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Pontificia Universidad Católica Del Perú Escuela De Posgrado PONTIFICIA UNIVERSIDAD CATÓLICA DEL PERÚ ESCUELA DE POSGRADO Planeamiento Estratégico del Distrito de Santa Anita TESIS PARA OBTENER EL GRADO DE MAGÍSTER EN ADMINISTRACIÓN ESTRATÉGICA DE EMPRESAS OTORGADO POR LA PONTIFICIA UNIVERSIDAD CATÓLICA DEL PERÚ PRESENTADA POR Carmen Silvia Allca Quilcaro Carlos Franklin Arzapalo Ureta Michael Urbina Guzmán Virgilio Esaú Vásquez Vargas Asesor: Juan Manuel Aguilar Rengifo Surco, noviembre de 2017 Agradecimientos Expresamos nuestra gratitud y aprecio a: Nuestro asesor Juan Manuel Aguilar Rengifo, por el permanente asesoramiento, y gran guía en el proyecto de tesis. Todos los profesores de CENTRUM Católica, por sus grandes conocimientos y experiencias que permiten que cada dia aprendamos más, con un beneficio a futuro. Dedicatorias A Dios por haberme dado la vida. A mi esposo Luis, a mis padres Davis y Precila, a mis hermanos y a mis sobrinas por su amor, su apoyo y por ser mi motivación. Carmen Allcca A mi esposa Melina Palacios, por estar a mi lado y creer en mí, alentándome en esta meta que me propuse alcanzar. Carlos Arzapalo A mi madre, a mi esposa y a mis hijos por su apoyo y motivación. Michael Urbina A mis queridos padres Arsenio y María Jesús, a mi esposa Liz y mis queridos hijos, la motivación de mi vida. Virgilio Vásquez Resumen Ejecutivo El distrito de Santa Anita está ubicado en la provincia de Lima y fue creado en el año 1989, por lo que este territorio previamente había pertenecido a los distritos de Ate Vitarte y El Agustino. Para el año 2015, la población ascendía a 228,422 habitantes, con edad promedio entre 25 y 35 años, distribuidos en una superficie de apenas 10.69 km2.. Haciendo uso del Modelo Secuencial de Planeamiento Estratégico creado por D’Alessio (2015), se ha formulado una visión del distrito para el año 2040, en la cual se propone continuar liderando el comercio mayorista de alimentos a nivel nacional, para convertirse en uno de los primeros cinco distritos del Perú en desarrollo humano, brindando seguridad para los ciudadanos, con un alto nivel educativo y con un sistema de transporte que impulse el desarrollo sostenible. Esto se cuantifica a través de los objetivos de largo plazo y se logrará a través de la implementación de las siguientes estrategias retenidas: (a) desarrollar industrias procesadoras de alimentos, a partir de insumos que llegan al mercado mayorista; (b) desarrollar un centro de acopio con cámaras refrigeradas para productos agropecuarios, (c) penetrar el mercado de las provincias de Lima con productos agropecuarios, (d) integrar horizontalmente a las empresas privadas por sector para aumentar la capacidad de producción, (e) penetrar con servicios de asistencia alimentaria, (f) desarrollar un sistema de transporte integrado que reduzca los tiempos de traslado, (g) desarrollar infraestructura vial, (h) desarrollar campañas educativas de reciclaje, recuperación y reutilización; (i) penetrar con servicios de seguridad al aliarse con empresas privadas, y (j) desarrollar servicios educativos públicos-privados, a través de alianzas con empresas de prestigio dedicadas a la educación primaria y secundaria. Gracias a la implementación de este plan estratégico se logrará que en el año 2040, el distrito de Santa Anita tenga un índice de desarrollo humano superior a 0.80, mejorando la calidad de vida de todos sus habitantes, quienes en su mayoría, estudiarán y trabajarán en el mismo distrito. Abstract The district of Santa Anita is located in the province of Lima and was created in 1989, over a territory that previously had belonged to the districts of Ate Vitarte and the Agustino. By 2015, the population was 228,422 inhabitants, with an average age between 25 and 35 years old, distributed over an area of only 10.69 km2. Using the Sequential Model of Strategic Planning created by D'Alessio (2015) a vision of the district for the year 2040 has been developed, in which it is proposed to continue leading the wholesale food trade at national level, to become one of the first five districts of Peru in human development, providing security for citizens, with a high level of education and with a transport system that promotes sustainable development. These have been quantified through the long-term objectives and will be achieved through the implementation of the following retained strategies: (a) to develop food processing industries, from inputs that reach the wholesale market; (b) to develop a collection center with refrigerated chambers for agricultural products, (c) to penetrate the market of the provinces of Lima with agricultural products, (d) to integrate horizontally private enterprises by sector to increase production capacity, (f) develop an integrated transportation system that reduces travel times, (g) develop road infrastructure, (h) develop educational campaigns for recycling, recovery and reuse; (i) penetrate security services by partnering with private companies, and (j) develop public-private educational services, through alliances with prestigious companies dedicated to primary and secondary education. Due to the implementation of this strategic plan, the Santa Anita district will have a Human Development Index over 0.80 by 2040, improving the quality of life of all its inhabitants, who will study and work in the same district. ii Tabla de Contenidos Lista de Tablas ....................................................................................................................... vii Lista de Figuras ....................................................................................................................... ix El Proceso Estratégico: Una Visión General ........................................................................ xi Capítulo I: Situación General del Distrito de Santa Anita .................................................. 1 1.1 Situación General ............................................................................................................. 1 1.2 Conclusiones .................................................................................................................... 4 Capítulo II: Visión, Misión, Valores y Código de Ética ....................................................... 6 2.1 Antecedentes .................................................................................................................... 6 2.2 Visión ............................................................................................................................... 6 2.3 Misión .............................................................................................................................. 7 2.4 Valores ............................................................................................................................. 8 2.5 Código de Ética ................................................................................................................ 8 2.6 Conclusiones .................................................................................................................... 9 Capítulo III: Evaluación Externa ......................................................................................... 10 3.1 Análisis Tridimensional de las Naciones ....................................................................... 10 3.1.1 Intereses nacionales. Matriz de Intereses Nacionales (MIN).................................. 10 3.1.2 Potencial nacional ................................................................................................... 12 3.1.3 Principios cardinales ............................................................................................... 20 3.1.4 Influencia del análisis en el distrito de Santa Anita ................................................ 22 3.2 Análisis Competitivo del Perú ....................................................................................... 22 3.2.1 Condiciones de los factores .................................................................................... 22 3.2.2 Condiciones de la demanda .................................................................................... 23 3.2.3 Estrategia, estructura y rivalidad de las empresas .................................................. 24 3.2.4 Sectores relacionados y de apoyo ........................................................................... 24 iii 3.2.5 Influencia del análisis en el distrito de Santa Anita ................................................ 25 3.3 Análisis del Entorno PESTE .......................................................................................... 25 3.3.1 Fuerzas políticas, gubernamentales y legales (P) ................................................... 26 3.3.2 Fuerzas económicas y financieras (E) ..................................................................... 28 3.3.3 Fuerzas sociales, culturales y demográficas (S) ..................................................... 31 3.3.4 Fuerzas tecnológicas y científicas (T)..................................................................... 33 3.3.5 Fuerzas ecológicas y ambientales (E) ..................................................................... 34 3.4 Matriz de Evaluación de Factores Externos (MEFE) .................................................... 35 3.5 El Distrito de Santa Anita y sus Competidores .............................................................. 36 3.5.1 Poder de negociación de los proveedores ............................................................... 36 3.5.2 Poder de negociación de los compradores .............................................................
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