Issue 9 December 2017

CONTENTS

• Jeremy Loeliger on the NBL resurgence • 2017 Guest Speakers & Tours • Jake Marnie enjoying the Business of Sport • Touring Channel 9 Studios • Internship Placements • James Mottershead’s three course internship experience • Life at with Mitch Deken • Alex Zaia live from SEN116 studios • Mitch Wynd’s journalistic skills • Jake Morris’ time at AFL • Jay Singh using his initiative • Dale Atkins - Video Producer • Ryan Scott Giving it a Big Bash • Making a TV Sports Show • Covering the AFL International Cup • Sports Sponsorship Showcase • Singapore F1 Grand Prix under lights Sports Media Students touring the Channel 9 studios with Peter Hitchener • “That’s Good for Footy” ...and my career Editor’s Foreword By Ren Thompson

As the siren sounds to end another year for the Sports New contributor Jake Marnie discusses this experiences Degrees at Holmesglen, it is important to celebrate in the new Bachelor of Sport Business. I review my some of the incredible experiences our student body experiences at the incredible Singapore Grand Prix. has enjoyed over the past few months. Hayley Williams discusses her time covering the AFL Our students were honoured to hear from NBL CEO International Cup, and we recap the Sponsorship Jeremy Loeliger about the revitalised national Showcase by our second-year students.

competition, our first and second In this edition we welcome guest contributor Ben year students toured the Channel 9 News studio, Gibson to share his experiences interviewing some while our second year students also completed of the biggest names in footy while working for sponsorship proposals with our VAFA club partners. social media show “That’s Good for Footy”

throughout the recent AFL season. In this edition of the Quarter Times, we also bid farewell to our 2017 graduating class, who recap their All that is ahead in this issue of the Quarter Times. internship experiences, where they spent 230 hours working within some of the biggest organisations in both the sport media industry and the sport industry, such as Fox Footy, SEN1116 and Victoria. @HgSportsDegrees

Apply now for direct entry into the Bachelor of Sport Business www.holmesglen.edu.au/sportbusiness DO YOU WANT A CAREER IN SPORT? Then attend the Information Night for Australia’s most industry engaged Sports Degrees

Bachelor of Sports Media (BSM13) Bachelor of Sport Business (BSPB16) Monday 18 December 5.30 - 7.30pm Holmesglen Institute Chadstone Campus Building 1, Level 1, Room 33 (C1.1.33)

Attendees MUST register via Special guest [email protected] KONRAD MARSHALL Note, there will also be copies of AUTHOR OF YELLOW AND Yellow and Black available to be BLACK. SENIOR WRITER purchased along with book signings by AT GOOD WEEKEND author Konrad Marshall.

Holmesglen Sports Degrees Internship Hosts:

For more information please see: www.holmesglen.edu.au/sportsmedia and www.holmesglen.edu.au/sportbusiness @HgSportsDegrees T: 03 9564 1596

Apply now for direct entry into the Bachelor of Sport Business www.holmesglen.edu.au/sportbusiness 2 December 2017 The Resurgence of the NBL Holmesglen sports degree students were treated to a special guest for our recent information night hearing from NBL CEO Jeremy Loeliger about the resurgence of the National Basketball League. Quarter/Times contributor Jamie Hamilton was there to cover the incredible experience.

NBL CEO Jeremy Loeliger on the revitalisation of the NBL

Holmesglen Sport’s Degrees students were incredibly lucky These preseason games helped immensely in drawing the to have National Basketball League CEO, Jeremy Loeliger, attention of casual basketball fans, and the high quality join us to speak about the recent success of the NBL, as games, namely a one- margin between well as future plans for expansion of the league throughout United and Oklahoma City Thunder, showed America, and the Australia and Asia. , the quality of .

Basketball has always had a high participation rate in Loeliger went in depth in his presentation to explain how and Australia, particularly with children, however the national why he decided to take on this enormous challenge, stating league had been dwindling throughout the mid 2000’s, with that he wanted to “fix something”. attendance and television ratings struggling. He also stated that the opportunity to work with his long time This coincided with the international expansion of the NBA business associate and friend, Kestelman, in a project that he and games being shown on Australian television, taking eyes is so passionate about, was an opportunity he had to jump off the NBL and onto the American league. at.

Holmesglen Sports Degrees Internship Hosts: Ultimately, this led to Loeliger, a well-known and respected The recent success of many Australians in the NBA such lawyer, joining the NBL as CEO, partnering with entrepreneur as Victorians Matthew Dellavedova and Ben Simmons, has and founder of Dodo Electrical, Larry Kestelman, who had helped spike a new wave of interest in Australian basketball purchased a majority share of the league. not seen since the league’s most prosperous years in the 1990s. In just two and a half short years, evidence of Loeliger and Kestelman’s success is clear with crowds and television At the start of the NBL season, there were plenty of kids viewers up, as well as increased sponsorship and subscribers wearing Simmons’ number 25 on their back, however as the to the NBL app. season wears on, more and more are now wearing ’s number 43 (CG43 aptly named by our graduate One of the main factors that Loeliger highlighted in his Tom Harrison), which is exactly the plan of Jeremy Loeliger presentation, were the plans for further expansion of the and the NBL braintrust. NBL, headlined by the recent games in the USA. To hear from the CEO of a growing sporting organisation, Earlier this season the NBL’s Kings, such as the NBL, and to listen to his insight and expertise, and travelled to was a huge privilege and one we are grateful for. the United States to play NBA teams , Oklahoma City Thunder and the Phoenix Suns.

Apply now for direct entry into the Bachelor of Sports Media www.holmesglen.edu.au/sportsmedia 3 2017 Guest Speakers & Tours Over the past year our students have been treated to some incredible insight into the thriving Sports Industry. From commentators to operations managers, media managers to recruitment consultants. Our students have heard about this exciting industry from all angles. These have been the speakers and tours.

NAME TITLE ORGANISATION Aaron Bailey Region General Manager AFL Yarra Ranges Aaron Chilcott Content Director, HIT FM Gippsland Southern Cross Austero Aaron Langmaid Journalist Herald Sun Anthony Alsop Executive Producer of Digital, Seven Sport Anthony Stanguts Communications Manager - Talent AFL Victoria Blair O'Hara General Manager, Commercial VAFA Brett Anderson Editor, Online, Digital & Press SEN1116 Brian Taylor Sports Broadcaster Seven Network Callum Twoomey AFL Reporter AFL Media Cassie Jovan Graduate Employment Officer Holmesglen Cassie O'Brien Marketing & Communications Manager Channel 9 Tour Chris de Kretser Former Sports Editor and Night Editor Herald Sun News Pictorial Dan Lonergan Sports Broadcaster & Host EON Sports & NIRS Daniel Cencic Media Manager Eastern Football League Darryl McDonald Basketball Former NBL Player David Field Head of Broadcast Operations Fox Footy Fox Footy AFL 360 Tour Geoff Fithall AV Producer Holmesglen Hugh Nailon Director of News Channel 9 Ian Cohen Commentator and broadcaster Private company Jack Heverin Sports Broadcaster EON Sports Jeremy Loeliger CEO NBL Kirstie Fitzgerald Communications Manager - Community AFL Victoria Konrad Marshall Journalist Good Weekend Luke Holmesby Public Affairs Manager Greyhound Racing Lynne Walker Operations Manager Fox Footy Mark Collins Group Manager Recreation and Leisure Glen Eira City Council Mark Freeman Commercial Manager Eastern Football League Michael Crooks National Talent Pathway Manager Hockey Australia Michaela McShane Game & Market Development Administrator Cricket Victoria Mike Ronchi Premier Cricket Strategy & Development Manager Cricket Victoria Nick Johnston Media and Communications Manager NBL Paul Reardon Media & PR Manager Confederation of Australian Sport Peter Hitchener Australia's best News Presenter Channel 9 Rohan Connolly Senior sports writer The Age Rohan O'Neill Game and Market Development, Manager. Cricket Victoria Ros Holding Global Recruitment Consultant Sportspeople State Library Tour Stathi Paxinos Sports Journalist The Age Teo Pellizzeri Media & Communications Manager Football Federation Victoria

Apply now for direct entry into the Bachelor of Sport Business www.holmesglen.edu.au/sportbusiness 4 December 2017 Enjoying the Business of Sport Quarter Times welcomes guest contributor Jake Marnie, who shares his journey to finding the Sport Business degree, including his time working with the VAFA this semester to Australia’s best amateur football league with their sponsorship efforts.

Jake Marnie meeting with Melbourne basketball legend Darryl “D-Mac” McDonald as part of the Sport Business degree

I have now just completed my second year in the Bachelor of I never really thought studying would be for me but I have Sport Business degree and I’m finally eying off the finish line. loved my time at Holmesglen so far. It has opened up the possibilities regarding future job prospects, but there have It hasn’t been a simple process though. When I completed also been so many great opportunities whilst studying. my studies at SEDA in 2012, I was accepted into into a sport business equivalent degree at another university. While completing the Sport Sponsorship subject, I was able to secure a voluntary position with the Victoria Amateur I started the first semester in 2013 very excited, yet also a Football Association (VAFA). little anxious about the increased workload of university. In this role I worked alongside Blair O’Hara (GM Commercial) A semester had passed and I found myself deferring from of the VAFA, helping put together sponsorship proposals the course. I hated it. which has not only helped me gain valuable industry experience, but also assisted me finishing the subject with I then went back to working my part time job, played cricket a high mark. for six months in Scotland and enjoyed my two-year break from studying. It has been an enjoyable challenge working alongside the De La Salle Old Collegians Football Club in the applied learning However, delivering fridges and kettles wasn’t exactly the program across four different subjects seeing my team’s career in sport that I had envisioned, so I found myself recommendations be successful for the club. looking at the different types of sports related courses that would lead to a job in the sports industry. Luckily I came I have now begun applying for positions in the sports industry across Holmesglen Sport Business Degree. for the summer break and during my last year studying, the applied learning project has been considered as an extremely After meeting with the course leader to discuss my options valuable experience. This has helped me recently earn a mid-way through 2016, with the intention to start studying casual role at an American sports apparel store. The start of again in 2017. However, things moved much faster than that. my sports industry career.

The very next week I was in a Social Media and Business of I am eagerly looking forward to the experiences that 2018 Sports class and I immediately noticed a huge improvement can bring, especially the internship program. I am grateful in the course offerings, with the sport specific subjects and that the Sports Business degree has widened my skill set and assignments and the much smaller class sizes appealing to knowledge and the opportunities that I can target as a career me. once my time at Holmesglen has come to an end.

Apply now for direct entry into the Bachelor of Sports Media www.holmesglen.edu.au/sportsmedia 5 Touring Channel 9 Studios Sport Media students were treated to a special privilege going on a tour of the Channel 9 Television Studios at the Docklands where they met iconic newsreader Peter Hitchener. Guest contributor of the Quarter Times, Ben Gibson, shares his thoughts on the incredible experience.

Sport Media students meeting with iconic newsreader Peter Hitchener before touring Channel 9 studios

A reception like any other would be enough to trick Our own Trevor Priest felt right at home when he stole passers-by into thinking they are anywhere but a Hitchener’s chair, taking prime position on set. Now national television network. that could be a sign for the future!

Yet, when Peter Hitchener waves his magic card, the Upstairs was where the behind the scenes crew were place literally transforms and comes alive. frantically digging up stories and covering the world of news. Moving walls and secret passage ways lead the students to the news set at Channel Nine’s Docklands Less populated than what some of us had imagined, the studio. news room consisted of workers studying and creating various content on their laptops in jobs we have learned Hitchener’s friendly smile and warm kind-hearted so much about in our time studying the Sports Media nature stands out as he gifts the Sports Media students degree. a sensational tour of the state of the art facilities. Before the tour concluded, Channel Nine director Hugh The iconic news reader walked the first and second Nailon gave up his time to deliver a sensational speech year classes from the news room, to the set and even to the students. through the cosy radio booth, squeezing six people in at a time in the sound proof room. He discussed what makes news and why, giving a unique insight into the industry. Nailon went on to talk For many students, it was their first taste of live about the future of news and sparked a discussion television, providing a unique insight into the field which amongst the group. many of us aspire to work in after we graduate. As Hitchener and Nailon demonstrated, all members of We watched the professionals do what they do best, the Channel Nine community were hard working people, with Hitchener, Jo Hall and Alicia Loxley all delivering but also friendly and engaging with our eager students. their spiels to the camera.

Apply now for direct entry into the Bachelor of Sport Business www.holmesglen.edu.au/sportbusiness 6 December 2017 Touring Channel 9 Studios

It was an incredible experience to not only be a fly on the This leaves us with no doubts that if we work hard wall at such a prestigious station, but to communicate enough, roles will open up and be there for those most and learn from those who have succeeded at the dedicated. highest level in the sports media industry. The tour left many of us inspired, dreaming about our A television broadcast is more than the person sitting futures and hoping to one day replicate the success of in front of the camera, it consists of an entire team those operating at Channel Nine. working together to produce a seamless broadcast.

Apply now for direct entry into the Bachelor of Sports Media www.holmesglen.edu.au/sportsmedia 7 Internship Placements

STUDENT INTERNSHIP HOST 1 INTERNSHIP HOST 2 OTHER

Cameron Osterlund Sports Community

Jake Morris AFL Victoria

Victorian Amateur Football James Mottershead Cricket Victoria Herald Sun (2 Weeks) Association

Jay Singh AFL Yarra Ranges

Mitch Wynd AFL Victoria AFL Yarra Ranges

Victorian Amateur Football Mitch Deken Fox Footy Association

Cricket Victoria Dale Atkins Southern Bayside

Alex Zaia SEN1116

Ryan Scott Melbourne Stars

Apply now for direct entry into the Bachelor of Sport Business www.holmesglen.edu.au/sportbusiness 8 December 2017 Three Course Internship Meal Holmesglen’s Sport Media third year students have now completed their interships with some of Australia’s leading organisations in the sport media industry. James Mottershead completed his time at three internship partners and turned his experience into a job. Here is his story.

James Mottershead completed his internships at Cricket Victoria, the VAFA, and the Herald Sun

I wanted them all. Every internship presented itself in I managed to find the gaps in the regions’ social media tantalising fashion before I was made to answer the accounts and put together a Regional Cricket Manager million-dollar question: Which did I want the most? Media Guide.

Having been involved at Cricket Victoria in the past, and Forming great partnerships with the departments I the strategic role that was on offer, there was enough to compiled an events log and communications plan. keep its nose ahead coming down the straight. Starting from scratch a Premier Cricket Social Media Game and Market Development Media and Strategy was developed and handed over. Communications Intern. Yeah, I could settle for that. complementing these documents were stories I wrote, My main tasks? Compile a communications plan, photos I took, magazines I edited, social media account develop Premier Cricket social media strategies and posts and Facebook Live streams with many lunches at develop creative social media content. the Hugh Trumble café at the G.

An immediate whirlwind overcame me as I met with Retiring not out halfway through my Cricket Victoria every department in the Game and Market Development innings I was fortunate enough to be given the team within the first two days. opportunity to intern at the Herald Sun.

I was in for a test. Not a five-day test, a 228-hour test. I wasn’t sure what to expect when I got there, but wanted to say yes to everything and leave no stone unturned Overcoming the initial barrage from the fast pace, the and hopefully have one article published. delivery method slowed and I found my feet, quickly assessing the situation and what was required. Cue three of the most rewarding weeks of my life.

Over the next four months I built a solid platform that I I wasn’t an hour into my first day when Eliza Sewell hope Cricket Victoria can go on with and cash in. asked me if I wanted to attend the Maddie’s Vision Riewoldt press conference.

Apply now for direct entry into the Bachelor of Sports Media www.holmesglen.edu.au/sportsmedia 9 Three Course Internship Meal

James has turned his internship at the Australia’s biggest newpaper into a full-time position

Yes, yes I do.

I returned to the office and Eliza suggested I write I finished with 13 articles published and a burning desire something on what Jack said. Was this a test to see to return to that very office as a sports journo. what I could do? Time-on in my internship played out at the VAFA where Sourcing the audio, I set about putting together a story. I was fortunate enough to practice different skills than I had already. I submitted it and on the way home I was shocked to see it on line. Christmas has come early I thought. Cutting up video, filing match reports and live tweeting a grand final were all great thrills and invaluable The next day I got into the office and someone shows experiences. me the paper. It made it into the Herald Sun. Post my internship I was lucky enough to get a job at Dream come true. the Herald Sun as an Editorial Assistant, something that wouldn’t have been possible without doing my And the best part? Shaun Phillips, the Sports Editor, had internships. taken the time to email his feedback and how I could improve. Please send any news tips to [email protected] Over the next three weeks I tried to improve each day, attending press conference after press conference. Twitter: @mottersjames LinkedIn: linkedin.com/in/mottersheadjames/ Shaun, and everyone else, had shown belief in me and I wanted to repay that.

Apply now for direct entry into the Bachelor of Sport Business www.holmesglen.edu.au/sportbusiness 10 December 2017 Internship of My Dreams Holmesglen’s Sport Media third year students have now completed their interships with some of Australia’s leading organisations in the sport media industry. Mitch Deken completed his internship at Australia’s only dedicated AFL sports channel, Fox Footy. He shares some highlights of the once-in-a-lifetime experience.

Mitch Deken completed his internship at Fox Footy, even assisting the broadcaster on AFL Grand Final day

Though their sash maybe the wrong colour, it was hard During this project, I was able to further enhance and not to fall in love with and the Richmond develop my skills, through my roles of sourcing, editing style of play as they went on to achieve the ultimate and being quite creative with vision. success. Throughout my time at the leading sports broadcasting Especially when you have the opportunity to rub network in Australia, I was lucky enough to attend AFL shoulders with ‘Dusty’ at the award evenings he was events such as the NAB Rising Star, MVP Awards and clean-sweeping and soak up the atmosphere from the the All-Australian night. MCG in that last Saturday in September. Not to mention the 2017 AFL Grand Final, where I was The internship experience offered to Holmesglen able to lend a hand in a number of different facets of students in the Bachelor of Sports Media Degree is like the broadcast, before taking in the sights and sounds no other. of the Tigers unlikely premiership.

After undertaking a very thorough and life-like My time at Fox Footy was incredible. application process, I was able to land my dream internship at Fox Footy and it was everything I could The staff were unbelievably welcoming and the culture have asked for and more. in their office made it so easy to fit in.

Over a three-month period, from August to October I This opportunity was so rewarding. became a member of the ‘Fox Footy family,’ assisting some of the nation’s best producers, in a variety of It was truly an experience of a lifetime. ways, throughout a busy September period. Twitter: @MitchDeken My greatest achievement in my time at Fox Footy was LinkedIn: linkedin.com/in/mitchelldeken/ heavily contributing to the ‘Top 50 Moments of 2017’ package that went to air on Grand Final Eve.

Apply now for direct entry into the Bachelor of Sports Media www.holmesglen.edu.au/sportsmedia 11 Live from the SEN Studios Holmesglen’s Sport Media third year students have now completed their interships with some of Australia’s leading organisations in the sport media industry. For Alex Zaia his internship took him to Sports Radio station SEN116 where he produced over 150 articles. This is the recap of his time there.

Alex Zaia spent his time at Australia’s biggest sports radio station SEN116

My internship with 1116 SEN was everything I hoped for My writing and editing skills improved significantly as and then some. well as my ability to find the best possible angle to fully maximise a specific story. When I found out that SEN had offered me an internship position it is fair to say I was ecstatic and excited about As well as contributing digital content, I was also lucky the opportunities that were in store for me over the next enough to be published in SEN’s Inside Football magazine, three months. profiling this year’s number 1 draft pick Cam Rayner. It was a chance for me to put into practice all the skills I Towards the end of my internship, SEN began introducing had learned and developed during my three years studying additional content such as Facebook Live and creating my Bachelor of Sports Media Degree. eye-catching imagery using Photoshop. I felt I was well prepared to put my best foot forward. I was able to design a handful of Photoshop images that strategically contained a strong quote to trigger During my time interning at SEN I was exposed to a whole engagement amongst the viewers. different world in terms of witnessing first-hand the day- to-day operations inside the four walls of an esteemed Outside of the newsroom, I was fortunate to enough to media organisation. boundary ride an AFL game between Essendon and the , sit in the commentary box for the TAC Throughout my internship I was primarily a newsroom Cup Grand Final, attend the AFL Grand Final live site and assistant, writing a plethora of stories taken straight from go to a St. Kilda press conference at Melbourne airport. the SEN airwaves and then filtered through their website and social media platforms such as Facebook and Twitter. The whole internship experience with SEN was immensely enjoyable in a vibrant, friendly working environment. It opened my eyes to the importance of viewership, ensuring online traffic continues to flow and the continual I can’t thank my supervisor, Brett Anderson, enough rise of digital media. for giving me the chance to hone my skills and provide me with my first real taste of life within the sport media The staff in the newsroom, producers, on air talent and landscape. the sales team all work in tandem to attract sponsorship in order to generate revenue. Twitter: @zaiaalex LinkedIn: linkedin.com/in/alexzaia23/ I was able to contribute over 150 sports related stories that varied from hard news, puff pieces, opinion pieces and creative stories.

Apply now for direct entry into the Bachelor of Sport Business www.holmesglen.edu.au/sportbusiness 12 December 2017 My time at AFL Victoria Holmesglen’s Sport Media third year students have now completed their interships with some of Australia’s leading organisations in the sport media industry. Mitch Wynd was stationed at AFL Victoria, here are his experiences of the industry leading internship program.

Mitch Wynd completed his internship at AFL Victoria

My 228-hour internship at AFL Victoria was a unique While I was able to bring my already existing skills to the experience that has undoubtedly prepared me for an role such as writing, transcribing, and interviewing; I was industry role in media and communications. also able to develop new skills that will be invaluable as I move forward into the industry. For just under six months, I was in the thick of the action at IKON Park. With the three elite competitions Key amongst them was the development of ‘cold calling’ (VFL, VFLW & TAC Cup) as well as additional pathway skills. Interviewing somebody you’ve never met over the and community competitions across the most phone can be intimidating, and it certainly was so when I football-mad state in the country, there was certainly first started. plenty of writing to be done. However, I was able to really hone my skills there, and I I initially began in the Talent department under have full confidence in my ability to interview anybody Communications Manager Anthony Stanguts. over the phone. This focused on the three elite competitions - VFL, VFLW and TAC Cup. Throughout the internship, I have been able to speak to and write about some very interesting and well-known A big focus of this department was match previews and football identities. reviews, with one match per round generally looked at in greater detail. They included David Rodan, Lin Jong, and Aaron Hamill - in addition to many others. This usually required an interview with a coach or player, to gather their thought ahead of the weekend’s action. As for being in and around AFL Victoria, I found it to be a very enjoyable environment to be in, with a culture that any Halfway through my internship, I then shifted my focus to future intern would find easy to assimilate into. the Community department under Kirstie Fitzgerald. For next year’s students, AFL Victoria’s internship role is The community department focuses much more a fantastic opportunity, and I highly recommend getting on feature and profile pieces, highlighting clubs and your application in. individuals from across the state. Twitter: @Wyndo7 LinkedIn: linkedin.com/in/mitchellwynd/

Apply now for direct entry into the Bachelor of Sports Media www.holmesglen.edu.au/sportsmedia 13 Life as an AFL Media Assistant Holmesglen’s Sport Media third year students have now completed their interships with some of Australia’s leading organisations in the sport media industry. Jake Morris completed his time at AFL Victoria, this is his recap of his time there.

Jake Morris completed his internship as a Media Assistant at AFL Victoria even attending the AFLW Draft

My internship experience with AFL Victoria was an eye The course overall was incredibly well run, and one that opening adventure. I enjoyed immensely.

It didn’t all go the way i’d hoped, but it was still an The entire academic team was incredibly helpful exciting and memorable experience I shared with Kirstie throughout my studies and assisted greatly in getting Fitzgerald and Anthony Stanguts at . me to where I am today.

Assigned the position of Media Assistant, my main role I would highly recommend this course for anyone was to produce written content for the AFL Victoria interested getting involved in one of the fastest growing website and social media pages. industries in the country, the sports media industry.

On occasions, I also gathered video and audio content, Twitter: @JBoz35 as well as conducted interviews with coaches, players, LinkedIn: linkedin.com/in/jakemorris01/ and interesting people from the broader footballing community.

One of the highlights of my internship was attending the AFLW draft where I was responsible for creating content for the AFL Victoria social media channels.

My time here was an incredible learning experience of working in a massive sports organisation, and there is no way I would have discovered what it was like to work for such a large, professional environment if it wasn’t for the internship program.

Apply now for direct entry into the Bachelor of Sport Business www.holmesglen.edu.au/sportbusiness 14 December 2017 Creating My Own Content Holmesglen’s Sport Media third year students have now completed their interships with some of Australia’s leading organisations in the sport media industry. Jay Singh completed his time at AFL Yarra Ranges using his initiative to create content for the organisation’s media channels.

Jay Singh completed his internship at AFL Yarra Ranges using initiative to create engaging content

My internship experience at AFL Yarra Ranges was My role there was to live tweet the various winners, as incredibly rewarding, and I can now take away work that well as make the tweets engaging for the followers. can add to my portfolio for future job applications. This was a great experience and something I hadn’t done before, but I was thankful for the opportunity and At AFL Yarra Ranges I was the media assistant, but made sure to make the most of it. something that made this role different to some of the other internships was how independent I had to be. Another area of work I completed was video editing. In the weeks leading up to the finals I was handed video On occasions I was asked to come up with ways to footage from various games across the season, both help benefit the organisation, so I put my thinking hat in netball, and football and asked to create highlights on, and started producing my own content. packages for them.

Commencing my internship just prior to the half way Some stand out highlights were creating the goal and point of the season, I decided to write a mid season packages which were played on the review of all teams in the two divisions. medal night.

I received good responses from both the people at AFL Overall this experience was incredibly rewarding, and Yarra Ranges and also from their Facebook followers, I encourage the next person that gets the opportunity where the link for the articles were posted. I also wrote there, or anywhere else, to have a crack at everything. separate pieces to preview the teams in contention for finals. Don’t be afraid to get creative, it’s something that is encouraged and that can help you make the most of I also got to attend the AFL Yarra Ranges Medal Night, your time there, as well as sending a good message to where players from both netball and football came the internship host. together to have a nice 3 course meal, and recognise some of the best players, coaches and volunteers for Twitter: @singhjay123 the year. LinkedIn: linkedin.com/in/jay-singh-a86010140

Apply now for direct entry into the Bachelor of Sports Media www.holmesglen.edu.au/sportsmedia 15 Cameras and Cricket Bats Holmesglen’s Sport Media third year students have now completed their interships with some of Australia’s leading organisations in the sport media industry. Dale Atkins completed his industry internship with Cricket Southern Bayside which saw him entrusted with creating a greater visual presence for the organisation.

Dale Atkins at Cricket Southern Bayside where he created video content

For me, I feel that the internship program provides students Additionally, I was able to use my writing skills to put out with a great opportunity to gain insight into the real world. bulletins for their website.

There is a bit of a myth that internships can just be paper It was good to be able to test myself in different ways and put pushing and doing the trivial tasks nobody else wants, but what I have learnt in the degree into practice. my experience showed me that they are much more. I cannot speak highly enough of Cricket Southern Bayside The process in the lead up to the internship is difficult and and the team I worked with and I would highly recommend challenging, however it provides us with the great experience them to any future students. of having multiple interviews and writing customised resumes and cover letters to apply for multiple positions. Having spoken with friends who have completed various degrees, none of them (apart from those studying teaching) This process helps to give us a platform to be able to have actually had any experience in the field before they confidently apply for jobs in the future. finished their degree.

I was lucky enough to complete my internship with Cricket Those that have finished and have gone straight in to work Southern Bayside, where I was given plenty to do and was have mostly said that it was such a challenge to find a job in left to complete work that was all my own. the first place, but once they started they felt under prepared and simply not ready. During my time there, I completed multiple videos for the CSB, interviewing, recording and editing around 21 videos to When I tell them of the internship opportunity I have they assist with their season launch. each say just how great it is.

I was trusted to make these videos my own and make them For me, the opportunity to gain first hand experience is my own product. positioning me better than most other students in the country.

This in itself was quite a relief in the sense that my boss Twitter: @daleako12 backed me to produce quality work without the need to LinkedIn: linkedin.com/in/daleatkins/ watch over my shoulder and check every piece of work.

Apply now for direct entry into the Bachelor of Sport Business www.holmesglen.edu.au/sportbusiness 16 December 2017 Giving it a Big Bash Holmesglen’s Sport Media third year students have now completed their interships with some of Australia’s leading organisations in the sport media industry. Ryan Scott witnessed first-hand the phenomenon that is Big Bash League cricket completing his internship at the Melbourne Stars. He recaps his his time there.

Ryan Scott completed his internship with the Melbourne Stars where he helped prepare for the upcoming BBL|07 and WBBL|03 seasons

After a lengthy but rewarding application process, As time went on, I felt a lot more comfortable in the I managed to secure an internship with the Melbourne office, began to show more initiative and really started Stars. to reap the rewards of the internship experience.

I was delighted to receive the offer as they were one of The highlight of my time with the Stars was definitely my top preferences. the content day.

I had a variety of roles throughout my time at the Stars, All of the BBL and WBBL players were in and out and each of these I ompleted to the best of my ability, throughout the day as we collected content for the but the majority of time was creating content for the upcoming seasons. BBL|07 and WBBL|03 seasons. It was great to see how everything operated on such I worked on a range of areas including player profiles, an important day and even better to be able to rub media guide, data base, articles, creating GIFS, shoulders with some of the Stars big names like Glenn interviews, and community events. Maxwell and John Hastings.

It was really beneficial being involved with the Stars Looking back on my experience I am very grateful at such a crucial time of year. for the opportunity provided by Holmesglen and very thankful for the Melbourne Stars for taking me on as I was able to witness first-hand, how the organisation an intern. operates and what takes place inside the four walls of the Melbourne Stars. Holmesglen has provided me with three years of exciting learning experiences and the quality of industry I did face some challenges during my internship but partner’s show how unrivalled the sports media degree I am proud of the way I overcame them. is.

It’s always hard being an intern, doubting your abilities Twitter: @RScott__ and sometimes feeling on the outer. LinkedIn: www.linkedin.com/in/ryan-scott999

Apply now for direct entry into the Bachelor of Sports Media www.holmesglen.edu.au/sportsmedia 17 Making a TV Sports Show Over the course of our studies, sport media students have been learning the skills needed to work in the tel- evision industry, from identifying story angles, learning interview techniques, operating cameras, and editing footage. This semester we brought all these skills together to make a 30-minute sports TV show. Ren Thompson shares his experience.

Co-Host Trevor Priest interviewing Australian Olympian Sawan Serasinghe on “Good As Gold”

Arriving at the Darebin International Sports Centre on This included researching recent events affecting the Saturday morning, I was full of nerves. This was going , qualifying event results, and to be the most professional interview I had conducted finally deciding on which athletes we would look to to date, for I was meeting with inspirational athlete Jess interview. Gallagher. Jess was quickly selected as our first interview subject. Jess Gallagher is Australia’s only medallist at both a Winter and Summer , winning bronze We were blown away by her inspirational life, and medals in Alpine Skiing and Giant Slalom, and another thought she would make for a perfect subject for our bronze medal in Track Cycling at last year’s Rio Games. piece.

While an amazing achievement, what makes this story So, employing the skills we had learnt through even more incredible, is the fact Jess suffers from a our studies, we reached out to both Jess and her rare eye disease which has resulted in her losing over management to schedule an interview. 90% of her sight. They accepted, and we met Jess at her training Pretty inspirational stuff, but before we got to this point velodrome. our group, which consisted of Trevor Priest, Jay Singh and myself, had to choose the topic of our program. We prepared our questions, role played the interview, and readied ourselves for the interview. We decided our program would focus on inspirational athletes who are going to compete at the upcoming Shooting on location at the velodrome threw up a Commonwealth Games on the Gold Coast in April number of challenges for our group to face. 2018, titling our program “Good as Gold”. From choosing the right shooting location, overcoming But before “Good as Gold” became reality, we had to loud ambient noises, and issues with the camera’s script the outline of the show, research topical matters, focus, all being revealed on the shoot day. and plan for what would make entertaining viewing.

Apply now for direct entry into the Bachelor of Sport Business www.holmesglen.edu.au/sportbusiness 18 December 2017 Making a TV Sports Show

But our interview with Jess went amazingly well, Our group met Sawan again on location, this time at she gave us some incredible insight not only into the his university campus. Implementing the lessons, challenges a para-athlete faces, and the drive she has we learned from our previous interview, this time the to be successful on both the cycling track, but also in interview with Sawan produced tremendous work by her career. our group.

For our group, we learnt some valuable lessons which Firstly making him comfortable, and generating a we could take into our next interview. fantastic and entertaining interview. Albeit some sound issues persisted but the overall experience was great. Our second interview was with Australia’s top ranked badminton player Sawan Serasinghe. Our next task was to prepare for filming our panel discussion. Utilising the Holmesglen sound stage we Sawan is currently in the midst of the best streak of his were able to create our own set for “Good as Gold”. professional career, finishing runner-up with his partner Setyana Mapasa, at the Badminton World Federation We assumed our roles of host, news reporter, and event in New Zealand earlier this year. guest panellist and began to share our thoughts on the upcoming Commonwealth Games, all done with great Sawan has been building on his appearance at the 2016 professionalism and a lot of fun! Rio Olympic Games, and the 22-year old is now shaping to be a real medal chance at the upcoming Gold Coast Overall the magazine TV show assignment was a Commonwealth Games. fantastic opportunity to put the skills we have learnt during the course into practice. Balancing the challenges of being a professional athlete and a full-time student, we were excited to hear more It was an incredible experience to have to plan a show, about Sawan’s career and future. develop the content, contact the athletes, conduct the interviews, and finally have to edit the footage into a 30-minute entertaining program.

Apply now for direct entry into the Bachelor of Sports Media www.holmesglen.edu.au/sportsmedia 19 Covering the AFL International Cup

The AFL International Cup was held in August welcoming 18 teams from around the world to compete at grounds across Melbourne. It was the sixth time the international football competition has been held. Quarter Times contributor Hayley Williams covered the incredible event.

The USA Freedom and the Papa New Guinea Flames line-up before their game

Saturday August 5th saw the launch of the 2017 AFL Fast forward to round two on Wednesday the 9th of International Cup, with round one commencing in the October at Wesley College. early hours of Sunday morning in typical Melbourne winter conditions. It was cold, windy and wet with the It was my first time watching a football match from a rain coming in sideways. reporting point of view and not purely just for enjoyment.

Many teams were not accustomed to this weather, I was covering the match between the USA Freedom and coming from countries with warmer climates. Papa New Guinea Flames in the women’s competition.

The competition consisted of two men’s division and a Both teams were extremely upbeat, with USA going women’s division. through their warm up practising their skills and the PNG team blasting music. Their warm up consisted of The men’s Division One competitions consisted of ten getting the body warm through dancing. teams including Canada Northwind, Fiji Tribe, France Les Coqs, Great Britain Bulldogs, Ireland Warriors, There was a great support base, with many family and Nauru Chiefs, New Zealand Hawks, Papua New Guinea friends making the trip Down Under, as well as the Mosquitoes, South Africa Lions and the USA Revolution. respective nations men’s teams there supporting the girls. Division Two consisted of the Dragons, Croatia Knights, Germany Eagles, Bombers, Indonesia The women were ferocious with their tackling, with Garudas, Japan Samurais, Pakistan Shaheens, and the some good foot skills also on show. Sri Lanka Lions. The USA Freedom were too strong in the end, winning For the women’s competition teams included the by 27 points. Canada Northern Lights, European Crusaders, Fiji Vonu, Great Britain Swans, Ireland Banshees, Pakistan The next match I covered was the men’s division two Shaheens, Papa New Guinea Flames and the USA playoff for third and fourth placings between the China Freedom. Dragons and the Japanese Samurais.

Apply now for direct entry into the Bachelor of Sport Business www.holmesglen.edu.au/sportbusiness 20 December 2017

Covering the AFL International Cup

The China Dragons celebrating their victory over Japan for the third place finish

What these guys lack in foot skills, game play and The overall experience of the AFL International Cup was structure they make up for it in agility and speed around great. the ball. All the players from every single team were so upbeat It was the most fast paced game I had seen in the and happy to be competing in Melbourne for the title competition. and, while many took it very seriously, they still had fun and really incorporated what the competition was It was very competitive and an even competition about, which is to come together through Aussie rules between the two teams but the China Dragons came football and make new friends and connections. away with the win by nine points and claimed third spot. There were some high-profile members of the AFL The final match I covered was between the Pakistan in attendance supporting the International Cup with Shaheens and India Bombers. Kevin Sheedy, and Robert “Dippa” DiPierdomenico making an appearance. The match would determine the wooden spoon of the men’s division two, but the traditional rivalry we typically All three of my articles can be found on the see on the cricket pitch between the two nations was World Footy News website: still on show with the oval ball. http://www.worldfootynews.com: The game was played in typical Melbourne conditions. The first half was played under sunny skies, however, “USA Freedom sends PNG into the Flames” at half time the dark clouds rolled over and the rain was coming in sideways yet again. “China’s Lucky 8’s gets them over the line”

The Shaheens were too good in the end winning by 17 “Traditional rivals, different code” points.

Apply now for direct entry into the Bachelor of Sports Media www.holmesglen.edu.au/sportsmedia 21 Sports Sponsorship Showcase Sport Media students completed their VAFA applied learning project this semester. As part of the assessment, students presented customised sponsorship proposals to their clubs to assist them attract new partners to their clubs. Quarter Times editor Ren Thompson recaps the incredible applied learning projects.

Omega Consulting presenting their De La Salle Old Collegians Football Club Sponsorship Proposals

For second-year Sport Media students, this semester It was a thrill seeing that the recommendations and saw the completion of our incredible applied learning ideas our groups put forward were beginning to be project, working with two of the most iconic amateur implemented by our partner clubs across their social football clubs in Victorian history, the Fitzroy Football media channels. Club and the De La Salle Old Collegians Amateur Football Club. It was even more exciting seeing they were producing positive results and increasing the number of followers Over the past 18 months, our student groups have for our clubs. assisted the two clubs from the Victorian Amateur Football Association (VAFA) competition over four Our next topics gave our student teams an incredible specific subjects to assist the clubs. real-world insight into the work of sports marketing and sport media professionals by creating a marketing The program included assisting the clubs in solidifying strategy for our partner clubs. their presence by developing social media strategies and sponsorship proposals, while also shaping their Students gained an understanding of the current futures by creating emerging media platforms such market position of both clubs by developing market as smartphone applications, and creating marketing research methods that captured both qualitative and strategies. quantitative data. The first task for our student groups was to create a Capturing this strategic data meant we could formulate social media strategy that could be implemented by marketing tactics for the marketing strategy and create both clubs to help them improve their presence on the effective media content to drive fan engagement on the powerful platforms that are modern day social media. club’s social media platforms. These plans included creating Facebook events for Both our teams identified five major objectives where home games and club events, recommendations of we believed our strategies and media suite could assist consistently posting images to Instagram, and better our designated clubs. utilisation of the spontaneous nature of Twitter by posting score updates during the club games. The plans we presented outlined the ideas to achieve the clubs’ objectives.

Apply now for direct entry into the Bachelor of Sport Business www.holmesglen.edu.au/sportbusiness 22 December 2017 Sports Sponsorship Showcase

United Consultants presenting their Sponsorship Proposals

For example, my team Omega Consulting, identified Throughout the semester we created an asset inventory a lack of visibility of the team brand at De La Salle for each of our clubs to distinguish what could be home games was detrimental to the club; therefore, included in our sponsorship proposals. we suggested investing in promotional signage to raise the awareness of the club in the community. Both teams created and presented some impressive sponsorship proposals which was a great feeling for all While our fellow student group, United Consultants students. identified the need to drive engagement from the younger fanbase of Fitzroy FC. But the even better feeling was knowing our ideas could be implemented by our clubs and help them achieve Therefore they created a smartphone application the their goals. club could implement to appeal to the younger fans in the area. Throughout the applied learning project both our partner clubs, Fitzroy Football Club and De La Salle Enthused with our successes and with the club’s Old Collegians Amateur Football Club, welcomed our excitement we headed into our final topic with our student teams into their clubs and treated us like we partner clubs, developing sponsorship proposals to had been there for years. assist them to attract sponsors. This generosity made our job a lot less stressful and Our student teams learnt about the value of brand helped us overcome our nerves and produce some equity which combines the awareness of a brand, in incredible work. this case the football club, and the image transfer their brand conveys. We hope we have provided some creative ideas and new ways of thinking about how both Fitzroy and De The challenge for our teams was to leverage our club’s La Salle can continue to be tremendous clubs and brand equity for the benefit of our partner clubs to continue to grow into the future. attract sponsors to the club. It was an honour for us to work with the clubs, and Therefore, our challenge was to think strategically another incredible experience through the Sports about how we could showcase the benefits for potential Degrees. sponsors.

Apply now for direct entry into the Bachelor of Sports Media www.holmesglen.edu.au/sportsmedia 23 Sunday Night Lights During the semester break, Quarter Times editor Ren Thompson attended the Singapore Formula 1 Grand Prix. The event saw the convergence of the world’s premier category and some of the world’s biggest brands as sponsors come together. This was his experience of the sporting spectacle.

The Red Bull Racing team under the bright lights of the Singapore Street Circuit

As the sun sets over the iconic Marina Bay Sands Car displays were everywhere from Mercedes to hotel the roar of the Formula 1 engines begun to echo Renault, all to raise awareness of their brand and throughout the high-rise buildings of Singapore. provide a sales opportunity of their product.

The sleek machines of the world’s ultimate motorsport Walking downtown where the Formula 1 course will go, category began rumbling through the city streets which you could already see the immense level of sponsorship had been converted into a racetrack for the weekend. that goes into a Grand Prix, something myself and the other second-year students have been learning about Being in Singapore for the week leading up to the event, during the Sports Sponsorship subject. it was incredible seeing the massive sky-scraping buildings in the sunshine and the humidity. The sport of motorsport is heavily reliant on sponsorship.

Even the monsoon like showers, which were a daily Motor racing is an expensive exercise. occurrence, couldn’t dampen my good mood, as the city landscape transformed into a temporary circuit. Car parts, machinery, drivers, even the crew, all cost money. Grandstands were being erected, concert stage lights and speakers being tested, and the flair of some of the Therefore the money needs to come from somewhere. biggest brands in the world showcasing their products and signage around the metropolis, made for an Sponsorship money fills this need, and as a result incredible atmosphere. sponsors have developed iconic relationships with the sport. Every corner had a sponsor, Emirates Airlines, Rolex, DHL, some of the world’s biggest brands wanted to be Ferrari with Marlboro, Williams with Camel, McLaren a part of the event. with Vodafone, are some of the classic-branding partnerships over the past fifty years in the pinnacle Walking further through the city you could see brands motor racing series. and companies preparing activations for the weekend’s events.

Apply now for direct entry into the Bachelor of Sport Business www.holmesglen.edu.au/sportbusiness 24 December 2017 Sunday Night Lights

Former World Champion Fernando Alonso throwing his McLaren around the city course

Even Red Bull in more recent times, has bought an This set the scene for an unpredictable race ahead. entire racing team to advertise their product and brand. Sponsorship remains integral to Formula 1 teams to Cue race start and when Verstappen thought he got this day. the perfect getaway he quickly became the ingredients of a Ferrari sandwich, as Vettel was joined by Ferrari We have had Formula 1 races in Australia dating back team-mate Kimi Räikkönen in trying to gain the to the early 1980s, with famous Australian drivers such advantage over the flying Dutchman. as Sir Jack Brabham, Alan Jones, and more recently Mark Webber. Our country is synonymous with the As all three descended on the one spot, something motorsport category. had to give, and for the drivers it was their cars as all three found themselves involved in a spectacular crash, My family were only a few of the massive Australian thrilling the main grandstand fans and improving the contingent which had made the eight-hour pilgrimage chances of our Aussie hero. to Singapore to cheer on current Australian racer Daniel Ricciardo and his Red Bull team take on the But Ricciardo was challenged by Lewis Hamilton who likes of multiple world champions Lewis Hamilton from benefited from the leading trio’s opening lap crash. Mercedes and Fernando Alonso from McLaren. Hamilton powered his Mercedes to a faultless drive and But it was Ricciardo’s younger team-mate Dutchman another win in front of an incredible 260,000 people, Max Verstappen who took the early limelight away taking a commanding lead in the world championship from the Australian hero topping the timesheets before race. Sebastian Vettel, qualifying under the thousands and thousands of floodlights, claimed pole position for For the Australians in attendance we cheered for our Ferrari. driver to see him finish second in the race and roared for him on the podium, making it feel like we were in Come Sunday night as the excitement continued to Melbourne or Perth. build the pre-race warm-up was met with the daily monsoon shower, giving the track a bath. It was a career highlight for Ricciardo and a sporting memory I will never forget.

Apply now for direct entry into the Bachelor of Sports Media www.holmesglen.edu.au/sportsmedia 25 “That’s Good for Footy”... and My Career Every Wednesday night during the recent AFL season, Ben Gibson would attend various clubs and pubs across the state for the popular “That’s Good For Footy” panel show. The role saw him interview some of footy’s big- gest names. These are his experiences.

Ben interviewing AFL Superstars and Patrick Dangerfield for “That’s Good for Footy”

A mere season ago, the thought of Alex Fasolo grabbing I trekked far and wide across Victoria to be a part of the my bum would have been puzzling - in more ways than show, and despite spending hours in the car and losing one. plenty of sleep along the way, it was well and truly worth the adventure. And it arguably still is. During the shows I handled the social media accounts, But for me, strange encounters with AFL players has but excitingly, prior to the panellists going on stage, I become the norm. was fortunate enough to interview the players.

Helping Easton Wood find his car. In a quick snippet for the Facebook page, I previewed the show for a couple of minutes, chatting to the players Check. about anything; literally.

Laying on a couch between Brodie Grundy and Adam Extending from the light-hearted nature of the show, I Treloar. proposed questions to the players which no other sane journalist would. Check. Topics ranged from Jayden Hunt’s Nippy’s obsession Watching Michael Hurley’s heart break with Orazio and ’s dog poo throwing habits, to Dane Fantasia as his greyhound came up short. Swan’s holiday adventure – which is risky enough in itself. Check. But for me – a biased Melbourne supporter – one of the Every Wednesday night of the football season, I great things about these interactions was developing was treated to a memorable moment thanks to the relationships with players, and tearing down my hatred incredible opportunity granted by the That’s Good for (to some extent) for opposition teams. Footy panel show.

Apply now for direct entry into the Bachelor of Sport Business www.holmesglen.edu.au/sportbusiness 26 December 2017

“That’s Good for Footy”... and My Career

Ben hosting the special ANZAC edition of the panel show interviewing Dyson Heppell and Jamie Elliott

In the year of the Tiger, I interviewed fan-favourite The players generally arrived 15 minutes before the Dustin Martin three times. show, and I was dealt the task of entertaining them until they were required on stage. I’ll admit, I only got about as much out of him as Bruce McAvaney did on Brownlow night, but making him There may have been one or two blokes who sat on their smile, even briefly, was an achievement I’m proud of. phone and pretended I didn’t exist, but more often than not, these great characters embraced me and made the Previously, the thought of ‘Dusty’ taking home every whole experience one I will never forget. honour on offer may not have sat well with me, but I now have a grown respect for him and understand how I can’t wait for the 2018 season to roll around so I can shy he really is. continue practicing the craft of interviewing, and meet more of the game’s biggest stars. The quality of talent on the show was incredible, allowing me to develop my interview skills on the run while mixing it with the likes of Patrick Dangerfield, and my beloved .

Apply now for direct entry into the Bachelor of Sports Media www.holmesglen.edu.au/sportsmedia 27 2017 Holmesglen Internship Host Partners Enquiries:

Robbie Coyle Course Leader Bachelor of Sports Media and Bachelor of Sport Business

P: 03 9564 1596 E: [email protected]

Jacqui Calache Sport Degrees Administrative Officer Bachelor of Sports Media and Bachelor of Sport Business

P: 03 9564 6423 Applied learning partners E: [email protected]

@HgSportsDegrees

Bachelor of Sports Media W: holmesglen.edu.au/sportsmedia DO YOU WANT Bachelor of Sports Business A CAREER IN W: holmesglen.edu.au/sportbusiness SPORT? Then attend the Information night for Australia’s most industry engaged Sports Degrees Bachelor of Sports Media (BSM13) Bachelor of Sport Business (BSPB16)

Monday 18 September 5.30 - 7.30pm Holmesglen Institute Chadstone Campus Building 1, Level 1, Room 33 (C1.1.33) Attendees MUST register via [email protected]

Special guest KONRAD MARSHALL AUTHOR OF YELLOW AND BLACK. SENIOR WRITER AT GOOD WEEKEND