Place your bets? The market consequences of investment advice on Reddit’s Wallstreetbets Daniel Bradleya, Jan Hanousekb, c, Russell Jamed, and Zicheng Xiaoe aDepartment of Finance, University of South Florida, Tampa, FL 33620,
[email protected] bDepartment of Finance, University of South Florida, Tampa, FL 33620,
[email protected] c Faculty of Business and Economics, Department of Finance, Mendel University in Brno, Czech Republic dGatton College of Business, University of Kentucky, Lexington, KY 40515, 859.218.1793,
[email protected] eDepartment of Finance, University of South Florida, Tampa, FL 33620,
[email protected] March 2021 ______________________________________________________________________________ Abstract We examine the market consequences of due diligence (DD) reports on Reddit’s Wallstreetbets (WSB) platform. We find average ‘buy’ recommendations result in two-day announcement returns of 1.1%. Further, the returns drift upwards by 2% over the subsequent month and nearly 5% over the subsequent quarter. Retail trading increases sharply in the intraday window following publication, and retail investors are more likely to be net buyers following reports that earn larger returns. Thus, in sharp contrast to regulators concerns that WSB investment advice is harming retail traders, our findings suggest that both WSB posters and users are skilled. Keywords: Reddit, Wallstreetbets, retail trading, social media JEL classifications: G20, G23 ______________________________________________________________________________ Place your