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National Angling Strategy 2019-2024 Angling for Good

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National Angling Strategy 2019-2024 Angling for Good Angling for Good National Angling Strategy 2019-2024 Angling for Good Contents Foreword 3 1. Introduction and Aims 4 2. Objectives and Activities 9 Objective 1 Increasing Awareness 9 Objective 2 Increasing participation 12 Objective 3 Social Benefits 16 Objective 4 Sustainable places 19 Objective 5 Economic impact 22 Objective 6 Better knowledge 25 3. Implementation 28 The National Angling Strategy was researched and written by Adam Brown, Substance (www.substance.net) in conjunction with strategy partners. It was funded by the Environment Agency and developed in conjunction with the Angling Trust, Canal and River Trust, Angling Trades Association and Get Hooked on Fishing. Design by StudioDBD / StudioDBD.com 2 Angling for Good Foreword From Kevin Austin - Environment Agency & Mark Lloyd - The Angling Trust What sport allows people of all ages, physical and mental ability to take part together and can be integral to their good health and wellbeing? What sport can be both exhilarating and Through our new National Angling Strategy relaxing, be a gateway from inactivity to a we have set out a blueprint for how we healthier life and test endurance and skill? want to develop and improve the angling What sport can be carried out with friends experience in England so as many people and family or if you like, completely on your as possible are given the chance to take own? What sport could possibly take you part and understand what the sport has from a tumbling mountain stream to the to offer. We want more people to have expanse of the ocean and via endless miles the opportunity to try out and take up this of canals, majestic rivers, secret urban exciting pastime, get active, be connected waterways, secluded park ponds, lakes with the outdoor environment and improve and reservoirs and beaches? And what their health and well-being. sport actually helps deliver environmental improvements? This strategy represents a clear vision of how the angling community will work together Angling! Angling is like no other sport, to realise the objectives of increasing pastime or hobby! participation, making angling more inclusive, promoting individual, social and economic development and fostering environmental improvement. It also embodies the aims and objectives of the Government’s recently published 25 Year Environment Plan and ‘Sporting Future’ the Government’s sports strategy. So, please read on and find out what angling can do for you and how you can get involved. Kevin Austin Mark Lloyd Deputy Director of Agriculture, CEO of The Angling Trust Fisheries and the Natural Environment for the Environment Agency 3 Angling for Good 1. Introduction and Aims A Vision for Angling The National Angling Strategy 2019- However, angling faces some very 24 for England sets out how angling serious challenges. It has had needs to be developed over the declining participation, partly from Develop a world class next five years to realise this vision. reduced marketing, resulting in recreational angling reduced funding for it from fishing There is a tremendous opportunity licence sales. The profile of people sector enabling more to grow the sport and deliver very who take part is increasingly the people from a wider significant benefits to those that older generation and it does not take part and the communities really include some sections of the variety of backgrounds to in which it happens; significantly population. access fishing, meaning enhancing the contribution that they are more active, angling makes to important national For angling organisations, their priorities. partners and funders to realise better connected with their vision, there needs to the environment and The strategy has been developed be change: new approaches; benefitting from the at a time of huge opportunity but additional significant resources; also significant challenges. a renewed cooperation amongst improved health and stakeholder organisations; and a wellbeing that angling The outcomes being sought realistic marketing and funding by government in sport, the plan. Angling cannot just continue brings. environment and economy align as it has. very closely with the outcomes that angling delivers – health and well- being, environmental improvement, jobs and economic impact in rural and coastal areas. 4 National Angling Strategy 2019-2024 1.1 Aims The aims of the National Angling Strategy are to: 1. Increase participation in angling to: a. Increase the numbers of people getting active outdoors through angling. b. Improve the health and well-being of those that take part. c. Help people and communities develop with skills, education, volunteering and facilities. 2. Connect more people to nature through angling for their well-being and to improve the environment. 3. Increase the economic impact of angling and in particular deliver economic benefits in rural and coastal communities and revenue to clubs, fisheries and businesses. These strategic aims will contribute directly to important national priorities in: • Sport: To get more people active and increase outcomes in health and well- being, personal development and community and economic development as expressed in Towards an Active Nation, Sport England’s strategy. • Environment: To connect more people to nature, create a sustainable environment and increase health and well-being, as expressed in the Government’s 25 Year Environment Plan. • Economy: To increase the economic impact of angling in the UK economy and in particular rural and coastal areas1. 5 National Angling Strategy 2019-2024 1.2 Objectives With appropriate resources being made available, the following objectives will be realised: Objective 1 Objective 2 Objective 3 Raise the Flag! Develop More is Merrier: Increase Fishing for Good: Develop awareness and knowledge participation in angling social and health benefits of angling through angling • Reversing the decline in • A marketing campaign, participation, and increase • An increase in people backed by new research, it by 2024, with more getting physically with new information on females, young people and active through angling, how and where to fish, BAME2 communities taking development of targeting new audiences part, to make angling more angling health and and promoting what angling resilient for the future. inclusion projects can give1 people. 2 and development3 of a angler volunteer programme. Objective 4 Objective 5 Objective 6 A Blue-Green Future: Develop Value Added Catch: Increase Knowledge is Power: sustainable places to fish angling’s economic impact Understand angling data and evidence • More anglers getting • A trade-backed market involved in protecting and development plan delivered • A coordinated angling improving the environment, in partnership, new research programme improving fish stocks, and investment and a boost to to inform the strategy, developing accessible, angling trade and tourism stakeholders and trade and community waters. to help rural and coastal robust evaluation of the 4 communities.5 strategy’s6 success. 6 National Angling Strategy 2019-2024 1.3 The Context Today Contribution Angling already makes a significant contribution to national strategic objectives in sport, the environment and the economy. It engages huge numbers of people – estimated to involve around 900,000 fishing in freshwater in England and Wales and around 750,000 people who fish in the sea every year in the UK3. It has significant economic impact: Sea angling had a total economic impact of £1.2bn, supporting 23,600 jobs in 2012; and freshwater angling in England in 2015 contributed £1.46 billion to the economy and supported 27,000 full-time equivalent jobs4. The National Angling Survey in 2018 found that: • 72% of respondents said that it helped to keep them healthy, 62% saying angling was one of their ways of being physically active and 25% saying it was their main way of being active. • 70% said that angling helped them de-stress. • 58% of respondents would access nature less often or not at all If they did not go angling, 70% would visit rural areas less often and 22% would visit coastal areas less often. • 57% of those surveyed had been involved in environmental improvement volunteering, 24% of them at least once a month. Challenges The circumstances for the delivery of the strategy are challenging. There has been a decline in fishing licence5 sales since 2010 and government restrictions have meant a decline in marketing and other funding of the sport. The previous national angling strategy, Fishing for Life6, was not properly implemented, funded or assessed. The Angling Trust has secured, for the next two years, £1.15m a year from the Environment Agency and £670,000 from Sport England to help angling’s development. But delivery of this strategy, over five years, will require considerable additional resources. There is a very uncertain economic and political context; high levels of inactivity amongst some sections of the population; decline in club membership; and an ageing population. Angling is susceptible to environmental challenges more than other sports. It relies on a natural resource and infrastructure to take place and needs public sector support for this. 7 National Angling Strategy 2019-2024 1.4 Implementation - Priority Actions To realise this opportunity and address these challenges, angling's principal national stakeholders have agreed to work together, more cooperatively, more effectively and more innovatively. The immediate priorities are to: 1. Work together to form new National Angling Strategy
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