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the great life

The Great Life greatdanefurniture.com

the great life we live ravelling all around Scandinavia for the past ten visions of the entire family relaxing in each other’s company in a modern years, I’ve really come to believe that furniture family home but can just as easily be visualised in a sleek loft apartment design from that part of the world is exceptionally or the lobby of a busy office. suited to the way we live in Australia. Of course the Scandinavian design takes all the best ideas from the turn of the century aesthetic appeals to me and I have enormous respect and interprets them with deft, modern accents to produce pieces you will and affection for the region’s design traditions but love to live with for years to come. I love the way that this furniture remains there’s a spirit to the design there, an élan I guess so devastatingly clean in its lines and yet retains a handmade character that you could call it, that automatically feels ‘right’ when somehow keeps it warm, human and accessible. in an Australian context. I guess I’ve dedicated my life to gathering – and producing – the best of this Great Dane’s ten-year birthday and the unveiling of our spacious new Victorian furniture for the Australian market. Many of our pieces are exclusive to Great showroom has given myself and the senior team a chance to stand back and Dane. We work closely with manufacturers and designers in Scandinavia and view contemporary Scandinavian design, cherry picking all we feel is indicative T we live surrounded by these gorgeous works of functional art. We love the of this furniture at its best as well as what will best suit our clients’ homes. way these pieces contribute to our Great Life; we think you will too. As you look at the images in this publication or wander the showroom floor you Anton Assaad will see a collection of furniture and accessories that has been specially selected Founder – Great Dane to work in harmony within your entire home. Pieces like the Sunday Sofa invite The Great Life

ONLY AT GREAT DANE Great Dane is the exclusive representative in Australia for the furniture, lighting and accessories you’ll find on the showroom floor. This comes about from Anton Assaad’s direct dealings with designers and manufacturers in Scandinavia but also from his commitment to searching out legendary designs and working with the families of the designers to bring this work back to life, updated for the contemporary market.

Sunday Excitement is high at Great Dane with the arrival of the Sunday sofa, the company’s new foray into large modular sofas that matches fantastic Scandinavian design with our wonderful Australian way of life. Ideal for the family home, the inner city apartment, the stylish workplace, the Sunday sofa is yet another showpiece for the new collaborations taking place within Scandinavian design community. Designed by Danish agency FurnID on behalf of prestigious Fredericia Furniture, the perfectly named Sunday allows you to configure these lovely lounge pieces into an arrangement that suits you, your space, your family and your pastimes. There is even a phone ‘app’ that can help you with this, playing with the modules, angles and textiles to create your own perfect combination. FurnID is an ambitious furniture and industrial design office consisting of Morten Kjær Stovegaard and Bo Strange, two designers committed to creating products that are both friendly and welcoming; the Sunday is a true testament to this philosophy with its well balanced mix of both modern and classic expressions and the various textile combinations which give you an interesting palette of structures and colours to work with. Fredericia Furniture is a family-owned business, which has contributed to creating international respect for Scandinavian design for generations, since 1911 in fact.

Raft Kasper Rønn and Jonas Bjerre-Poulsen, the architects behind NORM, spread their talents over residential architecture, commercial interiors and industrial design. They see their work as a part of the Scandinavian modernist tradition – functional, minimal, poetic and timeless – and focus on natural materials and attention to detail. Now Norm Architects have designed the Raft table and stool for Danish manufacturer &Tradition. &Tradition epitomises the ongoing originality and vision of Scandinavian design with its commitment to combining solid craftsmanship with modern design. The company works with both emerging and established designers and is renowned for producing some of Verner Panton’s and Arne Jacobsen’s most celebrated designs. Blending the roughness of natural materials with the industrial efficiency of metal structures, the Raft collection is perfect for homes, offices, cafes, and more. Playful, stylish, youthful and versatile, Raft represents an ongoing design evolution. greatdanefurniture.com

Wikkelsø What Morten Illum Wikkelsø, pronounced Vikkelsow, is one of Great Dane’s favourite kinds of designers – a master of his craft with an eternal eye for style that, outside of his homeland, is not as famous as some of his contemporaries. His seminal work, such as the V11 seating – sofa, armchair and footstool – remains sexy, stylish and & Bo from comfortable. As a designer Wikkelsø was fond of saying that a chair is something you should be able to lie on as well as sit in and the V11 demonstrates this quality. Wikkelsø, who died at the end of the 1990s, was an interior designer before becoming a furniture designer. He set up a studio in a farm south of Århus, FurnID think Denmark’s second-largest city, and there he set about creating furniture that fit his principles of embracing the body, delighting the eye and remaining durable. Great Dane’s founder, Anton Assaad, aware that Wikkelsø’s work continued to be internationally sought after and collected, approached the designer’s adult about... children in 2009 to gauge their interest in allowing Great Dane to bring the V11 series back into production. “I was invited to the son’s house for lunch and was delighted to see that he held on to many of his father’s paintings and furniture. The work was still clearly revered by the family,” says Anton. “They had a deep appreciation for their father’s talent. The son is a neurosurgeon and the daughter is a painter. She worked with her father at one point and has some of the models of his work around her home. She actually gave me one of her paintings when I visited.” This kind of painstaking but rewarding cultivation of relationships is what leads Great Dane to have exclusive rights to V11 internationally now. Considered by design hunters to be one of the premium sofa designs of the mid-century period, V11 seating can be found in the office of the Japanese president and in the collection of King Feisel of Saudi Arabia. “Wikkelsø was a man of passion,” says Anton. “Talking to his children I understood just what exacting standards he had. At Great Dane our master craftsmen make each piece, from beginning to end, in line with these standards.” For Anton the V11 stands out as the most relevant sofa from that period. “I feel that with its masculinity blended with softness, it sits perfectly with today’s aesthetics,” he says. “Wikkelsø used to tell his kids, ‘It’s a big hill to Copenhagen,’ because design at his time was so competitive. It makes me happy to see his exemplary work still being appreciated and, better yet, used.” Bo Strange and Morten Kjær Stovegaard

Scandinavian DESIGN HISTORY “Over the years it’s become clear to us that Danish design is a well-known brand and something everybody has an opinion on and for that particular reason we find it very inspiring. Our greatest task working with design is to keep challenging the common perception of what design is all about in order to create new fundamental possibilities – something our forefathers mastered quite well.”

WHERE IDEAS COME FROM “It is overall very difficult to narrow that answer down to just one thing! It is definitely a strong combination of everyday impressions, our legacy, and the spirit of the time we live in that initially give us the ideas in the first place. The process of development differs from time to time depending on the project. It is indeed a continuously moving, always expanding working procedure where we try our best to chase that specific inner picture and follow the feeling which is usually there long before the design is made reality.”

THE BEST ROOM FOR THE SUNDAY SOFA “The dream scenario for the ultimate Sunday experience would probably be featured like an independent island placed in an open New York loft where the inhabitants appreciate their Sundays off; floating, chilling, and relaxing in a stylish yet cosy environment ... we can’t wait to see how some crazy Australians set theirs up!”

HAVING THEIR FURNITURE ON THE GLOBAL STAGE “It feels absolutely great knowing that all the time and energy we put into developing our designs is globally appreciated. The end user’s satisfaction is our reward and an unbelievable recognition and a constant reminder to continue following our passion.”

WORKING WITH FREDERICA “To meet someone like Thomas and the rest of the Fredericia Furniture crew who seem to understand the way we feel about design ... well ... in order to truly create something remarkable in the design scene today, it is essential to have the right match between designer and manufacturer. When teaming up with Fredericia we realised that the constellation was just right. Today, we still enjoy the fact that this company dared to take on a product as unique and difficult to produce as Dekka into their collection.”

WHY AUSTRALIANS LOVE Scandinavian DESIGN “Even though we haven’t actually been to Australia just yet we do believe we have very similar viewpoints of keeping things simple and getting the most out of life. This furniture tradition originates from serious craftsmanship and purely practical intentions – a concept based on modern simplicity that never seems to go out of style. This combination preserves the basic idea of what furniture should be without compromising the aesthetical values. This is something we believe is a universal comprehension and something we aim to obtain in all our designs.”

WHAT’S COOL IN COPENHAGEN “Over recent years the Copenhagen Zoo has renovated different attractions, one being the Elephant House which was designed by Foster and Partners and The Artic Ring to be finished in spring/summer 2012, designed by DallogLindhardtsen A/S. It’s a very cool mix of design alongside the function of an animal habitat. “The Restaurant NOMA has won best restaurant in the world in 2010 and 2011, a first for Denmark. What makes this restaurant different is that all ingredients used originate from the Nordic countries which create continuous diversity and a close link to nature in the menu. But be prepared to spend the same value as a well designed chair. “Live events in the streets of Copenhagen have grown exceptionally over the last few years, in the fields of fashion, art and music.”

COMING TO AUSTRALIA “We were told that the Pacific highway from Melbourne to Sydney should be quite spectacular. And, of course, we wish to go on a ‘Walkabout’ in the outback but will probably have to settle with a Illum Wikkelsø quick visit to Bondi Beach.” The Great Life

Little Great People “Furniture made from good quality materials – wood and leather – is made to last and is inherently family friendly,” says Great Dane’s (GD) General Manager, Megan Marshall. Like the rest of the GD management team, Megan has a small live-in furniture tester at home so understands the desire to live within an environment that is both beautiful and practical. “You don’t have to be nervous with our furniture,” she says. “Part of the trends beauty of Scandinavian design is its determination to remain functional while retaining a keen design aesthetic. You don’t have to say goodbye to style just Great Dane, while physically located because you’ve said hello to baby.” Megan cites dining tables such as the Johansen and the Moller as perfect in Australia, is spiritually located examples of pieces that can gracefully withstand family life – adapting to be kitchen tables, desks, sewing tables and more – and still looking great on the global stage in a decade’s time. She also loves Great Dane’s String storage system and swears by it for her own home where her daughter regularly reconfigures her bedroom unit to properly “merchandise” current favourite toys and books. “The String system is perfect for neatly and easily organising kids’ things,” says Megan. “It is also very versatile and you can play with the components to suit the needs of your child.” With the String system you can incorporate a desk area for homework, open shelving can live alongside closed door cupboards (“to hide a multitude of sins”) and shelf heights can be altered regularly to suit different uses. “You buy the modules and make it work for your space,” says Megan. “At one point you might be storing large format picture books or big baby dolls. Later you could be dealing with Twilight paperbacks.” The kids won’t realise they’re living with a modern design classic but you will. The String system, designed by Swedish architect and designer Nils (Nisse) Strinning, has been in continuous production since 1949. Lightweight and flexible, the system is constructed of side panels and shelves that are easy to mount and move, allowing you to create various combinations, depths, and frame functions. Mix and match using shelving cabinets, magazine shelves and a desk piece. Great Dane clients choose it for use throughout the home – in the dining room, office, lounge room, kitchen and more. You can go online to the manufacturer’s website at www.string.se for loads of ideas on how to configure your system at home.

The String System by Swedish architect and designer Nils (Nisse) Strinning

“To be honest we often feel a little out of step with trend forecasting when “The other thing we’re aware of is the transition of a European colour we look at it for interiors,” concedes Megan Marshall, Great Dane’s General palette to the Australian environment. Colours in vogue over there have a Manager and co-curator with Founder, Anton Assaad. tendency to be more muted, a bit dirtier, so to speak,” says Megan. “We look at that and immediately want to crisp it up a bit for our purposes. So, while “More often than not we feel we have already explored and presented key feed the birds some retailers will be importing furniture simply as it is presented by their looks and colours that the industry predicts are on their way.” overseas manufacturer, we’re thinking about how it will look in a lounge room This is not said in a tone of self-aggrandisement. In fact it’s said with humility, in Perth or a dining room in Potts Point. We go back and ask the makers to Kristian Vedel designed his family of BIRDs – children, parents and grandparents reflecting Megan and Anton’s tendency to go with their guts when it comes to alter things to suit. – back in 1959. Though only the small BIRD was set in production, it quickly choosing new pieces for the showroom, crossing their fingers that their shared became one of the most successful wooden products of its time. Today the whole “As for the accessories or soft furnishings we carry – things like the chubby aesthetic is one that customers will respond to. family is back – hand made by a small wood turner in Denmark who only uses Birds by Kristian Vedel, they’re basically things that have caught Anton’s eye high quality smoked and natural oak wood. By tilting their heads in virtually “For instance,” she explains, “you’ll see a lot of blue and water references in on his travels. I guess we’re working more from a personal vision rather than any direction, the BIRDs can express every frame of mind – happy, sad, curious, furnishings this year. We were already in love with that last year with the royal one prescribed by a forecasting ‘laboratory’,” says Megan. blue Prime Time chair as an example. Now I’m quite partial to pink, like we’ve and alert. These beautiful creatures can be found in the Museum of Modern Arts Great Dane, while physically located in Australia, is spiritually located on done for the Hans Wegner Plank chair.” catalogue, in leading design stores around the world and, of course, at Great Dane. the global stage, with Anton making constant trips to Europe and working The reality of the Great Dane approach rests less on trendy or fashionable directly with designers and manufacturers in Scandinavia. Great Dane is items and more on pieces of furniture that will enhance rooms and lives for an international showroom, showcasing the best and most up-to-date of years to come, adapting to the tastes and needs of their owners. “We see them Scandinavian design, setting trends more often than following them. working together, with each other and with everything else in your home.” The one much-discussed industry trend that affects Great Dane as much as Megan says that historically, Australians have had something of an affair with all manufacturers and retailers is what Megan calls a “move away from the mass Scandinavian furniture. made” and a return to furniture and homewares that demonstrate the touch “There’s something about the lightness, the airiness, that I think appeals to us of the human hand - a bespoke or crafted element. all,” she says. “Now, however, that is a global trend. Generally we’re seeing “We can deliver that. Our customers can have a say about the fabric or leather a move towards more casual, less stuffy interiors. Some of the heavy Italian we use, they can even play around with the size of a table. They can really pieces are very dominant in a room; they can look quite earthed, like a boulder. connect with the process.” Scandinavian design tends to float, you see under and around it and it works with the spaces it occupies; it doesn’t clutter it. greatdanefurniture.com

northern lights

Lighting, at its most basic and practical, brightens our surroundings, making practical 1 MEGA BULB tasks easier and giving light to dark or gloomy spaces. But its higher calling involves Mega Bulb is a favourite with residential and commercial decorators who creating drama and atmosphere, both through actual illumination and also through the respond to the oversized curves and mouth blown beauty of this striking light. The designer Sofie Refer originally designed the smaller Bulb which won design or appearance of the light-giving devices. At Great Dane we love a well designed her the ‘Good Design Award’ from the Chicago Athenaeum: Museum of device and believe lighting is like the jewellery you add to a wonderful outfit. The right Architecture and Design. She describes her company’s design as “extravagant ... with a pure Scandinavian expression”. The evolution of Bulb to Mega Bulb light, like the right gemstone, draws the eye towards the things you want to show off and follows the original design lines but amplifies them. Clear high quality mouth- blown glass, with a polished edge, gives this piece its cheeky, elegant beauty. adds colour and sparkle TO bring a room to life. This is glass, this is art!

1 2 2 BAKLAVA The three-layered shade of the Baklava table lamp reminds us of the thin pastry layers of delicious Turkish baklava. Designed by Claesson Koivisto Rune, a multidisciplinary design and architecture studio in Sweden, the glow of the Baklava is a little magical; the bottom half glows warmly in a slightly different colour to the upper one. The Baklava was initially designed to be part of one of Anton Assaad’s favourite hotels in Stockholm, the Nobis. Check it out if you’re ever there. In November last year Wallpaper magazine named Nobis one of the world’s best business hotels. Claesson Koivisto Rune knows no limits when it comes to design; the company has tackled everything from jewellery and toothbrushes to large buildings. Sweden’s Örsjö Belysning AB manufacture the Baklava light; it has been manufacturing high quality lighting for more than 60 years and always partners with Scandinavia’s leading designers to focus on function, innovation and personality.

3 FLOAT Benjamin Hubert’s Float epitomises the type of innovation, collaboration and imagination that Great Dane loves the best. The young London-based designer, who came to Australia as a guest of Great Dane not long ago, specialises in industrial design across furniture and lighting sectors and works with international manufacturers in Europe and Asia. His studio is interested in material driven design, meaning the starting point for their ideas often comes from the material or production technique. 3 Hubert is also interested in making sustainability an integrated part of each project, whether by creating long lasting products or using recycled elements. The Float lamp reflects this latter interest, made as it is with recycled, hand turned Portuguese cork from craftsmen and an industry threatened by changes in wine production and bottling. Float is produced via collaboration between Hubert and Scandinavian manufacturer &Tradition and comes in three different sizes. Hung together the trio resembles a sculptural installation that illuminates and enthrals.

4 Bellevue Lamp If you want a useful, beautiful, seminal piece of design in your home or business you’d do well to consider the Bellevue Lamp by Arne Jacobsen, one 4 of the most influential 20th century architects and designers that Denmark produced. Whether creating buildings or products, like his Swan and Egg chairs, Jacobsen combined modernist ideals with a Nordic love of naturalism. The Bellevue lamp comes from the early period of his career, in a time of great economic and political woe in the world (namely the Great Depression) when a positive and inspiring vision of the future was required. Jacobsen contributed to that vision by designing the ‘Future House’ for an exhibition in Copenhagen. The design of the house, with its circular construction, cut by straight lines and sharp angles, is echoed in this lamp. This lighting design is also inspired by modern tubular steel manufacture and modernist design of the Bauhaus era. The 45 degree cut shade appeared again on his famous Bellevue petrol station and went on to be a feature of some 5 of his later lighting designs. Its form directs the light without excessive glare. The simple goose-neck design and clean construction echoes the modernist ambitions of his peers such as Le Corbusier, Mies Van Der Rohe and Alvar Aalto. Great Dane presents this light in table, wall and floor configurations.

5 FAVOURITE THINGS PENDANT Designed by Chen Karlsson and exclusive to Great Dane, the Favourite Things Pendant captures the imagination of everyone who sees it. You can exhibit treasured objects within the lamp and see them highlighted beneath the light. There are three colour-ways to choose from: light grey and gold, mustard and navy or charcoal and pastel green. Chen Karlsson is a design company founded by two families – Chen and Karlsson – and it takes inspiration from a wonderful mix of Scandinavian and Asian design traditions. All of its products are produced by carefully selected craftsmen in both regions. The Great Life

The Q&A with JONAS Denmark BJERRE-POULSEN from Norm Architects

Historically there is such respect and commercial support for design Repor from your country. Does that exert pressure on young designers such as you when first entering a school like the Royal Danish Academy of Fine Arts? When first entering the Academy, I think I can say for the by Jakob HErald both of us that our notion of Danish design, as a commercial export commodity, was not that great. Neither was the notion that Danish design had a certain perceived status or clear identity abroad. Our horizons were not that wide at the time and we were just brought up in a culture where an extreme attention to the indoor environment was the norm. So I would say that we started our studies not being conscious of the design heritage that we had been exposed to our whole lives, we were just aesthetically interested in our surroundings and had an inner urge to create. We were blessed with ignorance and did not experience any pressure whatsoever. Our awareness of Danish design came slowly through the formative years and since then the media in Denmark has been constantly screaming for new designers to lift the heritage of the cabinetmakers from the 1950s – and in the past five to ten years a lot has happened in Scandinavia on the design scene ... there is a big number of extremely talented new designers right now.

What is the NORM process for coming up with new ideas for items of furniture? Our inspirations and processes are extremely diverse. We don´t have a special way of working or a formula for gathering inspiration. Sometimes we see an old product and think to ourselves that it is really great but with a new technology we could actually improve its aesthetic or function. Sometimes we get inspired by a certain manufacturing process, a visit to a factory or a talk with a craftsman. Sometimes we get inspired by shapes in graphics or ideas in a piece of art. Sometimes we rationally analyse everyday situations to uncover needs that are not yet fulfilled by other products in the market. Sometimes we get a precise brief from a producer.

Sometimes an idea just starts out with the fascination of a material or surface, which was the case with the RAFT collection. But what I think makes us different from many other designers is that we don´t have any hands on experience with crafts, we have the analytical approach of architects.

Raft, as stocked by Great Dane, offers great versatility in terms of how it is used. Did you have an ideal environment or end user in mind when you designed the pieces? We almost always design objects to match our own taste. A success criterion for us is that we would love to buy the piece for our own home. If you don´t have that feeling, the product is probably not right. When doing architecture we always think about creating environments that have a sensuous feel to them and we try to work with surfaces that feel warm and natural to humans. That approach was also used when designing the Raft collection and can be seen in the way that we sandblasted the wood, the way we used rough matt powder coating for the steel, etc.

What’s happening in Copenhagen currently that you’re finding particularly enjoyable and stimulating – socially and artistically? Kasper Ronn and Jonas Bjerre-Poulsen from Norm Architects And, what are a couple of your MUST VISIT recommendations? There are many exciting things happening in Copenhagen right now. The whole movement of ‘New Nordic Cuisine’ that started with NOMA has really changed the restaurant scene in Copenhagen in a positive way. We are currently In general I would say that our furniture scene is strong these days, as it has working with a company called COFOCO (Copenhagen Food Company – been for the last five to ten years. Besides the ongoing struggle to keep focus with more than ten restaurants around the centre of Copenhagen) on opening a new restaurant where we are redesigning the building and doing the interior on sustainable issues, you will see a strong multidisciplinary trend, mixing the and decoration of the whole restaurant, covering everything from lighting and influences from architecture, product design, furniture design and even fashion, furniture to dinnerware, all with our own designs. It is really interesting to be into a more holistic approach to design. able to control the whole universe in that space. You can see their magazine at www.copenhagenfood.dk.

It seems that the new generation of Danish furniture designers has finally As to Danish furniture designers, it’s a little harder to point out one single The new theatre at the waterfront is a great building you have to experience. gotten the necessary distance from the icons of Jacobsen, Mogensen, Wegner, individual to be the upcoming star. But no doubt you would have to consider the A trip to The Louisiana Museum of Modern Art is always really nice. Seeing the Juhl, Panton and Kjaerholm, to develop a new and fresh reinterpretation of the very talented Cecilie Manz and, of course, Ms. Louise Campbell. Besides these Normann Copenhagen Store in Østerbro, with changing exhibitions each day, Danish Design brand. The overall ideals are still more or less the same – but it’s two, I would direct your attention to people like Martin Kechayas, FurnID, is also a must. Visiting a small cellar bookshop called CINOBER – close to our functionalism with a female twist and a stronger global influence. Salto & Sigsgaard and the designer duo Iskos-Berlin. studio and right in the heart of the historic centre – is a place we love to go. It´s a small shop owned by two graphic designers with a curated collection of books! You’ll still find the same curiosity in experimenting with new materials and In the product design field, I would name the Copenhagen design studios production technologies. Support from a new generation of more progressive of NORM Architects and TOOLS Design to be among the most progressive – What's keeping the NORM studio busy currently? We’re working producers, like HAY, Normann Copenhagen and Muuto, has made the shift in but would also mention designer Jakob Wagner as a man to keep on your radar. on many things simultaneously. In architecture we are working on a new, focus possible. It’s also created room for a new generation of designer, filling the ___ very long stretched wooden house in Suffolk in the UK, a glass garage in shoes of the masters from the 1950s and 60s perfectly – and with style. Spain, a couple of renovations here and around Copenhagen, the restaurant Author and designer, Jakob Herold, has been writing about design, architecture, No doubt one of the most influential design companies in Denmark at the project I mentioned earlier, our own new studio, plus an Eco House in the cars and gadgets for international titles for more than a decade. Today he is a key moment is the multidisciplinary studio of KiBiSi. A mixture of architecture, north of Zealand. correspondent for 'Euroman' the biggest lifestyle magazine for men in Scandinavia, furniture and product design, led by the visionary architect Bjake Ingels, and for Danish television on channel TV2. His design studio, D-Vision Industrial Design, We are also finishing work on the world’s first interactive dinnerware, a new industrial designer Lars Larsen and self-proclaimed design philosopher, Jens specialises primarily in kitchen tools and accessories. series of designs for the bathroom, a new pendant for &Tradition in brown Martin Skibsted. Visit his company at www.d-vision.dk where you’ll see D-VISION’s 2012 product marble and glass, a Scandinavian interpretation of the French café table, a

focus, concentrating on quality multifunctional tools that combine the joy of cooking furniture line done in a special type of vacuum treated engineered wood that with the cool aesthetics of Scandinavian functionalism. is extremely beautiful, a storage concept in steel, new jewellery for our jewellery company – Von Lotzbeck, graphics for a soap company and many more things. See Jakob's magazine: www.euroman.dk So there is enough to do. greatdanefurniture.com

Beautiful

AOs an awardb winning architect,je the hostc of LifeStstyle’s Grand Designs Australia and ambassador for Melbourne Open House, Peter Maddison has lived and breathed design for more than 30 years. In that time he says Australia has become one of the strongest design capitals in the world, with a populace interested in the design of everything from bicycle handlebars and shoes, to cafe chairs.

“Australians are aware of graphics, branding, furniture and technology,” “At least that was the guise I bought it under,” he concedes. Now the Eames “I guess that’s why this furniture suits us. It’s not bulky or padded out and fits says Peter. “Everyone seems to know what’s hot and what’s not.” For him, takes pride of place in the architect’s library. “I go home and sit down in it well in houses where the sun shines through the building. Also, with the pale Scandinavian design has always been hot and he’s made regular visits to the and chill. It’s my place to think – my prized place in the house,” he observes. wood varieties, it can have a slightly ‘beachy’ feel and, at the end of the day, Great Dane showroom since it opened a decade ago. I think that’s a lifestyle, or an aesthetic many of us still aspire to.” Peter and his team at Maddison Architects often design furniture for their “I’ve bought a few pieces over the years, many of them for my holiday house. buildings which means he keeps his “eyes wide open” to what works now When choosing furniture Peter says comfort is the number one priority but so I love the craft and the careful way the furniture is put together,” explains and what has worked in the past. is manoeuvrability. “You want to be able to rearrange rooms easily and you Peter. “It’s the sort of craftsmanship you don’t often see in Australia anymore. want to be able to move things to vacuum, pick up toys or find that stray grape. “Scandinavian timber furniture in particular is world beating,” he explains. And I think Anton has a good eye. I like the objects he collects and sells as well I guess as an architect I am biased when it comes to Scandinavian furniture “I love seeing the craft in both furniture and architecture. There’s logic to this as the furniture.” Peter has also enjoyed “sniffing” around out back where Great because it’s great for showing off the architecture. It’s light on its feet, you can furniture, it’s legible, nothing is hidden and you can see how it’s put together. Dane’s in-house craftsmen are busy building, customising and restoring. normally see the floor run underneath and it doesn’t make the room look heavy, To me that’s like buildings, where you can see the joists or the vertical ribs plus it’s furniture that looks good from the back and the front, it’s a beautiful An unabashed Hans Wegner devotee with a dream of one day owning a famous holding it up. This is pragmatic furniture that is beautifully detailed, with object in space.” Wegner Ox chair, Peter began collecting Scandinavian furniture as a young structural integrity.” architect, purchasing an Eames lounge chair and ottoman for his wife to use Peter loves Scandinavian furniture in homes with plenty of glass; he says its www.maddisonarchitects.com.au when breast feeding their first child 22 years ago. lean character fits well with a lot of contemporary Australian home design. moh.org.au “Australian conditions demand a bit more transparency than in Europe,” he explains.

greatAn interview dane the with Peter in Woolar greatd from studio 1 01houses architects

What’s your opinion of Scandinavian designed furniture? Over the years, I’ve developed a strong admiration and fascination with this furniture – particularly all things Danish and it’s no coincidence that this has been fostered over the last 10 years since Great Dane emerged. We also aim for a similar design approach and philosophy with our architecture so, where suitable, we certainly point our clients in the direction of Scandinavian furniture.

Recent projects in both Edwards Point and Point Lonsdale took advantage of Scandinavian style. Why did this furniture suit these projects in particular? These were both beautiful projects where our clients have really nestled into their homes; along with the architecture, the furniture selection played a big part in this. Both were located close to the beach on the Bellarine Peninsula and shared an expressed honesty in construction and natural materiality. This was reflected in the interiors, including a range of furniture that featured classics from Wegner, Møller and Buch. The owner of the Point Lonsdale house, Anna Zenoni, chose all her own furniture.

What is it about Scandinavian furniture that particularly suits the Australian aesthetic or lifestyle? I believe it’s all in the warmth, casual elegance and the detail that Scandinavian furniture seems to have built into its design DNA. Our clients seem to appreciate that in both our architecture and their furniture … but naturally they are also looking for furniture that’s functional and comfy.

What is your attitude to the new generation of designers coming through from Scandinavia? I’m not sure you could call me an aficionado but I certainly have built up an appreciation and respect for classic Danish and Scandinavian design – including architecture, fittings and furniture. I’m still finding my way with the new wave of contemporary Danish design and that’s what great about places like Great Dane. Anton and the team share our passion and can feed our appetite for old school classics while also introducing us to exciting options from the new generation. The Great Life greatdanefurniture.com

Professional A TASTE perspective FOR DESIGN Chef, Matt Moran buy well & buy once Simone Kelly// HECKER GUTHRIE

Simone Kelly, Design and Communication Manager for interior and furniture designers, One of the busiest chefs in Australia, spearheading a number of award winning Hecker Guthrie, says: “The Hecker Guthrie restaurants, appearing on television programmes such as 'MasterChef' and authoring style rests comfortably in Danish and Belgian his own cook books, Matt Moran has also designed or remodelled seven restaurants aesthetics, there’s a commitment to buying from scratch during the past 20 years. In his home, designed by Alexander Tzannes once and buying well that I think fits with who also designed Aria Sydney, the chef aims for comfort and style when it comes Great Dane. The Danes collect furniture over a to entertaining, but not at the expense of the kitchen. lifetime, I think Australians need to think more about this too. Television shows with fast, cheap Matt’s domestic kitchen, that visiting chefs have called ‘the best in Australia’, When it comes to designing these venues, Matt says, “I’m a chef so, left to fixes have a lot to answer for. You can’t furnish allows him to produce feasts for family and friends, utilising his walk-in cool my own devices, I would have a kitchen the size of a football field, but you have your home in one day or one week. What’s left room and seven ovens (indoors and out). Matt and wife, criminal lawyer and to be commercially minded – space is money and you have to accommodate novelist Sarah Hopkins, have bought special pieces from Great Dane’s Sydney enough diners. You have to take into consideration everything from work flow to look forward to? My Hans Wegner side tables showroom, including a Nara coat rack where he stores his famous hat collection. to dispensing from the bar and more.” cost me a fortune but I lay-byed them for eight “It’s a piece of furniture in its own right, visitors always talk about it,” he says of Since he began his apprenticeship at age 15, Matt has seen the dining scene months and now I’ll have them forever. I’d the piece designed to resemble a tree; each branch provides a place to hang an in Australia change exponentially. “People used to drive for half an hour just rather spend money on furniture than clothes item of clothing. for a specific dish, now they’re much more aware of design and a successful these days.” restaurant represents a package of many elements – acoustics, location, the The family also owns a set of Kai Kristiansen # 42 dining chairs. “I love wine list, service and ambience, not to mention the food.” them because they’re just beautiful; they’re classics aren’t they? Plus they’re comfortable, they have little arms. I like to be comfortable, especially at home,” Chiswick, opened in early March and located in Chiswick Gardens in he says. A lover of Scandinavian design both past and present, Matt even has an Woollahra, gives diners the clearest insight to date into Matt’s own personal tastes. Eames chair in the lounge room that ‘everybody knows’ is his. His next purchase “Everything was built from scratch,” he explains. “It’s based on the idea of the will be a sofa. The hunt is on! kind of place I would love to go and the food I would love to eat.” As familiar with devising new venues as he is new dishes, Matt’s design Somewhere else Matt will be eating in the next few months is Denmark where experience includes Aria in Sydney and Brisbane, plus the all-new Chiswick, he is due to visit. He loves design from this region and admires its quality. Surely, just opened in Woollahra. He says each restaurant is different because of the style though, his first stop will be the Michelin-starred Noma restaurant, credited with of service, the food and the location. being one of the best in the world. How could any lover of food and design go past it? inspired www.masterchef.com.au • www.morsul.com.au www.ariarestaurant.com • www.chiswickrestaurant.com.au by craft Scents & Style PATRICK KENNEDY//KENNEDY NOLAN Melbourne’s queen of scents, Andrea Birnie, VIA her store, Kleins Perfumery, has been a trailblazer for all things fragrant and fabulous for nearly twenty years. But Birnie is Patrick Kennedy, one half of the architectural a tastemaker in countless other ways, lining her shop walls with Florence BROADHURST firm Kennedy Nolan, believes Scandinavian channelling Cape Cod in her much-loved beach house and popping the odd piece of Great design withstands the test of time because it originated during a period when people – Dane furniture in and around her home and office. and designers – were re-evaluating the way Located in bohemian Brunswick Street and staffed by Mr. Will, the Kleinettes The shop is dominated by blonde wood, Florentine chandeliers and lots and they lived – “going from formal to informal and T.C (Top Cat), Kleins is a cornucopia of hard-to-get fragrances and lots of products. Her holiday home on the Mornington Peninsula represents tastes”. And why has so much great design gorgeous skincare, as well as scented candles and more. On any given day you what she calls ‘Cape Cod meets Hawaii’ (Birnie adores Hawaii and holidays emerged from this one small part of the globe? are likely to find up to 3,500 product lines on offer and by Christmas 2012 there regularly) while her Fitzroy home – a converted Scout Hall – has a Kleins’ own house brand will be added to the mix. more industrial look, complete with motorbikes in the conservatory entryway, “It’s one of those concentrations of geography collected by her husband. Birnie is a hands-on operator, travelling the world in search of unusual, innovative and time that sometimes occur ... There was and beautiful products such as hand-sculptured beeswax candles in the shape of Birnie has bought a number of pieces from Great Dane over the years, from a flowering of talent and ideas in post-war vintage bottles and Bite Beauty lipstick with the same youth-giving antioxidants a reindeer hide that hangs over the balcony in their expansive city home to Scandinavia ... Changes were taking place found in red wine, as well as working on the floor during busy trading periods. a massive Argentinean book case that has been separated, with one section She collaborates with purveyor of fancy goods and general creative firebrand, Kim residing in the holiday house, the other at the shop. Guests in her private office in government, in the economy, in society, Hurley, on the shop’s distinctive windows. are offered a pretty thatched dining chair from Great Dane. lifestyle and design. I think there was a strong Birnie’s personal style – “time poor fashion”, as she quips – is based on block “I think Scandinavian furniture suits the Australian climate perfectly,” she community of designers who encouraged and colours, a lot of peacock blue currently, and distinctive jewellery and precious explains. “There is a lightness to the pieces that just seems right. I like the fact inspired each other,” he says. stones. She has a strong sense of design when it comes to interiors and, being that a lot of it is quite low, low enough for our Labrador to steal an entire wheel married to a builder, has the opportunity to explore these ideas quite readily. of cheese from the coffee table. It’s comfortable, family friendly furniture with a lot of style. I’m excited to see Great Dane joining us in the neighbourhood.” www.kleinsperfumery.com.au

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products Wikkelsø V11 Chair

Wikkelsø V11 Sofa Wegner 501a Chair Sunday Sofa Lean Floor Light Frame Sideboard Nanna Ditzel Trissen Sidetable Raft Stool NA4 Baklava Floor Light

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PROfEssiONAL A TASTE PERsPEcTivE

FORchef, DESIGN matt moran buy well imaGe of matt moran & buy once simone kelly// hecker Guthrie

Simone Kelly, Design and Communication Manager for interior and furniture designers, one of the busiest chefs in australia, spearheaDinG a number of awarD winninG Hecker Guthrie, says: “The Hecker Guthrie restaurants, appearinG on television proGrammes such as masterchef anD authorinG style rests comfortably in Danish and Belgian his own cook books, matt moran has also DesiGneD or remoDelleD seven restaurants aesthetics, there’s a commitment to buying from scratch DurinG the past 20 years. in his home, DesiGneD by alexanDer tzannes once and buying well that I think fits with who also DesiGneD aria syDney, the chef aims for comfort anD style when it comes Great Dane. The Danes collect furniture over a to entertaininG, but not at the expense of the kitchen. lifetime, I think Australians need to think more about this too. Television shows with fast, cheap Matt’s domestic kitchen, that visiting chefs have called “the best in Australia”, When it comes to designing these venues, Matt says, “I’m a chef so, left to fixes have a lot to answer for. You can’t furnish allows him to produce feasts for family and friends, utilising his walk-in cool my own devices, I would have a kitchen the size of a football field, but you have your home in one day or one week. What’s left room and seven ovens (indoors and out). Matt and wife, criminal lawyer and to be commercially minded - space is money and you have to accommodate novelist Sarah hopkins, have bought special pieces from Great Dane’s Sydney enough diners. You have to take into consideration everything from work flow to look forward to? My Hans Wegner side tables showroom, including a Nara coat rack where he stores his famous hat collection. to dispensing from the bar and more.” cost me a fortune but I lay-byed them for eight “It’s a piece of furniture in its own right, visitors always talk about it,” he says of Since he began his apprenticeship at age 15, Matt has seen the dining scene months and now I’ll have them forever. I’d the piece designed to resemble a tree; each branch provides a place to hang an in Australia change exponentially. “People used to drive for half an hour just rather spend money on furniture than clothes item of clothing. for a specific dish, now they’re much more aware of design and a successful these days.” restaurant represents a package of many elements – acoustics, location, the The family also owns a set of Kai Kristiansen # 42 dining chairs. “I love wine list, service and ambience, not to mention the food.” them because they’re just beautiful; they’re classics aren’t they? Plus they’re comfortable, they have little arms. I like to be comfortable, especially at home,” ChISWICK, opened in early March and located in Chiswick Gardens in he says. A lover of Scandinavian design both past and present, Matt even has an Woollahra, gives diners the clearest insight to date to Matt’s own personal tastes. eames chair in the lounge room that “everybody knows” is his. his next purchase “everything was built from scratch,” he explains. “It’s based on the idea of the will be a sofa. The hunt is on! kind of place I would love to go and the food I would love to eat.” As familiar with devising new venues as he is new dishes, Matt’s design Somewhere else Matt will be eating in the next few months is Denmark where experience includes ArIA in Sydney and Brisbane, plus the all-new ChISWICK, he is due to visit. he loves design from this region and admires its quality. Surely, just opened in Woollahra. he says each restaurant is different because of the style though, his first stop will be the Michelin-starred Noma restaurant, credited with of service, the food and the location. being one of the best in the world. how could any lover of food and design go past it? INSpIRED www.masterchef.com.au • www.morsul.com.au www.ariarestaurant.com • www.chiswickrestaurant.com.au By the great cRAFT Scents & Style patrick kenneDy//kenneDy nolan melbourne’s queen of scents, anDrea birnie, via her store, kleins perfumery, has been a trailblazer for all thinGs fraGrant anD fabulous for nearly twenty years. but birnie is Patrick Kennedy, one half of the architectural a tastemaker in countless other ways, lininG her shop walls with florence broaDhurst firm Kennedy Nolan, believes Scandinavian design withstands the test of time because channellinG cape coD in her much-loveD beach house anD poppinG the oDD piece of Great life we live originated during a period when people – Dane furniture in anD arounD her home anD office. and designers – were re-evaluating the way Located in bohemian Brunswick Street and staffed by Mr. Will, the Kleinettes The shop is dominated by blonde wood, florentine chandeliers and lots and they lived – “going from formal to informal and T.C (Top Cat), Kleins is a cornucopia of hard-to-get fragrances and lots of products. her holiday home on the Mornington Peninsula represents tastes”. And why has so much great design visions of the entire family relaxing in each other’s company in a modern gorgeous skincare, as well as scented candles and more. On any given day you what she calls “Cape Cod meets hawaii” (Birnie adores hawaii and holidays ravelling all around Scandinavia for the past ten emerged from this one small part of the globe? family home but can just as easily be visualised in a sleek loft apartment are likely to find up to 3,500 product lines on offer and by Christmas 2012 there regularly) while her fitzroy home – a converted Scout hall - has a years, I’ve really come to believe that furniture or the lobby of a busy office. Kleins’ own house brand will be added to the mix. more industrial look, complete with motorbikes in the conservatory entryway, “It’s one of those concentrations of geography design from that part of the world is exceptionally suited to the way we live in Australia. Of course the collected by her husband. and time that sometimes occur ... There was Scandinavian design takes all the best ideas from the turn of the century Birnie is a hands-on operator, travelling the world in search of unusual, innovative aesthetic appeals to me and I have enormous respect and interprets them with deft, modern accents to produce pieces you will and beautiful products such as hand-sculptured beeswax candles in the shape of Birnie has bought a number of pieces from Great Dane over the years, from a flowering of talent and ideas in post-war and affection for the region’s design traditions but love to live with for years to come. I love the way that this furniture remains vintage bottles and Bite Beauty lipstick with the same youth-giving antioxidants a reindeer hide that hangs over the balcony in their expansive city home to there’s a spirit to the design there, an élan I guess Scandinavia ... Changes were taking place so devastatingly clean in its lines and yet retains a handmade character that found in red wine, as well as working on the floor during busy trading periods. a massive Argentinean book case that has been separated, with one section you could call it, that automatically feels ‘right’ when in government, in the economy, in society, somehow keeps it warm, human and accessible. She collaborates with purveyor of fancy goods and general creative firebrand, Kim residing in the holiday house, the other at the shop. Guests in her private office in an Australian context. hurley, on the shop’s distinctive windows. are offered a pretty thatched dining chair from Great Dane. lifestyle and design. I think there was a strong I guess I’ve dedicated my life to gathering – and producing – the best of this Great Dane’s ten-year birthday and the unveiling of our spacious new Victorian furniture for the Australian market. Many of our pieces are exclusive to Great Birnie’s personal style – “time poor fashion”, as she quips – is based on block “I think Scandinavian furniture suits the Australian climate perfectly,” she community of designers who encouraged and showroom has given myself and the senior team a chance to stand back and Dane. We work closely with manufacturers and designers in Scandinavia and colours, a lot of peacock blue currently, and distinctive jewellery and precious explains. “There is a lightness to the pieces that just seems right. I like the fact view contemporary Scandinavian design, cherry picking all we feel is indicative inspired each other,” he says. we live surrounded by these gorgeous works of functional art. We love the stones. She has a strong sense of design when it comes to interiors and, being that a lot of it is quite low, low enough for our Labrador to steal an entire wheel T of this furniture at its best as well as what will best suit our clients’ homes. way these pieces contribute to our Great Life; we think you will too. married to a builder, has the opportunity to explore these ideas quite readily. of cheese from the coffee table. It’s comfortable, family friendly furniture with As you look at the images in this publication or wander the showroom floor you a lot of style. I’m excited to see Great Dane joining us in the neighbourhood.” Anton Assaad will see a collection of furniture and accessories that has been specially selected Founder – Great Dane www.kleinsperfumery.com.au to work in harmony within your entire home. Pieces like the Sunday Sofa invite

Johansen Table Frame Sideboard Baklava Floor Light Kai #42 Chair Wikkelsø V11 Chair and Footstool Baklava Table Light Kvist Chandelier Reindeer Hide Cosy Light Lean Floor Light Lean Floor Light

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THE GREAT LIFE

Wikkelsø V11 easy Chair Wikkelsø V11 Sofa Wegner 501a Chair Lean Floor Light Frame Sideboard raft Bar Stool

Sunday Sofa Kai Chair Nanna Ditzel easy Chairs Nanna Ditzel Side Table Stobie Coffee Table Baklava Floor Light

Johansen Dining Table Frame Sideboard Baklava Floor Light Kai 42 Dining Chair Wikkelsø V11 easy Chair and Footstool Baklava Table Light Kvist Chandelier Reindeer Hide Cosy Light Lean Floor Light Lean Floor Light

The GreAT LIFe - 2012 greatdanefurniture.com The GreAT LIFe - 2012 greatdanefurniture.com

Wikkelsø What Morten Illum Wikkelsø, pronounced Vikkelsow, is one of Great Dane’s favourite kinds of designers - a master of his craft with an eternal eye for style that, outside of his homeland, is not as famous as some of his contemporaries. his seminal work, such as the V11 seating – sofa, armchair and footstool – remains sexy, & Bo from ONLY AT GREAT DANE stylish and comfortable. As a designer Wikkelsø was fond of saying that a chair is something you should be able to lie on as well as sit in and the V11 Great Dane is the exclusive representative in australia for the furniture, liGhtinG anD demonstrates this quality. Wikkelsø, who died at the end of the 1990s, was an interior designer before FurnID think becoming a furniture designer. he set up a studio in a farm south of Århus, accessories you’ll finD on the showroom floor. this comes about from anton assaaD’s Denmark’s second-largest city, and there he set about creating furniture that fit his principles of embracing the body, delighting the eye and remaining durable. Direct DealinGs with DesiGners anD manufacturers in scanDinavia but also from his Great Dane’s founder, Anton Assaad, aware that Wikkelsø’s work continued to be internationally sought after and collected, approached the designer’s adult about ... commitment to searchinG out leGenDary DesiGns anD workinG with the families of the children in 2009 to gauge their interest in allowing Great Dane to bring the V11 series back into production. “ I was invited to the son’s house for lunch and was delighted to see that he held DesiGners to brinG this work back to life, upDateD for the contemporary market. on to many of his father’s paintings and furniture. The work was still clearly revered by the family,” says Anton. “They had a deep appreciation for their SCANDANAVIAN DESIGN HISTORY “Over the years it’s become father’s talent. The son is a neurosurgeon and the daughter is a painter. She clear to us that Danish design is a well-known brand and something everybody worked with her father at one point and has some of the models of his work around her home. She actually gave me one of her paintings when I visited.” has an opinion on and for that particular reason we find it very inspiring. Our greatest task working with design is to keep challenging the common perception This kind of painstaking but rewarding cultivation of relationships is what of what design is all about in order to create new fundamental possibilities – leads Great Dane to have exclusive rights to V11 internationally now. Considered by design hunters to be one of the premium sofa designs of the something our forefathers mastered quite well.” mid-century period, V11 seating can be found in the office of the Japanese president and in the collection of King Feisel of Saudi Arabia. WHERE IDEAS COME FROM “It is overall very difficult to narrow “ Wikkelsø was a man of passion,” says Anton. “Talking to his children I Sunday understood just what exacting standards he had. At Great Dane our master that answer down to just one thing! It is definitely a strong combination of craftsmen make each piece, from beginning to end, in line with these everyday impressions, our legacy, and the spirit of the time we live in that excitement is high at Great Dane with the arrival of the Sunday sofa, standards.” initially give us the ideas in the first place. The process of development differs the company’s new foray into large modular sofas that matches fantastic Scandinavian design with our wonderful Australian way of life. Ideal for For Anton the V11 stands out as the most relevant sofa from that period. from time to time depending on the project. It is indeed a continuously moving, the family home, the inner city apartment, the stylish workplace, the Sunday “I feel that with its masculinity blended with softness, it sits perfectly with always expanding working procedure where we try our best to chase that specific sofa is yet another showpiece for the new collaborations taking place within today’s aesthetics,” he says. “Wikkelsø used to tell his kids, ‘It’s a big hill to inner picture and follow the feeling which is usually there long before the design Scandanavian design community. Copenhagen,’ because design at his time was so competitive. It makes me is made reality.” happy to see his exemplary work still being appreciated and, better yet, used.” Designed by Danish agency FurnID on behalf of prestigious Fredericia Furniture, the perfectly named Sunday allows you to configure these lovely lounge pieces into an arrangement that suits you, your space, your family and THIS furnITure TradITIon your pastimes. There is even a phone ‘app’ that can help you with this, playing with the modules, angles and textiles to create your own perfect combination. orIgInaTeS from SerIouS FurnID is an ambitious furniture and industrial design office consisting of Morten Kjær Stovegaard and Bo Strange, two designers committed to creating crafTSmanSHIp and purely products that are both friendly and welcoming; the Sunday is a true testament pracTIcal InTenTIonS to this philosophy with its well balanced mix of both modern and classic expressions and the various textile combinations which give you an interesting palette of structures and colours to work with. THE BEST ROOM FOR THE SUNDAY SOFA “The dream Fredericia Furniture is a family-owned business, which has contributed to scenario for the ultimate Sunday experience would probably be featured like creating international respect for Scandanavian design for generations, since an independent island placed in an open New York loft where the inhabitants 1911 in fact. appreciate their Sundays off; floating, chilling, and relaxing in a stylish yet cozy environment ... we can’t wait to see how some crazy Australians set theirs up!”

HAVING THEIR FURNITURE ON THE GLOBAL STAGE AK Shark Dining Table Spanish Chair Prime Time Chair and Footsool “It feels absolutely great knowing that all the time and energy we put into developing our designs is globally appreciated. The end user’s satisfaction is our reward and an unbelievable recognition and a constant reminder to continue following our passion.” Mundo Dining Chair Nanna Ditzel Sidetable WORKING WITH FREDERICA “To meet someone like Thomas and the rest of the Fredericia Furniture crew who seem to understand the way we feel about design ... well ... in order to truly create something remarkable in the design scene today, it is essential to have the right match between designer Klassik Sofa Vedel Birds and manufacturer. When teaming up with Fredericia we realised that the constellation was just right. Today, we still enjoy the fact that this company dared to take on a product as unique and difficult to produce as Dekka into their collection.” Wegner 501a Chair WHY AUSTRALIANS LOVE SCANDANAVIAN DESIGN “even though we haven’t actually been to Australia just yet we do believe we have very great similar viewpoints of keeping things simple and getting the most out of life. This the furniture tradition originates from serious craftsmanship and purely practical intentions – a concept based on modern simplicity that never seems to go out Raft of style. This combination preserves the basic idea of what furniture should be without compromising the aesthetical values. This is something we believe is a Kasper rønn and Jonas Bjerre-Poulsen, the architects behind NOrM, spread universal comprehension and something we aim to obtain in all our designs.” their talents over residential architecture, commercial interiors and industrial design. They see their work as a part of the Scandinavian modernist tradition – WHAT’S COOL IN COPENHAGEN “Over recent years the functional, minimal, poetic and timeless – and focus on natural materials and Copenhagen Zoo has renovated different attractions, one being the elephant attention to detail. Now Norm Architects have designed the raft table and stool for Danish manufacturer &Tradition. house which was designed by Foster and Partners and The Artic ring to be finished in spring/summer 2012, designed by DallogLindhardtsen A/S. It’s a &Tradition epitomises the ongoing originality and vision of Scandinavian very cool mix of design alongside the function of an animal habitat. design with its commitment to combining solid craftsmanship with modern life we live design. The company works with both emerging and established designers “The restaurant NOMA has won best restaurant in the world in 2010 and and is renowned for producing some of Verner Panton’s and Arne Jacobsen’s 2011, a first for Denmark. What makes this restaurant different is that all most celebrated designs. Blending the roughness of natural materials with the ingredients used originate from the Nordic countries which create continuous industrial efficiency of metal structures, the raft collection is perfect for homes, offices, cafes, and more. Playful, stylish, youthful and versatile, raft represents diversity and a close link to nature in the menu. But be prepared to spend the an ongoing design evolution. same value as a well designed chair. ravelling all around Scandinavia for the past ten visions of the entire family relaxing in each other’s company in a modern family years, I’ve really come to believe that furniture home but can just as easily be visualised in a sleek loft apartment or the lobby of “Live events in the streets of Copenhagen have grown exceptionally over the last design from that part of the world is exceptionally a busy office. few years, in the fields of fashion, art and music.” suited to the way we live in Australia. Of course the Scandinavian design takes all the best ideas from the turn of the century aesthetic appeals to me and I have enormous respect COMING TO AUSTRALIA “We were told that the Pacific highway and interprets them with deft, modern accents to produce pieces you will and affection for the region’s design traditions but from Melbourne to Sydney should be quite spectacular. And, of course, we wish love to live with for years to come. I love the way that this furniture remains there’s a spirit to the design there, an élan I guess so devastatingly clean in its lines and yet retains a handmade character that to go on a ‘Walkabout’ in the outback but will probably have to settle with a you could call it, that automatically feels ‘right’ when somehow keeps it warm, human and accessible. quick visit to Bondi Beach.” in an Australian context. I guess I’ve dedicated my life to gathering – and producing – the best of this Great Dane’s ten-year birthday and the unveiling of our spacious new Victorian furniture for the Australian market. Many of our pieces are exclusive to Great showroom has given myself and the senior team a chance to stand back and Dane. We work closely with manufacturers and designers in Scandinavia and view contemporary Scandinavian design, cherry picking all we feel is indicative we live surrounded by these gorgeous works of functional art. We love the way Tof this furniture at its best as well as what will best suit our clients’ homes. these pieces contribute to our Great Life; we think you will too. As you look at the images in this publication or wander the showroom floor you Anton Assaad will see a collection of furniture and accessories that has been specially selected Founder – Great Dane to work in harmony within your entire home. Pieces like the Sunday Sofa invite

AK Shark Dining Table Spanish Chair Prime Time Chair and footsool Mundo Dining Chair Nanna Ditzel Sidetable Klassik Sofa Vedel Birds Wegner 501a Chair

Shark Dining Table Børge Mogensen Spanish Chair Prime Time Chair and Footsool Mundo Chair Nanna Ditzel Trissen Sidetable Klassik Sofa Vedel Birds Wegner 501a Chair

DINING CHAIRS

Tivoli Dining Chair

Manufacturer Findhals Mobelfabrik

MATERIALS and finish the great Oak or walnut Timber or leather seat H 795mm x W 475mm x D 460mm

Møller Chair #71 N.O.Møller collection Manufacturer J.L. Møller

MATERIALS and finish Oak or teak Papercord, fabric or leather H 790mm x W 490mm x D 510mm Seat height 440mm

Møller Chair #77 N.O.Møller

Manufacturer J.L. Møller

MATERIALS and finish Oak, maple or teak Papercord, fabric or leather H 770mm x W 490mm x D 500mm Seat height 440mm

Møller Chair #78 N.O.Møller

Manufacturer J.L. Møller

MATERIALS and finish Oak, maple or teak Papercord, fabric or leather H 800mm x W 480mm x D 520mm Seat height 440mm

Mundo Chairs Susanne Gronlund

Manufacturer Fredericia

MATERIALS and finish Oak, walnut or gloss white H 760mm x W 580mm x D 530mm

Kai #42 Chair Kai Kristiansen

Manufacturer Miyazaki Chair Mill

MATERIALS and finish Oak, walnut Wax or oil Fabric or leather H 795mm x W 475mm x D 460mm

Melbourne 116 COMMERCIAL ROAD SOFAS/DAYBEDS STOOLS PRAHRAN VICTORIA 3181 +61 3 9510 6111

175 JOHNSTON STREET Sunday Sofa Raft Stool NA3 FurnID NORM Architects FITZROY VICTORIA 3065 Manufacturer Manufacturer +61 3 9417 5599 Fredericia &tradition

MATERIALS and finish MATERIALS and finish Fabric White powdercoated steel with natural oak Custom sizes available Black powdercoated steel with black stained oak Modular pieces with removeable Sand blasted finish SYDNEY seat cushions H 460mm x W 500mm x D 450mm 613 ELIZABETH STREET REDFERN NSW 2016 +61 2 9699 7677 Wikkelsø V11 3 Seater Sofa Raft Stool NA4 Illum Wikkelsø NORM Architects greatdanefurniture.com Manufacturer Manufacturer Great Dane &tradition

MATERIALS and finish MATERIALS and finish Oak with fabric or leather White powdercoated steel with natural oak H 670mm x L 2250mm x D 760mm Black powdercoated steel with black stained oak Sand blasted finish H 700mm x W 560mm x D 450mm

Klassik Sofa Nara Bar Stool Great Dane Shin Azumi

Manufacturer Manufacturer Great Dane Fredericia

MATERIALS and finish MATERIALS and finish Oak with fabric or leather Oak H 900mm x W 2000mm x D 750mm Timber or leather seat Footstool H 360mm x W 570mm x D 570mm Lacquered or black stain H 830/925mm x W 495mm x D 530mm Seat height 660/750mm

Sofa #236 Erik Buch Bar Stool Hans Wegner Erik Buch

Manufacturer Manufacturer Getama Preben Schou

MATERIALS and finish MATERIALS and finish Oak with fabric or leather Oak, walnut or black stain H 780mm x W 2100mm x D 800mm Lacquer or oil Leather seat H 710mm x W 370mm x D 430mm EASY CHAIRS TABLES STORAGE

ND 83 Chair Raft Table NA2 Frame Sideboard Nanna Ditzel NORM Architects Cees Braakman

Manufacturer Manufacturer Manufacturer Snedkergaarden Them A/S &tradition Pastoe MATERIALS and finish MATERIALS and finish MATERIALS and finish Oak and walnut White powdercoated steel with natural Oak and walnut Fabric or leather oak or black powdercoated steel with Clear lacquer black stained oak H 690mm x W 670mm x D 750mm Sand blasted finish H 600mm L 2700mm D 540mm Seat height 380mm H 740mm x W 2000mm x D 900mm Custom sizes available

Wegner 501a Chair Shark Dining Table Wegner Bedside Hans Wegner Nilssen & Gehl Hans Wegner

Manufacturer Manufacturer Manufacturer Getama Aksel Kjersgaard Getama

MATERIALS and finish MATERIALS and finish MATERIALS and finish Oak with fabric or leather Oak, walnut and corian finish Oak and walnut H 980mm x W 800mm x D 710mm Clear lacquer or oil Clear lacquer or oil Seat height 400mm Custom sizes available H 470mm x W 480mm x D 350mm

Wikkelsø V11 Chair Johansen Dining Table Vodder No. 26 sideboard Illum Wikkelsø Mads Johansen Arne Vodder

Manufacturer Manufacturer Manufacturer Great Dane Snedkergaarden Them A/S Great Dane MATERIALS and finish MATERIALS and finish MATERIALS and finish Oak with fabric or leather Oak or walnut Oak or walnut Clear lacquer or oil H 850mm x W 920mm x D 710mm L 2200 mm H 800 mm D 495 mm Custom sizes available Reversible doors in black stain

Plank Chair & Footstool Møller Table #26 Arne Vodder Tall Boy Hans Wegner N.O.Møller Arne Vodder

Manufacturer Manufacturer Manufacturer Getama J.L. Møller Great Dane MATERIALS and finish MATERIALS and finish MATERIALS and finish Oak with fabric or leather Oak or walnut Oak or walnut Soap or lacquer finish Clear lacquer or oil Lacquer or oil finish Chair H 710mm x W 760mm x D 800mm W 1100mm x H 740mm H 1205mm x W 800mm x D 450mm Footstool H 480mm x W 340mm x D 580mm L 2200 extending to 3200 mm

Prime Time Chair Trissen Sidetable Arne Vodder Low Boy Tom Stepp Nanna Ditzel Arne Vodder

Manufacturer Manufacturer Manufacturer Fredericia Furniture Snedkergaarden Them A/S Great Dane

MATERIALS and finish MATERIALS and finish MATERIALS and finish Oak, beech, birch walnut Oak, walnut and multiple colours Oak or walnut Fabric or leather H 430mm x D 450mm Lacquer or oil finish H 960mm x W 950mm x D 940mm H 720mm x W 800mm x D 450mm

Klassik Easy Chair Stobie Coffee Table String System Great Dane Lex Stobie Nils Strinning

Manufacturer Manufacturer Manufacturer Great Dane Lex Stobie String

MATERIALS and finish MATERIALS and finish MATERIALS and finish Oak Walnut or oak Walnut, birch, oak, white and black Fabric or leather Also available with timber top Side panels, shelves, wall panels, H 900mm x W 810mm x D 750mm H 440mm x D 920mm floor panels, cabinets Modular system

LIGHTING ACCESSORIES

Baklava Table Light Lean Light - Floor Nara Coat Stand Claesson Koivisto Rune Jenny Bäck Shin Azumi

Manufacturer Manufacturer Manufacturer Örsjö Örsjö Fredericia

MATERIALS and finish MATERIALS and finish MATERIALS and finish White frame with triple layer Available in black or white Oak shade of natural cloth with arm in rough brass Lacquered or black stain Table H 590mm x Ø 280mm H 1300mm x W 220mm x D 460mm H 1800mm x W 325 mm x D 420mm Floor H 1590mm x Ø 560mm

Float Light Mega Bulb Pendant Trappestigen Stepladder Benjamin Hubert Sofie Refer Benedicte & Poul Erik Find

Manufacturer Manufacturer Manufacturer Benjamin Hubert &tradition Gyngehesten

MATERIALS and finish MATERIALS and finish MATERIALS and finish Hand turned agglomerate cork lamps Clear glass with clear cord Black, orange, birch and white Available in three pendant sizes Clear glass with red fabric cord H 1400mm x W 355mm x D 550mm H 200/300/400mm Smoked glass with black fabric cord Ø 250/400/600mm H 230mm x Ø 180mm

Milk NA1 Light Spinning Light BH2 The Dots Coat Hooks NORM Architects Benjamin Hubert Tveit&Tornøe

Manufacturer Manufacturer Manufacturer &tradition &tradition Muuto

MATERIALS and finish MATERIALS and finish MATERIALS and finish Opal glass, acrylic and untreated oak Lacquered aluminium with matching Available in natural oak, oak painted with fabric cord PVC cord. black and oak painted yellow H 250mm x Ø 200mm Available in black, white and purple W 90-170mm x D 50mm H 340mm x Ø 400mm

Kvist Chandelier Topan VP6 Pendant Vedel Birds Jonas Bohlin Verner Panton Kristian Vedel

Manufacturer Manufacturer Manufacturer Örsjö &tradition Architect Made MATERIALS and finish MATERIALS and finish MATERIALS and finish Rough copper or white structure lacquer Lacquered aluminium with fabric cord Smoked or natural oak Available in three sizes up to 16 arms. Available in multiple colours Available in three different sizes chubby, tall and small Printed on Sovereign Offset 120gsm www.hoyne.com.au www.lyg.net.au www.kwdoggett.com.au