The 2020 Fourth Industrial Revolution Benchmark
The 2020 Fourth Industrial Revolution Benchmark
By KPMG Digital Delta In collaboration with Faethm
February 2020
KPMG.com.au 2 The 2020 Fourth Industrial Revolution Benchmark Foreword
Since industrialisation in the 18th Piers Hogarth-Scott century, humankind has experienced Partner four technology-led revolutions. Each KPMG Digital Delta has had a profound impact on society:
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The First: Shane O’Sullivan Steam enabling Partner mechanical production KPMG Digital Delta
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The Second: Electricity enabling mass production
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The Third: Computers and digital systems
4 The rapid acceleration in the And now the Fourth: capabilities, usage and effects of Convergence of the physical, these advanced technologies, and digital and biological worlds their impact economically, has come enabled by advanced and disruptive to be referred to as ‘The Fourth technologies including Artificial Industrial Revolution’ (4IR). Intelligence, the Internet of Things, The 4IR represents a fundamental Blockchain, robotics, 3D printing, change in the way we live, work, nanotechnology, augmented reality, and relate to one another. virtual reality, autonomous vehicles, digital twins, cloud computing and 5G. Technological advances are merging the physical, digital and biological spheres to create a new epoch in
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Key themes and issues: For example, the combination of AI and IoT has the potential to • Business disruption: The dramatically accelerate the benefits foundations of business as we of digital transformation for consumer, know it are being challenged enterprise, industrial, and government • Innovation and productivity: market segments. AI adds value to The impact of new technologies IoT through machine learning and on productivity is not being decision-making, and IoT adds value captured by traditional tools to AI through connectivity and data • Security and conflict: 4IR is exchange. changing the nature of conflict The Fourth Industrial Revolution • Ethics and identity: Innovations represents a multi trillion dollar are redefining what it means opportunity for the Australian to be human market. That said, while awareness • Inequality: Wealth inequality is of the underlying technologies is worsening, and new technologies high among Australian executives, threaten to aggravate it their readiness is low. In contrast, • Disruption to jobs and skills: China and USA has a significant 4IR is shifting job roles and skillsets strategic focus on investing in these • Agile technology governance: technologies. Australia risks being New technologies are outpacing left behind over the next decade regulatory frameworks unless it addresses issues relating to awareness and intent to invest. • Fusing technologies: Collaboration between disciplines is opening In this environment, staying human development that will bring new frontiers competitive begins with a clear view immense opportunities and serious of the landscape. This is why we have threats. Nations, organisations Understanding the rate of adoption developed The 2020 Fourth Industrial and policy-makers face a tipping of technologies from the 4IR – Revolution Benchmark in collaboration point as the speed and depth of the how broadly new technologies are with our partners Faethm. We aim to 4IR redraws our understanding of being used and in what ways – help Australian leaders understand the how to create value for economies is a challenge for many business rate of adoption of 4IR technologies, and people. To succeed, we must leaders. AI, IoT, machine learning, and the ways they are transforming embrace technologies – and the robotics, virtual and augmented businesses, investments and people synergies between them – to drive reality, and other emerging into the future. the development of more inclusive technologies such as quantum societies with human values at computing are advancing significantly the core. faster than many anticipated just a few years ago. The scale of this acceleration can be difficult to grasp.
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Impact on jobs for specific technical skills changes Michael Priddis, Rapid advances in emerging too fast and the shelf life of these CEO technologies, such as AI and skills is too short. Any job that involves Faethm robotics, will significantly transform innately human qualities (such as the workforce. Some jobs will be care, compassion, communication, automated, while others will be dealing with ambiguity, imagination augmented through the changing of and creativity) will typically be safe work tasks, required knowledge and in-demand. This means many and skills. people will need to retrain for new jobs that require these robot-proof These technology advances, and capabilities. the corresponding consequences of workforce reallocation, are happening Closing the skills gap now. Governments, firms and Australian companies are not alone employees need to act to guarantee in having to respond to the growing the preparedness and agility of a skills gap. Many countries are not workforce that is able to make job prepared to deliver life-long learning transitions quickly and avoid potential at scale. Australian corporations can structural unemployment. take a lead in identifying the jobs that As firms automate and augment work are changing and the skills needed tasks, employees need to continually for future employability. Australia up-skill to remain relevant and stay has a vibrant and effective education employed. However, focusing on industry, which will prove invaluable gaining technical or discipline-related in helping Australian firms capture the skills alone is inadequate. Demand value of new emerging technologies.
For example, bridging the skills of an accountant into those of a cyber analyst is an easily trainable knowledge gap. If over the course of two or three years, firms are automating back-office accounting roles with Robotic Process Automation (RPA), but at the same time needing to hire more cyber analysts, they could transition accountants into new cyber analyst roles through learning and development (L&D) programs. The business case for L&D over hire-and-fire is self-evident.
© 2020 KPMG, an Australian partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. The KPMG name and logo are registered trademarks or trademarks of KPMG International. Liability limited by a scheme approved under Professional Standards Legislation. The 2020 Fourth Industrial Revolution Benchmark 5
© 2020 KPMG, an Australian partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. The KPMG name and logo are registered trademarks or trademarks of KPMG International. Liability limited by a scheme approved under Professional Standards Legislation. 6 The 2020 Fourth Industrial Revolution Benchmark Key Findings 1 While the concept of the Many business leaders 4IR is known to most – are not well informed business leaders lack about the 4IR concept. a deep understanding or experience with the Four in 10 feel they have However, the remainder technologies. either an ‘excellent’ (12%) know only little (47%) or ‘good’ (32%) understanding or have not even heard of the concept. of the concept (9%).
The majority of organisations are considering 4IR technology but have not yet implemented these.
On a five-point maturity adoption assessment, leaders rate their Maturity score out of 5 organisations’ maturity of most associated technologies below 3.9 Cloud services is the three (i.e. siloed and inconsistent gateway technology in implementation). (maturity score 3.9) 2.7 followed by IoT (2.7)
2.6 AI (2.6) 2.5 RPA (2.5)
2 Many business leaders do not feel prepared 46% for change associated Less than half (46%) feel their with the 4IR – with organisation is strongly prepared staff skills a key barrier. for technological change. 47% 38% Building necessary staff/skill Only four in 10 (38%) feel they capability is the top challenge have staff with the necessary in adopting 4IR technologies skills to implement new (47% rate this in top three). technologies.
© 2020 KPMG, an Australian partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. The KPMG name and logo are registered trademarks or trademarks of KPMG International. Liability limited by a scheme approved under Professional Standards Legislation. The 2020 Fourth Industrial Revolution Benchmark 7
Research Background 3 An online survey was conducted by KPMG in Australia among senior business leaders regarding Leaders who understand The 44% that have a their understanding of concepts around the the concept well, strong understanding ‘Fourth Industrial Revolution’ (4IR) and levels however, recognise of the concept: of adoption of associated technologies. The survey was conducted from 1 October the impact, and are Perceive the impact on all more prepared for it. facets of their business to be to 14 November 2019 with a total of n=196 higher than those with weak/ respondents completing the survey. no understanding; particularly the impact on their workforce Respondent Profile (mean impact score 4.1 out The profile of respondents who completed of 5, when they have strong the survey is shown below: awareness vs 3.7 with weak or no awareness). Company Size — Employees
more than 5,000 unsure 30% vs 20% 19% 1%
Spend a higher proportion of <500 research and development 52% (R&D) expenditure on these 500 – 5,000 technologies (30% vs 20%). 29%
Are more mature with their implementation of all Annual Revenue associated technologies. 4% 12% 16% 20% 18% 26% 5% 57% vs 36% Rate their readiness for change much higher (57% rate high preparedness vs 36%). $0 <$5m $5–50m $50m–250m $250m–1b 1b+ Unsure
Industry 4 Information Technology anking ealth Management There are many reasons nergy and tilities Professional Services for adoption of 4IR 75% Insurance technologies – with Government Improving CX is the key reason Transport customer experience (CX) behind adoption of these ealth and Community Services improvements a key driver. technologies (selected by 75%) ther inancial Services Property eal state Agriculture and arming Local Government Manufacturing ducation 67% Media, Advertising ntertainment 2 Telecommunications 2 Increased productivity (67%), CX is also seen as the area of holesale istribution Scientific esearch and Services innovation (64%) and process greatest impact on businesses etail automation (62%) are other key (4.3 out of 5), over products and Primary Industry drivers of adoption. services, innovation, operating ngineering model (all 4.1) and workforce (3.9). Construction Aviation ther (please specify)
© 2020 KPMG, an Australian partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. The KPMG name and logo are registered trademarks or trademarks of KPMG International. Liability limited by a scheme approved under Professional Standards Legislation. 8 The 2020 Fourth Industrial Revolution Benchmark Awareness of 4IR technologies
Level of 4IR awareness Fewer than half of business leaders surveyed feel Larger organisations with more than they have more than a basic understanding of the 500 employees or a turnover larger than $1 billion, are more likely to have an term ‘Fourth Industrial Revolution’ (4IR); and more ‘excellent’ or ‘good’ understanding of the concerning, nearly one in ten (9%) have not even concept (53% and 54% respectively). heard of the concept. When analysed by industry sector, the understanding of the 4IR is lower in financial services (35% vs 48% in other industries).
Q. How familiar are you with the term the “Fourth Industrial Revolution”?
I have an excellent understanding of the concept 12% 44% more I have a good understanding of the concept than basic understanding 32%
I have a asic understandin o the conce t 35% I am onl amiliar ith the term ut not the conce t 13% I have never heard o the conce t 9%
Industry Turnover Employees Financial Services Other <$1B $1B+ <500 500+
Good/Excellent 35% 48% 40% 54% 36% 53% understanding
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Perceived level of impact within the next five years When made aware of technologies associated with the 4IR, the business leaders surveyed perceive that they will have a sizable impact on their businesses within the next five years.
Business leaders with an ‘excellent’ In general, business leaders expect or ‘good’ understanding of the 4IR technology to have a high impact on expect a higher impact level across all all components of their businesses. evaluated dimensions, when compared The largest of which is expected to to expectations by business leaders be on the customer experience with a weaker understanding of the (4.3 average), particularly among concept. Anticipating a higher impact financial services (4.6 average) and level on strategic processes could lead businesses with more than $1 billion businesses to increase the urgency turnover (4.6 average). Customer with which they prepare and adopt experience is defined as the ability 4IR technologies, giving a competitive of the organisation to cater to the edge to those who act first. changing or increased expectations of customers, such as personalisation.
”As we enter the ‘cognitive era’, compute costs will continue to head towards zero, data volumes will continue to skyrocket and Artificial Intelligence (AI) will shift from research labs into business operations. The network will leverage, connect and combine these to enable massive transformation at machine-scale. On the one hand we have ‘digital abundance’, in which information and knowledge in the form of bits can be transferred and reproduced perfectly and almost infinitely for negligible cost. On the other hand, it has never been more important to appreciate that our global physical resources (‘atoms’) are finite, that our privacy and trust is sacrosanct and that government and regulators are beginning to take unprecedented action against global digital giants to protect citizens and rebuild trust.” Kevin Bloch, Chief Technology Officer, Cisco ANZ
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> Industry
In general, financial services firms expect a higher impact across all dimensions compared to other industries.
The largest impact is expected to be on customer experience – three out of five surveyed financial institutions anticipate a ‘very high’ transformation (63%) compared to other industries (52%). These steep expectations could be driven by the customer- focused value propositions that fintech organisations have been using to > 4IR Awareness disrupt the industry. For additional While, on average, business information check Pulse of Fintech leaders with an ‘excellent’ or ‘good’ KPMG reports. understanding of the 4IR expect a higher impact level across all items, > Size around 50% of that group believe the impact is going to be very high (rated On average, one in two businesses 5), compared to an average of 37% with more than $1 billion in turnover of those with a weak 4IR awareness. expect 4IR technologies to have a ‘very high’ impact on all dimensions (50%, The largest gap is in the expected compared to 40% of businesses with impact on people, processes and turnover of less than $1 billion). technology (business operating model), and on the changes in skill Additionally, on average, four out of five requirements for staff (workforce). businesses with more than $1 billion in turnover expect a ‘high’ or ‘very high’ Almost half of aware business leaders impact across all dimensions (82%, expect a very high impact (51% and compared to 70% of businesses with 44%, for business operating model turnover of less than $1 billion). and workforce respectively) and only a third of unaware business leaders Three out of four companies, expect the same level of impact (30% independent of employee size, expect and 25%, for business operating model 4IR technologies to have a ‘high’ or and workforce respectively). ‘very high’ impact on all dimensions. While there is wide unawareness of As aware business leaders start what the 4IR entails, most businesses implementing 4IR technologies, are sure it will profoundly change the they realise the impact on their expectations of customers and the way business model and the importance they operate today. of upskilling and reskilling their workforce, as well as hiring talent The biggest impact of these technologies with AI skills. is expected to be on the customer experience (4.3 average), particularly among businesses with more than $1 billion turnover (4.6 average).
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Q. On a scale of 1 to 5, with 1 being low and 5 being high, how would you rate the level of impact that you believe technologies associated with the Fourth Industrial Revolution will have on the following areas of your organisation in the next 5 years?
Mean score 1 (low) – 5 (high)
Customer experience 4.3
Products & services 4.1
Innovation 4.1
Business operating model 4.1
Workforce 3.9
4IR Awareness Industry Turnover Employees
Strong Weak/None FS Other <$1B $1B+ <500 500+
CX 4.4 4.2 4.5 4.2 4.2 4.6 4.2 4.4
Products & Services 4.2 4.0 4.1 4.1 4.0 4.4 4.0 4.2
Innovation 4.2 4.0 4.3 4.0 4.0 4.3 4.1 4.1
Operating Model 4.2 3.9 4.2 4.0 4.0 4.3 4.1 4.1
Workforce 4.1 3.7 3.9 3.9 3.8 4.0 3.9 3.9
© 2020 KPMG, an Australian partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. The KPMG name and logo are registered trademarks or trademarks of KPMG International. Liability limited by a scheme approved under Professional Standards Legislation. 12 The 2020 Fourth Industrial Revolution Benchmark Readiness for change
Readiness to deal with forthcoming 4IR change Around half (54%) of business leaders surveyed feel ”To learn then re-learn their organisations are not well prepared to deal with continuously will be the changes resulting from the 4IR. Financial services paradigm shift of the firms and organisations with low awareness of the Fourth Industrial Revolution. 4IR were the most likely to feel their organisation The forces of disruption and innovation are rapid. is not well prepared (63% rated 3 or below). As the technologies converge – artificial On the other hand, business leaders > Industry intelligence, machine who have strong 4IR awareness While, in general, fewer than half of learning, robotics, cloud and businesses with more $1 billion business leaders across all industries computing, digital twin, turnover feel more prepared (57% and don’t feel adequately prepared for IoT, quantum computing, 58%, respectively, rated 4 and above). the 4IR, this situation is worse in the 3D printing,nanotechnology, financial services industry where augmented reality and > 4IR Awareness three out of five companies are not 5G – let’s guide and shape Six out of 10 businesses with strong prepared (63% ranked 3 and lower, the revolution in a manner 4IR awareness consider themselves vs 51% of other industry). that improves society for to be ‘well’ or ‘very well’ prepared, future generations.” compared to only three out of 10 > Size who have ‘weak’ or ‘no’ awareness Jacqui Visch, Companies with a turnover of more Director of Technology (57% and 36% of businesses than $1 billion tend to consider Services, Cyber and Data, respectively ranked 4 and above). themselves better prepared AMP Awareness and understanding is compared to those with a lower essential for preparation. turnover (58% and 41%, respectively). The weak awareness group contain In general, fewer than half of the fewer businesses that feel well companies surveyed, independent prepared, and a higher number of of employee size, feel well prepared businesses that are less prepared. for the 4IR (46%). One in 10 businesses in this group feel they are ‘not at all’ prepared (8% vs % 3% of businesses with strong awareness).
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Q. On a scale of 1 to 5, with 1 being ‘not at all prepared’ and 5 being ‘very prepared’, how would you rate your organisation’s readiness to deal with forthcoming technological change?