DOCSLIB.ORG

LC 1 Markets : an Overview

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
LC 1 Markets : an Overview LC 1 Markets : An Overview CS 4+, wk 1 to wk 13 2013 Introducing LC1 Markets Market Groups Univ (Cr) Univ % View % HSM LC1 5.0 25% 23% HSM 1-10 LAKH 5.9 29% 29% HSM 10LAKH+ 4.5 22% 22% 3 Metro 4.9 24% 26% HSM w/o LC1 15.2 75% 77% HSM+ LC1 20.2 100% 100% • LC 1 corresponds to towns with less than 1 Lac population in Urban India. • TAM has started reporting viewership for LC 1 strata in the following markets from 2013 onwards: UP, MP, Raj, PHCHP, Guj along with Mah • LC1 Strata reported by TAM represents 5 Crore C&S Individuals, making it 25% of the HSM universe (1602 towns) • LC1 markets control 23% viewership at the HSM Level CS 4+, wk 1 to wk 13 2013 Introducing LC1 Markets Market Groups Univ (Cr) Univ % View % Mah LC1 0.9 4% 4% MP LC1 0.8 4% 4% GUJ LC1 0.5 2% 2% Raj LC1 0.6 3% 3% PHCHP LC1 0.7 3% 3% UP LC1 1.6 8% 6% . UP LC1 is by far the biggest market in the LC 1 strata; 8% of HSM) CS 4+, wk 1 to wk 13 2013 Demographic Composition Gender SEC Cable Type Cities CS 4+ CS MALE CS FEMALE CS A CS B CS C CS DE DGT 4+ ANA 4+ HSM LC1 100% 51% 49% 10% 22% 24% 44% 33% 67% HSM w/o LC1 100% 54% 46% 20% 25% 22% 33% 47% 53% HSM + LC1 100% 54% 46% 17% 24% 22% 36% 43% 57% HSM 1-10 LAKH 100% 54% 46% 16% 26% 23% 35% 26% 74% HSM 10LAKH+ 100% 55% 45% 22% 25% 22% 31% 34% 66% 3 Metro 100% 54% 46% 22% 24% 21% 33% 83% 17% Mah LC1 100% 53% 47% 10% 22% 28% 40% 33% 67% MP LC1 100% 50% 50% 13% 20% 23% 45% 33% 67% GUJ LC1 100% 51% 49% 5% 16% 25% 54% 28% 72% Raj LC1 100% 53% 47% 10% 26% 20% 44% 39% 61% PHCHP LC1 100% 51% 49% 14% 31% 24% 31% 23% 77% UP LC1 100% 51% 49% 9% 20% 22% 48% 35% 65% SEC : LC 1 markets have significantly lesser proportion of higher socio-economic class Digital Penetration : Digital penetration levels for LC1 markets are on the higher side. Proximity to bigger towns within the state along with DTH could be the explanation. Gender Ratio : Higher male skew observed in LC1 markets in comparison to HSM (esp Metro). Possibly migration to bigger towns could be the explanation. CS 4+, wk 1 to wk 13 2013 Television viewing in LC 1 Markets Any Channel Reach % TSV (weekly hour) GRP City AVG AVG AVG HSM LC1 88 16.0 2834 HSM w/o LC1 90 17.9 3233 HSM+ LC1 90 17.4 3133 3 METRO 89 19.3 3426 HSM 1-10 LAKH 91 17.1 3105 HSM 10LAKH+ 91 17.5 3190 MAHA L C 1 88 18.2 3190 GUJ L C 1 88 17.4 3057 MP L C 1 91 16.5 2995 PHCHP L C 1 86 17.7 3051 RAJ L C 1 85 15.7 2663 UP L C 1 90 13.8 2474 . LC 1 markets, at a broad level, consume less television than their HSM counter parts . Reach is marginally lesser while Time spent is significantly lesser in LCI markets . The same gets reflected in the sizable GRP gap between LC1 and HSM markets CS 4+, wk 1 to wk 13 2013 Understanding the LC 1 viewer CS 4+, wk 1 to wk 13 2013 Any Channel avg weekly TVR . 10 15 20 25 30 0 5 The Prime time starts to taper off much earlier compared to HSM markets to compared off earlier much taper to starts timePrime The 1 LC pattern. viewing HSM markets’ the mirror large andby 1 markets LC 02:00:00 markets are early riser early are markets 02:30:00 theday Across Pattern Viewership 03:00:00 03:30:00 04:00:00 04:30:00 05:00:00 05:30:00 06:00:00 HSM 09 HSM 06:30:00 07:00:00 07:30:00 08:00:00 s and early and s 08:30:00 09:00:00 Life in Day 09:30:00 10:00:00 10:30:00 - 11:00:00 LCI vs other strata other vsLCI 11:30:00 sleepers 12:00:00 HSM 13 HSM 12:30:00 13:00:00 13:30:00 14:00:00 14:30:00 15:00:00 15:30:00 16:00:00 16:30:00 17:00:00 17:30:00 18:00:00 HSM LCI HSM 18:30:00 19:00:00 19:30:00 20:00:00 20:30:00 CS 4+,CS 21:00:00 . 21:30:00 wk 22:00:00 22:30:00 1 to 23:00:00 wk 23:30:00 13 2013 . Any Channel avg weekly TVR this. be could shedding Load time.Prime the during is stark difference pulls down UP LC1 Temple) Golden from in viewership in rise morning earlyThe 10 15 20 25 30 35 0 5 2:00:00 2:30:00 3:00:00 Differences across LC1 markets LC1 across Differences 3:30:00 I LC MAHA 4:00:00 4:30:00 5:00:00 5:30:00 the viewership levels across the day for the LC 1 markets. The 1 markets. LC the for day the across levels viewership the 6:00:00 6:30:00 7:00:00 C I L GUJ 7:30:00 8:00:00 8:30:00 9:00:00 9:30:00 10:00:00 MP L C I L MP 10:30:00 11:00:00 LC1 markets is driven by PHCHP LC1 (Live feed feed (Live PHCHP LC1 by driven is markets LC1 11:30:00 12:00:00 12:30:00 13:00:00 PHCHP L C I L PHCHP 13:30:00 14:00:00 14:30:00 15:00:00 15:30:00 16:00:00 16:30:00 17:00:00 I LC RAJ 17:30:00 18:00:00 a strong explanation for for explanation a strong 18:30:00 19:00:00 19:30:00 CS 4+, CS 20:00:00 C I L UP CS 4+,CS 20:30:00 wk 21:00:00 1 to wk 21:30:00 wk 22:00:00 1 to 13 2013,13 22:30:00 wk 23:00:00 13 23:30:00 2013 Viewership Trends in LC1 markets CS 4+, wk 1 to wk 13 2013 Genre wise Viewership share Genre wise TV Viewership HSM 1-10 Genre HSM LC1 HSM w/o LC1 HSM + LC1 LAKH HSM 10LAKH+ 3 METRO Hindi GEC 44% 39% 40% 41% 44% 33% Hindi Movies 23% 17% 18% 18% 18% 15% Kids 6% 8% 8% 8% 8% 8% All Regional 7% 14% 12% 11% 8% 21% Music 5% 5% 5% 5% 6% 5% Hindi News 4% 4% 4% 4% 5% 4% Cable (Regional) 4% 3% 3% 4% 3% 2% Sports 3% 3% 3% 3% 3% 3% Others 5% 6% 6% 6% 6% 7% Total 100% 100% 100% 100% 100% 100% • Hindi Entertainment (GEC + Movies) increase their dominance in LC 1 markets (67%) • LC 1 markets love Hindi movies lot more than their HSM counterparts. • Share of regional channel viewership takes a sharp dip as most of the LC1 markets are part of the homogeneous Hindi Belt (UP, MP, Raj, Guj). • Only Mahrashtra and PHCHP shows relatively strong viewership for regional channels. CS 4+, wk 1 to wk 13 2013 Channel wise Viewership Share TV viewership share among GECs Average weekly Reach% HSM w/o Channels HSM LC1 HSM w/o LC1 HSM + LC1 HSM LC1 LC1 HSM + LC1 Star Plus 22% 21% 21% 57 59 59 Zee TV 21% 17% 18% 55 53 53 Colors 13% 18% 17% 48 55 53 Sony 11% 15% 14% 50 57 55 SAB 10% 12% 11% 39 44 43 Life OK 9% 10% 10% 43 47 46 Star Utsav 8% 3% 4% 30 17 20 Sahara One 2% 2% 2% 26 24 24 DD National 2% 2% 2% 21 18 19 Z Smile 2% 1% 1% 11 7 8 9X 0% 0% 0% 5 4 4 • Zee TV, Star Utsav and Zee Smile are strong gainers in the LC1 markets on Reach and TSV. • Star Plus maintains while Sony and Colors drop sharply. • Drop in Sony is significant in MP and UP LC1 markets CS 4+, wk 1 to wk 13 2013 Genre wise share across LC1 markets Genre HSM w/o LC1 HSM LC1 MAHA LC1 MP LC1 GUJ LC1 RAJ LC1 PHCHP LC1 UP LC1 Hindi GEC 39% 44% 34% 49% 44% 46% 46% 47% Hindi Movies 17% 23% 20% 26% 21% 27% 17% 25% Kids 8% 6% 7% 5% 8% 6% 7% 6% All Regional 14% 7% 22% 0% 3% 0% 9% 2% Music 5% 5% 5% 4% 5% 5% 3% 6% Hindi News 4% 4% 3% 5% 4% 5% 4% 4% Cable (Regional) 3% 4% 2% 2% 9% 3% 8% 4% Sports 3% 3% 3% 2% 4% 2% 2% 2% Others 6% 5% 3% 6% 3% 6% 4% 5% Grand Total 100% 100% 100% 100% 100% 100% 100% 100% • All LC1 markets have strong viewership skew towards Movies channels • Gujarat & Punjab LCIs have more viewership in cable regional channels whereas Raj, UP & PHCHP show no such trend. CS 4+, wk 1 to wk 13 2013 GEC viewing in LC1 markets CS 4+, wk 1 to wk 13 2013 Program Genre % Share Genre HSM LCI HSM w/o LCI Action/Thriller 8% 8% Comedies 18% 20% Game Shows 2% 2% Mythological 15% 13% Play/Story 1% 1% Reality Shows 15% 19% Serials 27% 23% Talent Search 3% 3% Women Programme 11% 10% At an overall level, there is not much difference in viewership preferences, however, The genres that show higher traction in LC1 markets : Mythological, Serial and Cookery Shows The genres that show lesser traction in LC1 markets : Non Fiction Shows CS 4+, wk 1 to wk 13 2013 The Free to Air Channels – Star Utsav & Zee Smile Programme (Star Utsav) Time HSM LC1 PRATIGYA 20:00 1.58 SAATHIYA SAATH NIBHANA 21:35 1.37 DIYA AUR BAATI HUM 22:00 1.34 EK DOOSRE SE KARTE HAIN PYAR HUM 21:00 1.08 YEH RISHTA KYA KEHLATA HAI 20:30 1.01 EK HAZARON MEIN MERI BEHNA HAI 19:30 0.98 Programme (Z Smile) Time HSM LC1 SAPNE SUHANE LADAKPAN KE 20:30 0.4 CHHOTI BAHU 20:00 0.3 PAVITRA RISHTA 21:00 0.3 PUNARVIVAH 22:00 0.3 QUBOOL HAI 22:30 0.2 Repeats of shows from Star Plus and Zee TV get the highest viewership on the free to air channels.
Load more

Recommended publications
  • Gibraltar Decides to Free Iran's Oil Tanker
    QATAR | Page 16 BUSINESS | Page 1 China to counter latest US tariff s as Trump Indian community vows deal celebrates 73rd on America terms Independence Day published in QATAR since 1978 FRIDAY Vol. XXXX No. 11277 August 16, 2019 Dhul-Hijja 15, 1440 AH GULF TIMES www. gulf-times.com 2 Riyals In brief Space tourism moves a step closer to reality QATAR | Diplomacy Gibraltar Amir holds phone talk with Putin His Highness the Amir Sheikh Tamim bin Hamad al-Thani yesterday held a telephone conversation with Russian President Vladimir Putin. decides to They reviewed strategic bilateral relations and means to enhance them in all fields. The Amir and the Russian president expressed their satisfaction with the strong level of bilateral co-operation, particularly in the commerce and economy fields. free Iran’s The Amir invited Putin to visit Qatar. The Russian leader congratulated the Amir on the advent of Eid al- Adha and invited him to participate in the St Petersburg International Economic Forum in 2020. The Amir welcomed the invitation. The Amir oil tanker and Putin also discussed the latest regional developments. This undated Virgin Galatic and Spaceship Company handout photo obtained on Wednesday shows Virgin Galactic’s US seeks to detain ship, UK says Spaceflight System as it prepares for flight at Spaceport America in the desert near Truth or Consequences, New Mexico. Space QATAR | Offi cial Tehran must abide by assurances tourism moved a step closer to reality yesterday as Virgin Galactic unveiled its new Mission Control at the spaceport and the Amir greets Indian schedule for final test flights before taking paying customers into the final frontier.
    [Show full text]
  • Filmmaker Hirani Denies Sexual Assault Allegations MUMBAI: Filmmaker Rajku- Tory”
    www.WeeklyVoice.com Friday, January 18, 2019 | B-7 BOLLYWOOD voice entertainment I&B Ministry Amrapali To Support In Negative Jharkhand Fest NEW DELHI: The Ministry of Information and Broadcasting will provide inancial support of Rs 500,000 to the Jharkhand In- Role Again ternational Film Festival (JIFF), 2019, apart from a package of In- dian Panorama ilms. Actress Amrapali Gupta, The second edition of JIFF will popular for portraying be held in Ranchi, Jharkhand, negative characters in TV from February 1-3. It is being or- ganised by the Navbharat Nirman shows like “Qubool Hai” and Sangh, an NGO. “Ishqbaaaz”, will turn evil The Ministry will provide i- for “Vish Ya Amrit: Sitara”. nancial support of Rs 500,000 to meet the hiring charges of the “I’m excited about playing venue and of the projection and a ‘vishkanya’ in the show. sound system, cost of printing of I was looking for playing brochures and invitation cards, and cost of publicity in both print something positive on- and online media. The inancial screen, but I’m often support will be provided in the ofered roles that are either form of grants-in-aid to the organ- isers, read a PIB statement. negative or grey. Finally, I The Ministry will also be pro- found a character that was viding a package of Indian Pan- challenging and strong so, I orama Films for the festival in the children’s section, short ilms/ took it, up” Amrapali said. documentaries section and feature Even though she gets hate ilms section. mails at times for being a JIFF will also showcase the best of Jharkhand’s regional ilms troublemaker on-screen, being made in Napuri, Santhali, she doesn’t mind playing Kortha and Kumali languages.
    [Show full text]
  • Information Brochure
    Information Brochure 1. Name of the Institution Film & Television Institute of India, Law College Road, Pune – 411 004, Maharashtra Telephone: 020 – 2588 0007 Email: [email protected] 2. Name and address of the Trust/ Society/ Company and the Trustees Shri. B. P. Singh Shri. Satish Kaushik President FTII Pune. Vice-President Shri. Ali R Rizvi Shri. Ashok Kumar R Parmar Additional Secretary & Financial Advisor Joint Secretary (Films) Ministry of Information & Broadcasting Ministry of Information and Broadcasting New Delhi New Delhi Shri. Shashi S. Vempati Shri. Prasoon Joshi Chief Executive Officer Chairperson PrasarBharati (India’s Public Service Central Board of Film Certification Mumbai Broadcaster) Mumbai New Delhi.. Managing Director Shri. Prashant Pathrabe National Film Development Corporatio Director General Mumbai. Films Division Mumbai. Shri. Suresh Sharma Shri. K.G. Suresh Director Director General National School of Drama Indian Institute of Mass Communication New Delhi. New Delhi. Dr.DebmitraMitra Shri. Prakash Magdum Director Director Satyajit Ray Film & Television Institute National Film Archive of India Kolkata Pune Shri Raveesh Kumar Dr. N. Saravana Joint Secretary (XP) Joint Secretary Ministry of External Affairs Department of Higher Education New Delhi Ministry of Human Resource Development New Delhi Shri Chaitanya Prasad Shri AnupJalota ADG, Directorate of Film Festivals Mumbai Ministry of Information and Broadcasting, New Delhi Ms. KanganaRanaut Shri Arvind Swami Mumbai Chennai Ms. Divya Dutta Dr.Archana Rakesh Singh Mumbai Chandigarh Shri RajkumarHirani Shri Danny Denzongpa Mumbai Mumbai Shri Vidhu Vinod Chopra Shri Mahesh Aney Mumbai Mumbai Shri BhupendraKainthola Director Film and Television Institute of India Pune Address – FTII, Pune 3. Name and Address of the Director Mr.
    [Show full text]
  • Decisions Taken by BCCC
    ACTION BY BCCC ON COMPLAINTS RECEIVED FROM 16 APRIL 2014 TO 31 AUGUST 2017 S.NO Programme Channel Total Nature of Complaints Telecast date of the Action By BCCC Number of programme reviwed Complaints by BCCC Received A : SPECIFIC CONTENT RELATED COMPLAINTS A-1 : Specific Content related complaints Disposed 1 Crime Patrol Sony 3 Episode 09-05-2017: It is shown that a girl Asha gets trapped with a gang 09-05-2017 Episode 09-05-2017: BCCC viewed the episode and found that this crime- of human smugglers. She is sold to Bina from Rajasthan and to please her 01-08-2017 based show did not denigrate the child. The show came out with a positive clientele, both Indian and foreign, she starts giving her injections which will 07-08-2017 messaging and the depiction was not considered to be outlandish or lead to her body’s growth. Asha will start looking like a 14-15 years old girl. grotesque. The complaint was DISPOSED OF. It is shown that Asha has her periods and her dress is blood-stained. This Episode 01/08/17: BCCC viewed the episode and found that the mother is objectionable and it denigrates children. wanted to discipline her son by inflicting torture on her. In the process the child Episode 01-08-2017: It shows a child talking about how he got gifts from gets detached from the family members and runs away from the house. In the everyone when he was born and even now he get presents from everyone second story a seven-year-old sister is shown to murder her sibling who is two in the form of beatings.
    [Show full text]
  • MSM – Industry Update and the Road Ahead Man Jit Singh
    MSM – Industry Update and the Road ahead Man Jit Singh 10 June 2013 - Confidential - 0 Agenda Multi-Screen Media – 5 year outlook 2 ― Advertising Market Overview 4 ― Update on Distribution & Digitization 9 Market developments ― Impact of New Media 16 ― Market landscape and Competition Update 19 ― Regulatory Update 29 The Road Ahead 33 Strategic New Initiatives 39 Recap – Putting it all together 95 - Confidential - 1 Multi-Screen Media – 5 year outlook - Confidential - 2 FY13 has been a good year… Total Revenues* and EBIT (USD M) 23% 25% 600 CAGR 26% 20% 22% 16% 18% 593 14% EBIT % 553 250 USD M USD 363 396 10% 266 6% 5% 2% FY09 FY10 FY11 FY12 FY13 -100 -2% -1% Revenue EBIT % EBIT (3.5) 16.4 65.2 138.0 140.0 MSM is well poised to progress in the next 5 years *Net of Payouts - Confidential - 3 Advertising Market Overview - Confidential - 4 Advertising spend is expected to hit a tipping point in the next 5 years Despite the increase in ad revenue in recent years, the advertising to GDP ratio in India is still at a low of 0.53% versus developed economies like the U.S, U.K. and China, indicating significant potential for future growth Television ad market has grown steadily over the last several years; from USD 1.3 Billion (INR 71 Billion) in advertising revenues in 2007 to an estimated USD 2.5 Billion (INR 139 Billion) in 2013 and a projected USD 4.4 Billion (INR 240 Billion) in 2017 Projected increase in total advertising spend, coupled with strong growth in television viewership, makes India a very lucrative television market Size
    [Show full text]
  • Apeksha Harihar Gurman Bhatia
    APEKSHA HARIHAR GURMAN BHATIA A REPORT ON THE SOCIAL MEDIA STATE OF INDIAN TELEVISION INDUSTRY THE TELEVISION INDUSTRY ON SOCIAL MEDIA HAS EMBRACED THE MARKETING CHANNEL A BIT LATE IN THE DAY. THOUGH THE SOCIAL MEDIA SUCCESS OF THE CHANNELS IS DIRECTLY PROPORTIONAL TO THE TAM RATINGS, MOST OF THEM HAVE A SIMILAR STRATEGY. NONE OF THE CHANNELS IS DOING ANYTHING VIVIDLY DIFFERENT FROM THE OTHER. YOU NEED TO UNDERSTAND THAT SUCCESS ON SOCIAL MEDIA DEPENDS ON THE HOW ORIGINAL THE CONTENT IS. ON TELEVISION, THOUGH EACH ONE HAS A SIMILAR SET OF TARGET AUDIENCE, YOU CAN TELL APART BY VIEWING THE SHOWS EACH ONE HAS TO OFFER. SIMILARLY, ON SOCIAL MEDIA IF YOU DO NOT ACCOMPLISH INNOVATIVE CAMPAIGNS, IT IS NOT GOING TO WORK IN YOUR ADVANTAGE. DURATION OF STUDY - 30 Day Sample for The Year 2013 1 2 COLORS CHANNEL Colors, one of the most popular television channel owned by Viacom 18 targets a Hindi speaking crowd in over 90 cities of India. The channel projects a youthful personality. Soon after its launch, the channel hit high numbers owing to popular shows like Balika Vadhu, Big Boss etc. Within the first 10 weeks of the launch, Colors enjoyed a 24% market share and reached the no. 2 spot among competitors. Today, the viewership is skyrocketing and the channel maintains a current average TRP rating of 2, highest being 2.8 of Balika Vadhu. 3 COLORS HAS AN IMPRESSIVE PRESENCE ON FACEBOOK. WITH A FAN FOLLOWING OF 1.9 MILLION, the content strategy of the channel is pleasing. The growth rate of the page draws a straight line towards the top on the charts, standing at 7.4%.
    [Show full text]
  • Balaji Telefilms Limited 10 20 11 Company Review
    annual report Balaji Telefilms Limited 10 20 11 Company Review 02 A Snapshot of Our World 04 Shifting Paradigms 06 Performance Highlights 07 Financial Highlights 08 Letter to the Shareholders 09 Managing Director’s Review Statutory Report 10 Joint Managing 14 Management Financial Statements Director’s Message Discussion & Analysis 34 Standalone Financial 11 Balaji Shows on 20 Directors’ Report Statements Television 24 Corporate Goverance 61 Consolidated 12 Board of Directors Report Financial Statements Balaji Motion Pictures Limited 86 Directors’ Report 89 Financial Statements 107 AGM Notice Forward looking statement In this Annual Report, we have disclosed forward looking information to enable investors to comprehend our prospects and take investment decisions. This report and other statements, written and verbatim, that we periodically make contain forward looking statements that set out anticipated results based on the management’s plans and assumptions. We have tried wherever possible to identify such statements by using words such as ‘anticipate’, ‘estimate’, ‘expects’, ‘projects’, ‘intends’, ‘plans’, ‘believes’, and words of similar substance in connection with any discussion of future performance. We cannot guarantee that these forward looking statements will be realised, although we believe we have been prudent in assumptions. The achievements of results are subject to risks, uncertainties, and even inaccurate assumptions. Should known or unknown risks or uncertainties materialise, or should underlying assumptions prove inaccurate, actual results could vary materially from those anticipated, estimated, or projected. Readers should keep this in mind. We undertake no obligation to publicly update any forward looking statements, whether as a result of new information, future events or otherwise. Vision is all about looking ahead It is seldom static but often consistent.
    [Show full text]
  • Press Release-Second Season of Lagaoboli
    VIAAN INDUSTRIES LTD Racing Towards A Billion Hearts Date: - 06/06/2019 To, BSE Limited The Corporate Relationship Department P.J. Towers, 1St Floor, Dalal Street, Mumbai — 400 001. Sub: Press Release. Ref:- Viaan Industries Limited (BSE Scrip Code:- 537524). Dear Sir/Madam, We hereby enclose Press Release- “Viaan Industries Ltd associates with Zee TV to — present the second season of the country’s first-ever interactive LIVE Gameshow ‘LagaoBoli'" Kindly take a note of the same. Thanking you, — — 069. Regd. Office : B 804, 8th Floor, Hubtown Solaris, N. S. Phadke Road, Andheri (East), Mumbai 400 VIAAN INDUSTRIES LTD Racing Towards A Bil/ion Hearts Media Release Viaan Industries Ltd associates with Zee TV to present the second — season of the country’s first-ever interactive LIVE Gameshow lLagaoBoli' Mumbai, 6‘“ June, 2019: Viaan Industries Ltd, a popular gaming, entertainment & technology Kundra and Kundra company promoted by leading entrepreneur Raj celebrity Shilpa Shetty interactive show called announce their partnership with Zee TV to air a unique live, game from 18th ’LagaoBoli’. The format is an exclusive IP of Viaan Industries Ltd and will start airing August 2019 on Zee TV. for a brand new car or other ”LagaoBoli” is a new concept where TV viewers can bidLlVE products from the comfort of their home via the LagaoBoli app or website www.lagaobo|i.com. see their name and location LIVE on The person who places the lowest unique bid will picture; two decimal the TV channel. The bidding rules are such that the lowest unique bid with places and his crew who wins the product.
    [Show full text]
  • Session-3 Role of Broadcasting in Warning and Disaster Management
    Session-3 Role of Broadcasting in Warning and Disaster Management Mr. Baljeet Singh Lalli Prasar Bharati Mr. P.G.DharChakraborty Mr. David Astley Dr. Yasuhiro Ito Mr. Rahul Kumar Ms. J. Josiah NIDM ABU NHK World Space UNESCO Broadcasters' preparedness for disaster Mr. Baljeet Singh Lalli Prasar Bharati Baljit Singh Lalli has taken over as the new CEO of Prasar Bharati. A 1971 batch IAS Officer of UP Cadre, Shri Lalli comes to head India's national broadcasting organization, comprising All India Radio and Doordarshan, with a vast administrative and managerial experience spanning over three decades. Shri Lalli was Secretary, Border Management in the Ministry of Home Affairs, Govt of India, prior to taking over as CEO, Prasar Bharati. A Post Graduate in English literature, Shri Baljit Singh Lalli has also worked as Secretary, Ministry of Panchayati Raj. Earlier, he worked as Additional Secretary, Ministry of Urban Development and Ministry of Agriculture. He was Member Secretary of the National Capital Region Planning Board and contributed towards the formulation of the Regional NCR Plan 2021. Shri Lalli has also been Part-time Chairperson of the Delhi Urban Art Commission (DUAC). Mr. P.G.DharChakraborty National Institute of Disaster Management, India Abstract The increasing incidents of disasters throughout the world, due to various factors ranging from global warming and climate change to unplanned settlement of vulnerable communities in hazards prone areas and the consequential mounting graph of loss of life and property, have brought the issue of disaster risk reduction and management at the core of development planning, particularly in developing countries.
    [Show full text]
  • KPMG FICCI 2013, 2014 and 2015 – TV 16
    #shootingforthestars FICCI-KPMG Indian Media and Entertainment Industry Report 2015 kpmg.com/in ficci-frames.com We would like to thank all those who have contributed and shared their valuable domain insights in helping us put this report together. Images Courtesy: 9X Media Pvt.Ltd. Phoebus Media Accel Animation Studios Prime Focus Ltd. Adlabs Imagica Redchillies VFX Anibrain Reliance Mediaworks Ltd. Baweja Movies Shemaroo Bhasinsoft Shobiz Experential Communications Pvt.Ltd. Disney India Showcraft Productions DQ Limited Star India Pvt. Ltd. Eros International Plc. Teamwork-Arts Fox Star Studios Technicolour India Graphiti Multimedia Pvt.Ltd. Turner International India Ltd. Greengold Animation Pvt.Ltd UTV Motion Pictures KidZania Viacom 18 Media Pvt.Ltd. Madmax Wonderla Holidays Maya Digital Studios Yash Raj Films Multiscreen Media Pvt.Ltd. Zee Entertainmnet Enterprises Ltd. National Film Development Corporation of India with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. entity. (“KPMG International”), a Swiss with KPMG International Cooperative © 2015 KPMG, an Indian Registered Partnership and a member firm of the KPMG network of independent member firms affiliated and a member firm of the KPMG network of independent member firms Partnership KPMG, an Indian Registered © 2015 #shootingforthestars FICCI-KPMG Indian Media and Entertainment Industry Report 2015 with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. entity. (“KPMG International”), a Swiss with KPMG International Cooperative © 2015 KPMG, an Indian Registered Partnership and a member firm of the KPMG network of independent member firms affiliated and a member firm of the KPMG network of independent member firms Partnership KPMG, an Indian Registered © 2015 #shootingforthestars: FICCI-KPMG Indian Media and Entertainment Industry Report 2015 Foreword Making India the global entertainment superpower 2014 has been a turning point for the media and entertainment industry in India in many ways.
    [Show full text]
  • Television Advertising Effectiveness: a Cognitive Recall Mechanism
    Pacific Business Review International Volume 10 Issue 8, February 2018 Television Advertising Effectiveness: A Cognitive Recall Mechanism Dr. Saumendra Das Abstract Faculty of Management Studies Advertisements are the part of our lives. When we do something, Aditya Institute of Technology & Management where ever we stay or how we behave ourselves, advertising became Tekkali, Srikakulam the integral part of our life. Advertisements in television influenced us in many occasions for which it affects a cognitive recall approach for every television viewers. In the present study it observed that while a viewer watch a serial in television he/she often forgot the advertisements which telecasted in between the programme. But it effects when the viewer watch the same advertisement repeatedly or in different programme, however the cognitive recall response reveals the purchase action. The present paper made an attempt to build a relationship between the advertising effectiveness in television and its programmes. Keywords: Advertising, Television, Family Drama, Ad effectiveness, Cognitive recall etc. Introduction Advertising is becoming a considerable instrument to convince customers through its messages to buy products or services at different point of time. It plays pivotal role in both financial and commercial objectives. Of this age, marketers are now informing, educating and facilitating customers in a novel and innovative way through their advertising messages. Contemporary marketers are developing new concepts on effectiveness of advertising to impress customer in various ways (O’Donohoe, 1995). Herein, advertisements have become an integral part of human life. Effectiveness of advertising depends on customer’s response towards advertisements and their attitudes. Advertisements are considered effective by their capability to convey the message or to promote sales (Eachambadi, 1994).
    [Show full text]
  • Automatically Generated PDF from Existing Images
    Investor Presentation Q3 & 9M FY2015 Disclaimer Certain statements in this document may be forward-looking statements. Such forward- looking statements are subject to certain risks and uncertainties like government actions, local political or economic developments, technological risks, and many other factors that could cause its actual results to differ materially from those contemplated by the relevant forward-looking statements. Balaji Telefilms Limited (BTL) will not be in any way responsible for any action taken based on such statements and undertakes no obligation to publicly update these forward-looking statements to reflect subsequent events or circumstances. The content mentioned in the report are not to be used or re- produced anywhere without prior permission of BTL. 2 Table of Contents Financials 4 - 19 About Balaji Telefilms 20 - 21 Television 22 - 24 Motion Picture 25 - 29 3 Performance Overview – Q3 & 9M FY15 Financial & Operating Highlights Q3 & 9M FY15 (Standalone) Results for Q3 FY15 • Revenues stood at ` 57,27 lacs {` 37,80 lacs in Q3 FY14} • EBITDA is at ` 4,25 lacs {` 2,01 lacs in Q3 FY14} • Depreciation higher by ` 45,44 lacs due to revised schedule II • PAT is at ` 3,09 lacs {` 1,66 lacs in Q3 FY14} Contd…. 5 Financial & Operating Highlights Q3 & 9M FY15 (Standalone) Results for 9M FY15 • Revenues stood at ` 146,25 lacs {` 89,59 lacs in 9M FY14} • The Company has investments in Optically Convertible Debentures (OCD’s) in two Private Limited Companies aggregating ` 4,65.81 lacs. These investments are strategic and non-current (long-term) in nature. However, considering the current financial position of the respective investee companies, the Company, out of abundant caution, has, during the quarter provided for these investments considering the diminution in their respective values.
    [Show full text]