False Influencing
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Identity and Representation on the Neoliberal Platform of Youtube
Identity and Representation on the Neoliberal Platform of YouTube Andra Teodora Pacuraru Student Number: 11693436 30/08/2018 Supervisor: Alberto Cossu Second Reader: Bernhard Rieder MA New Media and Digital Culture University of Amsterdam Table of Contents Introduction ............................................................................................................................................ 2 Chapter 1: Theoretical Framework ........................................................................................................ 4 Neoliberalism & Personal Branding ............................................................................................ 4 Mass Self-Communication & Identity ......................................................................................... 8 YouTube & Micro-Celebrities .................................................................................................... 10 Chapter 2: Case Studies ........................................................................................................................ 21 Methodology ............................................................................................................................. 21 Who They Are ........................................................................................................................... 21 Video Evolution ......................................................................................................................... 22 Audience Statistics ................................................................................................................... -
A Philosophy of Communication of Social Media Influencer Marketing
Duquesne University Duquesne Scholarship Collection Electronic Theses and Dissertations Summer 8-8-2020 The Banality of the Social: A Philosophy of Communication of Social Media Influencer Marketing Kati Sudnick Follow this and additional works at: https://dsc.duq.edu/etd Part of the Digital Humanities Commons, and the Rhetoric Commons Recommended Citation Sudnick, K. (2020). The Banality of the Social: A Philosophy of Communication of Social Media Influencer Marketing (Doctoral dissertation, Duquesne University). Retrieved from https://dsc.duq.edu/etd/1921 This One-year Embargo is brought to you for free and open access by Duquesne Scholarship Collection. It has been accepted for inclusion in Electronic Theses and Dissertations by an authorized administrator of Duquesne Scholarship Collection. THE BANALITY OF THE SOCIAL: A PHILOSOPHY OF COMMUNICATION OF SOCIAL MEDIA INFLUENCER MARKETING A Dissertation Submitted to the McAnulty Graduate School of Liberal Arts Duquesne University In partial fulfillment of the requirements for the degree of Doctor of Philosophy By Kati Elizabeth Sudnick August 2020 Copyright by Kati Elizabeth Sudnick 2020 THE BANALITY OF THE SOCIAL: A PHILOSOPHY OF COMMUNICATION OF SOCIAL MEDIA INFLUENCER MARKETING By Kati Elizabeth Sudnick Approved May 1st, 2020 ________________________________ ________________________________ Ronald C. Arnett, Ph.D. Erik Garrett, Ph.D. Professor, Department of Communication & Associate Professor, Department of Rhetorical Studies Communication & Rhetorical Studies (Committee Chair) (Committee -
Ethics in Advertising and Marketing in the Dominican Republic: Interrogating Universal Principles of Truth, Human Dignity, and Corporate Social Responsibility
ETHICS IN ADVERTISING AND MARKETING IN THE DOMINICAN REPUBLIC: INTERROGATING UNIVERSAL PRINCIPLES OF TRUTH, HUMAN DIGNITY, AND CORPORATE SOCIAL RESPONSIBILITY BY SALVADOR RAYMUNDO VICTOR DISSERTATION Submitted in partial fulfillment of the requirements for the degree of Doctor of Philosophy in Communications in the Graduate College of the University of Illinois at Urbana-Champaign, 2012 Urbana, Illinois Doctoral Committee: Associate Professor William E. Berry, Chair and Director of Research Professor Clifford G. Christians Professor Norman K. Denzin Professor John C. Nerone ABSTRACT This research project has explored and critically examined the intersections between the use of concepts, principles and codes of ethics by advertising practitioners and marketing executives and the standards of practice for mass mediated and integrated marketing communications in the Dominican Republic. A qualitative inquiry approach was considered appropriate for answering the investigation queries. The extensive literature review of the historical media and advertising developments in the country, in conjunction with universal ethics theory, facilitated the structuring of the research questions which addressed the factors affecting the forces that shaped the advertising discourse; the predominant philosophy and moral standard ruling the advertising industry; the ethical guidelines followed by the practitioners; and the compliance with the universal principles of truth, human dignity and social responsibility. A multi- methods research strategy was utilized. In this qualitative inquiry, data were gathered and triangulated using participant observation and in-depth, semi- structured interviews, supplemented by the review of documents and archival records. Twenty industry leaders were interviewed individually in two cities of the country, Santo Domingo and Santiago. These sites account for 98% of the nation-states’ advertising industry. -
Artificial Intelligence, Big Data and Cloud Computing 144
Digital Business and Electronic Digital Business Models StrategyCommerceProcess Instruments Strategy, Business Models and Technology Lecture Material Lecture Material Prof. Dr. Bernd W. Wirtz Chair for Information & Communication Management German University of Administrative Sciences Speyer Freiherr-vom-Stein-Straße 2 DE - 67346 Speyer- Email: [email protected] Prof. Dr. Bernd W. Wirtz Chair for Information & Communication Management German University of Administrative Sciences Speyer Freiherr-vom-Stein-Straße 2 DE - 67346 Speyer- Email: [email protected] © Bernd W. Wirtz | Digital Business and Electronic Commerce | May 2021 – Page 1 Table of Contents I Page Part I - Introduction 4 Chapter 1: Foundations of Digital Business 5 Chapter 2: Mobile Business 29 Chapter 3: Social Media Business 46 Chapter 4: Digital Government 68 Part II – Technology, Digital Markets and Digital Business Models 96 Chapter 5: Digital Business Technology and Regulation 97 Chapter 6: Internet of Things 127 Chapter 7: Artificial Intelligence, Big Data and Cloud Computing 144 Chapter 8: Digital Platforms, Sharing Economy and Crowd Strategies 170 Chapter 9: Digital Ecosystem, Disintermediation and Disruption 184 Chapter 10: Digital B2C Business Models 197 © Bernd W. Wirtz | Digital Business and Electronic Commerce | May 2021 – Page 2 Table of Contents II Page Chapter 11: Digital B2B Business Models 224 Part III – Digital Strategy, Digital Organization and E-commerce 239 Chapter 12: Digital Business Strategy 241 Chapter 13: Digital Transformation and Digital Organization 277 Chapter 14: Digital Marketing and Electronic Commerce 296 Chapter 15: Digital Procurement 342 Chapter 16: Digital Business Implementation 368 Part IV – Digital Case Studies 376 Chapter 17: Google/Alphabet Case Study 377 Chapter 18: Selected Digital Case Studies 392 Chapter 19: The Digital Future: A Brief Outlook 405 © Bernd W. -
Adjectives Relate Individuals to States: Evidence from the Two Readings of English Determiner + Adjective”
Supplementary File 1: Sources and context for naturally-occurring data in “Adjectives relate individuals to states: Evidence from the two readings of English Determiner + Adjective” Lelia Glass School of Modern Languages, Georgia Institute of Technology 613 Cherry Street NW, Atlanta, GA 30313 [email protected] All URLs were live Summer/Autumn 2018, but they unfortunately may not remain stable. (3) a. This doesn’t mean that an awful lot of us won’t need a great deal of looking after and that, according to a House of Lords report, Britain is “woefully unprepared” for this. But despite this gloomy prospect, and the threats of dementia, immobility and incontinence that hang over us all, there is the surprising discovery that the old are generally happier than the young. According to a survey by the Office for National Statistics (ONS), old people are happier because they value their friends more and tend to feel more part of their community. (also used as (7a)) “Despite dementia, immobility and incontinence, the old are generally happier than the young”, The Spectator article by Alexander Chancellor, 2013: https://www.spectator.co.uk/2013/03/long-life-42/ b. “We love preserving and renewing the histories of antique textiles so they can be worn by today’s beautiful women,” Bridgette says of the new collection. “We feel this is the ultimate in upcycling, and we want to raise awareness that fashion can be about great beauty and art and not the disposable commodity it’s become today.” In other words, at Morphew, the old is never ordinary. -
Emhs 9Th Summer Reading 1
Annotation Directions: EMHS 9TH SUMMER READING 1. Make a point of underlining the two most important ideas in each “column” of reading. Each year, students at EMHS do summer reading. You can underline a single phrase or a couple Reading over the summer keeps one’s mind “awake” of sentences, but please choose your selections and provides your class with an immediate platform carefully. to work on from the first day of school. The material for this packet was selected for its subject matter and 2. Of the two ideas you underline in each column, relevance to you. select the most important one and rephrase it at the bottom of the page in your own words. Please make a point of reading all six of the articles 3. When you finish an article, review your contained in this packet. Since there are several annotations. On a separate sheet of paper, different pieces, you can break this reading up as write down the “takeaway points” for each your summer schedule allows. All articles should article—the most important ideas. be read and annotated by the first day of school. Please bring this packet with you on There are many online sources to further explain the first day of school. how to annotate a text. When you come to school on the first day, this packet should be completely read This packet should be printed out and read carefully. and annotated. In addition, you should have You should always read with a pen or pencil and use your takeaway points on a separate sheet of annotation strategies to help yourself make sense paper completed. -
New Strategies for the Platform Economy
SPECIAL COLLECTION STRATEGY New Strategies for the Platform Economy To reap the rewards and avoid the risks, companies exploring a platform business model must look carefully at their partnerships and growth strategy. Brought to you by: SPRING 2021 NEW STRATEGIES FOR THE PLATFORM ECONOMY SPECIAL REPORT 1 9 17 Competing on How Healthy Is Your Platform Scaling, Platforms Business Ecosystem? Fast and Slow THE DOMINANT DIGITAL PLATFORMS are now among the world’s most phases. At each stage, there are specific early valuable — and most powerful — companies, leaving a huge swath of organizations forced indicators to look for that point to potential to play by their rules. In this new competitive environment, businesses need new ways to failure. Tracking the appropriate metrics gain advantage despite platforms’ constraints and market clout. And businesses seeking to for each stage and being alert to red flags create successful platform ecosystems find that while the rewards can be great, the helps businesses pivot to a new approach or likelihood of failure is high. This special report examines the challenges faced by both limit their losses. platform owners and participants. Platforms aiming for market dominance have typically prioritized rapid growth. The asymmetries in power and infor- attention from U.S. and European regulators, However, Max Büge and Pinar Ozcan have mation between platform owners and the whose scrutiny of dominant platforms’ found that scaling quickly is not the right businesses reliant on them have implications practices may lead to shifts in the prevailing strategy in all circumstances: Pursuing fast for the traditional levers of competitive balance of power. -
The Obsolescence of Advertising in the Information Age
RAMSI A. WOODCOCK The Obsolescence of Advertising in the Information Age AB S TRACT. The vast amount of product information available to consumers through online search renders most advertising obsolete as a tool for conveying product information. Advertis- ing remains useful to firms only as a tool for persuading consumers to purchase advertised prod- ucts. In the mid-twentieth century, courts applying the antitrust laws held that such persuasive advertising is anticompetitive and harmful to consumers, but the Federal Trade Commission (FTC) was unable to pursue an antitrust campaign against persuasive advertising for fear of de- priving consumers of advertising's information value. Now that the information function of most advertising is obsolete, the FTC should renew its campaign against persuasive advertising by treating all advertising beyond the minimum required to ensure that product information is available to online searchers as monopolization in violation of section 2 of the Sherman Act. A U T H 0 R. Assistant Professor, University of Kentucky College of Law. Tien Quoc Du Nguyen, F.M. Scherer, Sandeep Vaheesan, numerous colleagues at the University of Kentucky College of Law, and participants in two meetings, the 4 th Tilburg Law and Economics Center Workshop on Competition Policy and Regulation in Media and Telecommunications, and the 2017 American Business Law Journal Invited Scholars Colloquium, provided helpful comments. 2270 ARTICLE CONTENTS INTRODUCTION 2272 1. THE VALUE OF ADVERTISING 2278 II. THE MID-CENTURY ASSAULT ON ADVERTISING 2290 III.THE OBSOLESCENCE OF ADVERTISING 2299 IV. IMPLEMENTING AN ADVERTISING BAN 2308 A. Exclusionary Conduct 2309 B. Monopoly Power 2319 C. -
1. the Regulation of Social Media Influencers: an Introduction Catalina Goanta and Sofia Ranchordás
1. The regulation of social media influencers: an introduction Catalina Goanta and Sofia Ranchordás 1. SETTING THE SCENE Nikkie de Jager was an unknown teenager from the small Dutch town of Uden until one of her videos (‘The Power of Make-Up’) went ‘viral’, amassing in a short period of time nearly 40 million views.1 Her ‘NikkieTutorials’ make-up channel on YouTube soon became an online sensation with millions of views from different countries, helping her build an international reputation as a ‘YouTuber’ and make-up artist. Without prior training in communication, advertising, or even the beauty sector, de Jager’s is a good example of an emerging ‘profession’: ‘social media influencer’. A growing number of indi- viduals, often without any traditional professional certification, have a job which consists in sharing moments of their daily lives, offering advice in different areas (e.g., fitness, beauty, food), and while doing so, endorsing con- sumer goods and services. In many cases, these social media influencers fail to properly disclose the commercial nature of their relationship with the compa- nies behind these advertisements. Moreover, these channels are not limited to lifestyle advice and can have broader societal consequences, for example, on election results. The comedy and commentary channel of German YouTuber Rezo is a good example of how social media influencers are also having an impact in politics. On 18 May 2019, Rezo published a video criticizing the German Christian Democratic Union party (CDU), which gained well over 15 million views in three months,2 and was subsequently endorsed by at least 90 other YouTubers, in an attempt to hold German politicians responsible, especially for their perceived lack of commitment to the fight against global 1 NikkieTutorials, YouTube channel (YouTube, 2015) https://www .youtube .com/ watch ?v = a4Ov8qvZ2 _w & t = 266s. -
MONTGOMERY Plaque COUNTY NEWS Page 8 USPS 361 - 700 • 75¢ • Vol
Local coverage since 1951 See Oden Woods and Waters presents MONTGOMERY plaque COUNTY NEWS Page 8 USPS 361 - 700 • 75¢ • Vol. 65 • Issue 51 • Thursday, December 22, 2016 • 2 Sections • 14 Pages • Published in Mount Ida, Arkansas Water rate increase passes on 4-1 vote DEWAYNE HOLLOWAY to raise rates beginning January minimum usage is seven million person who uses 1,000 gallons of [email protected] 1, 2017. The mayor, who is also gallons per month while Oden’s is water a month’s bill by just less MOUNT IDA – Alderpersons a board member for the regional 750,000 gallons per month. than a dollar per month. voted 4-1 to raise rates on servic- water provider, stated that rising The increase means Mount Alderman Melvin Simpson es provided by the city of Mount costs of water production war- Ida’s water bill will increase$1,750 stated that the increase imposed Ida by six percent after hearing of a ranted the increase in water rates. per month. by regional water was approxi- rate increase passed by the area’s She explained that regional wa- Childress suggested the city mately 6.67 percent and he felt the regional water provider. ter increased the price of water by pass a three percent increase city should increase their rates a Mayor Jo Childress informed 25 cents per 1,000 gallons on the on city services to include wa- similar amount to avoid any loss council members that the area re- minimum usage amount imposed ter, sewer, and garbage pick up. of revenue. -
Advertising-And-Publicity-Release.Pdf
Cargill, Incorporated (707560) Cargill Animal Nutrition Business Unit NAME, LIKENESS AND/OR TESTIMONIAL RELEASE FOR ADVERTISEMENT AND/OR PUBLIC RELATIONS PURPOSES I, , residing at hereby grant to Cargill, Incorporated and/or its subsidiaries, agents, representatives, dealers, successors, assigns and licensees (collectively, “Cargill”) the permission to use my name, likeness, photograph or testimonial, or that of my minor child, as more specifically described in Exhibit A attached hereto, for any legitimate business purpose in Cargill’s sole discretion, including without limitation such purposes as marketing, advertising or general publicity, whether in tangible form or as a component of Cargill’s website. The grant includes the assignment of any rights, including copyrights, I may have in the same and includes the right to make alterations without restriction as long as such alteration does not materially change the photograph, likeness, and/or testimonial I have provided. I warrant and represent that the provisions of this Release are not in conflict with and do not violate any commitment, agreement, obligation or understanding that I now have or will in the future have with any other person or entity. I hereby release and discharge Cargill for any claims, losses, damages or liabilities incurred by me to the extent arising from Cargill’s use of the photograph, likeness, and/or testimonial within the scope of my consent set forth herein. This Release shall be governed by and construed in accordance with Minnesota law, without respect to its conflict of laws principles, and any disputes hereunder shall be brought in the state or federal courts in Hennepin County, Minnesota. -
The SEO Battlefield WINNING STRATEGIES for SEARCH MARKETING PROGRAMS
The SEO Battlefield WINNING STRATEGIES FOR SEARCH MARKETING PROGRAMS Anne Ahola Ward The SEO Battlefield Winning Strategies for Search Marketing Programs Anne Ahola Ward Beijing Boston Farnham Sebastopol Tokyo The SEO Battlefield by Anne Ahola Ward Copyright © 2017 Anne Ward. All rights reserved. Printed in the United States of America. Published by O’Reilly Media, Inc., 1005 Gravenstein Highway North, Sebastopol, CA 95472. O’Reilly books may be purchased for educational, business, or sales promotional use. Online editions are also available for most titles (http://oreilly.com/safari). For more information, contact our corporate/insti‐ tutional sales department: 800-998-9938 or [email protected]. Editor: Meg Foley Indexer: Judy McConville Production Editor: Nicholas Adams Interior Designer: David Futato Copyeditor: Gillian McGarvey Cover Designer: Randy Comer Proofreader: Charles Roumeliotis Illustrator: Rebecca Demarest April 2017: First Edition Revision History for the First Edition 2017-03-21: First Release See http://oreilly.com/catalog/errata.csp?isbn=9781491958377 for release details. The O’Reilly logo is a registered trademark of O’Reilly Media, Inc. The SEO Battlefield, the cover image, and related trade dress are trademarks of O’Reilly Media, Inc. While the publisher and the author have used good faith efforts to ensure that the information and instructions contained in this work are accurate, the publisher and the author disclaim all responsibility for errors or omissions, including without limitation responsibility for damages resulting from the use of or reliance on this work. Use of the information and instructions contained in this work is at your own risk. If any code samples or other technology this work contains or describes is subject to open source licenses or the intellectual property rights of others, it is your responsibility to ensure that your use thereof complies with such licenses and/or rights.