DOCSLIB.ORG

How Do German Youtubers/Vloggers Influence, Through Product Placement, the Buying Behavior of Beauty Products Of

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
How Do German Youtubers/Vloggers Influence, Through Product Placement, the Buying Behavior of Beauty Products Of How do German YouTubers/Vloggers influence, through product placement, the buying behavior of beauty products of teenagers, aged 12-18 years, in the German part of Switzerland? Bachelor Project submitted for the degree of Bachelor of Science HES in International Business Management by Angela-Katharina KURTZ Bachelor Project Advisor: Timothy CONNERTON, Professor Geneva, 04.06.2018 Haute école de gestion de Genève (HEG-GE) International Business Management Declaration This Bachelor Project is submitted as part of the final examination requirements of the Haute école de gestion de Genève, for the Bachelor of Science HES-SO in International Business Management. The student accepts the terms of the confidentiality agreement if one has been signed. The use of any conclusions or recommendations made in the Bachelor Project, with no prejudice to their value, engages neither the responsibility of the author, nor the adviser to the Bachelor Project, nor the jury members nor the HEG. “I attest that I have personally authored this work without using any sources other than those cited in the bibliography. Furthermore, I have sent the final version of this document for analysis by the plagiarism detection software stipulated by the school and by my adviser”. Geneva, 04.06.2018 Angela-Katharina KURTZ How do German YouTubers/Vloggers influence, through product placement, the buying behavior of beauty products of teenagers, aged 12-18 years, in the German part of Switzerland? i Angela-Katharina KURTZ Acknowledgements First of all, I would like to take this opportunity to express my sincere gratitude to my advisor, Professor Timothy Connerton, who has dedicated his precious time throughout this last year giving me valuable feedbacks and advice. It has been a pleasure for me to work with you during this year. Furthermore, I would like to thank all the teenagers that participated through the online survey and the schools that have forwarded my E-mail to their students. Especially, I would like to thank the Kantonsschule Schaffhausen. Also, I would like to thank the teenagers and the only parent that agreed to be interviewed. Without these people, it would not have been possible to create any analysis for this report. I would like to thank Estelle, Catherine and Ana. Thank you for all the support and motivation, we shared many ups and downs in this semester, but we made it. Finally, I want to thank with all my heart Enrico and my family. Their support has been fundamental to accomplish this project. Thank you for all the support you gave me, thank you for all the motivation, thank you for all your time and thank you for simply being always by my side. There are no words to express my gratitude to all these people that made part of this project with their support and valuable advice. Thank you. How do German YouTubers/Vloggers influence, through product placement, the buying behavior of beauty products of teenagers, aged 12-18 years, in the German part of Switzerland? Angela-Katharina KURTZ ii Executive Summary This research aims to demonstrate that young teenagers aged 12-18 years in the German part of Switzerland are influenced in their buying behavior by famous German YouTubers and Vloggers. For this research, the focus is on the two most famous ones in Germany, BibisBeautyPalace and Dagi Bee. These two YouTubers are used to have a reference point to do this research, to illustrate how they are influencing their followers and which strategies and tools they use. The aim of this project is to develop a better understanding on how these YouTubers and Vloggers are able to manipulate the mind of their young audience, to understand what is convincing these young teenagers to spend their money on something they have discovered through these YouTubers and to learn what kind of relationship they share. The analysis of the gathered data through an online survey and personal interviews, confirms that there is an influence on teenagers aged 12-18 years in the German part of Switzerland by German YouTubers. However, there is a trend visible in the findings that defines that the age range from 12-16 years gets more influenced than the age ranges from 16-18 years. Young aged teenagers do not understand immediately that YouTubers are using different practices to influence them. Teenagers have the impression to be fundamental to YouTubers, as they are asking for their advice, for their feedbacks and for new video ideas. Furthermore, as YouTubers/Vloggers are giving so many insights in their private life, there is no reason for young teenagers why they should not trust them and believe their words. Especially, when considering that teenagers have the impression to know everything about these YouTubers, and the YouTubers do not know them. As of the gathered data, it has been collected in two ways, through an online survey and personal interviews. The online survey, with 507 answers has delivered many information, while the 22 personal interviews have given a deeper insight into this topic, revealing facts that did not emerge from the online survey. However, the interviews with the parents have not been enough, as only one has accepted to be interviewed. How do German YouTubers/Vloggers influence, through product placement, the buying behavior of beauty products of teenagers, aged 12-18 years, in the German part of Switzerland? iii Angela-Katharina KURTZ Contents How do German YouTubers/Vloggers influence through product placement the buying behavior of beauty products of teenagers aged 12-18 years in the German part of Switzerland? .................................................................................................... 1 Declaration .................................................................................................................... i Acknowledgements ..................................................................................................... ii Executive Summary ................................................................................................... iii Contents...................................................................................................................... iv List of Tables .............................................................................................................. vi List of Figures ............................................................................................................ vi 1. Introduction .......................................................................................................... 1 1.1 Research question and aim ..................................................................... 4 2. Literature review ................................................................................................... 6 2.1 Para-social relationship on the Internet .................................................. 6 2.2 YouTube .................................................................................................... 7 2.2.1 Evolution of YouTube ....................................................................... 8 2.3 Blogs ......................................................................................................... 9 2.4 Vlogs ........................................................................................................ 10 2.5 Product Placement ................................................................................. 11 2.6 Conclusion of literature review .............................................................. 15 3. Introduction to chosen YouTubers for this research ....................................... 16 3.1 BibisBeautyPalace .................................................................................. 16 3.1.1 Transition from UGC to PGC ......................................................... 17 3.1.2 Community..................................................................................... 19 3.1.3 bilou ............................................................................................... 20 3.2 Dagi Bee .................................................................................................. 21 3.2.1 Transition from UGC to PGC ......................................................... 22 3.2.2 Community..................................................................................... 24 3.2.3 Dagi-shop ...................................................................................... 25 4. How YouTubers are influencing their audience ............................................... 26 4.1 e-WOM ..................................................................................................... 26 4.2 Para-social Relationship and para-social interaction .......................... 27 4.3 Communities ........................................................................................... 30 4.4 Clickbait and Thumbnails....................................................................... 31 4.5 Promotion code ...................................................................................... 33 4.6 Hype ......................................................................................................... 35 4.7 Forced interaction .................................................................................. 37 4.8 Giving insights in their private life ........................................................ 38 4.9 Collaborations with other famous people ............................................. 40 5. Interest from sponsors ......................................................................................
Load more

Recommended publications
  • Artificial Intelligence, Big Data and Cloud Computing 144
    Digital Business and Electronic Digital Business Models StrategyCommerceProcess Instruments Strategy, Business Models and Technology Lecture Material Lecture Material Prof. Dr. Bernd W. Wirtz Chair for Information & Communication Management German University of Administrative Sciences Speyer Freiherr-vom-Stein-Straße 2 DE - 67346 Speyer- Email: [email protected] Prof. Dr. Bernd W. Wirtz Chair for Information & Communication Management German University of Administrative Sciences Speyer Freiherr-vom-Stein-Straße 2 DE - 67346 Speyer- Email: [email protected] © Bernd W. Wirtz | Digital Business and Electronic Commerce | May 2021 – Page 1 Table of Contents I Page Part I - Introduction 4 Chapter 1: Foundations of Digital Business 5 Chapter 2: Mobile Business 29 Chapter 3: Social Media Business 46 Chapter 4: Digital Government 68 Part II – Technology, Digital Markets and Digital Business Models 96 Chapter 5: Digital Business Technology and Regulation 97 Chapter 6: Internet of Things 127 Chapter 7: Artificial Intelligence, Big Data and Cloud Computing 144 Chapter 8: Digital Platforms, Sharing Economy and Crowd Strategies 170 Chapter 9: Digital Ecosystem, Disintermediation and Disruption 184 Chapter 10: Digital B2C Business Models 197 © Bernd W. Wirtz | Digital Business and Electronic Commerce | May 2021 – Page 2 Table of Contents II Page Chapter 11: Digital B2B Business Models 224 Part III – Digital Strategy, Digital Organization and E-commerce 239 Chapter 12: Digital Business Strategy 241 Chapter 13: Digital Transformation and Digital Organization 277 Chapter 14: Digital Marketing and Electronic Commerce 296 Chapter 15: Digital Procurement 342 Chapter 16: Digital Business Implementation 368 Part IV – Digital Case Studies 376 Chapter 17: Google/Alphabet Case Study 377 Chapter 18: Selected Digital Case Studies 392 Chapter 19: The Digital Future: A Brief Outlook 405 © Bernd W.
    [Show full text]
  • New Strategies for the Platform Economy
    SPECIAL COLLECTION STRATEGY New Strategies for the Platform Economy To reap the rewards and avoid the risks, companies exploring a platform business model must look carefully at their partnerships and growth strategy. Brought to you by: SPRING 2021 NEW STRATEGIES FOR THE PLATFORM ECONOMY SPECIAL REPORT 1 9 17 Competing on How Healthy Is Your Platform Scaling, Platforms Business Ecosystem? Fast and Slow THE DOMINANT DIGITAL PLATFORMS are now among the world’s most phases. At each stage, there are specific early valuable — and most powerful — companies, leaving a huge swath of organizations forced indicators to look for that point to potential to play by their rules. In this new competitive environment, businesses need new ways to failure. Tracking the appropriate metrics gain advantage despite platforms’ constraints and market clout. And businesses seeking to for each stage and being alert to red flags create successful platform ecosystems find that while the rewards can be great, the helps businesses pivot to a new approach or likelihood of failure is high. This special report examines the challenges faced by both limit their losses. platform owners and participants. Platforms aiming for market dominance have typically prioritized rapid growth. The asymmetries in power and infor- attention from U.S. and European regulators, However, Max Büge and Pinar Ozcan have mation between platform owners and the whose scrutiny of dominant platforms’ found that scaling quickly is not the right businesses reliant on them have implications practices may lead to shifts in the prevailing strategy in all circumstances: Pursuing fast for the traditional levers of competitive balance of power.
    [Show full text]
  • Youtube Stars
    UNTERRICHT MATERIALPAKET KOMPETENZEN Arbeitsblätter zum Artikel im Materialheft und als 9 / 10 Materialeinheit 4 zum Download via Benutzerkonto PA 20’ In das Thema einsteigen Swap-it cards (4.1) Sprechen: Ein Gespräch oder eine Buzz groups (4.2) Diskussion beginnen, fortführen und KLASSE EA / PA 25’ YouTube-Videos analysieren YouTube stars and what they aufrechterhalten talk about (4.3) drei Filmausschnitte von YouTube stars Sehen / Hören / Sprechen: Den Inhalt min einfacher und kurzer Filmsequenzen 45 gA 20’ Ein YouTube-Video promoten Our YouTube video (4.4) x zusammenfassen und nacherzählen 2 Pl 15’ Die Ergebnisse präsentieren Giving feedback (4.5) Sprechen: Eine Präsentation zu einem ZEIT Pl 10’ Über die beste Idee abstimmen vertrauten Thema vortragen MARTIN BASTKOWSKI YouTube stars Für einen Schulwettbewerb YouTube-Videos analysieren und ein eigenes Video promoten Das Interview mit Angela Merkel hat den YouTube Star LeFloid (links im Bild) einem breiteren und älteren Publikum bekannt gemacht, seine größten Fans sind aber immer noch Jugendliche Ganz klar – mit Millionen von Klicks und zunehmend eine riesige Fangemeinde produzierten und geschnittenen Clips Abonnements sind YouTuber die neuen aufbauen, so z. B. Dner, Dagi Bee und von Modetipps, Comedy und pointierter Superstars der Jugendlichen. Wo sonst Y-Titty (ZUR SACHE). Darstellung von Weltnachrichten über kann man mit seinen Idolen direkt in Kon- Vor allem sind es wohl ihre Authenti- persönliche Tagesabläufe, Reiseberichte takt treten und fast täglich neue Informa- zität und Realitätsnähe, die dazu führen, und Produkttests bis hin zum Spielen und tionen erhalten? Es sind Menschen wie dass YouTuber millionenfach gesehen und Kommentieren von Computerspielen, den du und ich, die mit ihren YouTube-Clips gehört werden.
    [Show full text]
  • The SEO Battlefield WINNING STRATEGIES for SEARCH MARKETING PROGRAMS
    The SEO Battlefield WINNING STRATEGIES FOR SEARCH MARKETING PROGRAMS Anne Ahola Ward The SEO Battlefield Winning Strategies for Search Marketing Programs Anne Ahola Ward Beijing Boston Farnham Sebastopol Tokyo The SEO Battlefield by Anne Ahola Ward Copyright © 2017 Anne Ward. All rights reserved. Printed in the United States of America. Published by O’Reilly Media, Inc., 1005 Gravenstein Highway North, Sebastopol, CA 95472. O’Reilly books may be purchased for educational, business, or sales promotional use. Online editions are also available for most titles (http://oreilly.com/safari). For more information, contact our corporate/insti‐ tutional sales department: 800-998-9938 or [email protected]. Editor: Meg Foley Indexer: Judy McConville Production Editor: Nicholas Adams Interior Designer: David Futato Copyeditor: Gillian McGarvey Cover Designer: Randy Comer Proofreader: Charles Roumeliotis Illustrator: Rebecca Demarest April 2017: First Edition Revision History for the First Edition 2017-03-21: First Release See http://oreilly.com/catalog/errata.csp?isbn=9781491958377 for release details. The O’Reilly logo is a registered trademark of O’Reilly Media, Inc. The SEO Battlefield, the cover image, and related trade dress are trademarks of O’Reilly Media, Inc. While the publisher and the author have used good faith efforts to ensure that the information and instructions contained in this work are accurate, the publisher and the author disclaim all responsibility for errors or omissions, including without limitation responsibility for damages resulting from the use of or reliance on this work. Use of the information and instructions contained in this work is at your own risk. If any code samples or other technology this work contains or describes is subject to open source licenses or the intellectual property rights of others, it is your responsibility to ensure that your use thereof complies with such licenses and/or rights.
    [Show full text]
  • Jugendliche Als Zielgruppe Von Influencer Marketing – Eine Studie Zur Wahrnehmung Von Werbeinhalten Auf Instagram
    Jugendliche als Zielgruppe von Influencer Marketing – Eine Studie zur Wahrnehmung von Werbeinhalten auf Instagram Hausarbeit zur Erlangung des akademischen Grades Bachelor of Arts in Erziehungswissenschaft vorgelegt dem Fachbereich 02 – Sozialwissenschaften, Medien und Sport der Johannes Gutenberg-Universität Mainz von Natalia Lipski aus Kirchheimbolanden Mainz 2018 Erstgutachter: Herr Prof. Dr. Stefan Aufenanger Zweitgutachterin: Dr. Petra Bauer Inhaltsverzeichnis Abbildungsverzeichnis ...................................................................................................... II 1. Einleitung ................................................................................................................... 1 2. Influencer Marketing .................................................................................................. 3 3. Instagram................................................................................................................... 6 3.1 Funktionalitäten .................................................................................................. 7 3.1 Instagram als Werbeplattform ........................................................................... 8 4. Rechtliche Kennzeichnung von Werbeinhalten ...................................................... 10 5. Die mediale Jugend ................................................................................................ 12 5.1 Jugendliche als Zielgruppe .............................................................................. 12 5.2
    [Show full text]
  • View July 2014 Report
    MOBILE SMART FUNDAMENTALS MMA MEMBERS EDITION JULY 2014 messaging . advertising . apps . mcommerce www.mmaglobal.com NEW YORK • LONDON • SINGAPORE • SÃO PAULO MOBILE MARKETING ASSOCIATION JULY 2014 REPORT The Playbook Over the last few months we’ve been building a unique resource that will help our brand marketer members successfully develop and execute a mobile strategy, allowing them to deliver a consistent mobile brand experience on a global scale. Enter our Mobile Marketing Playbook (Press Release). Launched last week and created in partnership with global sporting goods giant, adidas, it aims to explain when, where and how companies can use mobile as core to their marketing efforts. Whilst we’ve seen some incredible work this year, as evidenced by the many great mobile campaigns submitted to our 2014 Smarties Awards Program (currently in pre-screening), one of the challenges marketers still face is how to make mobile an integral part of their mix. The Playbook takes marketers through the process of mobile strategy development from start to finish. It provides best practices around mobile executions, ways to leverage the myriad mobile vehicles, insights into mobile creative effectiveness and how companies can effectively measure and optimize mobile. To address the ever changing needs of and challenges faced by marketers, the Playbook will be regularly updated to reflect shifts in consumer behavior, mobile trends as they are introduced, and innovations that are continuously being developed through and with mobile. This will be accomplished in part by the annual addition of well over 500 case studies into our Case Study Hub, helping to define best practice and to serve as a source of inspiration to our marketer members Members can access the entire Playbook by logging in using your member login and password where directed.
    [Show full text]
  • New Methods of Online Advertising: Social Media Influencers
    29TH DAAAM INTERNATIONAL SYMPOSIUM ON INTELLIGENT MANUFACTURING AND AUTOMATION DOI: 10.2507/29th.daaam.proceedings.006 NEW METHODS OF ONLINE ADVERTISING: SOCIAL MEDIA INFLUENCERS Dominik Zeljko, Bozidar Jakovic & Ivan Strugar This Publication has to be referred as: Zeljko, D[ominik]; Jakovic, B[ozidar] & Strugar, I[van] (2018). New Methods of Online Advertising: Social Media Influencers, Proceedings of the 29th DAAAM International Symposium, pp.0041- 0050, B. Katalinic (Ed.), Published by DAAAM International, ISBN 978-3-902734-20-4, ISSN 1726-9679, Vienna, Austria DOI: 10.2507/29th.daaam.proceedings.006 Abstract Through this paper, a theoretical and empirical part of the field of electronic business is involved in the creation of a platform that will connect companies and influencers. The aim of this paper was to approximate the concept of advertising through social media, their advantages and issues in the theoretical part and present the idea of implementing new services on the market through the practical part. The conducted market research fully supports a hypothesis of this paper, emphasizing the use of the proposed e-business model for creating a platform that will connect businesses and influencers as useful and applicable. Based on the results of the research and confirmed needs for the use of the said system, an example of an electronic business model was made. Keywords: electronic business; platform; advertising; social media; influencers 1. Introduction to Social Networks Until beginning of social networks development, which is marked by appearance of first web location for social connecting SixDegrees.com [1], the general concept of web search was limited to one-way web browsing on web pages.
    [Show full text]
  • Social Media Sellout - the Increasing Role of Product Promotion on Youtube
    Social Media Sellout - The Increasing Role of Product Promotion on YouTube Accepted for publication at Social Media and Society, May 2018 Carsten Schwemmer1 and Sandra Ziewiecki2 Abstract Since its foundation in 2005, YouTube, which is considered to be the largest video-sharing site, has undergone substantial changes. Over the last decade, the platform developed into a leading marketing tool used for product promotion by social media influencers. Past research indicates that these influencers are regarded as opinion leaders and cooperate with brands to market products on YouTube through electronic-word-of-mouth mechanisms. However, surprisingly little is known about the magnitude of this phenomenon. In our paper, we make a first attempt to quantify product promotion and use an original dataset of 139,475 videos created by German YouTube channels between 2009 and 2017. Applying methods for automated content analysis, we find that YouTube users indeed are confronted with an ever-growing share of product promotion, particularly in the beauty and fashion sector. Our findings fuel concerns regarding the social and economic impact of influencers, especially on younger target groups. Keywords YouTube, Social Media, Product Promotion, Influencer Marketing, Topic Modeling 1University of Bamberg 2University of Bayreuth Corresponding author: Carsten Schwemmer, University of Bamberg, Chair of Political Sociology, Feldkirchenstr. 21, 96052 Bamberg Email: [email protected] Introduction In 2016, an autograph session attended by several thousand people in Germany had to be canceled as teenagers were crying and fainting due to the presence of a celebrity (dpa, 2016). While this phenomenon is not uncommon for times were boy bands fascinated millions of young females in the 1990s (Scheel, 2014), the celebrity was no music or movie star, but the YouTuber Bianca Heinicke.
    [Show full text]
  • Big Food, Big Tech, and the Global Childhood Obesity Pandemic
    Big Food, Big Tech, and the Global Childhood Obesity Pandemic AUTHORS: Jeff Chester, MSW Kathryn C. Montgomery, PhD MAY 2021 Katharina Kopp, PhD Big Food, Big Tech, and the Global Childhood Obesity Pandemic | 2 Acknowledgments This report is part of a unique partnership of four organizations—Berkeley Media Studies Group, Color of Change, UnidosUS, and Center for Digital Democracy—working together to promote policies to ensure health equity for youth, communities of color, and other at-risk populations. The partnership is funded through a generous grant from the Robert Wood Johnson Foundation, which has also supported CDD’s ongoing research to investigate how contemporary digital marketing and Big Data practices impact young people’s health. We are very grateful to the Foundation’s commitment to these efforts. We also want to thank the following individuals and organizations who helped us with the writing and publication of the report: Jamie Bussel, Lori Dorfman, Gary O. Larson, and Burness Communications. Big Food, Big Tech, and the Global Childhood Obesity Pandemic INTRODUCTION | 3 INTRODUCTION devastating. For decades, there has been a steady and disturbing rise in The coronavirus pandemic triggered a dramatic obesity among children and youth. For example, obesity rates among increase in online use. With tens of millions of families teens ages 12 to 19 have quadrupled remaining in their homes, people turned to the internet since the 1980s. According to the most recent public health data, 19.3 to order food, stay up with the fast-breaking news, percent of all youth between the ages and engage with family and friends.
    [Show full text]
  • Influential Media Partners How Media Firms Can Incentivise Professional Social Media
    Influential media partners How media firms can incentivise professional social media influencers to generate value for them Student Name: Thomas Stoffer Student Number: 453541 Supervisor: Matthijs Leendertse Master Media & Business Erasmus School of History, Culture and Communication Erasmus University Rotterdam Master’s Thesis June 21, 2018 ABSTRACT During recent years, a more interactive internet caused for a digital equivalent of opinion leaders to emerge: influencers. Influencers are understood to have the ability to influence a particular group of people through social media or blogs. They are different from the more traditional concept of celebrities where influencers could also be everyday people, who use the internet to reach their accumulated following through the visual and textual narration of their personal lives and lifestyles. Simultaneously along the rise of the concept of influencers, businesses also developed interest to work with them because they are considered to be the main channel of electronic word-of-mouth marketing. Existing literature on influencers primarily had an exploratory focus on including them in marketing and advertising strategies, with no attention to the principles of co-creation. Additionally, academic co-creation literature primarily resolved around firms working with consumers or other stakeholders. At the crossroads of these two gaps in the current literature, this study aimed to determine how media firms could incentivise professional social media influencers in order for them to generate value. Hence, this study carried out a qualitative research whereby twelve semi-structured expert interviews were conducted. The results derived from thematically analysing the interviews shows that companies need to incentivise influencers on the partnership creation level and on the implementation level.
    [Show full text]
  • Digital Publishing Report 05/2019
    das magazin zur digitalen transformation der medienbranche # 05/2019 dprdigital publishing report reichweite als kennzahl blockchain und sales funnel projekt- und qualitätsmanagement ein paar worte zum geleit Onlinemarketing ist und bleibt ein Schwerpunkt ist. Sebastian Förtsch diskutiert die möglichen in den Magazinen und Webinaren des dpr. Kürz- Auswirkungen der Blockchain für den Alltag lich haben wir im Rahmen eines Webinars nach der Menschen. Und Oliver Luser wirbt für die den bevorzugten KPIs (Key Performance Indica- Verquickung von Projekt- und Qualitätsma- tors, also Kennzahlen) gefragt, nach denen sich nagement. die Verlage in ihrem Marketing richten. Ganz An dieser Stelle sei nochmal an eine besondere oben auf der Liste stand freilich die Reichweite: Veranstaltung des digital publishing report auf Je größer die Reichweite von Mailings oder Fa- der Leipziger Buchmesse erinnert: Am Donners- cebook-Posts, desto besser, lautet die gängige tag, 21. März, 17 Uhr (Halle 5, Fachforum 1, E600) Devise. beginnt die Verleihung des erstmals ausge- In dieser Ausgabe des digital publishing report lobten digital publishing award. Wir sind nach zieht Gero Pflüger diesen Reich- wie vor begeistert angesichts der weiten-Zahn. Seine Argumentati- Quantität, aber auch Qualität der on: Reichweite sei eine Kennzahl Einreichungen. Und sind sicher, für Massenmedien. Doch die gebe dass die Jury eine würdige Aus- es gar mehr, weil sich die Nach- wahl der Preisträger vorgenom- frage geändert habe – und damit men hat. das Angebot. Und soziale Medien Apropos Interaktion: Seit dem seien kein Massenmedium, auch Start der dpr-Webinare vor über wenn massenhaft Menschen eine einem Jahr haben wir über 1.500 Plattform nutzten. „Im Gegenteil Teilnehmer verzeichnet.
    [Show full text]
  • 52 Ecommerce Marketing Ideas
    52 Marketing Ideas For Your Online Store SEO 1. Get your OnPage SEO In Order 2. Join Haro and Get Featured 3. Ask to guest post 4. Get blogs to interview you/Feature Your product 5. Start a blog and use the content Ideas below Organic Social 1. Youtube 2. Facebook 3. Instagram 4. Pinterest 5. Twitter 6. Vine 7. Tumblr 8. SnapChat 9. Google+ 10. Yelp 11. Reddit 12. Get on Google Maps Content 1. Spotlight Marketing 2. Round up posts 3. Keyword Targeted Posts 4. Location Targeted Posts 5. Posts on each of your products Paid Search Ads 1. Google Text Ads Via Adwords 2. Product listing Ads 3. Google Display Ads 4. Bing Text Ads 5. Bing Product Listing Ads 6. Yahoo Ads 7. THink about doing separate campaigns for mobile Paid Social 1. Facebook 2. Pintrest 3. Instagram 4. Youtube 5. Twitter 6. Linkedin Influencer Marketing (famebit) 1. Give away free products/Hire Influencer from Instagram 2. Give away free products/Hire Influencer from Youtube 3. Give away free products/Hire Influencer from SnapChat 4. Give away free products/Hire Influencer from Pinterest 5. Give away free products/Hire Influencer from Twitter 6. Give away free products/Hire Influencer from Vine Email Marketing 1. Capture Emails and Do Email Marketing Offline 1. Make Phone Calls to VIPs 2. Cold Email VIPs 3. Walk in to VIP customer 4. Send Post cards 5. Send catalogs 6. Send Discount codes 7. Focus on building a marketing campaign locally Other 1. Sell On Amazon 2. Sell on Ebay 3.
    [Show full text]