The Music Video in Transformation: Notes on a Hybrid Audiovisual Configuration
The Music Video in Transformation: Notes on a Hybrid Audiovisual Configuration Tomáš Jirsa, Mathias Bonde Korsgaard Music, Sound, and the Moving Image, Volume 13, Issue 2, Autumn 2019, pp. 111-122 (Article) Published by Liverpool University Press For additional information about this article https://muse.jhu.edu/article/749745 [ Access provided at 14 Sep 2020 15:52 GMT from University of Virginia Libraries & (Viva) ] 13:2 Autumn 19 MSMI https://doi.org/10.3828/msmi.2019.7 The Music Video in Transformation: Notes on a Hybrid Audiovisual Configuration TOMÁŠ JIRSA AND MATHIAS BONDE KORSGAARD1 Music Video in Transformation 1 Work on this article Published thirty years apart from each other, two different pieces on was part of the research music video authored by Will Straw reflect what music video studies has project ‘Between Affects and Technology: been and has become, respectively. The first of these two articles was The Portrait in the published in 1988, in the heyday of MTV, and apart from occupying Visual Arts, Literature itself with the very relation between music video and MTV, the article and Music Video’ (JG_2019_007), funded is also otherwise symptomatic of its time in the obligatory focus on by Palacký University the post-modern (Straw, 1988). Envisioned as an updated response to Olomouc, as well as part the original piece, the second piece wonders what has become of the of the research project ‘Audiovisual Literacy music video in the time that has passed, arguing that it is now ‘both and New Audiovisual ubiquitous and minor’ (Straw, 2018, p.1). The ubiquity of music video Short-Forms’ (DFF-4089- is obvious: while music videos are still occasionally shown on television, 00149), funded by the they are now commonly watched online on a variety of different screens Independent Research Fund Denmark.
[Show full text]