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How to Read: Each Analyzed Item Is Assigned a Propensity Index Score with 100 Being Average

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How to Read: Each Analyzed Item Is Assigned a Propensity Index Score with 100 Being Average How To Read: Each analyzed item is assigned a propensity index score with 100 being average. For example, if the consumers within a trade score a 120 for a given analysis item you know that those consumers are 20% more likely to participate in or purchase that item than the average American household. A propensity index score of 80 would indicate that those consumers would be 20% less likely than the average American household to participate in or purchase that item. ID ORDER CATEGORY DESCRIPTION RESIDENTIALWORKPLACECOUNT OF LIKELYCOUNT HOUSEHOLDS OF LIKELYMessage WORKERS 1 1APPAREL SPEND $150+ ON OTHER SHOES KID LESS THAN 1 YEAR 9.15E+01 9.46E+01 2901 4190 1 3APPAREL USE HUGGIES LITTLE SWIMMERS DISP DIAPERS/TRAIN PANTS 1.02E+02 9.88E+01 4539 6359 1 4APPAREL USE HUGGIES PULL-UPS DISP DIAPERS/TRAIN PANTS 1.05E+02 1.08E+02 4973 6576 1 5APPAREL USE HUGGIES ULTRA TRIM DISP DIAPERS/TRAIN PANTS 6.3E+01 6.73E+01 1898 2825 1 6APPAREL USE STORE BRANDS DISP DIAPERS/TRAIN PANTS 1.19E+02 1.18E+02 4953 6772 1 7APPAREL USE OTHER BRANDS DISP DIAPERS/TRAIN PANTS 8.86E+01 9.07E+01 2411 3754 1 8APPAREL USE HUGGIES OVERNITES DISP DIAPERS/TRAIN PANTS 7.55E+01 7.61E+01 4241 5523 1 9APPAREL USE HUGGIES SUPREME DISP DIAPERS/TRAIN PANTS 9.06E+01 8.09E+01 4264 5171 1 10APPAREL USE PAMPERS BABY DRY DISP DIAPERS/TRAIN PANTS 1.11E+02 1.03E+02 3863 5245 1 11APPAREL USE PAMPERS CRUISERS DISP DIAPERS/TRAIN PANTS 9.22E+01 9.57E+01 3866 5555 1 12APPAREL USE LUVS ULTRA LEAK GUARDS DISP DIAPERS/TRAIN PANTS 1.29E+02 1.18E+02 4081 5429 1 13APPAREL BOUGHT MENS JEANS WITHIN LAST 12 MONTHS 9.89E+01 1.02E+02 5067 7576 1 15APPAREL BOUGHT MENS OVERCOAT/TOPCOAT WITHIN LAST 12 MONTHS 8.69E+01 8.85E+01 3450 4424 1 16APPAREL BOUGHT MENS LEATHER JACKET WITHIN LAST 12 MONTHS 8.84E+01 8.61E+01 3517 4256 1 17APPAREL BOUGHT MENS RAINCOAT OR ALL-WEATHER COAT WITHIN LAST 12 MONTHS9.02E+01 9.29E+01 3970 6428 1 18APPAREL BOUGHT MENS SPORT COAT OR BLAZER WITHIN LAST 12 MONTHS 8.78E+01 8.94E+01 3607 4658 1 19APPAREL BOUGHT MENS SWEATER WITHIN LAST 12 MONTHS 8.94E+01 8.97E+01 3419 5105 1 20APPAREL BOUGHT MENS NECKTIE WITHIN LAST 12 MONTHS 8.82E+01 9.28E+01 3218 4812 1 21APPAREL BOUGHT MENS REGULAR OR DRESS SHIRT WITHIN LAST 12 MONTHS 9.41E+01 9.85E+01 5758 8839 1 22APPAREL BOUGHT MENS SPORT SHIRT (ALL TYPES)WITHIN LAST 12 MONTHS 9.5E+01 9.69E+01 5683 7983 1 23APPAREL BOUGHT MENS UNDERWEAR WITHIN LAST 12 MONTHS 9.77E+01 1E+02 5362 9007 1 24APPAREL BOUGHT MENS T-SHIRT (OUTERWEAR) WITHIN LAST 12 MONTHS 1.03E+02 1.03E+02 5245 7314 1 25APPAREL BOUGHT MENS OTHER GYM/JOGGING/WORKOUT CLOTHES WITHIN LAST 129.05E+01 MONTHS 9.35E+01 3507 5178 1 26APPAREL BOUGHT MENS UNDERWEAR WITHIN LAST 12 MONTHS 9.67E+01 1.01E+02 4707 6538 1 27APPAREL BOUGHT MENS SWIMSUIT WITHIN LAST 12 MONTHS 9.22E+01 9.73E+01 4570 7140 1 28APPAREL BOUGHT MENS SUIT WITHIN LAST 12 MONTHS 8.81E+01 8.94E+01 2997 4702 1 29APPAREL BOUGHT MENS SLACKS/PANTS (NOT JEANS) WITHIN LAST 12 MONTHS 8.99E+01 9.55E+01 5572 8388 1 30APPAREL BOUGHT MENS OTHER SHOES WITHIN LAST 12 MONTHS 9.89E+01 1.02E+02 5908 8693 1 31APPAREL BOUGHT MENS BOOTS (EXCLUDING WORK BOOTS) WITHIN LAST 12 MONTHS9.7E+01 9.55E+01 4565 5916 1 32APPAREL BOUGHT WOMENS JEANS WITHIN PAST 12 MONTHS 1.05E+02 1.06E+02 6338 8895 1 34APPAREL BOUGHT WOMENS BOOTS (EXCLUDING WORK BOOTS) WITHIN PAST 12 MONTHS8.76E+01 9.01E+01 5034 6934 1 35APPAREL BOUGHT WOMENS SUIT WITHIN PAST 12 MONTHS 1.07E+02 1.01E+02 3763 5002 1 36APPAREL BOUGHT WOMENS OTHER SHOES WITHIN PAST 12 MONTHS 9.93E+01 1.01E+02 4755 7012 1 37APPAREL BOUGHT WOMENS OVERCOAT/JACKET WITHIN PAST 12 MONTHS 9.63E+01 9.54E+01 3908 4865 1 38APPAREL BOUGHT WOMENS DRESS WITHIN PAST 12 MONTHS 9.31E+01 9.52E+01 3748 5774 1 39APPAREL BOUGHT WOMENSSLACKS/PANTS (NOT JEANS) WITHIN PAST 12 MONTHS 9.23E+01 9.52E+01 4791 7095 1 40APPAREL BOUGHT WOMENS SWEATS WITHIN PAST 12 MONTHS 1.04E+02 1.05E+02 5535 7653 1 42APPAREL BOUGHT WOMENS BLAZER OR JACKET (SUIT TYPE) WITHIN PAST 12 MONTHS9.01E+01 9.28E+01 4409 6816 1 43APPAREL BOUGHT WOMENS RAINCOAT OR ALL-WEATHER COAT WITHIN PAST 12 MONTHS9.18E+01 8.85E+01 4566 5267 1 44APPAREL BOUGHT WOMENS LEATHER JACKET WITHIN PAST 12 MONTHS 7.33E+01 7.35E+01 1951 2547 1 45APPAREL BOUGHT WOMENS HEAVY WEIGHT/SKI TYPE JACKET WITHIN PAST 12 MONTHS1.04E+02 1.06E+02 6294 8710 1 46APPAREL BOUGHT WOMENS SWIMSUIT WITHIN PAST 12 MONTHS 9.67E+01 1.01E+02 4053 6543 1 47APPAREL BOUGHT WOMENS SKIRT WITHIN PAST 12 MONTHS 8.8E+01 9.07E+01 3199 5175 1 48APPAREL BOUGHT WOMENS SWEATER WITHIN PAST 12 MONTHS 9.35E+01 9.61E+01 4363 6486 1 49APPAREL BOUGHT WOMENS PURSE/HANDBAG WITHIN PAST 12 MONTHS 9.69E+01 9.86E+01 5017 8340 1 50APPAREL BOUGHT WOMENS T-SHIRT WITHIN PAST 12 MONTHS 1.03E+02 1.02E+02 6810 8553 1 51APPAREL BOUGHT WOMENS UTILITY/WORK CLOTHES/WORK BOOTS WITHIN PAST 129.48E+01 MONTHS 9.87E+01 4850 7268 1 52APPAREL BOUGHT WOMENS BLOUSE/SHIRT WITHIN PAST 12 MONTHS 9.55E+01 9.81E+01 4751 7446 1 53APPAREL BOUGHT WOMENS OTHER GYM/JOGGING/WORKOUT CLOTHES WITHIN PAST9.06E+01 12 MONTHS9.48E+01 5421 8121 1 54APPAREL BOUGHT WOMENS NIGHTWEAR (NIGHTGOWN/PAJAMAS) WITHIN PAST 12 1.03E+02MONTHS 1.02E+02 6254 8020 1 55APPAREL BOUGHT WOMENS OTHER LINGERIE WITHIN PAST 12 MONTHS 1E+02 9.75E+01 3620 4486 1 56APPAREL BOUGHT JEANS WITHIN LAST 12 MONTHS 9.76E+01 9.85E+01 6196 8032 1 57APPAREL BOUGHT SNEAKERS/ATHLETIC SHOES WITHIN LAST 12 MONTHS 9.86E+01 9.93E+01 5285 7174 1 58APPAREL BOUGHT JOGGING OR RUNNING SNEAKERS/ATHLETIC SHOES WITHIN LAST 128.9E+01 MONTHS9.37E+01 3523 5620 1 59APPAREL BOUGHT BASKETBALL SNEAKERS/ATHLETIC SHOES WITHIN LAST 12 MONTHS9.89E+01 9.24E+01 4520 5740 1 60APPAREL BOUGHT CASUAL SNEAKERS/ATHLETIC SHOES WITHIN LAST 12 MONTHS 1E+02 1E+02 5865 7977 1 61APPAREL BOUGHT CROSS TRAINING SNEAKERS/ATHLETIC SHOES WITHIN LAST 12 MONTHS9.51E+01 9.8E+01 5322 7609 1 62APPAREL BOUGHT EXERCISE WALKING SNEAKERS/ATHLETIC SHOES WITHIN LAST 12 MONTHS9.85E+01 1E+02 6722 10209 1 63APPAREL BOUGHT HIKING SNEAKERS/ATHLETIC SHOES WITHIN LAST 12 MONTHS 1.26E+02 1.28E+02 6359 8951 1 64APPAREL BOUGHT TENNIS SNEAKERS/ATHLETIC SHOES WITHIN LAST 12 MONTHS 9.99E+01 9.36E+01 4371 4861 1 65APPAREL BOUGHT NFL (NATIONAL FOOTBALL LEAGUE) TEAM LOGO LICENSED SPORTS1.21E+02 CLOTHING1.17E+02 WITHIN LAST 126241 MONTHS 8125 1 66APPAREL BOUGHT LICENSED COLLEGE/PROFESSIONAL SPORTS CLOTHING WITHIN LAST1.04E+02 12 MONTHS1.06E+02 7318 10105 1 67APPAREL BOUGHT NBA (NATIONAL BASKETBALL ASSOCIATION) TEAM LOGO LICENSED9.77E+01 SPORTS CLOTHING9.12E+01 WITHIN3608 LAST 12 MONTHS4662 1 68APPAREL BOUGHT MLB (MAJOR LEAGUE BASEBALL) TEAM LOGO LICENSED SPORTS CLOTHING1.04E+02 WITHIN1.04E+02 LAST 12 MONTHS5252 7365 1 69APPAREL BOUGHT MLS (MAJOR LEAGUE SOCCER) TEAM LOGO LICENSED SPORTS CLOTHING5.44E+01 WITHIN6.09E+01 LAST 12 MONTHS1633 2505 1 70APPAREL USE OTHER HUGGIES DISP DIAPERS/TRAIN PANTS 8.89E+01 8.55E+01 3669 4991 1 71APPAREL BOUGHT NHL (NATIONAL HOCKEY LEAGUE) TEAM LOGO LICENSED SPORTS CLOTHING1.63E+02 WITHIN1.57E+02 LAST 12 MONTHS8023 10343 1 72APPAREL BOUGHT COLLEGE LICENSED SPORTS TEAM LOGO CLOTHING WITHIN LAST 129.5E+01 MONTHS1.01E+02 4851 7692 1 73APPAREL BOUGHT OTHER TEAM LOGO LICENSED SPORTS CLOTHING WITHIN LAST 12 9.86E+01MONTHS 9.64E+01 4734 5735 1 74APPAREL BOUGHT PGA TOUR TEAM LOGO LICENSED SPORTSCLOTHING WITHIN LAST 7.64E+0112 MONTHS8.79E+01 4717 7065 1 75APPAREL BOUGHT AEROBIC SNEAKERS/ATHLETIC SHOES WITHIN LAST 12 MONTHS 8.51E+01 8.59E+01 3749 4807 1 77APPAREL USE PAMPERS SWADDLERS DISP DIAPERS/TRAIN PANTS 1.32E+02 1.3E+02 4656 6765 1 78APPAREL USE OTHER PAMPERS DISP DIAPERS/TRAIN PANTS 1.16E+02 9.89E+01 4119 4975 1 79APPAREL USE PAMPERS FEEL N LEARN ADVANCE TRAINERS DIAPERS/TRAIN PANTS 9.49E+01 9.22E+01 2567 3817 1 81APPAREL SPEND $150+ ON SWEATS KID LESS THAN 1 YEAR 1.02E+02 1.01E+02 3437 4987 1 82APPAREL BOUGHT CHILDRENS CLOTHING IN LAST 12 MONTHS 9.86E+01 1E+02 6071 8013 1 83APPAREL BOUGHT CHILDRENS CLOTHING KID LESS THAN 1 YEAR 1.04E+02 1.04E+02 5893 7910 1 84APPAREL BOUGHT CHILDRENS CLOTHING KID 1-5 YEARS 1.03E+02 1.04E+02 6850 9274 1 85APPAREL BOUGHT CHILDRENS CLOTHING KID 6-11 YEARS 8.8E+01 8.97E+01 4817 6166 1 86APPAREL SPEND $150+ ON UNDERWEAR (EXC DIAPERS) LESS THAN 1 YEAR 1.09E+02 1.07E+02 4674 6240 1 87APPAREL SPEND $150+ ON SLEEPWEAR KID LESS THAN 1 YEAR 1.16E+02 1.17E+02 4625 6271 1 88APPAREL SPEND $150+ ON SUITS/DRESSES KID LESS THAN 1 YEAR 1.34E+02 1.2E+02 5975 7634 1 89APPAREL SPEND $150+ ON JEANS/DUNGAREES KID LESS THAN 1 YEAR 7.03E+01 6.88E+01 3638 4705 1 90APPAREL SPEND $150+ ON TOPS/SHIRTS LESS THAN 1 YEAR 7.63E+01 7.93E+01 2660 4108 1 91APPAREL SPEND $150+ ON OUTERWEAR KID LESS THAN 1 YEAR 8.23E+01 8.53E+01 3969 5508 1 92APPAREL SPEND $150+ ON ATHLETIC SHOES KID LESS THAN 1 YEAR 8.14E+01 8.06E+01 3543 4959 1 93APPAREL USE DISP DIAPERS/TRAIN PANTS WITHIN LAST 6 MONTHS 1.08E+02 1.07E+02 7015 9258 1 94APPAREL USE 13+ DIAPERS ON AVE DAY WITHIN LAST 6 MONTHS 1.03E+02 9.9E+01 3481 4372 1 95APPAREL BOUGHT MENS NIGHTWEAR/PAJAMAS WITHIN LAST 12 MONTHS 1.04E+02 1.04E+02 5478 8115 1 96APPAREL USE SOLE BRAND USER DISP DIAPERS/TRAIN PANTS 1.15E+02 1.12E+02 6214 8171 1 97APPAREL USE PRIMARY BRAND USER DISP DIAPERS/TRAIN PANTS 1.03E+02 1.03E+02 3618 5084 1 98APPAREL HUGGIES DISPOSABLE DIAPERS - BRAND SUMMARY 1.03E+02 1.04E+02 4238 6180 1 99APPAREL PAMPERS DISPOSABLE DIAPERS - BRAND SUMMARY 1.16E+02 1.13E+02 5309 6975 1 100APPAREL BOUGHT MENS APPAREL AND ACCESSORIES WITHIN LAST 12 MONTHS 9.67E+01 9.93E+01 6049 9278 1 101APPAREL BOUGHT WOMENS APPAREL/ACCESSORIES WITHIN LAST 12 MONTHS 1.02E+02 1.02E+02 6446 8524 1 102APPAREL BOUGHT WATCH FOR SELF OR S/E WITHIN PAST YEAR 9.83E+01 9.76E+01 5146 6764 1 103APPAREL SPEND $500+ ON WATCHES FOR SELF
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