© 2014 by McGraw-Hill Education 3-14 Books and Their Audiences
© 2014 by McGraw-Hill Education 3-15 Aliteracy as Self-Censorship
• Aliteracy: Where people possess the ability to read but choose not to
• What kind of culture develops when its population refuses to read?
Ø “For that crime, a person pays with his whole life; if the offender is a nation, it pays with its history” -- Joseph Brodsky (1987)
© 2014 by McGraw-Hill Education 3-16 Scope and Structure of the Book Industry
• Categories of Books
Ø Book club editions Ø El-hi (textbooks for elementary and high schools) Ø Higher education (college and universities) Ø Mail-order books Ø Mass market paperbacks Ø Professional books
© 2014 by McGraw-Hill Education 3-17 Scope and Structure of the Book Industry
• Categories of Books
Ø Religious books
Ø Standardized tests
Ø Subscription reference books
Ø Trade books
Ø University press books
© 2014 by McGraw-Hill Education 3-18 Trends and Convergence in Book Publishing
• Convergence
Ø E-publishing
Ø E-books
Ø Print on demand (POD) Ø Platform agnostic publishing
© 2014 by McGraw-Hill Education 3-19 Trends and Convergence in Book Publishing
• Smartphones, Tablets, and e-Readers
Ø e-Readers
Ø Platform agnostic printing
© 2014 by McGraw-Hill Education 3-20 Trends and Convergence in Book Publishing
• Conglomeration
Ø Cottage industry was a term used to describe the publishing industry before conglomeration
Ø Today, industry dominated by a few giants which are divisions of national or international conglomerates
Ø Opinion is divided on the benefit of corporate ownership
© 2014 by McGraw-Hill Education 3-21 Trends and Convergence in Book Publishing
• Conglomeration
Ø Parent company expects profitability at all costs
Ø Subsidiary rights
© 2014 by McGraw-Hill Education 3-22 Trends and Convergence in Book Publishing
• Instant books
• Paid Product Placement
• Hollywoodization
© 2014 by McGraw-Hill Education 3-23 Trends and Convergence in Book Publishing
• Growth of Small Presses
Ø The overcommercialization of book industry mitigated somewhat by rise of smaller publishing houses
Ø The number of bookstores in the U.S. is dwindling
Ø Another alternative is buying books online
© 2014 by McGraw-Hill Education 3-24 Developing Media Literacy Skills
• The Lessons of Harry Potter
Ø Why does it resonate with young people?
Ø It seems to have an impact with all ages too
Ø The success (and profitability) of this well- written, thoughtful, high-quality content contrasts with what critics contend is a steady decline in quality in other media
© 2014 by McGraw-Hill Education 3-25