Create knowledge. Inspire individuals. Transform business. FALL 2011

SOWING VINEYARD SEEDS OF VENTURES 18 EXPERIENCE 24

THE OLIN NETWORK Connecting businesspeople for 95 years 14

RESEARCH YOU CAN OLIN? USE SPECIAL THERE’S INSERT AN APP FOR THAT 2 CONNECT LETTER FROM THE DEAN

facebook.com/OlinBusinessSchool

@WUSTLbusiness

youtube.com/OlinBusinessSchool PHOTO BY RON KLEIN PHOTOGRAPHY RON BY PHOTO

„ Search “Olin Business School “Whether you are reading these words EMAIL [email protected] on a laptop, smartphone or in print, WEBSITE olin.wustl.edu we invite you to join us in celebrating

LETTERS OlinBusiness the Olin network, which connects Washington University in St. Louis Campus Box 1162 our students, faculty and alumni in One Brookings Drive St. Louis, MO 63130-4899 St. Louis and around the world.” VOL. 14, FALL 2011 OlinBusiness magazine is published annually by Olin Business School, Washington University in St. Louis. Unless Long before the existence of today’s popular A multitalented team of MBA students otherwise noted, all articles may be reprinted without online social networks such as Facebook designed and created this review of academic permission with appropriate and Twitter, our Olin network was connecting research for business practitioners. In the credit to OlinBusiness magazine. members of our community in the classroom spirit of the Olin Award, which honors timely DEAN and through career counseling, scholarships, research, Olin Praxis summarizes and links to Mahendra Gupta recruitment and business partnerships. And it’s important findings that managers can apply in

ASSOCIATE DEAN AND still going strong as we approach the school’s today’s global marketplace. DIRECTOR OF MARKETING & 95th anniversary. The human connections are COMMUNICATIONS what we nurture and value most at Olin. It is a privilege to serve as dean of such a Paula Crews, BSBA ’90 vibrant and connected community, and I am

EDITOR This issue of OlinBusiness magazine, honored to begin my second five-year term Melody Walker with its new format and design, is brimming at the helm of Olin Business School. I look

STAFF with examples of our multigenerational, forward to hearing from you and seeing you Leah Costantino, AB ’97 international network. From experiential at an Olin event in the coming year. Teresa Melton learning projects to new ventures, you’ll Judy Milanovits Lexie Walther O’Brien, MBA ’90 read about many of the ways Olin students, Ben Pfeiffer, Class Notes Editor faculty and alumni connect to learn from Neil Schoenherr each other and transform business. Suzanne Shenkman, PMBA ’06 Gloria Stukenbroeker Adrienne Wartts We are proud to introduce the debut of Gabe Watson Olin Praxis, a special insert in this issue, MAHENDRA GUPTA Audrey Westcott, BFA ’12 to offer Olin faculty’s latest insights into Katie Roth Wools Dean and Geraldine J. & Robert L. Virgil management, stratgey, finance, marketing Professor of Accounting & Management ART DIRECTION and economics. [email protected] TOKY Branding + Design

OLIN BUSINESS SCHOOL // FALL 2011 OLINBUSINESS MAGAZINE CONTENTS 01

CAMPUS NEWS 02

ALUMNI NEWS 08

FACULTY NEWS 10 NEWS SEEN & HEARD 28 Passport Requireduired CLASS NOTES 30 06 for Global Studyudy IN MEMORIAM 36 ON OUR RADAR Recipe for Success: Xi’ann 13 Famous Foodss

COVER STORY FEATURE The Olin Network 14 The Lure of the Wine 18 Business

FEATURE Sowing Seeds of Experience 24

CAPTION CONTEST Wanted:W PunchPunc Lines 37 OLIN NEWS ON YOUR SMARTPHONE

Create knowledge. Inspire individuals. Transform business. 02 NEWS ON CAMPUS

Olin? Thank There’s an FOO App for That. FOO stands for “Friends of Olin,” the 1,500 people You can stay connected to who volunteer their Olin on your iPhone with our time throughout the free Olin app, available in the year to mentor students, Apple App Store.* participate in recruitment exercises, offer career Designed by three Washington advice and share their University engineering students, the expertise in the classroom. new Olin app provides up-to-date news and events from the business school and a mobile version of OlinBusiness magazine (including 1,500 Olin Praxis) with links to additional VOLUNTEERS content including videos. The Office of Corporate Easy to navigate and fun to use, the Relations held a reception free Olin app will keep your fingers in June to recognize and on the pulse of the business school. thank Olin’s many friends for all they do. Plans are *At press time, app was pending already under way for the approval. Search for “Olin Business” second annual FOO event in the Apple App Store. in June 2012.

To view the current Friends of Olin roster, visit olin.wustl.edu/ New Faculty corporate

JOSEPH AMR EXEQUIEL BAOJUN ASAF CULLEN FARAHAT HERNÁNDEZ JIANG MANELA ASSISTANT PROFESSOR ASSISTANT PROFESSOR ASSISTANT PROFESSOR ASSISTANT PROFESSOR ASSISTANT PROFESSOR OF ECONOMICS OF OPERATIONS & OF STRATEGY OF MARKETING OF FINANCE PhD, Economics, 2009, MANUFACTURING PhD, Strategic PhD, Information PhD, Finance, 2011, The University of Arizona MANAGEMENT Management & Systems, 2011, Carnegie University of Chicago PhD, Operations Research, Organization, 2011, Mellon University Previously, Joseph Cullen 2004, Massachusetts University of Minnesota Asaf Manela worked was a fellow at the Institute of Technology Baojun Jiang has worked as a software engineer Harvard University Center Exequiel Hernández has as an IT consultant at Mercury Interactive for the Environment. His Before joining Olin, taught undergraduate and CRM applications before joining Olin. His research interests include Amr Farahat was a business policy at manager. His research research interests include industrial organization, faculty member at Cornell the University of interests include asset pricing; information environmental economics, University. His research Minnesota. His research competitive strategy, acquisition and diffusion energy and applied interests include pricing interests include strategy, platforms, user-generated in financial markets; and econometrics. and inventory optimization interfirm networks content, e-commerce, the role of the media with a focus on and social capital, and technology-enabled in finance, learning and differentiated products. international business. markets, pricing and portfolio choice. game theory.

OLIN BUSINESS SCHOOL // FALL 2011 ON CAMPUS NEWS 03

A Greener MBA BEE Starting this fall, students at Washington University Buzz can earn a dual master’s degree in engineering and business (MBA/MEng). The 2½ year-long Brookings Executive program focuses on energy, the environment and Education (BEE), corporate sustainability. managed by Olin in conjunction with the STUDENTS WILL SPECIALIZE IN Brookings Institution ONE OF FIVE PATHWAYS: in Washington, D.C., has expanded the s!DVANCEDENERGYTECHNOLOGIES range and number s%NERGYANDENVIRONMENTALNANOTECHNOLOGY of courses it offers. s%NVIRONMENTALENGINEERINGSCIENCE The current catalog s4ECHNOLOGYFORENVIRONMENTALPUBLICHEALTH includes 39 courses, s%NERGYANDENVIRONMENTALMANAGEMENT with many offered several times Students have expressed increasing interest throughout the year. Summer Intern’s in approaches to the problems that lie at the intersection of the engineering and business Double Life schools, according to Joseph P. Fox, associate While Justin Blau was interning this summer dean and director of the MBA program. “The at Credit Suisse in New York, his other career new program was designed in response to started to take off. The finance major (BSBA ’13), that interest.” from Las Vegas, moonlights as a mash-up artist Fox adds, “It’s clear that solutions to the issues and DJ. Several of his electronic mixes went of sustainability, energy and the environment will viral and propelled “3LAU” — his stage name — be interdisciplinary.” into the digital music spotlight.

eece.wustl.edu/ContentFiles/Degree/ By day, Blau did research projects with the MEng_MBA_Flyer.pdf investment bank’s strategy and advisory group. “The real world is as exciting as I expected it to The inaugural be (especially with the extreme market volatility Master of Science in August), and I learned more than I could in Leadership (MSL) have imagined this summer,” he says. class, launched Blau’s manager, Ross Festenstein, BSBA ’11, earlier this year, is negotiating more than 30 requests for boasts candidates performance gigs this fall. Fratmusic.com named from organizations as Blau its official house DJ, and his mash-ups have diverse as NASA, the made The Hype Machine’s top 50 most popular National Institutes blogged songs list. of Health and the MATTHEW ADINA U.S. departments of RINGGENBERG STERLING Defense, Homeland “I connect what I’ve learned at Olin ASSISTANT PROFESSOR ASSISTANT PROFESSOR Security and Energy. to what I do DJ-ing every single OF FINANCE OF STRATEGY The degree is day. I work on DJ stuff like I work PhD, Finance, 2011, PhD, Organization & designed to develop University of North Management, 2011, on case competitions. Formulating leaders for service Carolina Emory University as senior federal a strategy, executing the plan, Previously, Matthew Previously, Adina Sterling executives and to practicing public presence and Ringgenberg worked at worked on global brands in improve the capacity emotional intelligence – it’s all Charles River Associates R&D at Procter & Gamble of incumbent and AnchorBank. and taught “Leading and part of the DJ game.” JUSTIN BLAU members of the His research interests Managing Change” as a include empirical asset teaching assistant. Her Senior Executive Find 3LAU’s schedule on Facebook: pricing, equity lending, research focuses on social Service (SES). facebook.com/DJ3LAU information economics structures in labor and and short selling. product markets. View courses online at Brookings.edu/ ExecEd

Create knowledge. Inspire individuals. Transform business. 04 NEWS ON CAMPUS

Shanghai program no.1 in China 10 Years and for the past seven years.

Going Strong SKANDALARIS CENTER FOR ENTREPRENEURIAL Olin salutes the 10th anniversary STUDIES of three different initiatives this year. From St. Louis to Shanghai, Thanks to campuswide initiatives let the celebrations begin! including courses, business plan competitions (Olin Cup and KNIGHT CENTER YouthBridge SEIC), IdeaBounce The 135,000-square-foot Charles and other activities sponsored F. Knight Executive Education & by the Skandalaris Center, Conference Center opened in Washington University was October 2001. The 65-room hotel, ranked no. 6 in entrepreneurship classroom and meeting facility is by The Princeton Review and PHOTO BY WUSTL PHOTO SERVICES PHOTO WUSTL BY PHOTO home to Olin’s Executive MBA and Entrepreneur magazine in executive education programs. September. Dozens of successful MBA Turns Pro ventures have been hatched at the EMBA – SHANGHAI PROGRAM center over the past decade. Jaimie McFarlin, LA ’09/MBA ’10, has signed a Special banners commemorating professional contract to play for Denmark’s Vaerlose the 10th anniversary of the Olin- Basketball Club during its 2011–12 season. Fudan University EMBA program McFarlin wore #15 for the Bears. were unveiled at this year’s McFarlin played for Washington University opening ceremony in Shanghai. from 2005–2010, helping lead the Bears to four The Olin-Fudan partnership was NCAA Tournament berths with three trips to the one of the first Executive MBA NCAA Division III championship game and the programs in mainland China. The 2010 NCAA Division III National Championship Financial Times has ranked the title. She also was named as the NCAA Division III Championship Most Outstanding Player. New Visiting Professors & Lecturers

JOICE KONSTANTINA DEBRA TIRTHANKAR DURAI HU KIOUSIS KROLICK ROY SUNDARA- VISITING ASSISTANT VISITING ASSISTANT VISITING PROFESSOR VISITING ASSISTANT MOORTHI PROFESSOR OF OPERATIONS PROFESSOR OF STRATEGY OF ACCOUNTING PROFESSOR OF MARKETING LECTURER IN MANAGEMENT & MANUFACTURING PhD, Strategy, 2000, PhD, 1998, PhD, 1999, University of PhD, Operations MANAGEMENT University of California – University of Chicago California, Los Angeles Research, 2007, PhD, Operations, 2006, Los Angeles University of Texas Case Western Reserve Previously, Debra Krolick Before starting at Olin, at Arlington University Before starting at Olin, was an information Tirthankar Roy was on Konstantina Kiousis systems consultant with the faculty of Iowa State Durai Sundaramoorthi was Joice Hu is visiting from was a visiting professor Coopers & Lybrand. University. His research previously on the faculty Purdue University. Her at Southern Methodist Her research interests interests include consumer at Missouri Western research interests include University. Her research include relevance and response to targeted State University and the supply chain management, interests include corporate informativeness of promotions, loyalty reward University of Missouri- service operations performance and financial statements, programs and competitive Rolla. His research management, coordination profitability, productivity balance sheet markets with asymmetric focuses on methodology: of operations with finance, measurement, executive management, and the customer addressability. data mining, simulation and operations compensation, intellectual valuation and disclosure and simulation-based management applications property, business cycles of investments in optimization. of the economics of and spillovers. intangible assets. industrial organizations.

OLIN BUSINESS SCHOOL // FALL 2011 BY THE NUMBERS NEWS 05

Washington University OLIN endowment managed by TURNS Honk if you’re an OLIN students in the EMBA Investment Praxis course student! More than 200 Olin Executive MBAs $1,000,000 in St. Louis, KC and Shanghai

Number of bagels sold at Einstein Bros. Bagels Olin Business School since it opened in Simon Hall on opened March 30, 1917 15,35 Jan. 31, 2011

MEMBERS OF OLIN’S ALUMNI 20,000 FT. Elevation reached when LINKED GROUP Ron King climbed Mount Everest, March 2011. King is the Myron Northrop Professor of Accounting and senior 5,341 associate dean – programs. 17,809 OLIN ALUMNI

MBA STUDENTS PARTICIPATING IN THE 2ND ANNUAL UNITED WAY BOARD 18 FELLOWS PROGRAM 6 TONS of care packages sent to troops in Iraq and Afghanistan since 2004 by WUSTL military support groups. Hugh Tychsen, MBA ’11, FACULTY (deployed three times to Iraq while completing his degree) appreciated receiving packages from Olin. MEMBERS 108 no°2 FINANCIAL TIMES Number of students who participated in consulting projects in fall 2010–summer 2011 through the RANKS MS/FINANCE CENTER FOR EXPERIENTIAL LEARNING 228 PROGRAM #2 IN U.S.

Create knowledge. Inspire individuals. Transform business. 06 NEWS

S.E. ASIAN ADVENTURE “As we traveled through the REQUIRED ancient temples of Chiang Mai, the beaches of Phuket and the modern businesses of Bangkok, Options for study and work abroad continue we learned firsthand about the dual to expand at Olin. Nearly half of Olin traditional and entrepreneurial undergrads and more than a third of graduate spirit of the Thai people, a country students participated in international HUNGARIAN STARTUPS in flux between the old and the new.” programs last year. Holly Slonecker, MBA ’12 “My group was tasked with Global Management Studies New Programs include: developing a social media strategy course and tour of Singapore for a company that developed and Thailand ` Internships in Sydney and Tel Aviv a multinational smartphone application … it is empowering ` Exchange programs with top business to know that the work my schools in Hong Kong, Milan, Melbourne, classmates and I are doing for Paris, Barcelona, Madrid and Singapore these high-growth Hungarian companies could actually have an ` Summer programs in Germany, the impact toward helping the country Netherlands and Denmark continue to develop.” Atima Lui, BSBA ’12, ` WUSTL’s full-time Chinese language Danube Venture Consulting course program at Fudan University in Shanghai spends two weeks in Budapest working with startup ventures.

EURO PASS We truly learned a lot about the European Union.” “The European Study Tour was a great experience. We were David Kanoff and Max Walker, assigned to Romania. We both BSBA ’12, and Bill Restemayer, BSBA/MS/SCM ’12, conducted in-depth interviews with the minister of foreign pictured at Dracula’s castle in affairs and U.S. Embassy Romania. Students participate in the European Study Tour officials to understand before internships. Teams visit the progress this country different countries to research an has made since the fall of issue facing the EU and meet in communism and to prepare for Brussels for a mock parliamentary the mock parliament debate. debate (below).

BRAZIL IS AMAZING!

“We arrived in Sao Paulo — home to the largest Japanese population outside of Tokyo — where hotel attendants greeted us in fluent English, Portuguese and Japanese. We met with executives at headquarters for Citigroup, Bunge and Johnson & Johnson.”

Ashley Elleby, MBA ’12, Read more postcards from Olin students Global Management Studies abroad at olin.wustl.edu course and tour of Brazil

OLIN BUSINESS SCHOOL // FALL 2011 GLOBAL NEWS 07

GOOD THAMES MAKING A DIFFERENCE IN MADAGASCAR “I interned at Best Buy Europe and was part of the loyalty program The Madagascar course, team in the marketing department. developed by Olin professor Judi My favorite assignment was acting McLean Parks in conjunction with as the lead developer for the brand the Missouri Botanical Garden, is partnership with The O2 arena, open to all Washington University where I got to secure, design students through the University and arrange for both short- and College. The mini-session is spent long-term brand assets to go up studying the country and preparing around the arena.” economic development projects Kathryn Trumbo, BSBA ’12, to implement during the two-week, London Internship Program on-site working trip.

RISIS EYEWITNESS TO JAPAN IN C

“When the earthquake and tsunami happened, we were luckily several hundred miles away, and despite the flurry of tragic news reports, we found that other areas of the country Olin Business School (Kyoto, Osaka) continued to operate normally. However, given Japan’s prominent role in numerous industries, particularly in the One Brookings Drive technology and automobile sectors, the long- term effects of this disaster on the global market are still unraveling.” St. Louis, MO 63130

MBA ’12 Lisa Arias, die USUSAS Global Management Studies course and tour of Japan

LUXURY-BRANDLUXURY-BRAND ININSIDERSS

“Exclusivity, heritage, manufacturingmanufa intricacies and distribution complexitiescomplexities areare justjust some of the many characteristics of the luxury goodsgoods industindustryry we wwitnesseditnesse firsthand on our 10-day, six-city tour ofof nine brand hheadquarterseadqua in Italy, France and the UK. Trip highlightshighlights included observingobservin extremely skilled workers in the Loro PianaPiana factory pickpick titinyny flawsflaw out of the cashmere fabric, as well as touring the personalpersonal resideresidence of the creator, namesake and muse of the Chanel brand,brand, the lalatet Coco Chanel.”

Danielle Rubin, BSBA/MACCBSSBA/M ’12, LuxuryLuxury AppareApparell MMarketingarketing course and tour BUSINESS IN ISRAELAEL

Business in Israel is a newew semesterlong course forr undergrads. Students selectelect an industry or company to researchresearch and then visit when the classclass tours Israel during springg break.break. Meetings with business leaders,leaders, politicians and Olin alumnimni werewere highlights of this year’s trip.trip.

CreateC knowledge.k Inspire individuals. Transform business. 08 ALUMNI NEWS

We Are Connecting Olin’s Past, Distinguished Present & Future Alumni Awards When you think of your years as a student at Olin, what comes to mind? Classmates, professors, mentors, alumni, lifelong friends?

For most of us, the answer is all of the above. Statistics class, management and finance were important too, but the connections we made with members of the Olin family are the ones that have meant the most along our journey from school days to successful careers.

For me, it was a privilege to attend Olin on a scholarship, and I am forever grateful for the opportunity it gave me to become a part of the Olin community. Today, as a sponsor of a Scholar in Business student, I am not only giving back to the school that gave me a great foundation but I am also making a personal connection with a new generation of Olin students, who, in turn, will support and sustain the school’s future.

The Olin alumni clubs in Chicago and New York are growing. You can keep connected with alumni around the country and the world by watching for social and professional development events on Facebook and LinkedIn. Members of the Eliot Society ($1,000 or more contribution to annual fund) receive invitations to additional events.

I look forward to connecting with you at an Olin event this year.

BoBobb Balk, BSBA ’67 President,Pre OlOlini Alumni Board 2012011-2012

MBA/MHA ’81 MBA ’77 Jay Grinney John D. Beuerlein Grinney heads HealthSouth Beuerlein’s internship at Corp., one of the nation’s Edward Jones while he was an To find out about the many ways you can connect largest health care providers. MBA student led to a full-time with Olin, please contact Steffani Lautenschlager He led a major turnaround at job, numerous leadership roles with Olin’s alumni and development staff at HealthSouth that restored it to and his elevation at age 26 to 314-935-5872 or [email protected]. profitability in 2008. Grinney full partner, the youngest ever at To guarantee you receive the latest news from began his career as a social the St. Louis-based investment Olin, please update your contact information on worker before earning his company. Today he leads our website. MBA and Master of Health Edward Jones’ North American Administration. He has held customer experience program, olin.wustl.edu/alumni senior-level positions at ranked first in the U.S. in 2010 Methodist Hospital System by J.D. Power and Associates. in Houston and Hospital Corporation of America.

OLIN BUSINESS SCHOOL // FALL 2011 NEWSNEW ALUMNI 09

Hundreds of alumni, friends and corporate partners celebrated at the annual Alumni Welcome, Awards Dinner, held May 4, 2011, at the Ritz- HAP Carlton in Clayton, Mo. Honorees at the gala Alumni event are pictured here. Mark your calendar and When the Washington plan to attend the festivities April 5, 2012. University School of Medicine dissolved the Health Administration Program (HAP) in 2007, its alumni association remained dedicated to preserving the history of its 62-year-old program and to maintaining a network for its members. Earlier this year, the HAP AlumniA Board announced a formal affiliation with Olin to re-establish a relationship with the University. Mark Brostoff, MHA ’82, Olin’s associate dean and director of the Weston Career Center (WCC), spearheaded the effort, noting many mutual benefits for HAP alumni and the Olin community. “T“Through Olin, HAP alumni can connect with faculty and students by sharing their wealth of knowledge of the health care industry in and outside the classroom,” says Brostoff. “They will also gain access to professional development opportunities and career networking through the WCC.”

DEAN’S MEDALIST PHOTOS BY ADAM FISCHER ADAM BY PHOTOS

MBA ’90 MBA ’88 BSBA ’47 Gregory A. Fox Jeff L. Fox Sidney H. Guller Fox serves as group Since 2007, Fox has been Sidney Guller, chairman of the board of Essex Industries, president and member of chairman and CEO of Harbour has made generous contributions to the University, including the board of advisers of Group, a private, St. Louis- the Bobette and Sidney Guller Scholarship in Business and Harbour Group, a private, based operating company scholarships for students in the joint MBA/engineering degree St. Louis-based operating founded in 1976. Fox joined the program. He is a life member of the Eliot Society, a founding company founded in 1976. company in 1985 as a manager sponsor of the Scholars in Business Program, past president He has also served as of corporate development. of the Olin Alumni Board, and past recipient of both Olin’s president, CEO and/or director After serving as president Distinguished Alumni Award and Washington University’s of several Harbour Group of various Harbour Group Founders Day Award. Guller’s company, Essex Industries, companies, including Peer companies, he became a group has sent numerous managers through Olin’s EMBA program. Manufacturing, Detroit Tool president and then, in 1998, Metal Products, Pearlman president and COO. Industries, Fluid Enterprises and DT Industries.

Create knowledge. Inspire individuals. Transform business. 10 FACULTY IN THE MEDIA

In print, online, MBA Jobs MARK BROSTOFF, associate dean and on the air director of the Weston Career Center, points to positive signs for the MBA job market in an article carried by the St. Louis Post-Dispatch, The Kansas City Star, the Columbus Dispatch and The Philadelphia Inquirer in May. Radio Times Marketing professors SEETHU SEETHARAMAN and CAROL JOHANEK (adjunct) were on the “Ron Insana Show” to talk about The New York Times’ website pay wall. Insider Info How to Save the Accounting professor XIUMIN MARTIN’S Social Sciences study on information sharing in conglom- HILLARY ANGER ELFENBEIN, professor of erate banks was featured in the Financial organizational behavior, testified before the Times, The Wall Street Journal and U.S. House Subcommittee on Research and Bloomberg Businessweek in March. Science Education and made a compelling See Olin Praxis (inserted in this magazine) appeal for continued federal funding for for more on Martin’s study. social, behavioral and economic science research as reported in the Chronicle of Relevant Research U.S. News & Higher Education. Financial Times article featured DEAN MAHENDRA GUPTA discussing the March Madness Olin Award for faculty research that is Marketing professor STEPHEN NOWLIS’ applicable and relevant to business. research on office betting pools was quoted extensively in media coverage of the Discount Future The Kansas City Star NCAA basketball tournament. His research Marketing professor SEETHU suggests that betting on such events may SEETHARAMAN says Groupon’s business The Philadelphia actually decrease enjoyment of the event. model is flawed and predicts the company Media citations include The Globe and cannot continue to thrive at current levels. Mail, U.S. News & World Report, Fortune, His comments got ink at Time.com, Bloomberg Businessweek, CNN, CNBC, The Baltimore Sun and the Connecticut the Cleveland Plain Dealer and hundreds Business News Journal. of websites. Business Zips Ron Insana Show Ahead With Twitter SHARON MCMILLEN CANNON, Management Communication Lab director, tells Agence France Presse (AFP) that businesses, large and small, can’t afford to ignore the benefits of tweeting to their customers.

OLIN BUSINESS SCHOOL // FALL 2011 BOOKSHELF FACULTY 11 Just Published KURT DIRKS LINGXIU DONG Bank of America CYNTHIA CRYDER Associate Professor Professor of Assistant Professor of Operations & with O. Boyabatli and Managerial of Marketing Manufacturing R. Li, to be published by Leadership “The Critical Link Management John Wiley & Sons Inc. “Trust Building, MARKUS BAER Between Tangibility Diagnosis, and PANOS KOUVELIS ERIC GREITENS Assistant Professor and Generosity,” with Repair in the Context ANJAN THAKOR Emerson Distin- Adjunct Professor of of Organizational G. Loewenstein, of Negotiation,” John E. Simon guished Professor Business Ethics Behavior chapter in The with D. Ferrin and Professor of Finance of Operations & Science of Giving: The Heart and the “Creativity and the D. Kong, chapter Manufacturing The Four Colors Experimental Fist: The Education Work Context,” in Negotiation Management of Business Growth, Approaches to the of a Humanitarian, Excellence: with G. Oldham, Elsevier. Study of Charity, Handbook of the Making of chapter in Handbook Successful Deal olin.wustl.edu/ D. M. Oppenheimer Integrated Risk a Navy SEAL, of Organizational Making, M. Benoliel news/Pages/ & C.Y. Olivola (eds.), Management in Houghton Mifflin Creativity, M.D. (ed.), World Scientific NewsItem. Taylor and Francis. Global Supply Chains, Harcourt. Mumford (ed.), Elsevier. Publishing. aspx?SID=483

STEPHEN NOWLIS HILLARY ANGER JOSEPH MAHENDRA Good ReadsREADING: August A. Busch, ELFENBEIN GOODMAN GUPTA Jr. Distinguished Professor of Assistant Professor Dean and Geraldine We asked Olin professors what they Professor of Marketing Organizational of Marketing J. & Robert L. read for pleasure this summer, how Behavior Virgil Professor Bounce: Mozart, The Art of Choosing they prefer to read (print or e-books) of Accounting & Federer, Picasso, Bossypants Sheena Iyengar and what books they recommend. Management Tina Fey Have you read any good books lately? Beckham, and the “Iyenger is a RECOMMENDS: Science of Success “It is entertaining psychologist whose Post your picks on Olin’s facebook! Tough Calls From Matthew Syed but also has a lot of research has the Corner Office: RECOMMENDS: serious advice and changed how we Top Business The Perfect Scent: reaffirmation for think of consumer Leaders Reveal TODD MILBOURN JEFF CANNON A Year Inside the female professionals.” decision making by Their Career- Hubert C. & Dorothy Associate Dean and Perfume Industry in questioning the notion RECOMMENDS: Defining Moments R. Moog Professor of Director of the Under- Paris and New York that more choice is Bright-Sided: Harlan Steinbaum Finance graduate Program always better and that Chandler Burr How the Relentless consumers will always “Steinbaum provides Ted, White, and Blue Making the World PREFERS: Promotion of want more choice.” a unique opportunity Ted Nugent Work Better: Kindle, newspapers, Positive Thinking The Ideas That to witness — and PREFERS: electronic journals Has Undermined PREFERS: learn from — decision Shaped a Century America Kindle and iPad Printed book and iPad making in action at and a Company Barbara Ehrenreich (and printed, the highest levels Kevin Maney, if needed) of business in times Steve Hamm and of crisis.” Jeffrey O’Brien

Create knowledge. Inspire individuals. Transform business. 12 ON OUR RADAR ENTREPRENEURS

Olin Cup

Medical devices dominated the Olin Cup business plan competition this year. The top prize — $50,000 in seed money — went to Matthew MacEwan and his company NanoMed. The biotech venture is developing a synthetic surgical mesh capable of repairing and replacing protective membrane surround- ing the brain and spinal cord. MacEwan is currently a student in dual doctorate programs in medicine and biomedical engineering at Washington University.

Olin EMBA student Stanislav Samarin’s PulmoCAD team was awarded $20,000 Eleven Magazine co-founders for computer-assisted Josh Petersel, former CFO diagnostic software to and marketing director, and analyze conventional chest CT scans and help Jonathan Fritz, former CEO and editor-in-chief. radiologists diagnose lung cancer earlier.

The technology was invented and developed KAREN ELSHOUT BY PHOTO by Dr. Ayman El-Baz at the University of Louisville and is currently in the clinical trial liked to listen to and write about. phase at Barnes-Jewish Hospital. Bootstrappers By senior year, Petersel — a self- described “Olin junkie” — who ABOVE Detected lung nodules in 3-D CT scan using Succeed and majored in marketing, finance PulmoCAD software. Sell Magazine and entrepreneurship, persuaded Fritz, a chemistry major, to take the Hatchery class to develop a “We got laughed at when business plan to turn their college Scott Named magazine into a profitable business. we first presented our idea Kauffman Fellow for a magazine about the Eleven Magazine’s first off-campus office was the St. Louis Bread Co. Erin L. Scott, a graduate music scene in St. Louis,” in the Loop, where free Wi-Fi student in Olin’s recalls Jonathan Fritz, and lots of coffee fueled the PhD program, is one AB ’09, co-founder determined duo as they sold ads, of 15 promising young of Eleven Magazine. wrote stories and transformed their scholars selected to publication into a citywide chronicle receive a $20,000 of national and local pop/alt/indie fellowship from His partner in publication, Josh music. Their Olin mentor, Clifford the Ewing Marion Kauffman Foundation in Petersel, BSBA ’09, says the investors Holekamp, MBA ’01, senior lecturer recognition of groundbreaking research in the and mentors at their Hatchery class in entrepreneurship, helped broker PHOTO BY RON KLEIN PHOTOGRAPHY RON BY PHOTO field of entrepreneurship. asked, “Are you guys nuts?” the sale of the magazine in July. Petersel is currently in Harvard’s “Kauffman funds emerging scholars to support In 2006, when they were MBA program, and Fritz is pursuing our goal of promoting entrepreneurship as an sophomores, the two friends defied his MBA at Stanford. important field of academic study,” said Carl the digital revolution to launch a Schramm, president and CEO of the Kauffman For more on Eleven Magazine, magazine about the music they Foundation. “It is our hope that these bright visit elevenmusicmag.com young scholars go on to teach and research entrepreneurship throughout their careers.”

Scott was recognized for research related to her dissertation: “The Impact of Regulation on Entrepreneurship & Innovation: The Case of Bail Bonds.”

OLIN BUSINESS SCHOOL // FALL 2011 ENTREPRENEURS ON OUR RADAR 13 Xi’an Famous Foods

Celebrity Chef Anthony Bourdain is a regular customer. PHOTOS COURTESY OF JASON OF WANG JASON COURTESY PHOTOS

Wang says he’s applying what he learned Recipe for about marketing and managing at Olin on a daily basis to his burgeoning restaurant Success: Xi’an empire. His Hatchery class taught him a lot Famous Foods about planning a startup even though his TV food personality project for a dorm room cleaning service Andrew Zimmern With rave reviews from celebrity chefs didn’t pan out. loves the bizarre lamb and flattering coverage in The Wall face salad. Street Journal and The New York Times, Xi’an Famous Foods is on the lips of every “My course on organizational New York foodie. behavior helps a lot when I'm Jason Wang, BSBA ’09, is seducing dealing with employees. I used customers with hand-pulled noodles, stewed pork burgers and spicy lamb infused with to think it was only for the HR cumin — all specialties from his father’s department in big corporations. native city, Xi’an, in western China. But now I think it was one Wang’s Spicy & Tingly Lamb Face The 23-year-old entrepreneur thought of the most important classes he’d follow a corporate career path after Salad stars I took at Olin. I refer back to on Food Network’s graduating from Olin Business School but “The Best Thing saw the potential in his father’s tiny storefront my notes often.” JASON WANG I Ever Ate.” noodle shop in Queens, which had grown in popularity while he was away at college. During an interview at his East Village In less than two years, Wang has opened location on St. Mark’s Place, Wang hauls a three new locations in Manhattan and one in huge black garbage bag from the front door Brooklyn. Plans are in the works for two more of the restaurant out to the curb. He smiles restaurants and a warehouse-sized kitchen and says: “Being a manager in this business facility to prep food and produce a line of means you do everything. It’s a lot of work. frozen products for retail sales. It’s not glamorous, but it is rewarding.”

Watch videos of Jason Wang with famous chefs at xianfoods.com/

Create knowledge. Inspire individuals. Transform business. 14

OLIN 1 NETWORK Connecting Email, Facebook and LinkedIn are the communication tools of choice for Olin businesspeople grads, according to a recent survey of for 95 years Washington University in St. Louis alumni. The survey also found that Olin alumni tend to stay connected with each other more than other WUSTL alumni do. Coincidence or business school mantra?

At Olin, networking – making We’ve plucked a few examples personal connections with class- of the many relationships made mates, professors and alumni – through the Olin network to is talked about and practiced in share here. From interning at the classroom, the career center, a global corporation to creating 2 campus cafes and job fairs. a school from scratch and Students form strong bonds while reinventing the job search in the working in teams, assisting faculty midst of a recession, this is the with research and benefitting Olin network at work. from alumni mentors. It’s the way the Olin network has been Share your stories connecting people for 95 years. about the Olin network on Facebook, LinkedIn and Twitter. “There are so many terrific electronic tools to help us stay connected,” Clifford Holekamp, MBA ’01, senior lecturer in entrepreneurship, says. 3 “But in my opinion, the best way to build meaningful relationships is still face to face.” I also wrote and edited copy for the company’s campaigns, 15 Banking on advertisements and promotions.” 4 Wei Cai, MSF ’11, worked Connections on three projects during her summer internship with CitiMortgage. “I worked on web 5 strategy, database analysis and Citi employs more than 100 evaluation of vendor data sets. One Olin alumni around the world; of my project managers was Jason more than two dozen are with Hoberman, BSBA ’01/MBA ’06.” the U.S. residential mortgage 5 Faithea Flowers, MBA ’04, unit, CitiMortgage, in suburban came to Olin to make a transition St. Louis. 1 Catherine French, from consulting to the mortgage PMBA ’93, CitiMortgage franchise industry. Flowers reached out to the management senior director and Olin network at CitiMortgage, where St. Louis site president, is at the she was hired as the first Citi home center of the Olin-Citi network. equity management associate. “The “Citi has had a very active collab- warm and welcoming spirit of Olin’s oration with Olin,” French says. “Citi students brought me to St. Louis,” has hired summer interns in 2010 she says. “The active network has and 2011, hosted students on site contributed to my staying.” Today, to provide them with an overview Flowers is a vice president for of Citi’s businesses; CitiMortgage’s strategic initiatives at Citi and CEO, Sanjiv Das, is a board member serves as a resource for Olin on Olin’s Center for Finance and students and recent grads through Accounting Research; I have the online alumni directory. 6 served on the Olin Alumni Board, In response to the mortgage crisis, participated in Lunch with a Pro CitiMortgage and Olin partnered and Turning the Tables, mentored last year on two research projects an MBA student, and have been a (conducted by faculty and PhD general management course guest students) to analyze data on the speaker.” And that’s not all. mortgage process and consumer 2 Owen Bochner, MBA ’10, behavior. is moving to New York City this “This research has the potential to fall with a new job as a vice impact the mortgage industry in a president at Citibank headquarters. variety of ways,” explains 6 Anjan “Catherine French worked tirelessly Thakor, director of Olin’s Institute with Olin’s Office of Corporate for Innovation and Growth and John Relations and the Weston Career E. Simon Professor of Finance. Center to develop the internship “The ultimate goal of this research is program from which I was hired,” innovation in mortgage contracting. Bochner says. “My first manager The results could make mortgage during my internship was portfolios more profitable and less Denis D’Souza, MBA ’05, prone to default.” who went out of his way to make sure I gained exposure Citi and Olin researchers are to as many people in the business beginning the second phase of 4 as possible.” this study, and another project analyzing supply chain practices 3 Kevin Chen, BSBA ’12, interned this summer with in the mortgage industry is under Citibank’s marketing department. way. CitiMortgage and Olin are “I assisted with rebranding the also planning a mortgage industry existing marketing materials. conference to be held in New York City in 2012. 16 Jerome Young, MBA ’04, was laid off from a Fortune 500 company — with 12,000 fellow employees — at the start of the recent recession. Determined to beat the odds of finding work in the midst of a financial meltdown, he developed a new strategy for job searching that netted him 10 job interviews and multiple job offers in less than 30 days. The result: Attract Jobs NOW, a job search consulting firm that Young created to share his successful strategy with others.

“The Olin network has been very helpful to me in starting my consulting firm, and Olin alumni were some of my first clients,” Young says. “Recently I worked with my classmate Zina Shannon, MEM/MBA ’04. After a résumé makeover, interview preparation and salary negotiation advice, she had a job offer within a month and is now happily employed as a manager at a Fortune 500 company where she manages a team of 12 engineers.”

In addition to running his company, Young is a contributor to Forbes.com on career topics. He turns to All for one and friends in the Olin network for feedback on expanding his new one for all venture. “I can always count on them [Olin alumni] for practical advice about my marketing strategy and the overall direction of the business.”

Young advises clients to leverage various social networks when job searching, he counsels, “Know your social network. Keep up with where people currently work and their job titles. Look for opportunities to be helpful to those in your network, and you’ll find that when you need help, in many cases you won’t even have to ask.”

attractjobsnow.com/home Clifford Holekamp, MBA ’01, Holekamp credits Barton The Olin network is constantly knows the Olin network from Hamilton, Robert Brookings evolving for Holekamp, who will every angle: student, alumnus, Smith Distinguished Professor reverse roles with his former entrepreneur, professor. After of Entrepreneurship; Ken student this fall when his 2-year- earning his MBA, he launched Harrington, managing director old daughter, Millie, enters Diaz- a successful chain of podiatry of the Skandalaris Center for Silva’s International Schoolhouse. clinics, sold them and returned to Entrepreneurial Studies and Olin to teach, inspire and mentor senior lecturer in entrepreneurship; “It’s really a wonderful bit of other entrepreneurs. He is a senior and alumni mentor Tom Hillman, providence to see my daughter lecturer in entrepreneurship. AB ’78, with having an impact on as the student of my former his business endeavors when he student,” says Holekamp. “My One of his students, Carolina was a student at Olin. And he students have turned out to be Diaz-Silva, MA ’06/MBA ’09, clearly believes in carrying on unexpected assets to me. They successfully launched a Spanish- that tradition. have introduced me to new people immersion preschool in St. Louis and to new ideas, and now a after developing her business plan “Networking is a vital part of former students will be providing in Holekamp’s Hatchery class for entrepreneurship because you my daughter with an educational entrepreneurial ventures. can’t do anything of consequence experience that she otherwise all alone,” Holekamp explains. never would have had.” “I started working on opening the “I teach about networking in school right after I finished the my courses and believe net- The Olin network has been business plan in the Hatchery working skills can be taught. weaving a dynamic web of class,” Diaz-Silva recalls. “Cliff It is also covered in business interconnected alumni, students, connected me with a number of communications courses and faculty and businesses for nearly people. And most importantly, through experiential learning a century and proving the power he provided support and activities on campus, such as of the ties that link one generation encouragement when obstacles business plan competitions.” of leaders, entrepreneurs and appeared along the way.” researchers to the next.

internationalschoolhouse.com

Teach your children well 18

The Lure OF THE WINE BUSINESS

BY GAIL B. APPLESON | IMAGES BY KAREN ELSHOUT

Olin alumni are pursuing their passions for wine and business from vineyards in Argentina and Napa Valley to wine bars in Brooklyn and St. Louis. 19

Americans consumed 330 million cases of wine in 2010, surpassing France as the largest wine-consuming nation according to the Wine Institute. Estimated retail value of all that vino: $30 billion. Jeff Stettner, left, and Tomás Achával, right, compare vintages in Stettner’s St. Louis wine shop. 20

F. GILBERT BICKEL III, BSBA ’66 Love at First Sip

“There’s a mystique about the wine business,” says F. Gilbert Bickel III, managing partner of the California winery Calistoga Cellars in Napa Valley.

“Every wine has a personality. It’s certainly a different kind of business … but it’s a cold, hard business. You can’t just sit back and ride. You have to be actively involved.”

Bickel, who lives in St. Louis, is senior vice president and wealth manager for Morgan Stanley Smith Barney. He is also chairman of St. Louis Arch Angels, a network of business leaders who invest in early-stage companies. He began his foray into the wine business simply as a connoisseur.

A friend gave Bickel and his wife several bottles of Calistoga Cellars wine for Christmas. They liked it so much that Bickel wanted to invest. He became a limited partner in the winery in 2005. This included both its land and an attractive house on the pastoral property called Blossom Creek Cottage. It was featured in the 1995 movie “Nine Months,” starring Hugh Grant and Julianne Moore.

“It was more than buying into the wine business. It was buying into an experience,” Bickel says. But he soon discovered that Calistoga had operational problems.

“They really knew how to make wine, but they weren’t great business people,” he says.

He eventually took over as the managing partner and became actively involved in Calistoga’s business decisions. The Vino Gallery owners, Rachael Buehrer and Alex Head were named finalists “The Olin experience is what gave me the framework to in Bloomberg Businessweek’s 2010 run a business. And it’s more than learning the nuts America's Best Young Entrepreneurs list. and bolts,” says Bickel. “It’s learning about the personality Most evenings, you can find them at their of the business.” shop in the Central West End, offering tastings of a new arrival and discussing ABOVE Gil Bickel’s Calistoga Cellars winery produces Cabernet wine or the artist in the current gallery exhibit. Buehrer says one of the wonderful Sauvignon, Zinfandel, Chardonnay and Sauvignon Blanc wines things about the wine business is that and a Cabernet Sauvignon port. “rarely is anyone unhappy when they’re shopping for wine.” 21

ALEX HEAD, BSBA ’09 A Bean Counter in the Vineyard

Building relationships in the community has been key for Alex Head, who opened The Vino Gallery with his fiancée, Rachael Buehrer, in March 2010.

Before securing city approval for their combination wine shop/art gallery idea, the two – both aged 24 – went door-to-door in the Central West End neighborhood of St. Louis, explaining their concept to residents. Head and Buehrer won overwhelming support in the neighborhood for their unique, first-time venture.

Head, whose Olin degree is in finance and accounting, has an entrepreneurial spirit that dates back to high school when he hired friends to mow lawns while he managed the operation.

Eager to own their own business, Head and Buehrer, who was managing another wine shop in 2009, started brainstorming for a new venture. With $120,000 from savings, friends and family, they came up with the idea for the wine shop/gallery combination and then found and renovated storefront space in the Central West End.

Wine sales, commissions on gallery sales, and revenue from hosting events and wine classes fuel The Vino Gallery’s business model. Free movie showings and wine tastings have helped attract neighbors and customers, and a recent Groupon promotion booked six months of classes in advance.

In addition, Head maintains a “day job” as an accountant at a construction firm. He handles the financial side of The Vino Gallery, while Buehrer oversees the wine buying and daily operations.

Head says he loves the feeling of starting a new business and not knowing exactly where it will lead. He is quick to add that his Olin education provided him with the necessary tools and confidence to run the business. “It [Olin degree] has given me the ability to sleep at night knowing it should work.” TOMÁS ACHÁVAL, MBA ’88 22 A Nomad Discovers Wine

Tomás Achával, owner of Argentina- based Tomás Achával Wines & Vineyards, grew up in Buenos Aires and studied industrial engineering. Like Gil Bickel, Achával did not foresee the wine business on his career path.

In fact, Achával never seriously tasted wine until his mid 30s. His friends didn’t drink, and he didn’t really like any kind of alcohol. It made him dizzy and upset his stomach.

In 1994, he was working for Monsanto in Argentina, developing its Latin American NutraSweet business, when he was offered a position running Bodegas Chandon, the Argentine wine operation started by the great French Champagne house Möet & Chandon. Chandon is owned by the LVMH Group (Moët Hennessy – Louis Vuitton).

“I was a 34-year-old with an MBA from Olin and no experience in wine,” he says. But his approach to life as a “nomad” — a label he applies to his career and one of his products — and his MBA experience helped him meet the challenge.

JEFF STETTNER, MBA ’06 “Life presents you with situations and experiences that you did not plan or even dream,” Achával says. “It is important to Tending a Wine Business try to open your senses and learn as much as possible from in Lafayette Square them. You never know when you will use these experiences in the future, but for sure you will need them.”

Achával admits it took him four to five years to learn how Jeff Stettner grew up in northern California, to discern a good wine and trust his feelings about quality. where he worked in the restaurant and “Developing a taste for wine is like developing your taste for wine sales business. After graduate school, art,” he says. “When you’re young you like sweet, simple things – he settled in St. Louis and pursued a candy and chewing gum. But as you get older you are career in advertising but longed to run looking for other things; you look for more complex things.” his own business. In 2004, Achával started his own wine business in Argentina, In 2009, Stettner bought 33 Wine Shop & Tasting producing two labels, Nómade and 7 Lunas, from vineyards Bar, an established favorite of oenophiles and locals alike in the Los Andes region of western Argentina – from the in the Lafayette Square neighborhood of St. Louis. Calchaquí Valley in the north to Patagonia in the south. “I’ve tried my hand at different things, but I always find “I always wanted to work for myself,” says Achával, now 52. myself back in this industry,” Stettner says. “This (owning 33) “And now I’m finally doing it.” is a combination of everything I like to do.” Calistoga Cellars calistogacellars.com Although his enthusiasm for and understanding of wine The Vino Gallery thevinogallery.com 33 Wine Shop 33wine.com gives Stettner his love of the business, his Olin education Achával Vineyards nomadewines.com/nomadewines.html gave him the foundation for maintaining the successful operation of 33, he says. GAIL APPLESON is an editor and writer at Armstrong Teasdale

“My Olin education helped me determine the value of the LLP, the wine columnist for the St. Louis Post-Dispatch, and a business, the day-to-day management and a lot of strategic freelance writer. thinking,” says Stettner, who has two employees and tends TOP LEFT Tomás Achával, left, and Jeff Stettner toast at Stettner’s bar every day himself in addition to running the financial side of the business. 33 Wine Shop & Tasting Bar. Achával was in St. Louis in March to speak at an Olin conference and host a wine dinner for “I feel very much a part of the community here,” he says. Executive MBA alumni. Stettner’s 33 won the title of “Best Wine “This is the 11th year of 33. It’s successful because of Bar” from the Riverfront Times in 2010. the relationships with people. Those relationships make it easy to come to work each day.” Urban Wineries

There are only two businesses in New York City with a license to make wine, and Olin Business School alumni own both. Brooklyn Winery in Williamsburg and City Winery in Manhattan offer oenophiles a do-it- yourself (DIY) experience under the guidance of professional vintners who lead customers through the process, from crushing grapes to No stranger to start-ups, Brian Leventhal founded bottling their very own vintage. Wydown Water – a water cooler bottle delivery service on Washington University’s campus – Brian Leventhal, BSBA ’05, co-owner of his junior year. He did a stint at McKinsey & Brooklyn Winery, got the idea to bring the total Company after graduation and then worked for a winemaking experience to urban dwellers after tech start-up. On the verge of going to Haas School a DIY experience at a mom-and-pop operation of Business for his MBA, Leventhal and a friend decided to risk everything and start Brooklyn in New Jersey. “The wine I made in New Jersey Winery. They opened in October 2010 and un- was just OK, and the facility required a long corked their first vintage in the summer of 2011. commute to get there. I knew that if done right, this concept would appeal to people in New York who never had an opportunity to make their own wine or visit a winery,” says Leventhal. The growing popularity of the locavore food movement and American wines also inspired Leventhal’s entrepreneurial plans.

“The only thing we don’t do,” Levanthal says of his successful new venture, “is grow grapes.” Brooklyn Winery “imports” from the wine regions of California, Long Island and the Finger Lakes region of New York.

Michael Dorff, LA/MBA ’84, opened City Winery in Lower Manhattan in 2008. In addition to turning 75 tons of grapes into 5,000 cases of wine each year, the live-music venue recently added a restaurant that serves wine on tap directly from French oak barrels in the cellar. A second City Winery is scheduled to open next spring in Chicago’s West Loop.

Suburban Wineries

Chandler Hill Vineyards is about 30 miles west of the Washington University campus, in Defiance, Mo. It’s one of the newest wineries in the state; it opened in 2008 after a $6 million-plus construction project to build DIY – from stomping grapes to designing your a 10,000-square-foot facility that houses a own wine label – is all part of the winemaking restaurant, tasting room and meeting spaces. experience at Brooklyn Winery. A wine bar Brad Werner, MBA ’97, is a principal investor in (pictured), patio and private event spaces are also available for those who prefer drinking the venture and led the team responsible for the wine to making it. architectural and interior design of the winery. Brad Hohenberg, PMBA ’05, is also an investor. 24 S wing SEEDS OF EXPERIENCE

BY SHERA DALIN | PHOTOS BY KAREN ELSHOUT 25

“There is no better way of mastering business management skills than actually working on a real-world business problem with a client while also learning the relevant management theories in classes. Practicum projects provide the perfect vehicle for this purpose.”

SEETHU SEETHARAMAN, W. Patrick McGinnis Professor of Marketing

ervous energy trilled through the Followed by some negative focus team members as they prepared to CEL PRACTICUM group feedback: Consumers had difficulty Npresent months of research, focus opening and closing the package; some group interviews and a bit of intuitive CONSULTING PROJECT FOR: found the neon colors unappealing; guesswork to the executives seated Sunflower Food Co. and many who were confused about before them. the product asked, “Is it candy or a OBJECTIVE: health food?” This group of six students had sifted Brand and marketing through hours of interviews conducted analysis “Our main recommendation to you is with consumers and prepared a 178- to develop a cohesive brand. Pick a page report to answer one crucial PRODUCT: camp and go all in,” advised Lisa Sobilo, question: How can this product be Sunny Seed Drops MBA ’12, of Munster, Ind. successfully marketed? Fellow team member Wenliang Zhou, As MBA students in the Center for CONSULTING TEAM: MBA ’12, of Shandong Province, China, Experiential Learning (CEL) Practicum Six MBA students had the unpleasant task of informing program at Olin, the team labored the executives, and their venture capital throughout the spring semester to RESEARCH: adviser, Mark Huneke of Advantage discover how Kansas City-based Market study and Capital Partners*, that focus groups Sunflower Food Co. could make its consumer disliked the product’s name, Sunny chocolate-covered sunflower seeds more Seed Drops. appealingapp to potential customers. focus groups “Some people thought ‘drops’ was like TheThe teamteam spelled out its findings in a animal droppings,” he said. PowerPointPowerPoint presentation.p First the good news: People lloveov the salty-sweet seeds. The executives received the information well.

“You can tell us bad news. We can’t change anything if all we hear is good news,” said Joe Sivewright, a Sunflower Food Co. advisory board member and president of Nestlé Purina PetCare for Latin America and the Caribbean.

*Steve Stull, BSBA ’81/MBA ’85, co-founded Advantage Capital Partners. 26

After the presentation, the international The range of projects is quite diverse team of students was congratulated on each year. In addition to the Sunflower a project well-executed, treated to lunch Food Co. research last semester, and awarded three credit hours. Olin undergrads and MBA students researched how consumers want to “Overall it was a great experience. We remotely manage heating and cooling really learned a lot about the product,” their homes, St. Louis Community Sunflower Food Co. President Jarrett Credit Union’s loan impact in the region, Dunn said. “We will look at trying to brand branding of the National Churchill it. We’ll try to make a bold statement and Museum at Westminster College; drop the ‘drops.’ And I got an awesome cost structures for the Terminal intern out of it.” Railroad Association of St. Louis, risk management processes for Boeing, Dunn was so impressed by the students’ retail sales strategies for St. Louis Rams project that he hired Sobilo as a summer ABOVE Is it candy or a healthy snack? More paraphernalia, and more. marketing intern. She worked on social than 70 consumers in focus groups made up of media and branding strategies for Sunny Since the Practicum program’s founding Washington University students, Olin alumni Seed Drops, implementing many of the in the mid-1990s, more than 1,100 and the general population couldn’t agree in recommendations made in her team’s students have worked on more than a blind taste test of Sunny Seed Drops. RIGHT research report. 265 projects for some 147 organizations. Alumni focus group members discuss the Not only do the students get experience, Each year, teams of four to six students product while student team consultants take but the organizations benefit as well. are divided among a dozen or more notes with their adviser Van Brokaw, a former director of strategic planning and development research projects commissioned by “A lot of the organizations view the commercial organizations and nonprofits process as a way to identify talent. for grocery products at Ralston Purina. (the latter through the Taylor Community It also gives the students a unique work Consulting Program). experience to talk about in job interviews,” SHERA DALIN is a freelance journalist, ghostwriter and author. She writes about says CEL Director Mark Soczek, a senior business, entrepreneurship, Hispanics and lecturer in accounting. general interest topics. Her first book, The Art of Barter: How to Trade for Almost Practicums also help students refine Anything, was published in 2010. their career interests or “dabble in an area where they might have an interest,” he says. Plus there is anecdotal TASTE TEST: evidence that Olin MBAs with Practicum experience obtain jobs at higher salaries. Free samples of Sunny Seed Drops for the first Participating commercial organizations 30 people who post pay $16,000 plus any expenses for research. The fee covers the advisers’ “Olin Business School time and administration of the program loves Sunny Seeds” and helps ensure that companies stay at facebook.com/SunnySeeds invested in the research and solutions the students generate. “It’s a good investment, and the companies return year after year,” Soczek says.

“They want to support a good cause, but there are high expectations,” he adds. “This is not a gift. This is hiring a consulting firm.”

Learn more about the CEL program: olin.wustl.edu/cel/Pages/Apply.aspx “As a connoisseur of M&M's, these colors really threw 27 me off.” “I think it’s candy.”

“The name doesn’t tell me what it is.”

PRACTICUM STUDENTS

Melody Chang HACIENDA HEIGHTS, CALIF. Qian Lu SHANGRAO JIANGXI, CHINA Wenliang Zhou ZIBO SHANDONG, CHINA Qing Dai CHINA Kirtana Srinivasan CHENNAI TAMIL NADU, INDIA Lisa Sobilo MUNSTER, IND. 28 SEEN & HEARD AT OLIN THOUGHT LEADERS

Over 200 business leaders, innovators and entrepreneurs shared their wisdom and experiences with the Olin community this year, and everyone profited. From class lectures to Burt conferences, enjoy this sampling Tansky of the thought leaders seen and heard on campus this year. Burt Tansky, former CEO and current chair of The Neiman Marcus Group,

helped launch a new ON undergrad course in the HI AS spring semester: “Luxury F Apparel Marketing.”

Tansky not only lectured

and advised on course

curriculum but also

provided invaluable introductions to fashion S Carlos Billie Jean T houses from Milan to R Brito King Paris and London for O P Billie Jean the capstone class field S

Anheuser- trip to Europe, including King, the trail- Busch InBev a tour of Coco Chanel’s blazing tennis star CEO Carlos Brito told

who changed the private apartments.

an audience of more world of professional Adjunct professor in

than 700 at Olin’s sports in the 20th marketing Martin

Century Club series S century, shared stories Sneider designed and

about his company’s D and advice with the taught the course.

best-kept secret, what O Sports Management O

he calls “Dream People

G class, co-taught by Culture.” “To be the

finance professor R best beer company in E Todd Milbourn and

a better world,” Brito Alan M Seth Abraham, former U said, AB InBev “must S

CEO of Time Warner

hire and develop great Webber N

Sports and Madison O

people because they C

Square Garden. King

are our most valuable

is currently a board

assets.” The company

member of the Women’s

can never be completely

Sports Foundation. A

I

satisfied with its results, D

Ilana Kloss, former E

M

he said, adding that

professional tennis zero complacency player and current guarantees a lasting, CEO/commissioner of competitive advantage. World Team Tennis, also Alan Webber, co-founder of Design and Visual Watch a lively video spoke. The course gives conversation between of Fast Company, the Arts. In addition to a students a practical Webber; Stuart Bunderson, pioneering magazine luncheon talk hosted Olin’s George & Carol Bauer look at the world of written for and about by Olin Dean Mahendra Professor of Organizational sports management and Ethics & Governance; and progressive business Gupta, Webber delivered Bruce Lindsey, dean of the administration. leaders, spent a day on the annual Eugene J. College of Architecture/ Other guest speakers Graduate School of campus in April, visiting Mackey Jr. Lecture at Architecture & Urban Design this year included: classes at Olin and the Fox School. Webber at Washington University. WARREN FRISS, the Sam Fox School is a thought leader at the youtube.com/watch?v= former vice president intersection of design 2UqrwYwrVG0 at the Topps Co. and business. RICHARD ROSE, former president of Caesars World Sports

OLIN BUSINESS SCHOOL // FALL 2011 THOUGHT LEADERS SEEN & HEARD AT OLIN 29

Sanjiv Das Sam

Sanjiv Das, president and Palmisano CEO of CitiMortgage, “Creating Exceptional participated in Olin’s Julie Value: Performance seventh annual Stackhouse Without Compromise,” Corporate Finance better known as the Conference, sponsored Julie Stackhouse, Chuck Knight course, by the Center for senior vice president was once again taught BA Finance and Accounting at the Federal Reserve NK by Knight, chairman IN Research (CFAR). In Bank of St. Louis, G emeritus of Emerson, a session focusing on represented the bank in and finance professor the Dodd-Frank Wall a lively exchange with Anjan Thakor. Street Reform and students and faculty

Consumer Protection on “The Future of The G O Act, Das provided a Fed” during an Olin V view from the financial Business Issues Forum E industry on the new in April. Anjan Thakor, R N reforms. Das welcomed the John E. Simon M the Dodd-Frank Act Professor of Finance,

E and its macro approach and Stephen Williamson, N to financial regulation the Robert S. Brookings

T to bring structure Distinguished Professor CEOs and top

and transparency in Arts & Sciences, also executives from major

to the system. He took part. Assistant

corporations served as

acknowledged that while professor of finance

guest lecturers in this

reforms and expanded Radhakrishnan Gopalan

T popular course. IBM’s

E regulation “might be served as moderator. chairman, president and

C painful in the short term, Stackhouse also spoke H CEO Sam Palmisano

in the long term it will at Olin’s seventh annual

N was one of this year’s

O create confidence in the Corporate Finance headliners; he discussed

L U.S. system.” Conference.

O the lessons of leadership

G that IBM has learned

Y over the course of a

century in business.

Other Knight course E

N guest lecturers included: T

E

R

T JOHN BROWNE

A

I

N

M former CEO, BP Amoco

E

N

T

KATHY BUTTON BELL CMO, Emerson

DAVID FARR It covers the institutions, Other recent guest Chairman, CEO & Andrew data, economics and lecturers included: President, Emerson

Karpen management challenges JON FELTHEIMER JOHN GRAHAM Andrew Karpen, BSBA of the entertainment Co-chairman and Chairman, ’88, president of Focus industry, with emphasis CEO of Lionsgate Fleishman-Hillard on the music and movie Features and Focus BARRY WEISS ERIC GREITENS industries. Industry Features International, Chairman and CEO of CEO, The Mission leaders are invited to was a guest speaker BMG Label Group. Continues visit the undergraduate in economics professor LESTER B. KNIGHT, course to share their Glenn MacDonald’s Chairman, AON popular course insights and experiences ED WHITACRE “The Economics of in the entertainment Chairman and former Entertainment.” industry. CEO, General Motors

Create knowledge. Inspire individuals. Transform business. 30 CLASS NOTES

Kenneth Brown, BSBA ’77, Sam Parab, MBA ’81, 1950s St. Louis, followed advice Princeton, NJ, works for the from a Washington Federal Housing Finance University alumnus and Agency. [email protected] Susan (McIntire) Mueller, FRIEND OLIN began trading stock. BSBA ’57, Tehachapi, CA, Carol (Hillsman) Sagers, was re-elected to a second Mark Needle, BSBA ’77, MBA ’81, Olympia Fields, term on the Stallion Springs ON FACEBOOK Ridgewood, NJ, is president IL, reopened CHS Marketing Community Services District of Triumph Realty Group. Consultants in May. She facebook.com/OlinBusinessSchool board of directors. [email protected] received the 2010 Industry [email protected] Career Achievement Joseph Stahl, MBA ’78, Award from the American William Robinson, BSBA ’59, John McLean, PMBA ’85, Keedysville, MD, is an official Advertising Federation. Naples, FL, was elected Chaoyang, China, works guide for the Antietam [email protected] 1990s chairman of the board for in Beijing, where he National Battlefield. To helps Monsanto establish Care Learning Academy, Crystal Bollinger, BSBA ’90, book a tour, visit www. Brenda (Bradley) Stiehl, scientific and governmental a new multicultural child Cordova, TN, teaches antietambattlefieldguides. BSBA ’81, San Diego, CA, partnerships that advance care learning center that Jazzercise. She homeschools com/Stahl.html joined TriTech Software global agricultural technology. serves low-income families her three daughters and Systems as controller in 2008. He says alumni traveling to in southwest Florida. celebrated 21 years of Will Brown, MBA ’79, TriTech develops public safety Beijing should look him up. [email protected] marriage to her husband, Sacramento, CA, is software. brenda.stiehl@ [email protected] undersecretary and COO of tritech.com John, BA ’90. the California Department Leslie (Cutler) Sgro, MBA ’85, Lory (Mohart) Howlett, 1960s of Food and Agriculture. Cathy Colucci, BSBA ’84, Springfield, IL, is deputy MBA ’91, Longmont, CO, Brown’s daughter, a junior at St. Louis, was promoted to director of the governor’s adopted two children from Ronald McCord, MBA ’67, Tulane University, is majoring senior research manager at Office of Management and Ethiopia. She and her Wilmington, NC, retired in economics and East Asian Energizer, supporting the Budget and is manager of husband founded FOVC from GlaxoSmithKline in studies/Japanese. Global Lights and Strategic the Capital Budget Program. (www.fovc.org), a nonprofit Research Triangle Park, NC, [email protected] Ventures business units. [email protected] as VP of human resources. Colucci is celebrating a organization in rural southern He and his wife, Diane, David Eliasson, BSBA ’79/ milestone birthday this year Rick Butler, BSEE ’80/ Ethiopia. Its mission is to educate and support orphans, have three children and MBA ’81, Alta Loma, CA, was with a safari in South Africa MBA ’86, Boston, MA, works vulnerable children and seven grandchildren and promoted to VP, CFO and with her two children, Emily, as a senior director for EMC. enjoy sailing and the beach. treasurer of NavCom Defense 15, and Charlie, 12. widows, empowering them to [email protected] Electronics Inc. Margaret (Wilson) Elliott, break the cycle of poverty and hunger. [email protected] [email protected] Mark Grace, MBA ’85, AB ’79/MBA ’86, St. Louis, Alpharetta, GA, is president creates and posts website Jeremy Hawk, BSBA ’92, Mary (Spears) West, of Beyondvia. The company’s content for the nation’s 1970s Rochester, NY, returned BSBA ’79/MBA ’84/ site visualtalking.com won largest Catholic health JD ’85, Marissa, IL, has her second place in a national to Constellation Brands to Neil Marks, MBA ’71, system. She also provides grow its U.S. wine division. own law practice. sustainable journalism technical support to site Richmond, IN, retired from The company is the No. 1 [email protected] competition. markgrace@ users. Elliott previously the faculty of Miami University wine distributor in the world, beyondvia.com was a communications and now volunteers as an with brands such as Robert assistant women’s basketball specialist for St. John’s Mercy Nora Klebow, MBA/ Mondavi, Ravenswood coach at Earlham College. 1980s Medical Group. melliott@ MArch ’85, San Francisco, and Franciscan Estates. He also composes poetry. ascensionhealth.org CA, joined the project [email protected] [email protected] Richard Herndon, MBA ’81, management team for Springfield, IL, retired after Nalini (Shivram) Mahadevan, Kaiser Permanente Facilities John “Jake” Ring, MBA ’92, Thomas Schaffer, BSBA ’74, 30 years with the Southern MBA ’86, St. Louis, is principal Management 2015, an Atlanta, GA, is CMO for GE St. Louis, is CFO at NOA Illinois University School of of Mahadevan Law Office. enterprise-wide strategic Energy Services, providing Medical Industries Inc. Medicine, where he served She was appointed chair of initiative. She previously was services and equipment to tomschaff[email protected] as a financial and information the Missouri Bar Immigration project director for the Kaiser the utility market, oil, gas technology manager. Herndon Law Committee. nsm@ Permanente San Leandro and commercial industrial Mark Harris, MBA ’75, is pursuing interests in travel, lawyersyoucantalkto.com Medical Center. segments. Kingwood, TX, retired from photography, music and ExxonMobil Corp. after 36 volunteering. Donald Skelton, EMBA ’86, Pamela (Lackritz) Kuehling, Ian Cooper, MBA ’93, Atlanta, years of service. Under [email protected] Bonita Springs, FL, owns BSBA ’85/PMBA ’89, GA, joined North Highland, his leadership, ExxonMobil Blue Orbis Capital Advisors. St. Louis, retired as a VP at a global management has recruited at Olin since Stuart Manewith, BSBA ’81, [email protected] Merrill Lynch. She earned her consulting company, in 1984. Harris lectured on St. Louis, is a practice Chartered Retirement Plan January 2010. He helps business ethics to every MBA manager with Blackbaud, a Stewart Clark, PMBA ’88, Specialist and Chartered Fortune 500 companies class from 1995 to 2005. world leader in nonprofit St. Louis, is COO of Senoret Retirement Planning with business strategy, He was appointed to Olin’s organization technology Chemical. w.stewart.clark@ Counselor designations. performance improvement, National Council in 2001. solutions. stu.manewith@ gmail.com [email protected] finance transformation and [email protected] blackbaud.com Frank “Skip” Tucker, technology optimization. [email protected] Ken Cohen, BSBA ’76, EMBA ’89, St. Louis, says he and his wife, Gayle, are St. Louis, says his son Michael Erdman, BSBA ’93, looking forward to their Tom received his PhD Deerfield, IL, practices daughter Jennifer’s wedding from UC San Diego law in Chicago. He has and will be working on SHARE YOUR NEWS! in September. launched a new website, protein sequencing at stucker@ burnsmcd.com To submit updates, corrections AgentsCompared.com, that Washington University. helps home buyers and [email protected] and announcements, visit apps.olin. sellers make more informed wustl.edu/alumni/forms/classnotes decisions on their real estate agent selection. ´

OLIN BUSINESS SCHOOL // FALL 2011 CLASS NOTES 31

Amanda Kramer, AB/ to the U.S. to attend graduate Olin’s $20 Million BSBA ’98, New York, NY, is school and work for the director of strategic initiatives solar and wind division of at Success Charter Network, Enel Green Power. Scholarship Challenge one of the city’s most [email protected] successful charter school organizations. Josh Levy, MBA ’00, Arvada, CO, is director of marketing “Scholarships transform lives. Marc Packman, and channel management Many deserving students just BSBA ’98, Short Hills, NJ, for Club Holdings. The is head of leasing for Trinity company operates Quintess need an opportunity to turn Real Estate’s 6 million- and the PGA Tour Club. their extraordinary potential into square-foot commercial real Levy completed the 2011 achievement. Their future is our estate portfolio in lower Colorado Marathon in Manhattan. He and his wife, 3:58:06. [email protected] future — and a scholarship is an Natalie, BSBA ’98, have investment that benefits us all two children, Noah, 7, and Mandy (Altman) Lin, for years to come.” Abby, 4. mpackman@ BSBA ’00, San Jose, CA, trinitywallstreet.org is manager of strategy and planning at Cisco. Robert L. Virgil, MBA ’60/DBA ’67 David Collier-Tenison, Dean Emeritus and Professor PMBA ’99, Little Rock, AR, Jeff Robinson, EMBA ’00, Emeritus of Accounting, Olin manages the IT support Chicago, IL, is a wealth Business School; Executive Chair, team for AT&T’s Corporate adviser at Harris Bank and Real Estate Applications. helps clients with estate, Scholarship Initiative [email protected] investment and financial planning. jeffrobinson1984@ Greg Portell, MBA ’99, gmail.com St. Louis, has been Nearly half of Olin Business School undergraduate and MBA elected VP and partner Bryan Chen, MBA ’01, students need financial assistance to attend Washington University. of A.T. Kearney, Inc. He Los Angeles, CA, is VP at leads the firm’s media and STEC Inc. bingyan_chen@ entertainment area and hotmail.com The Scholarship Initiative for Washington University is a fundraising specializes in consumer effort to secure new annual and endowed gifts. Olin’s goal is to marketing and content Mike Liu, MBA ’01, Bethany, raise $20 million in new scholarship support by June 30, 2014. management. greg.portell@ CT, joined Hengrui, a atkearney.com leading pharmaceutical company based in China, to Through the generosity of our alumni and friends, Olin had head its Global Business received $15.3 million toward our goal as of July 2011. Please 2000s Development Department. transform the future of a student by making a gift today! [email protected] Carlos Anzola, MBA ’00, Jeff Michalski, EMHS ’01, Caracas, Venezuela, is The Wood Family Challenge will maximize your scholarship gift by St. Louis, is director of the marketing director at providing a one-to-one match on any new or increased scholarship clinical program at Siteman Kellogg’s. gift in support of the Olin Business School Scholarship Initiative. Cancer Center’s Department of Radiation Oncology. Sharon (Dixon) Bostwick, He also is Washington For more information or to make a gift, contact the Alumni PMBA ’00, Rochester, MI, & Development Office at 314-935-9209. University’s Carlos A. Perez deployed to Afghanistan to Distinguished Professor of support Operation Enduring Radiation Oncology and has Freedom. received a Distinguished Clinician Award from Barnes- Pete Farrell, MBA ’00, Erdman and his wife, Jennifer (Rodi) Hoglin, Santiago Botaya, MBA ’97, Jewish Hospital. St. Paul, MN, is VP of Rachel, LA ’93, have MBA ’96, Park City, UT, Querétaro, Mexico, is director account reconciliation at two young children. He works for Myriad Genetic general at Prefabricados Del Willayna Roberts, BSBA ’01, U.S. Bank. His division enjoys hearing from former Laboratories in women’s Centro. santiago.botaya@ Charlotte, NC, was promoted provides customized classmates. merdman@ health marketing and grupoprevi.com.mx to VP of finance at Bank of reporting and check-fraud AgentsCompared.com enjoys its challenges and America. prevention to major corporate opportunities. She says her Mark Frisse, MD ’78/ clients. He received the Circle Chad Ryan, BSBA ’94, family is growing up and EMBA ’97, Nashville, TN, Taro Tateiwa, MBA ’01, of Service Excellence Award, Sacramento, CA, has been doing great. is Accenture Professor of Harrison, NY, is general given to 20 employees retained by SAP to lead Biomedical Informatics at manager of Mitsui & Co. throughout the company, for the organizational change Erin Lo, BSBA ’96, Fremont, Vanderbilt University. He also (U.S.A.)’s Foods Business client focus, satisfaction and management team on CA, celebrated her 10th has a joint appointment as Department. enhancement of relationships. California’s MyCalPAYS wedding anniversary in July. professor of management at human resources and payroll Her daughter, Katelyn, turned Vanderbilt’s Owen Graduate Natasha Lindor, BSBA ’02, Michael Gallo, BSBA ’00, system implementation. 5 in May. School of Management. Chicago, IL, is director of San Diego, CA, spent seven He is responsible for [email protected] client services at Winger years at Motorola Mobile communications, deployment, Regina Sippel, PMBA ’96, Marketing. Lindor brings more Devices. He moved to South end-user training and work Jacksonville, FL, is a project Jeremy Dubow, BSBA ’98, than a decade of marketing America for a year and then force-transition activities manager II at CSX Technology. Chicago, IL, received a 2010 and sales experience from climbed mountains in the that affect more than 160 Distinguished Service Award Colgate-Palmolive to her role. Indian Himalayas and state departments and Tim Whittle, BSBA ’96, from the Illinois CPA Society. [email protected] backpacked through India 240,000 employees. Minneapolis, MN, is the head [email protected] and Thailand. Gallo returned [email protected] men’s basketball coach at Macalester College.

Create knowledge. Inspire individuals. Transform business. 32 CLASS NOTES

Jack Murphy, MBA, ’02, Matthew Johnson, BSBA ’03, Mill Valley, CA, is managing Lantana, TX, grows Honda’s director of the Structured business among 17 Honda Products Group at Cohen dealerships. matthew_ & Co. Capital Markets LLC. [email protected] jmurphy@cohenand company.com Jason Kley, MBA ’03, St. Louis Park, MN, has Alicia Schnell, AB ’97/ accepted a position as MBA ’02/MSW ’02, St. Louis, senior planner with Carlson does strategic planning at Capital Management. He Washington University. also received the Minneapolis [email protected] Regional Chamber of Commerce’s Emerging Lauren (Cramer) Leader of the Year Award in Schumacher, BSBA ’02, 2010. [email protected] Orland Park, IL, works for Pfizer Inc. in Chicago. lauren. Richard Wood, MBA ’03, schumacher@pfizer.com Scottsdale, AZ, is director of trans-Atlantic trade for APL. Sarah (Lipman) Sherman, [email protected] BSBA ’02, Miami, FL, coordinated weddings for John Atkinson, EMBA ’04, fellow Olin alumni Adam St. Louis, works at St. Louis Schwartz, BSBA ’01, who Tax & Accounting LLC. married Lauren Kurtz in [email protected] Meet the Class of 2011 January, and Jeremy Sporn, BSBA ’02, who married Michael Buescher, MBA ’04, By Johann Qua Hiansen, BSBA ’11 Gillian Feldman in April. St. Louis, was promoted to director of national accounts [email protected] From our first days in Management 100 with professor Lamar Pierce for St. Jude Medical, a Steven Spizer, BSBA ’02/ medical device manufacturer. to a Senior Week filled with float trip adventures and other bonding M. International Affairs ’04, [email protected] moments, Olin’s BSBA Class of 2011 made its mark. Sydney, Australia, has been promoted to VP of Citi’s Shelley Elson, BSBA ’04, We were the last class to be admitted by former associate dean Gary GTS Bank Services Group in Chicago, IL, is a senior Australia and New Zealand. associate at Mercer Hochberg. We were the first class to eat at Einstein Bros. Bagels in Investment Consulting. Simon Hall. We endured construction on the South 40, witnessed a Bradley Stewart, PMBA ’02, historic vice-presidential debate and watched as stock markets took a Trevor, WI, was promoted Dan Ephraim, MBA ’04, New to VP of research and York, NY, oversees business tumble during our sophomore year. We braved the elements, enduring development at Kirby Lester. development activities for tornado warnings and even the first snow day in decades. [email protected] a real estate investment trust specializing in the We take with us new skills such as the ability to critically analyze data Ronald Chod, EMBA ’03, development and ownership St. Louis, has been named of data centers with a specific and work collaboratively with a diverse group of people. Most important, managing partner at Grant focus on servicing colocation, we take away the friendships and relationships of mutual discovery Cooper Healthcare Executive managed services and developed amongst our peers and with our professors. Search, one of the top 10 cloud computing companies. health care executive search [email protected] firms in the United States. My classmates will be at companies like Target and J.P. Morgan. I’m going [email protected] Daniel Gould, BSBA ’04, to be a fourth-grade teacher in Mississippi earning a master’s degree in Union City, NJ, is a portfolio education from the University of Notre Dame through the Alliance for Allen Cowgill, BSBA ’03, manager at U.S. Trust, Bank Denver, CO, was promoted of America’s private wealth Catholic Education program. This is my chance to give back and explore to membership specialist at management branch. education as a possible career. Olin has given me the confidence to take Exclusive Resorts. [email protected] a leap into the unknown, a dive we are all taking. Jack Dwyer, PMBA ’03, Shaun Koiner, BSBA ’04, St. Louis, is an investment New York, NY, is director Regardless of location or profession, Olin has prepared us to jump consultant at Hammond of digital marketing and right into our new environments and quickly become leaders. Our peers Associates. He recently CCO at SportingNews. from other institutions will look up to our example in the workplace. earned the Chartered Financial [email protected] Analyst designation. Dwyer Our bosses will take note of the high caliber of Olin recruits. Our also holds the Chartered Adam Levine, BSBA ’04, organizations will grow through our contributions. Alternative Investment New York, NY, joined the Analyst designation. Strategic Initiatives Group of Here’s a warning for the world to heed. Look out because the Class CLS Bank International, the Eric Hovey, BSBA ’03, Los largest multicurrency foreign of 2011 is coming. And we aren’t walking forward. We are sprinting Angeles, CA, was promoted exchange settlement bank. toward success. to VP at Payden & Rygel [email protected] Investment Management. Hiansen majored in marketing. He was born in Saudi Arabia He works as a strategist within the low-duration fixed- and lived in four other countries before college; his family is from income group. the Philippines but currently lives in Japan.

OLIN BUSINESS SCHOOL // FALL 2011 CLASS NOTES 33

David Perlman, BSBA ’04, Jose Chacon, BSBA ’06, Jake Dulle, MBA ’08, Jordan King, BSBA ’09, Sean Murphy, MBA ’10, New York, NY, met Nelson Zapopan, Mexico, started a Houston, TX, is Midwest area Tampa, FL, is the student St. Louis, worked with Mandela during the 2010 digital marketing agency in supervisor for ExxonMobil programs coordinator at the Olin’s marketing team World Cup in South Africa. Mexico. [email protected] Pipeline. He manages a team University of South Florida. and Mike Martin Media to Perlman and his girlfriend, of two dozen people operating He oversees the planning, create a video, titled “Olin Tamara Eaton, talked with Timothy McCauley, MBA ’06, and maintaining over 400 marketing and implementation MBA Pride,” to highlight Mandela about Mandela’s Madison, WI, is a licensing miles of crude oil pipelines of events and activities the accomplishments and relationship with Perlman’s manager at the Promega in Illinois and Missouri. sponsored by the New achievements of the Olin grandfather, an anti-apartheid Corp. He negotiates and [email protected] Student Connections office. 2010 and 2011 full-time MBA leader who employed and drafts biotechnology patent [email protected] classes. [email protected] assisted many ANC leaders. license agreements for new Jason Eden, EMBA ’08, [email protected] products and business St. Louis, works as an development. education services employee Kristen Pulley, BSBA ’04, for a small cloud computing New York, NY, graduated Alexandra Mislin, MSBA ’03/ startup firm based in Santa with an MBA from New York PhD ’06, Washington, DC, Barbara, CA. He builds FOLLOW OLIN University’s Stern School of has been appointed as training delivery, online Business. She will begin her an assistant professor at education, curriculum post-MBA career in equity American University’s Kogod development, e-learning, ON TWITTER! research at Bank of America School of Business. certification and partner @WUSTLbusiness in New York. programs related to education [email protected] Suzanne Shenkman, and accreditation. PMBA ’06, St. Louis, recently Elaine Zhou, EMBA – expanded her eco-friendly Scott Iverson, PMBA ’08, Josh Lanzet, BSBA ’09, Robert Pajewski, PMBA ’10, Shanghai ’04, Shanghai, accessory line that turns St. Louis, is group sales Chicago, IL, is a rich-media St. Louis, received the Peer China, is sales and marketing vintage neckties into jewelry, and marketing manager at campaign manager at Google. Recognition Award for the director at Boston Scientific tote bags, pet collars, Elsevier. He is responsible He manages high-revenue graduating student who Corp. [email protected] pillows and more. www. for the sales and marketing agency and client accounts best exemplifies the qualities SuzanneDesigns.etsy.com. strategy for e-book collections using Google platforms and of character, leadership Josh Zwickl, BSBA ’04/ [email protected] and other electronic content technologies. and service. He also was AB ’04, Chicago, IL, is an on a number of platforms named student marshal of analyst of Gulf Coast gasoline Qian Liu, MSF ’07, used by universities, Shweta Sah, PMBA ’09, Olin’s Professional MBA at BP. [email protected] Beijing, China, is a VP government agencies and San Jose, CA, is an associate Program and a Charles F. at China Construction the health care industry. manager at eBay Inc. Knight Scholar. Pajewski is Doug Bodde, MBA ’05, Bank International. [email protected] a member of Beta Gamma Rochester, MN, is a business [email protected] Elizabeth (Passanise) Sigma. [email protected] development manager at Ott, PMBA ’08, St. Louis, Jason Smith, EMBA ’09, Mayo Medical Laboratories. Richard Quinn, PMBA ’07, is director of marketing for St. Louis, was promoted Yan Qiu, MBA ’10, St. Louis, St. Louis, is a Linux subject Famous Footwear. to director of talent and was promoted to business Matt Britz, MA ’02/PMBA ’05/ matter expert for Monsanto. organizational development development analyst at Bunge. MEM ’05, Swampscott, MA, [email protected] Michael Sehnert, EMBA – at Contegix. has left consulting and is Shanghai ’08, Gilbert, AZ, is [email protected] Ben Sann, BSBA ’10, now the director of business Joseph Rojek, PMBA ’07, VP of global operations and New York, NY, is founder and development for Envoy Chicago, IL, was promoted technology for the Advanced CEO of BestParking.com, a Therapeutics, an early-stage to financial solutions director Circuit Materials Division of 2010s free parking search engine drug discovery company in at Olivet Nazarene University. Rogers Corp. He moved back that steers drivers toward Jupiter, FL. [email protected] to the U.S. after seven years the cheapest and most Xinting Chen, BSBA ’10, working for the company in convenient parking facilities St. Louis, works at Monsanto. Katherine Fogertey, BSBA ’05, David Szwarcsztejn, China. michael.sehnert@ in 30 cities and 79 airports. [email protected] New York, NY, is an associate BSBA ’07, Yucaipa, CA, rogerscorp.com In March, BestParking.com at Goldman Sachs. received a Juris Doctor won the Investor’s Choice Samantha Fleisher, BSBA ’10, degree from the George Hao Wu, MACC ’08, and 3rd Place Overall Washington, DC, is a Thomas Kim, MBA ’05, Washington University Shanghai, China, is a senior awards at the NYC Big Apps human resources specialist. Muscatine, IA, received the Law School. analyst at A.T. Kearney. He competition. Sann would fl[email protected] first level of certification in recently relocated from the like to thank the Skandalaris production and inventory Ralf Welvers, PMBA ’07, United States to China to Center for helping him grow Bong Kim, PhD ’10, management (CPIM). Bartlett, IL, is manager take on this new opportunity. his company. bensann@ Washington, DC, has been kimt@allsteeloffice.com of pricing strategies at [email protected] bestparking.com appointed as an assistant MillerCoors. professor at American Neha Shah, BSBA ’05, Brian Jiang, MBA ’09, Beijing, Michael Young, BSBA/ University’s Kogod School St. Petersburg, FL, graduated Grant Anderson, BSME ’08/ China, recently established MACC ’10, New York, NY, of Business. from Harvard Business MSF ’08, Chicago, IL, is a a mutual fund focusing on is part of the audit staff at School’s MBA program on senior associate of advisory at China’s stock market. PricewaterhouseCoopers. Larry Liu, EMBA – May 26, 2011. PricewaterhouseCoopers. [email protected] [email protected] Shanghai ’10, Shanghai, China, is PS director of Crystal Bickoff, BSBA ’06, Matt Schainker, MBA/JD ’11, greater China for Nuance Tallahassee, FL, is a licensed San Francisco, CA, joined Communications. attorney in the state of Florida. The Presidio Group in 2011 [email protected] as an associate of investment Tim Brooks, BS ’95/ CONNECT WITH banking, with primary Matthew Luetje, EMBA ’10, MTM ’00/EMBA ’06, responsibilities for mergers St. Louis, is in charge of U.S. St. Louis, is VP and CIO at and acquisitions and private commercial sales platform Saint Louis University. OLIN GRADUATES placements in the Technology management at Monsanto. Investment Banking group. ON LINKEDIN [email protected] search “Olin Business School”

Create knowledge. Inspire individuals. Transform business. 34 CLASS NOTES MARRIAGES & ENGAGEMENTS

Susan Greene, BSBA ’81, Chad Brand, BSBA ’02, Crystal Bickoff, BSBA ’06, Danville, CA, to Roger Frazier, Pittsburgh, PA, to Jessica Tallahassee, FL, to Alex Sept. 6, 2011. Yokley, March 5, 2011. Anderson, May 11, 2011. [email protected] Dan Ephraim, MBA ’04, John Heaney, MBA ’07, Tracy (Wong) Bowen, New York, NY, to Yael Nagler, Smyrna, GA, to Ashleigh BSBA ’97, Denver, CO, to May 30, 2010. Oiler, Nov. 6, 2010. Steve Bowen, May 28, 2010. [email protected] [email protected] Irina Georgieva, MBA ’08, to Daniel Gould, BSBA ’04, Steve Havera, MBA ’08, St. Amanda Kramer, BSBA/ Union City, NJ, to Natalie Louis, July 30, 2011. AB ’98, New York, NY, to Marzouka, Oct. 30, 2010. William Borden, Nov. 5, 2011. [email protected] Gabriella Lee, BSBA ’08, San Francisco, CA, to Chris Anita (Thekdi) Prichard, Mark C. Pydynowski, Young, April 3, 2010. BSBA ’98, Washington, BSBA ’04, San Diego, Online Career DC, to Zachary Prichard, CA, to Brit Mizell. Sean Murphy, MBA ’10, Oct. 3, 2010. [email protected] St. Louis, to Ryan Lindsay, June 10, 2011. Advice Connects Carlos Anzola, MBA ’00, Katherine Fogertey, [email protected] Caracas, Venezuela, to Maura BSBA ’05, New York, NY, to Alums and Nouel, July 17, 2010. Warren Gluck, Dec. 28, 2008. Students Willayna Roberts, BSBA ’01, Ron Sigal, MBA/MEM ’05, Charlotte, NC, to Brandon Haifa, Israel, to Revital Sigal, Olin’s Weston Career Center (WCC) is Banner, Nov. 11, 2011. Dec. 29, 2010. making it easier for alumni to share their workplace expertise and offer career guidance to current students BIRTHS & ADOPTIONS via two new online databases.

Lory (Mohart) Howlett, Zafar Khan, MBA ’02, and Akhilesh Gupta, MBA ’06, MBA ’91, Longmont, CO, Madeline Gragg, MBA ’02, Newark, NJ, second child, ALUMNI COMPETITIVE EDGE (ACE) adopted daughter Amelia St. Paul, MN, a son, Roshan. Shaan. [email protected] and son Bereket from [email protected] Alumni, in collaboration with the WCC, Ethiopia. [email protected] Lisa Cantu Wells, PMBA ’06, have already published more than 75 Alicia Schnell, AB ’97/ and Jason, St. Louis, a son, Susan Green Daniel, MBA ’02/MSW ’02, and Alan Lucas Stanley. ACE reports that students and alumni MBA ’94, Summit, NJ, Shutko, St. Louis, a son, Fritz [email protected] can use to prepare for interviews. Email a son, Adam Patrick. Oliver. [email protected] [email protected] if you’d susan. [email protected] Joseph Rojek II, MBA ’07, Lauren Cramer Schumacher, and Karen, Chicago, IL, a like to access the reports or share Tim Whittle, BSBA ’96, and BSBA ’02, and Luke, daughter, Skye Lee. perspectives on your company, industry Beth, Minneapolis, MN, a son, Orland Park, IL, a daughter, [email protected] and job function. Banks Nolin, joined sister Milla Maureen. lauren. Summer Elizabeth. schumacher@pfizer.com Mike Sutton, MBA ’07, St. Louis, twins, Grant and PRO-NET: OLIN’S ALUMNI CONTACT Jeremy Dubow, BSBA ’98, Erin Doty Toohey, BSBA ’02, Ainsley, and a daughter, DATABASE FOR STUDENTS and Farrah Zick, Chicago, IL, St. Louis, a daughter, Chloe Alexis. [email protected] a son, Ean Spencer. Elizabeth. [email protected] Join the more than 500 alumni who’ve [email protected] Scott Iverson, PMBA ’08, Walker Deibel, MBA ’04, and Jennie, St. Louis, a son, signed up to mentor students on Pro-Net. Mandy Altman Lin, BSBA ’00, and Colleen, St. Louis, a Samuel Jack. It is not a job seeker database but rather and Steve, San Jose, CA, a daughter, Helena Josephine. a way for students to identify alumni who daughter, Abigail Evey. [email protected] Douglas Baskies, MBA ’09, and Miriam, McLean, VA, are interested in providing informational Christy Wells, AB ’92/ Bryce Bowman, EMBA ’06, a daughter, Zoe Esther. interviews, industry and company PMBA ’00, and David Tyndall, and Nicole, Chicago, IL, a [email protected] insights, and general career guidance. St. Louis, a son, Isaac Albert. daughter, Hannah Grace. [email protected] [email protected] To register, go to mba-olin-csm. symplicity.com/mentors/

Join more than 5,000 alumni connected through Olin’s LinkedIn group. Stay connected to Olin with the IN THE BIG APPLE? New York and Chicago alumni linkedin.com/e/gis/1090 clubs. For more information, contact Olin Alumni & If you would like to volunteer or support Weston Career Center initiatives, please contact THE WINDY CITY? Development, 314-935-5226. Mark Brostoff, associate dean and director, Weston Career Center at 314-935-8970 or [email protected].

OLIN BUSINESS SCHOOL // FALL 2011 EXECUTIVE EDUCATION 35

Olin’s Lineup to Help Busy Executives the charles f. Invigorate Their Careers knight Olin’s executive education program has a new lineup of course and seminar offerings. Programs are designed for executive education busy executives in the metro St. Louis area. Sharpen your & conference pencil, charge up your laptop and come back to school! On the heels of two highly successful Certificate Programs for Professionals offered in 2010, Olin has recently added center three new certificate programs.

CERTIFICATE PROGRAMS FOR PROFESSIONALS A Very Smart Place To… Supply Chain Management NEW Women’s Leadership Forum NEW Managing Health Care Delivery NEW Finance for Nonfinancial Managers Leadership Essentials for Managers The certificate programs last for three to six months and offer intensive knowledge and skill building for management MEET development training and succession planning. A limited number of partial scholarships are available for entrepreneurs, small businesses and nonprofits.

For more information, contact the executive education department at [email protected] or 314-935-9494. olin.wustl.edu/Certificates

DINE EXECUTIVE EDUCATION ONE- AND TWO-DAY SEMINARS

Olin’s faculty and select outside experts deliver an educational experience that is application-focused and research-based in a series of one- and two-day seminars held throughout the academic year. STAY Upcoming seminars include:

Leading Innovative Teams | December 8, 2011 Strategic Cost Accounting and Control | NEW January 17, 2012 Emotional Intelligence: A Leadership Imperative | February 9, 2012 Women’s Leadership Skills: Strategic Negotiations | March 8, 2012 Values-Based Leadership: Becoming Compassionate, CELEBRATE Courageous Leaders | NEW March 20, 2012

For a complete list of dates and seminar offerings, visit olin.wustl.edu/OPP or call 314-935-9494. Washington University alumni qualify for a discount.

EXECUTIVE AND PROFESSIONAL MBA

Upcoming information sessions include:

Executive MBA – St. Louis | December 6, 6 p.m. (Knight Center) Professional MBA – St. Louis December 7, 6:30 p.m. (Simon Hall) 314-933-9400 Executive MBA – Kansas City December 8, 6 p.m. (Kansas City Club) www.olin.wustl.edu/KnightCenter Register now at olin.wustl.edu/MBA

Create knowledge. Inspire individuals. Transform business. 36 IN MEMORIAM

Sol Kranzberg, BSBA ’49, Ronald P. Sprinkel, BSBA ’41 1930s Peoria, IL BSBA ’54, East Lansing, MI Donald E. Middleton, Kenneth L. Kroehnke, Paul W. Proctor, BSBA ’36, Howard A. Kuehner BSBA ’49/MBA ’68, Irving, TX BSBA ’55, St. Louis New York, NY Donald Mehringer, Walter A. Beckers, BSBA ’38, BSBA ’55, Bellevue, WA St. Louis 1950s Donald D. Reynolds, Howard E. Gilkes, BSBA ’39, Lester H. Baumgarte, BSBA ’55, Austin, TX Green Valley, AZ BSBA ’50, St. Louis Robert C. Butler, BSBA ’56, James F. Cornwell, St. Louis BSBA ’50, St. Louis 1940s Wayne A. Wolf, BSBA ’56, Richard M. Donnelly, Arnold R. Wittmann, Jacksonville, FL BSBA ’50, Clearwater Beach, FL BSBA ’40/MBA ’47, Philip J. Scissors, BSBA ’57, Roswell, GA Richard A. Long, BSBA ’50, Chesterfield, MO St. Louis Louis A. Hoerr II , BSBA ’41, Joan C. (Thompson) Van Der St. Louis Frank W. May, JD ’49/ Blij, BSBA ’57, St. Louis BSBA ’50, Jefferson City, MO Howard A. Kuehner, Donald G. Hohe, BSBA ’58, January 15, 1916 – December 22, 2010 BSBA ’41, St. Louis Roy R. Rapisardo, BSBA ’50, St. Louis St. Louis Robert Ervin Lynch, Peter C. Hixson, BSBA ’59, When Howard Kuehner met his future wife, BSBA ’41, Boulder, CO Erwin W. Schneider, Washington, MO BSBA ’50, St. Louis Hortense “Horty” Hartkopf, at a freshman Melville Smithers Jr., mixer in 1937, Washington University BSBA ’41, St. Louis Christ Speroulias, BSBA ’50, St. Louis 1960s was a “streetcar school,” with a predominantly Max M. Barken, BSBA ’42, St. Louis Marilyn D. (Handler) Ulrich, Gary D. Heien Sr., BSBA ’62, St. Louis-based student body. He was BSBA ’50, St. Louis O’Fallon, IL Paul H. Kummer, BSBA ’42, in the business school, and she was in San Antonio, TX Leroy W. Vogts, BSBA ’50, Thomas C. Amberg, Arts & Sciences. St. Louis BSBA ’63, Arlington Heights, IL Edward W. Rhodes, BSBA ’43, Kirkland, WA Daniel Bartlett Jr., Raymond W. Pitchford, Over the ensuing 70 years, the Kuehners’ BSBA ’51/JD ’54, St. Louis MBA ’63, St. Louis Frances (Hoffman) Franklin, son, Kim, and daughter, Kerry, would earn BSBA ’44, St. Louis Robert W. Cohen, BSBA ’51/ Ann (Lila Ann Ross) Walburn, MBA degrees from Olin and the couple would JD ’54, St. Louis BSBA ’63, Collinsville, IL Beverly (Sandler) Holtzman, endow the Professorship in Econometrics and BSBA ’44, St. Louis James R. Coulter, BSBA ’51, Fredda L. Ash, BSBA ’64, Statistics at Olin in honor of Horty’s father, Tucson, AZ Longboat Key, FL Juanita (Marglous) Yawitz, Harry C. Hartkopf. In addition, two endowed Eleanor (Hollander) Gale, Robert P. Barnidge, MBA ’64, BSBA ’44, St. Louis scholarships for Olin were created through BSBA ’51, St. Louis St. Louis Martha R. (Williams) their estates in honor of both of their children. Schwermin, BSBA ’46, George L. Lisle, BSBA ’51, Percy M. Lincoln Jr., MBA ’68, Highland Park, IL St. Louis Lexington, VA In 2005, they established the Kerry S. Albert Z. Becker, BSBA ’47, Maynord C. Rosen, St. Louis BSBA ’51, St. Louis Kuehner Endowed Scholarship Fund at the 1970s Washington University College of Art in honor Edwin S. Brownstein, Robert A. Heldmann, Lowell D. Bourne, MBA ’71/ BSBA ’47, St. Louis BSBA ’52, St. Louis of their late daughter. PhD ’76, Terre Haute, IN Robert W. Kreuiter, BSBA ’47, Thomas R. Humphreys, William Dowling Victor, Garden Grove, CA BSBA ’52, St. Louis Howard Kuehner began his business career BSBA ’75, St. Louis James E. Withrow, BSBA ’47, John O. McGuire, BSBA ’52, in 1939 at Hamiltonian Federal Savings Wayne Thomas Clark, St. Louis St. Louis and Loan, founded by his father. Drafted by BSCS ’75/MBA ’76, James A. Auffenberg Sr., Donald R. Bercaw, Lewisville, TX the Army in the fall of 1941, he served as a BSBA ’48, St. Louis BSBA ’53/MBA ’56, St. Louis Bruce Thomas O’Dell, medical administration officer in the Pacific Pearl E. (Rosenberg) Cahn, Clyde S. Blair III, BSBA ’53, MBA ’76, St. Louis Theater during World War II and was a captain BSBA ’48, Marco Island, FL St. Louis Alexander Mark Zupsich, when the war ended. He returned to St. Louis Charles E. Feeney Jr., Barbara J. (Fogelman) MBA ’78, Los Angeles, CA and banking but soon after founded the BSBA ’48, Ramona, CA Golub, BSBA ’53, St. Louis Harold Barry Pomerantz, Kuehner Insurance Agency in St. Louis. Lois (Fuchs) Fliehman, Shirley L. (Blackburn) AB ’75/MBA ’79/JD ’79, BSBA ’48, Hillemann, BSBA ’53, St. Louis Chicago, IL Kuehner retired in 1995 as a vice president St. Louis Kenneth Poslosky, of Daniel and Henry, one of the largest BSBA ’48, Rancho Frederick T. Kienker, 1990s privately owned, independent insurance Santa Fe, CA BEd ’49/MBA ’53, St. Louis Craig A. Doiron, PMBA ’94, Yetta (Egel) Raiffie, Robert L. Maune, BSBA ’53, brokerage firms in Missouri. Kuehner also St. Louis BSBA ’48, St. Louis St. Louis served for 40 years on the board of directors Curtis D. Blanc III, BSBA ’96, Wray L. Shultz, BSBA ’48, Donald A. Tyree, BSBA ’53/ of Cass Information Systems Inc., the largest Kansas City, MO St. Louis MBA ’56, St. Louis provider of freight invoice payment, audit and Andrew P. Bennett Jr., Herbert D. Kotkin, BSBA ’54, rating services in the country. BSBA ’49, Peoria, IL Boynton Beach, FL 2000s Peter Ellis Brown, EMBA ’05, Hortense Hartkopf Kuehner preceded her St. Louis husband in death in 2009.

OLIN BUSINESS SCHOOL // FALL 2011 THE BOTTOM LINE 37

Caption Contest

ENTER to win this original drawing by accomplished cartoonist Charlie Podrebarac with your clever caption.

SUBMIT your inspired entry by Dec. 31, 2011. Email captions to: [email protected]

Please put “caption contest” in the subject line.

LOOK for the winner announcement on Feb. 15, 2012, on Olin’s website: olin.wustl.edu

WINNER receives the original cartoon with caption.

Mark your Calendar for These Key Olin Dates

NOVEMBER 17, 2011 APRIL 19, 2012 Scholars in Business 2012 Distinguished Annual Dinner Alumni Awards

NOVEMBER 24, 2011 APRIL 20-22, 2012 Thanksgiving Feast Alumni Weekend at at the Knight Center Thurtene Carnival 1st-35th: ’11, ’07, ’02, JANUARY 13, 2012 ’97, ’92, ’87, ’82, ’77 Professional MBA spring class starts MAY 18, 2012 Commencement MARCH 30, 2012 Olin’s 95th Anniversary MAY 17-20, 2012 Reunion at Commencement APRIL 15, 2012 40th-70th and Emeritus: Executive MBA spring ’72, ’67, ’62, ’57, ’52, ’47, class starts ’42, and graduates from years prior to 1942

Create knowledge. Inspire individuals. Transform business. NON PROFIT ORG. US POSTAGE PAID ST. LOUIS, MO PERMIT NO. 2535 OlinBusiness Campus Box 1162 One Brookings Drive St. Louis, MO 63130-4899

OLIN BUSINESS ON YOUR SMARTPHONE

Alumni & Development 314.935.9209, [email protected]

Brookings Executive Education 800.925.5730, [email protected]

BSBA Admissions 314.935.6000, [email protected] Executive & Certificate Programs Your Next (Nondegree) 314.935.9494, [email protected]

Executive MBA – Shanghai +8621 5566.4788, [email protected] Move. Executive MBA – St. Louis & Kansas City 314.935.EMBA, [email protected]

Full-Time MBA Program and Professional (Evening) MBA Program 314.935.7301, [email protected]

Master of Accounting Program 314.935.7301, [email protected]

Master of Science in Finance Program 314.935.7301, msfi[email protected]

Master of Science in Leadership Program 800.925.5730, [email protected]

Master of Science in Supply Chain Management Program 314.935.7301, [email protected]

PhD Program olin.wustl.edu 314.935.6340, [email protected]

Weston Career Center 314.935.5950, [email protected]

30% Tobacco