AMAZON & AUDIENCEX / RNS DIGITAL RNS AUDIO AND DIGITAL.COM Reach In market shoppers on Amazon advertising & AUDIENCEX / RNS Digital AUDIENCEX and RNS Digital are thrilled to announce a new partnership with Amazon Advertising (https://advertising.amazon) giving marketers and agencies access to pro- grammatic advertising through the Amazon DSP, without the minimums normally re- quired from this industry-leading platform. Consumers flock to Amazon to discover, research and purchase products—and Amazon Advertising allow marketers to create connections at key shopping moments to promote product and brand discoverability market share. Benefits of a / DNS Digital + Amazon Advertising This partnership offers marketers & agencies a few key benefits, including the ability to:

 Target in-market audiences programmatically, both on Amazon sites and apps as well as through Amazon Publisher Services and third-party exchanges.

 Scale their audiences from the leading global source of intent data in the world, combined with your own first party data.

 Build unique audiences based on interactions with your products on Amazon, in- cluding product search views of specific product detail pages, purchases, or subscrip- tions.

 Understand the relationship and attribution between your marketing and shopping behaviors on Amazon to make your marketing more effective.

 Access strategic service and support from AUDIENCEX/RNS Digital without the monthly minimum required by going to the Amazon DSP.

 Reach that is unparalleled, by combing Amazon search with Amazon DSP and unre- stricted access to 18 leading DSPs, search and social platforms in one place from AU- DIENCEX/RNS Digital.

Unparalleled Reach Amazon has 202M monthly unique visitors in the US, but their audience goes far beyond Amazon.com to 100M+ paid Prime members globally, as well as additional consumers buying from other Amazon brands Fresh, Kindle, Fire, IMDb, Whole Foods, and many more. Their scale and audience reach is unparalleled across the board. Amazon Prime, for example, has more movies available than Hulu & Netflix combined, and their audience is estimated to stream more than 5 BILLION hours of CTV in Q4 alone. Powerful Audience Data All of this means that the amount of audience data collected by Amazon is unmatched, giving marketers the opportunity to reach an engaged and in-market audience at scale. In addition to advertising on Amazon site and apps, only the Amazon dsp enables advertis- ers to reach Amazon audiences wherever they are through Amazon Publisher Services and third-party exchanges. When you combine this programmatic channel with Amazon search you can track conversions regardless of the channel where they take place. This cross-channel attribution helps marketers to understand the relationship between their brand marketing and consumer shopping behavior to continue making marketing cam- paigns more effective. Cross-Platform Targeting: Combine Search with Display Approximately 90% of retailers that sell their products on Amazon also advertise on Ama- zon search to drive purchases, but only 10% also use Amazon display advertising. This presents a substantial opportunity not using display to increase market share for their products leveraging Amazon’s Incredible audience data and reach. It is our mission at AUDIENCEX/RNS Digital to offer marketers and agencies streamlined access to the tools and strategic support required to power high-performance advertising that delivers the highest possible return on ad spend. A critical part of this mission in- volves giving our clients access to industry-leading DSPs and platforms to reach their tar- get audience.