Achievements of 2015 and Guidelines for 2016 CONTENT Pg
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Achievements of 2015 and guidelines for 2016 CONTENT pg. pg. 03 05 Word from History, our CEO stucture pg. pg. 07 12 Results of To our the year partners pg. pg. 13 26 Our Our stores customers pg. pg. 32 38 Our Social employees responsibility 03 THANK YOU our CEO FOR THE YEAR from Word 2015 was successful to MAXIMA group. This has been achieved despite complicated context, which concerns local, European and the world economic trends, as well as their impact on the development of retail trade. Oil prices, falling to the level of 2003, slow growth of the What does it mean for us, countries exporting raw materials, issues of the European Union economy and crisis in Russia – these are all relevant retailers? We expect that factors for us, retailers, because they may affect the devel- the desired balance betwe- opment scenarios for 2016. On the other hand, experience in the markets in which we are working clearly shows that en caution and optimism markets can recover after a crisis. Exports and domestic emerge in the market. It consumption continue to grow. What does it mean for us, retailers? We expect that the would be highly desirable desired balance between caution and optimism emerges because we are dependent in the market. It would be highly desirable because we are dependent on the overall economic health, although we on the overall economic optimize our processes and proactively react to trends. health, although we op- Another important factor is the importance of transpar- ency and publicity. People daily face MAXIMA brand, they timize our processes and care not only about our products, prices and services, but proactively react to trends. they also want to know who we are and how we operate. Reputation and trust are more significant than ever; there- fore, communication and cooperation with the surrounding communities become even more important. All these elements encouraged to keep our key activities for the next year. Certainly, annual goals, defining the imple- mentation of these trends, are changing. They are formed for the employees of companies of MAXIMA group on the basis of updated strategic goals. What Enhancing competitiveness remains our key priority. We strive for sustainable growth of our companies in each mar- ket, therefore, the development of the supermarket chain SHALL differs accordingly to competitive environment in each market. Considering this, special attention will be paid to Lithuania. Marketing and pricing strategies will be equally WE important to enhance competitiveness. In recent years, we have invested a lot of money and efforts in the develop- ment of an efficient supply chain and we will continue it. STRIVE The first modern logistics centre in Estonia is an important step in this direction, but similar projects await in Lithua- FOR IN nia and the supply chain process has yet to be optimized. This is necessary so that our customers would always find everything they need in the store: the desired products de- 2016? 04 our CEO Word from Word livered on time, always only fresh and of high quality. And our employees would be able to work effectively and efficiently. Human resources are becoming in- creasingly important in order to en- sure a long-term business success. As for an international company, it is also essential to create a strong reserve of managers who will contribute to more efficient development. The importance we give to our staff training is fostered by the demographic trends in our re- gion and the need to be a reliable and responsible employer. We will continue ensuring the good reputation of MAXIMA group com- panies. Over the past two years, we have focused on the identification of threats and crises management. While continuing these activities, we need to emphasize another aspect of our good reputation – the status of our company, which is honest and social- ly responsible both to our employees, and to the public. Our values, which we updated and rooted last year, are the principles for our work. Following them, we are unit- ed and only by working together and appreciating everyone we can achieve our goals. MAXIMA GRUPĖ CEO WE 05 History, ARE stucture MANAGEMENT STRUCTURE VILNIAUS MAXIMA GRUPĖ, UAB is a company, registered in 2007, mana- PREKYBA, ging retail trade companies in Lithuania, Latvia, Estonia, Bulgaria, UAB and Poland; owning a total of 535 shopping centres of MAXIMA, T MARKET and ALDIK on the basis of the data of 31 December, MAXIMA GRUPĖ, 2015. The company MAXIMA GRUPĖ is managed by VILNIAUS UAB PREKYBA, UAB, which also owns EUROAPOTHECA, UAB, and ERMITAŽAS, UAB. EUROAPOTHECA manages retail and wholesale pharmaceuti- cal companies in Lithuania, Latvia, Estonia, Poland, and Ukraine. MAXIMA LT, MAXIMA ERMITAŽAS controls store chains of household goods, cons- UAB LATVIA, SIA truction and interior materials ERMITAŽAS and ARKORAMA in Lithuania. The companies of MAXIMA group develop business under a franchise by FRANMAX, UAB. FRANMAX is a company responsible for the provision of franchise for retail trade networks in order to create and strengthen the intellectual property used in retail trade and to increase the competitiveness of the compa- MAXIMA MAXIMA nies of MAXIMA group. BULGARIA, EESTI, OÜ FRANMAX is responsible for the establishment of the stan- FOOD dards and concepts of retail and wholesale trade, creation and legal protection of the objects of intellectual property, strategic insights and introduction of methods which are necessary for the effective business development. OTHER ALDIK COMPANIES NOVA, SP. ZO.O Retail Businesses Opened the Opened the The super- The first store Stores TAUPA first three first store market chain was opened were renamed to T MARKET stores in starts its Vilnius activity T MARKET renamed to began operating in Latvia and Estonia WE 06 History, WERE... stucture MAXIMA history Two years after re-establishing the VILNIAUS PREKYBA, a new type of began much earlier independant state. The shelves in stores is established according to a than MAXIMA brand the shops are empty. Is it a niche for unified standard and is presented to was created and used business? A group of like-minded the customers. The customers vote for the first time. students open the first three grocery with their wallets; and the competi- stores and start retail trade business. tors start listening. Modern store chain of MINIMA, It is too cramped in Lithuania and A shopping and entertainment MEDIA, and MAXIMA is established the expansion to foreign countries centre AKROPOLIS with the with stores classified and named ac- begins. The first stores in Latvia and biggest MAXIMA store is opened cording to their size. It is considered Estonia are opened, and later, in in Vilnius. The shopping centre is an official year of birth of MAXIMA 2005, in Bulgaria as well. Lithuanian transformed into a space where brand. company becomes an international one could not only shop, but also company. comfortably handle domestic needs, socialise, be enternained, exercise, have a rest, and spend the leisure time. It is decided to rename all the MAXIMA GRUPĖ is established in MAXIMA group expands its geo- company‘s stores in Baltics in one order to centralize and effectively graphic reach. The supermarket name MAXIMA. The size of store manage retail trade business in chain ALDIK is acquired in Poland. is defined by adding a symbol X: Lithuania and foreign countries. It The company celebrates twenty MAXIMA X is a small shop near your continues the consistent business years in business. home, MAXIMA XX is a medi- development in the Baltic countries um-sized shop and MAXIMA XXX is and Bulgaria. Later, in 2010, the a large store. companies of MAXIMA group start using the franchise. All the stores Established The compa- in the Baltic nies of the The compa- countries were group began ny is already connected in a using the fran- twenty unified chise. At the years old. network. moment it is provided by Started operating in Bulgaria Retail trade network ALDIK NOVA was acquired in Poland. RESULTS OF 07 the year THE YEAR Results of MARKETS BY TURNOVER TURNOVER OF MAxIMA AND GROWTH GRUPė IN IN 2015 2015 (billion EUR) ESTONIA +9,7% 440,8 2,677 million EUR 2,583 LATVIA 2,519 2,379 LITHUANIA +2,3% 2,249 % % % % % 676,1 million EUR 6,5 5,8 5,8 2,5 3,6 + + + + + +1,8% 2011 2012 2013 2014 2015 POLAND 1,443 billion EUR +18,9% 44,8 2,677 million EUR billion Eur +3,6% +32,3% BULGARIA INVESTMENT OF +10,4% MAxIMA GRUPė +34,3% FOR DEVELOPMENT 72,4 million EUR AND Support ON ALL 5 MARKETS (million EUR) 75,2 56 99,5 2014 2015 2016 08 CUMULatIVE nUMbeR of the year EMPLOYEES at Results of MAxIMA ALDIK NOVA MAXIMA (POLAND) BULGARIA GRUPė 893 1037 employees employees MAXIMA MAXIMA 2015 31229 EESTI GRUPĖ 4167 21 2014 31569 employees employees 2013 30164 2012 29701 MAXIMA MAXIMA 2015 LATVIJA LT 7958 17153 employees employees employees31229 TotaL NUMBER OF 233 MAxIMA GRUPė STORES 148 L 75 NEW 48 L 31 25 TOTA TOTA 535 2015 535 NEW 9 2 5 4 5 LITHUANIA LATVIA ESTONIA BULGARIA POLAND 2014 517 2013 508 2012 499 year of VALUES 09 Last year, annual staff conferences of the companies of MAXIMA group were held in the capitals of three Baltic countries. In these redefined values of the companies were the year Results of presented to the employees as well as the most important activities and projects of all departments. The new values on which our actions are based in the group were formed considering current situation and the path that company has led at the beginning.