Focus On

FFC 2022

French April 27- May 6

Cinema FOCUS ON FRENCH CINEMA

presented by

The Alliance Française of Greenwich is a not-for-profit organization with a mission to explore the diversity of the French language and French culture

12 including films from around the world.

CELEBRATING 17 YEARS OF UNPARALLELED

PROGRAMMING 2005 – 2021

91,000+ Spectators from the Tri-State area

253 Films from more than 10 Countries

100+ Actors, Directors & Producers

130+ Q&A’s, Special Events & Educational Screenings OUTSTANDING GUESTS Nathan Ambrosioni Dyana Gaye Noah Parker Mischa Aznavour Samir Guesmi Théodore Pellerin Raphael Balboni Luc Hardy Sophie Picciotto Nathalie Baye Mélanie Laurent Benoit Pilo Clément Sibony Dominique Besnehard Claude Lelouch Jean- Carl Bouché Ann Sirot Mylène Mackay Romane Bohringer Alice Taglioni Abd Al Malick Anne Consigny Sophie Marceau Jean-Marie Teno

Fabien Coste Pio Marmaï Sylvie Testud

Alix Delaporte Noémie Merlant Philippe Robot

Cyril Dion Olivier Pairoux Alain Zenou AUDIENCE 2021 11,000 Viewers

1,000 Student Participation

Survey 2021 Age Language

22% - 24 years old and younger 98% - Satisfaction Rate 25% - Native French Speakers 25% - 25 to 44 years old 99% - Likeliness to attend again 75% - International 40% - 45 to 64 years old 36% - First time attendees 13% - 65+ years old

Testimonial

“There’s nothing like a film festival and “Focus on French Cinema festival “I loved the easy access to films in the Focus on French Cinema is my favorite. promotes diversity; it brings people virtual format this year but missed the People are ready to have a good time and together into dialogue and it increases in-person festival. I hope we can do a

explore French film” creativity, and enriches our lives” hybrid version next year” MAJOR

TALENT SOPHIE MARCEAU DOMINIQUE BESNEHARD CLAUDE LELOUCH

JALIL LESPERT SYLVIE TESTUD NATAHALIE BAYE

PIO MARMAÏ

1

1 FFC

PAYS TRIBUTE TO

FRANCOPHONE

CINEMA 5 LEBANON FRANCE HAITI

BELGIUM QUEBEC THE VENUES FESTIVAL SCOPE

NEW YORK CITY, NY VIRTUAL STAMFORD, CT EDUCATIONAL

OUTREACH 6

• Master Classes for students with

actors and directors

• Special private screenings selected for local public and private schools EDUCATIONAL

OUTREACH and universities

• Lesson plans

• Games and contests COMMUNICATION

7 JC Decaux Advertising

$200k value - 18 million impressions

Six 6’ x 12’ posters at select locations in

Manhattan including Grand Central

&

Sixteen 6’ x 4’ posters at Stamford Town Center

Greenwich Train Greenwich & Tri-state

Station Visibility Retail Mobilization Eight oversized posters 300 posters - 10,000

20 Street banners postcards - 5,000 flyers

Newsletters Website & Social Media Over 500k distributed by 2,500 visits per week Bow Tie, Avon, FIAF, OIF, Cultural

Services of French Embassy ADVERTISING & PR

2022 OBJECTIVES