Victorinox 1884 - 2018 More Than 130 Years of Experience and Lived Swiss Tradition
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VICTORINOX 1884 - 2018 MORE THAN 130 YEARS OF EXPERIENCE AND LIVED SWISS TRADITION “A Victorinox product is a companion for life. They are a symbol of generosity and bring Since our company was founded in 1884, we pleasure wherever they go. I am delighted to have always settled for nothing less than the invite you to take full advantage of this en- highest quality. When you hold a Victorinox during statement of quality and to beneƂ t product in your hand, you can feel this im- from our more than 130 years of company mediately. So it should come as no surprise history and over 100 years of experience in that they are often chosen as corporate gifts. manufacturing corporate gifts”. Carl Elsener CEO Victorinox 33 042_300_00_01__9_6917_Info_Web_EN 2-3 27.11.17 14:23 VICTORINOX MILESTONES 1884 With the active support of his mother two words “Victoria” and “Inox” gives the 1979 The sole proprietorship “Messerfabrik Victoria, Karl Elsener I opens a cutler’s name of the company and brand today – Carl Elsener” is changed into the family workshop in Ibach-Schwyz. Victorinox. company “Victorinox AG”. 1891 Karl Elsener I establishes the 1931 Carl Elsener II introduces automation 1984 The company doubles its Association of Swiss Master Cutlers and, as in the company. In 1931, Victorinox manufacturing and ofƂ ce space. 810 a result, is able to deliver the Ƃ rst major commissions the company Brown Boveri to employees generate sales of over 80 million order of soldier’s knives to the Swiss Army. set up the world’s Ƃ rst fully electric Swiss francs. hardening plant in Ibach. This means that 1897 The Original Swiss OfƂ cer’s and all knives can be guaranteed to be of a 1989 Under its Swiss Army brand, Sports Knife is patented. Today, it is known consistent high quality. Victorinox enters the North American watch all over the world as the “Swiss Army Knife”. business with its U.S. sales partner at the 1945 The Swiss Army Knife starts on its time. 1909 Following the death of his mother, journey to conquer the world. The U.S. Karl Elsener launches the brand name soldiers stationed in Europe buy it in large 1992 Victorinox opens its Ƃ rst sales “Victoria” as a tribute to his mother and quantities and it becomes a popular subsidiary in Japan. Others are added in registers the emblem with the Cross and souvenir to take home. subsequent years. Shield as a trademark. It is now a registered trademark in more than 120 countries. 1950 After the death of his father, Carl 1999 Victorinox joins forces with the Elsener III takes the company’s American TRG Group in St. Louis as 1921 The invention of stainless steel is a management into its third generation. licensee and enters the international travel signiƂ cant development for the cutlery gear market. industry. “Inox” is the international term for stainless steel. The combination of the 4 042_300_00_01__9_6917_Info_EN_web_4_5_6_7_12_13 4-5 28.11.17 10:30 The Original Swiss The Original Swiss Officer’s and Soldier’s Knife of 1891 Sports Knife, patented in 1897 2000 The Victorinox Foundation is 2008 Victorinox opens its Ƃ rst ƃ agship 2017 Victorinox produces their 500 established. It holds 90% of the share store in Europe on New Bond Street in millionth pocket knife. capital of Victorinox AG. A further 10% is London. held by the charitable “Carl and Elise Today Elsener-Gut Foundation”. 2013 Victorinox integrates the Wenger knife Victorinox is now managed by the fourth business into the Victorinox brand. generation of the Elsener family. The 2001 Victorinox launches a clothing line in product range is now available at more than the USA and the Ƃ rst Victorinox store opens 2013 Carl Elsener III dies on June 1st, 50 000 points of sale around the world. In in New York’s SoHo district. shortly before his 91st birthday. addition, the complete Victorinox brand can be experienced in around 80 brand stores 2005 Victorinox acquires the well- 2014 Victorinox acquires the travel gear and shop-in-shops. established Swiss knife and watch business from the previous licensee TRG manufacturer Wenger SA in Delémont and Group and establishes the new business allows it to operate as an independent unit Victorinox Travel Gear AG. subsidiary. 2014 The company celebrates its 130th 2007 Carl Elsener IV takes over the running anniversary. of the business from his father and further expands Victorinox as a global multi-product 2016 Victorinox establishes a presence in brand. the international watch business by investing in the development of a watch 2007 Following the establishment of competence center in Delémont. Victorinox Swiss Army Fragrance AG, the former Wenger perfume line is repositioned. 5 042_300_00_01__9_6917_Info_EN_web_4_5_6_7_12_13 4-5 28.11.17 10:30 LOVE AT FIRST SIGHT For more than 130 years, the Victorinox name has stood for highly valued products with unmistakable design and uncompromising quality. We have manufactured promotional products for just as long and we now know: Whether you are presenting a Victorinox pocket knife, a tool, or a kitchen knife – you will always receive a look of true joy in return. High-quality and stylish The basic people all over the world, irrespective of range, Victorinox truly offers a corporate gift principle for all corporate gifts: They their age, gender or cultural background. solution for every need. should express an appropriately high value. The wide selection of tools and scale Victorinox products are manufactured with variants, as well as the many available Well-known We proudly look back on more the highest levels of precision, using high- inscription options, give both you and us than one hundred and thirty years of Swiss quality materials such as steel, aluminum many choices for creating a special product, tradition. Victorinox is a highly reputable and wood. When you hold a Victorinox customized to reƃ ect your corporate image brand. “Trustworthy” is an attribute where product in your hand, you immediately feel as well as your budget requirements, we score very well in market studies. Here its quality and intrinsic value. while the iconic design also retains its is one of the reasons: Today, we still timeless appeal. manufacture all of our knives in Switzerland. Popular Whether your customers appreciate the practical side of things or cherish design and elegance above all else, Multi-talented From a simple promotional our products always exude a “must-have” item to an exclusive brand ambassador: feeling. Victorinox products are loved by With the unsurpassed depth of our product 6 042_300_00_01__9_6917_Info_EN_web_4_5_6_7_12_13 6-7 28.11.17 10:30 A LASTING IMPRESSION Victorinox products are exceptionally robust A long-lasting message A Victorinox Swiss Presented with pride People love to show and long-lasting and the Swiss Made label Army Knife Ƃ ts comfortably in any pocket, off a Victorinox pocket knife, tool or kitchen guarantees a powerful and positive image a Swiss Tool Ƃ ts in any drawer. For your utensil. It is a promotional item that you and transfer. customers, this means Victorinox products your customers can truly be proud of. become companions for life, serving as a As we have always done, we guarantee an permanent reminder of how your brand is Sustainable As a family company, extremely good price-quality ratio. there to meet their needs. sustainability is very close to our hearts. We That is what makes Victorinox products have already received a number of awards in such popular promotional items for the Indestructible Our products are built to recognition of our environmentally- long term. last, for now and forever. That means responsible practices, both in our there’s a good chance your promotional production processes and how we treat our item will be handed down to the next employees and suppliers. You can therefore generation. feel reassured when you give away our products. With more than 130 years of But if something does go wrong with your success, you can feel conƂ dent and count product, you will receive no-nonsense full on a long-term partnership based on our service and replacement parts at any time. historic experience. In the case of pad or digital printing, we apply a special protective lacquer and can guarantee abrasion stability by a factor of >100. We also provide a lifetime guarantee for material and manufacturing defects. Timeless Victorinox products are proud recipients of a number of design awards. Our pocket knives feature in the permanent exhibits of renowned museums such as the MoMa in New York and are considered design icons. The highest level of quality Swiss craftsmanship can withstand practically a lifetime of use, while the A fine example of a successful partnership: iconic design also retains its timeless Victorinox and Nespresso appeal. 7 042_300_00_01__9_6917_Info_EN_web_4_5_6_7_12_13 6-7 28.11.17 10:30 18 INSCRIPTIONS Print Processes Artwork 30 SMALL POCKET KNIVES 58 / 65 mm 38 MEDIUM POCKET KNIVES 84 / 85 / 91 mm 52 LARGE POCKET KNIVES 111 / 130 mm 60 WOOD 65 / 85 / 91 / 111 / 130 mm 70 ALOX 58 / 84 / 93 mm 8 042_300_00_01__9_6917_Info_EN 8 23.11.17 10:41 74 SWISS CARDS 82 mm 78 SWISS TOOLS 105 / 115 mm 86 SPECIAL TOOLS For Leisure and Work 92 ACCESSORIES Pouches, Gift Boxes and Straps 100 SWISS CLASSIC 112 Household and Paring Knives Cutlery Blocks KITCHEN UTENSILS Grater and Peeler INFORMATION 12 MATERIAL 116 SERVICE 118 DECLARATION OF CONFORMITY 120 SCALE VARIATIONS 124 9 042_300_00_01__9_6917_Info_EN_p9 9 24.11.17 14:41 10 042_300_00_01__9_6917_Info_Proof 10-11 23.11.17 12:48 11 042_300_00_01__9_6917_Info_Proof 10-11 23.11.17 12:48 SIZING CHART Scale 1:1 58 mm 65 mm 74 mm 84 mm 85 mm 91 mm 12 042_300_00_01__9_6917_Info_EN_web_4_5_6_7_12_13 12-13 28.11.17 10:30 INFORMATION 93 mm 105 mm 111 mm 115 mm 130 mm 13 042_300_00_01__9_6917_Info_EN_web_4_5_6_7_12_13 12-13 28.11.17 10:30 ITEM NUMBER STRUCTURE Scale colors and types Pocket knives are usually produced with Other colors or types of scales are denoted red cellidor scales featuring the Victorinox after the 5th-digit of the item number.