Create knowledge. Inspire individuals. Transform business. FALL 2011 SOWING VINEYARD SEEDS OF VENTURES 18 EXPERIENCE 24 THE OLIN NETWORK Connecting businesspeople for 95 years 14 RESEARCH YOU CAN OLIN? USE SPECIAL THERE’S INSERT AN APP FOR THAT 2 CONNECT LETTER FROM THE DEAN facebook.com/OlinBusinessSchool @WUSTLbusiness youtube.com/OlinBusinessSchool PHOTO BY RON KLEIN PHOTOGRAPHY RON BY PHOTO „ Search “Olin Business School “Whether you are reading these words EMAIL [email protected] on a laptop, smartphone or in print, WEBSITE olin.wustl.edu we invite you to join us in celebrating LETTERS OlinBusiness the Olin network, which connects Washington University in St. Louis Campus Box 1162 our students, faculty and alumni in One Brookings Drive St. Louis, MO 63130-4899 St. Louis and around the world.” VOL. 14, FALL 2011 OlinBusiness magazine is published annually by Olin Business School, Washington University in St. Louis. Unless Long before the existence of today’s popular A multitalented team of MBA students otherwise noted, all articles may be reprinted without online social networks such as Facebook designed and created this review of academic permission with appropriate and Twitter, our Olin network was connecting research for business practitioners. In the credit to OlinBusiness magazine. members of our community in the classroom spirit of the Olin Award, which honors timely DEAN and through career counseling, scholarships, research, Olin Praxis summarizes and links to Mahendra Gupta recruitment and business partnerships. And it’s important findings that managers can apply in ASSOCIATE DEAN AND still going strong as we approach the school’s today’s global marketplace. DIRECTOR OF MARKETING & 95th anniversary. The human connections are COMMUNICATIONS what we nurture and value most at Olin. It is a privilege to serve as dean of such a Paula Crews, BSBA ’90 vibrant and connected community, and I am EDITOR This issue of OlinBusiness magazine, honored to begin my second five-year term Melody Walker with its new format and design, is brimming at the helm of Olin Business School. I look STAFF with examples of our multigenerational, forward to hearing from you and seeing you Leah Costantino, AB ’97 international network. From experiential at an Olin event in the coming year. Teresa Melton learning projects to new ventures, you’ll Judy Milanovits Lexie Walther O’Brien, MBA ’90 read about many of the ways Olin students, Ben Pfeiffer, Class Notes Editor faculty and alumni connect to learn from Neil Schoenherr each other and transform business. Suzanne Shenkman, PMBA ’06 Gloria Stukenbroeker Adrienne Wartts We are proud to introduce the debut of Gabe Watson Olin Praxis, a special insert in this issue, MAHENDRA GUPTA Audrey Westcott, BFA ’12 to offer Olin faculty’s latest insights into Katie Roth Wools Dean and Geraldine J. & Robert L. Virgil management, stratgey, finance, marketing Professor of Accounting & Management ART DIRECTION and economics. [email protected] TOKY Branding + Design OLIN BUSINESS SCHOOL // FALL 2011 OLINBUSINESS MAGAZINE CONTENTS 01 CAMPUS NEWS 02 ALUMNI NEWS 08 FACULTY NEWS 10 NEWS SEEN & HEARD 28 Passport Requireduired CLASS NOTES 30 06 for Global Studyudy IN MEMORIAM 36 ON OUR RADAR Recipe for Success: Xi’ann 13 Famous Foodss COVER STORY FEATURE The Olin Network 14 The Lure of the Wine 18 Business FEATURE Sowing Seeds of Experience 24 CAPTION CONTEST Wanted:W PunchPunc Lines 37 OLIN NEWS ON YOUR SMARTPHONE Create knowledge. Inspire individuals. Transform business. 02 NEWS ON CAMPUS Olin? Thank There’s an FOO App for That. FOO stands for “Friends of Olin,” the 1,500 people You can stay connected to who volunteer their Olin on your iPhone with our time throughout the free Olin app, available in the year to mentor students, Apple App Store.* participate in recruitment exercises, offer career Designed by three Washington advice and share their University engineering students, the expertise in the classroom. new Olin app provides up-to-date news and events from the business school and a mobile version of OlinBusiness magazine (including 1,500 Olin Praxis) with links to additional VOLUNTEERS content including videos. The Office of Corporate Easy to navigate and fun to use, the Relations held a reception free Olin app will keep your fingers in June to recognize and on the pulse of the business school. thank Olin’s many friends for all they do. Plans are *At press time, app was pending already under way for the approval. Search for “Olin Business” second annual FOO event in the Apple App Store. in June 2012. To view the current Friends of Olin roster, visit olin.wustl.edu/ New Faculty corporate JOSEPH AMR EXEQUIEL BAOJUN ASAF CULLEN FARAHAT HERNÁNDEZ JIANG MANELA ASSISTANT PROFESSOR ASSISTANT PROFESSOR ASSISTANT PROFESSOR ASSISTANT PROFESSOR ASSISTANT PROFESSOR OF ECONOMICS OF OPERATIONS & OF STRATEGY OF MARKETING OF FINANCE PhD, Economics, 2009, MANUFACTURING PhD, Strategic PhD, Information PhD, Finance, 2011, The University of Arizona MANAGEMENT Management & Systems, 2011, Carnegie University of Chicago PhD, Operations Research, Organization, 2011, Mellon University Previously, Joseph Cullen 2004, Massachusetts University of Minnesota Asaf Manela worked was a fellow at the Institute of Technology Baojun Jiang has worked as a software engineer Harvard University Center Exequiel Hernández has as an IT consultant at Mercury Interactive for the Environment. His Before joining Olin, taught undergraduate and CRM applications before joining Olin. His research interests include Amr Farahat was a business policy at manager. His research research interests include industrial organization, faculty member at Cornell the University of interests include asset pricing; information environmental economics, University. His research Minnesota. His research competitive strategy, acquisition and diffusion energy and applied interests include pricing interests include strategy, platforms, user-generated in financial markets; and econometrics. and inventory optimization interfirm networks content, e-commerce, the role of the media with a focus on and social capital, and technology-enabled in finance, learning and differentiated products. international business. markets, pricing and portfolio choice. game theory. OLIN BUSINESS SCHOOL // FALL 2011 ON CAMPUS NEWS 03 A Greener MBA BEE Starting this fall, students at Washington University Buzz can earn a dual master’s degree in engineering and business (MBA/MEng). The 2½ year-long Brookings Executive program focuses on energy, the environment and Education (BEE), corporate sustainability. managed by Olin in conjunction with the STUDENTS WILL SPECIALIZE IN Brookings Institution ONE OF FIVE PATHWAYS: in Washington, D.C., has expanded the s!DVANCEDENERGYTECHNOLOGIES range and number s%NERGYANDENVIRONMENTALNANOTECHNOLOGY of courses it offers. s%NVIRONMENTALENGINEERINGSCIENCE The current catalog s4ECHNOLOGYFORENVIRONMENTALPUBLICHEALTH includes 39 courses, s%NERGYANDENVIRONMENTALMANAGEMENT with many offered several times Students have expressed increasing interest throughout the year. Summer Intern’s in approaches to the problems that lie at the intersection of the engineering and business Double Life schools, according to Joseph P. Fox, associate While Justin Blau was interning this summer dean and director of the MBA program. “The at Credit Suisse in New York, his other career new program was designed in response to started to take off. The finance major (BSBA ’13), that interest.” from Las Vegas, moonlights as a mash-up artist Fox adds, “It’s clear that solutions to the issues and DJ. Several of his electronic mixes went of sustainability, energy and the environment will viral and propelled “3LAU” — his stage name — be interdisciplinary.” into the digital music spotlight. eece.wustl.edu/ContentFiles/Degree/ By day, Blau did research projects with the MEng_MBA_Flyer.pdf investment bank’s strategy and advisory group. “The real world is as exciting as I expected it to The inaugural be (especially with the extreme market volatility Master of Science in August), and I learned more than I could in Leadership (MSL) have imagined this summer,” he says. class, launched Blau’s manager, Ross Festenstein, BSBA ’11, earlier this year, is negotiating more than 30 requests for boasts candidates performance gigs this fall. Fratmusic.com named from organizations as Blau its official house DJ, and his mash-ups have diverse as NASA, the made The Hype Machine’s top 50 most popular National Institutes blogged songs list. of Health and the MATTHEW ADINA U.S. departments of RINGGENBERG STERLING Defense, Homeland “I connect what I’ve learned at Olin ASSISTANT PROFESSOR ASSISTANT PROFESSOR Security and Energy. to what I do DJ-ing every single OF FINANCE OF STRATEGY The degree is day. I work on DJ stuff like I work PhD, Finance, 2011, PhD, Organization & designed to develop University of North Management, 2011, on case competitions. Formulating leaders for service Carolina Emory University as senior federal a strategy, executing the plan, Previously, Matthew Previously, Adina Sterling executives and to practicing public presence and Ringgenberg worked at worked on global brands in improve the capacity emotional intelligence – it’s all Charles River Associates R&D at Procter & Gamble of incumbent and AnchorBank. and taught “Leading and part of the DJ game.” JUSTIN BLAU members of the His research interests Managing Change” as a include empirical asset teaching assistant. Her Senior Executive Find 3LAU’s schedule on