FFC 2022 April 27- May 6
Total Page：16
File Type：pdf, Size：1020Kb
Focus On FFC 2022 French April 27- May 6 Cinema FOCUS ON FRENCH CINEMA presented by The Alliance Française of Greenwich is a not-for-profit organization with a mission to explore the diversity of the French language and French culture 12 including films from around the world. CELEBRATING 17 YEARS OF UNPARALLELED PROGRAMMING 2005 – 2021 91,000+ Spectators from the Tri-State area 253 Films from more than 10 Countries 100+ Actors, Directors & Producers 130+ Q&A’s, Special Events & Educational Screenings OUTSTANDING GUESTS Nathan Ambrosioni Dyana Gaye Noah Parker Mischa Aznavour Samir Guesmi Théodore Pellerin Raphael Balboni Luc Hardy Sophie Picciotto Nathalie Baye Mélanie Laurent Benoit Pilo Clément Sibony Dominique Besnehard Claude Lelouch Jean- Carl Bouché Ann Sirot Mylène Mackay Romane Bohringer Abd Al Malick Alice Taglioni Anne Consigny Sophie Marceau Jean-Marie Teno Fabien Coste Pio Marmaï Sylvie Testud Alix Delaporte Noémie Merlant Philippe Robot Cyril Dion Olivier Pairoux Alain Zenou AUDIENCE 2021 11,000 Viewers 1,000 Student Participation Survey 2021 Age Language 22% - 24 years old and younger 98% - Satisfaction Rate 25% - Native French Speakers 25% - 25 to 44 years old 99% - Likeliness to attend again 75% - International 40% - 45 to 64 years old 36% - First time attendees 13% - 65+ years old Testimonial “There’s nothing like a film festival and “Focus on French Cinema festival “I loved the easy access to films in the Focus on French Cinema is my favorite. promotes diversity; it brings people virtual format this year but missed the People are ready to have a good time and together into dialogue and it increases in-person festival. I hope we can do a explore French film” creativity, and enriches our lives” hybrid version next year” MAJOR TALENT SOPHIE MARCEAU DOMINIQUE BESNEHARD CLAUDE LELOUCH JALIL LESPERT SYLVIE TESTUD NATAHALIE BAYE PIO MARMAÏ 1 1 FFC PAYS TRIBUTE TO FRANCOPHONE CINEMA 5 LEBANON FRANCE HAITI BELGIUM QUEBEC THE VENUES FESTIVAL SCOPE NEW YORK CITY, NY VIRTUAL STAMFORD, CT EDUCATIONAL OUTREACH 6 • Master Classes for students with actors and directors • Special private screenings selected for local public and private schools EDUCATIONAL OUTREACH and universities • Lesson plans • Games and contests COMMUNICATION 7 JC Decaux Advertising $200k value - 18 million impressions Six 6’ x 12’ posters at select locations in Manhattan including Grand Central & Sixteen 6’ x 4’ posters at Stamford Town Center Greenwich Train Greenwich & Tri-state Station Visibility Retail Mobilization Eight oversized posters 300 posters - 10,000 20 Street banners postcards - 5,000 flyers Newsletters Website & Social Media Over 500k distributed by 2,500 visits per week Bow Tie, Avon, FIAF, OIF, Cultural Services of French Embassy ADVERTISING & PR 2022 OBJECTIVES .