Official Report

OFFICIAL REPORT

Organizer: Computer Entertainment Supplier’s Association (CESA) Co-organizer: Nikkei Business Publications, Inc. (Nikkei BP) Supporter: Ministry of Economy, Trade and Industry Period: Oct. 9 (Thursday) - Oct. 12 (Sunday), 2008 Venue: Makuhari Messe I. Outline of the Show

Name: TOKYO GAME SHOW 2008 Theme: Ready for GAME Time !

Organizer: Computer Entertainment Supplier's Association (CESA) Co-organizer: Nikkei Business Publications, Inc. (Nikkei BP) Supporter: Ministry of Economy, Trade and Industry Special supporter: NTT DOCOMO, INC.

Period: Business Day Oct. 9 (Thursday) - Oct. 10 (Friday), 2008 Open to the public Oct. 11 (Saturday) - Oct. 12 (Sunday), 2008 From 10:00 a.m. to 5:00 p.m. Venue: Makuhari Messe (Mihama-ku, Chiba-shi, Chiba) Exhibition Halls 1-8 (exhibition area: about 54,000 square meters) International Conference Hall

Number of exhibitors: 209 Number of booths: 1,768 booths Displayed titles: 879 titles (number of advance registrations) By platform (%) By genre (%) Nintendo DS 18.7 Action 19.6 Mobile phones 18.0 RPG 9.0 PC 17.5 Puzzle 5.4 PSP 7.8 Simulation 4.7 Wii 7.1 Adventure 4.2 Xbox360 7.0 Sports 3.7 PlayStation 3 3.5 Shooting 3.6 PlayStation 2 1.7 Racing 1.1 Others 18.8 Others 48.7

Admission fees: General visitor Ticket valid only for day of issue ¥1,200 (incl. tax) Ticket sold in advance ¥1,000 (incl. tax)

2 II.Visitors Report

1. Number of Visitors on Each Day TOKYO GAME SHOW 2008 TOKYO GAME SHOW 2007 Oct. 9 (Thursday) – Business Day 27,305 Sept. 20 (Thursday) – Business Day 29,783 Oct. 10 (Friday) – Business Day 24,178 Sept. 21 (Friday) – Business Day 32,390 Oct. 11 (Saturday) – Open to the public 71,639 Sept. 22 (Saturday) – Open to the public 64,795 Oct. 12 (Sunday) – Open to the public 71,166 Sept. 23 (Sunday) – Open to the public 66,072 Total 194,288 Total 193,040

2. Results of Questionnaire Survey of Business-Day Visitors Outline of Survey [Survey Method] A survey request was e-mailed to 6,038 preregistered visitors in Japan on the Business Days. Replies were received at the Internet Research System “AIDA” operated by Nikkei BP Consulting.

[Number of Responses] 837 (response rate: 13.9%)

[Survey Schedule] Oct. 31, 2008: Survey started (e-mail posted and web site opened) Nov. 12, 2008: Survey finished (web site closed)

[Survey Organizations] Nikkei BP Consulting, Inc.

Business Category Job Category

Telecommunication carriers Laboratories and think tanks 0.7% Other specialists 7.7% and providers Manufacturing of parts and semiconductors 0.5% 1.1% Others and no response 7.0% Manufacturing other than game Others and no response 10.2% Technical experts and entertainment-related other than computer 2.2% related personnel Financial, securities, 0.6% and insurance 2.5% Computer-related Sales Staff Services other than game Game software technical experts 21.9% and entertainment-related publishing excluding games 5.6% Sales staff 2.8% 26.8% 22.8% Game hardware and Corporate peripheral manufacturing managers 3.2% and directors Creators related Mass media 8.3% to games 17.9% and advertising 5.2% Contract and support Game development of Office workers Development and distribution 9.6% of content other than games distribution game software 5.2% 14.3% 25.3% Programmers related to games Producers and leaders 9.9% related to games 11.5%

Visitors’ Relationship to Game and Entertainment Content

No particular relationship as a job 5.8% Investment and financing in game and entertainment industries 1.7% elated Distribution and sales of Games and entertainment Development and making of game-related software and content 45.2% game consoles and work other than the above game software 16.7% 15.9% Planning and running of game-related on-line services and mobile content, etc 6.7% Related to entertainment other than game 5.3% No response Development and manufacturing of game-related hardware and peripheral 2.6% 0.1%

0 20 40 60 80 100

Age

55-59 1.1% 50-54 0.7% 45-49 5.6%

20-24 25-29 20.5% 30-34 26.3% 35-39 23.2% 40-44 11.0% 10.3% Over 60 0.7% No response 0.6%

0 20 40 60 80 100

3 Degree of Satisfaction Intention to Attend the Next Show

Very dissatisfied 0.7% Does not intend Very satisfied 15% to attend 0.5% No response 0.1% Dissatisfied 5.7%

Not sure 11.4%

Not particularly satisfied or dissatisfied 24.7% Satisfied Intends to attend 53.9% 88.0%

Information You Wanted to Get at TGS 2008 (multiple answers)

Overall grasp of game industry including such items 91.5% as hot and talked-about game software Information on products and companies, 51.7% with the focus on business Information from the viewpoint of end-users 47.5% Information on exhibition status or products of competitors and related companies 44.0% Information on overseas products and companies 18.5%

Others and no response 10.7%

020406080100

Business-Day Visitor Breakdown by Country and Region*1

Canada 2.1% France 3.2% U.K. 2.8% Others (Germany, Spain, Netherlands, Sweden, Russia, Finland, Italy, Ireland, Switzerland, Belgium, Greece, Denmark, Norway and Scotland ) 4.9% Others (Brazil, Argentina, Australia, New Zealand and UAE) 1.6%

Europe Others 10.9% 1.6% U.S. North South 15.6% America 17.7% Korea Others (Thailand, 33.7% Malaysia, Vietnam, Asia India, Philippines, 69.8% Indonesia and Pakistan) 3.4%

Singapore 5.0% Taiwan 14.8%

China 6.9% Hong Kong 6.0%

1. A total of 1,625*2 overseas visitors registered with the overseas receptionist. Of these the working countries of 1,572 visitors are known as broke down above. Visitors who attended on both Business Days and counted just once. 2. The following are not included in the overseas visitors total. - Reregistered - Visitors with a guest pass. - Overseas press. - Visitors with an exhibitor pass.

4 III. Results of Questionnaire Survey of Exhibitors

Outline of Survey [Survey Schedule] Oct. 20, 2008: Survey started (e-mail posted and web site [Survey Method] opened) A survey request was e-mailed to all exhibitors. Replies were Nov. 4, 2008: Survey finished (web site closed) received at the Internet Research System “AIDA” operated by Nikkei BP Consulting. [Survey Organization] Nikkei BP Consulting, Inc. [Number of Responses] 77 Degree of Satisfaction TGS 2009 Exhibit Plans

No response 0% Very dissatisfied 1.2% No response 6.5% Planned, with larger Undecided now 5.2% exhibit 9.1% Dissatisfied 0.1% No plan 1.3% Planned, with smaller Not particularly satisfied exhibit 0% or dissatisfied 10.4% Very satisfied 27.3%

Planned; Under exhibit size consideration undecided Satisfied 36.4% 48.1% 54.5%

Activities on Business Days (MA)

Business Meetings at Booths and Meeting Rooms 32.5%

Others 19.5%

Press Releases 11.7%

Information Sessions on New Products, etc. for Distributors 9.1%

Business Meetings at Conference Rooms and Hotels 7.8%

0 10 20 30 40

5 IV. Layout and Exhibitor List

Layout 8 7 6 5 4 3 2 1 Hall Hall Hall Hall Hall Hall Hall Hall

TGS-net NOC (Network Operation Center)

1-S3 1-S2

Dressing Room 6-S1 5-S1 4-S3 3-S1 2-S2 ENTERBRAIN, INC. GameSpot

Event Stage 2-S1 1-S1 S Sony Computer Entertainment Inc. LEVEL-5 Inc. SEGA CORPORATION SQUARE ENIX CO., LTD. Microsoft Co., Ltd. S

Marvelous Entertainment Inc. FromSoftware, Inc. / 4-S2 transcosmos inc. Food Court Yudo Inc. 8-C11 8-C14 Taito Kids' Area 4-S1 Corporation 8-C13 TOMY COMPANY, LTD. FromSoftware, Inc. Silver Star Japan

8-C9 6-C10 6-C9 PLANEX COMMUNICATIONS INC. Sony Computer Mobile Content Area Lost Child Vuzix Entertainment Inc. Game School Area Corporation 6-C7 5-C1 3-C1 Interchannel Inc. 6-C1 4-C11 4-C8 8-C5 4-C9 Spicysoft Corporation 2-C1 1-C1 ELECTRONIC ARTS K.K. Lounge Lounge 7-C23 7-C24 7-C21 7-C20 7-C15 Ambition 2-C2 8-C10 6-C11 Co., Ltd. 4-C3 7-C22 7-C19 FUJISOFT D3PUBLISHER INC. 7-C14 6-C8 Media Magic Co., Ltd. CoFesta 8-C2 INCORPORATED TATA ELXSI LIMITED 7-C16 KDDI CORPORATION ＫＯＮＡＭＩ NTT DOCOMO, INC. 4-C2 CAPCOM CO., LTD. ELECTRONIC ARTS K.K. Taito Corporation KOEI CO., LTD. C CAPCOM 7-C11 7-C12 7-C4 7-C18 KEMCO C 8-C4 8-C3 Cherry Quartz CO., LTD. 7-C10 7-C13 7-C17 6-C2 SEGA ＫＯＮＡＭＩ 6-C6 4-C10 8-C8 CORPORATION 7-C9 7-C3 7-C1 Academy of IREM SOFTWARE 4-C6 Marvelous Art University ENGINEERING INC. 4-C4 SEALZ Co., Ltd. 7-C6 7-C5 6-C3 4-C7 Creative Brain, Inc. Japan Entertainment Inc. 8-C6 8-C1 7-C7 7-C2 INTERSAVE CO., LTD. 3-N26 Game TECMO, LTD. 8-N1 KDDI 7-C8 4-C5 Geisha Tokyo 6-C4 MATCHINGWORLD, Inc. Awards LEVEL-5 Inc. CORPORATION C 4-C1 RideonJapan, Inc. Entertainment Inc. TGL PLANNING INC. Chiralion Ltd. 2008 8-C7 8-N5 8-N3 8-N2 Sales Area International Pavilions PC Online Games Area Microsoft Co., Ltd. KOEI CO., LTD. NAMCO SQUARE ENIX 4-N3 3-N29 BANDAI CO., LTD. 7-N7 MORI GAMES CO., LTD. FUZZYEYES D A 7-N10 IREM STORE 7-N3 3-N25 STUDIO Games Inc. 6-N1 5-N6 5-N2 4-N8 4-N5 costy 3-N22 3-N21 3-N20 3-N19 3-N19 2-N8 2-N7 1-N1 8-N4 SQUARE ENIX SQUARE ENIX 4-N2 PTY., LTD. 2-N2 NTT DOCOMO, INC. MUSIC CO., LTD. Koubou Inazumagumi Beijing Pavilion Canada Pavilion 2-N5 7-N11 D3PUBLISHER INC. 7-N5 HUDSON DeNA Co., Ltd. HOLLAND PAVILION Taiwan Game Pavilion 2-N1 SNK PLAYMORE Alchemist 3-N23 2-N10 2-N9 SAN-EI CO., LTD. TECMO, LTD. SOFT CO., LTD. The Behemoth 2-N4 CORPORATION 7-N9 4-N1 3-N24 3-N30 2-N18 Toys SOFTBANK 2-N3 2-N6 7-N6 HUDSON SOFT NAMCO BANDAI Games Inc. G DATA Software K.K. Nikkei Business Graffiti Games 2-N19 corner 7-N8 Creative Corp. 4-N6 4-N4 N 7-N4 Nikkei Business 7-N2 CO., LTD. ACQUIRE CORPORATION bushiroad Publications, Inc. Business Solution Area Limited N Kids' Stage CAPCOM Publications, Inc. 5-N1 Entertainment Channel Stage CO., LTD. COSPA inc. 7-N1 Movie Floor Map CoFesta 3-N12 3-N1033-N9 -N42-N17 B 5-N4 TOMY COMPANY, LTD. 4-N7 Square bushiroad 3-N18 7-N13 JAPAN e-SPORTS ASSOCIATION PREPARATORY COMMITTEE GAMETECH CO., LTD. 3-N17 2-N14 Game Center CX 3-N11 3-N3 CAPCOM CARD GAME 7-N12 5-N5 5-N3 3-N16 3-N1 2-N16 2-N15 2-N21 AT-X, Inc. 3-N31 3-N13 3-N8 3-N7 3-N2 ARC SYSTEM WORKS Co., Ltd. ITPIA CO., LTD. Information Museum of Game 3-N15 3-N6 2-N12 2-N11 2-N20 7-N14 CESA Science and history 3-N28 3-N27 3-N14 3-N5 2-N13 Kids' Area is open only on the public days (Oct.11 and 12 ). First Aid Lost Child Lost and Found Workshops Site EXIT / Re-ENTRY EXIT / Re-ENTRY EXIT / Re-ENTRY Re-ENTRY EXIT / Re-ENTRY EXIT / Re-ENTRY EXIT / Re-ENTRY Kids' Area Entrance Main Entrance

Outdoor Aisle (Available on the public days only)

Exhibitor List General Area 6-C11 FUJISOFT INCORPORATED 2-C1 Taito Corporation 2-N10 VASARA Co., LTD. Sales Area Enlarged View of 3-N29 FUZZYEYES STUDIO PTY., LTD. 3-N19 Taiwan Game Pavilion 6-C6 Academy of Art University Kids’ Area ※Exibit only on the public days International Conference Hall 2F 4-N1 G DATA Software K.K. FunTown World Limited 7-N11 Alchemist 4-N6 ACQUIRE CORPORATION Business Meeting Area 1-S2 GameSpot Gemmy Planet, Inc. 8-C2 CAPCOM CO., LTD. 7-N12 AT-X, Inc. Business Meeting Area WIZARBOX Detail view Marvelous Entertainment Inc. 5-N5 ARC SYSTEM WORKS Co., Ltd. FromSoftware, Inc. / BM-2 BM-3 BM-4 transcosmos inc. 4-N7 GAMETECH CO., LTD. Goldrock Inc. 8-C10 D3PUBLISHER INC. 7-N1 bushiroad BM-1 BM-5 GONZO ROSSO K.K. BM-17 BM-15 BM-13 3-N22 Beijing Pavilion BM-6 BM-1 BM-2 BM-3 BM-4 BM-5 TECMO, LTD. 3-N26 Geisha Tokyo Entertainment Inc. Insrea Game Center Corporation 8-C5 ELECTRONIC ARTS K.K. 7-N14 CAPCOM CARD GAME BM-7 BM-16 BM-14 BM-6 Akamai Technologies Inc. Suzhou Snail Beijing Six Rooms Technology Co., Ltd. BM-12 BM-8 Electronic Co., Ltd. NAMCO BANDAI BM-11 BM-9 GAMETECH CO., LTD. Games Inc. BM-10 3-N30 Graffiti Games Limited Joymaster Inc. 8-C13 FromSoftware, Inc. 7-N8 CAPCOM CO., LTD. BM-17BM-15 BM-13 Beijing Sntaro Tech Co., Ltd. Convention Hall A (Available on business days only) BM-16 BM-14 BM-7 3-N20 HOLLAND PAVILION Lager Network Technologies Inc. 8-C1 KDDI CORPORATION 7-N4 COSPA inc. BusinessBusinesss MeetingMeeting Area can be used forf CAPCOM meetings with exhibitors. CO., LTD. Beijing Xnetsoft Inc. Nokia N-Gage MINE LOADER BGIn Mega Net&Tech Co., Ltd. 8-N5 KOEI CO., LTD. 7-N13 Game Center CX SOFTWARE CO., LTD. BM-12 BM-11 BM-10 BM-9 BM-8 Object Software (Beijing) Co., Ltd. HUDSON SOFT CCAA M-etel Co., Ltd. 8-C3 KONAMI 7-N2 HUDSON SOFT CO., LTD. CO., LTD. Tengren Information Technology Co., Ltd. Game Republic, Inc. KOEI CO., LTD. Control / Het Redactielokaal Winking Entertainment Corporation 8-N1 LEVEL-5 Inc. 7-N7 IREM STORE NOWPRODUCTION CO., LTD. ELECTRONIC ARTS K.K. 4-N4 bushiroad Dutch Game Garden XPEC Entertainment Inc. 8-C8 Marvelous Entertainment Inc. 7-N6 Nikkei Business Publications, Inc. 3-N21 Canada Pavilion Elements Interactive Mobile Zeroplus Technology Co., Ltd. 8-C7 Microsoft Co., Ltd. 7-N5 SAN-EI CO., LTD. Alliance Numerique Ex Machina Taipei Hsien Computer Association 8-N3 NAMCO BANDAI Games Inc. 7-N9 SOFTBANK Creative Corp. Bug-Tracker 2-N20 W&W Communications, Inc. Grendel Games Taiwan External Trade Development Council 8-N4 NTT DOCOMO, INC. 7-N3 SQUARE ENIX CO., LTD. Canadian Interactive Alliance 3-N16 Web Technology Corp. Khaeon Games 6-C8 TATA ELXSI LIMITED 8-C4 SEGA CORPORATION 7-N10 SQUARE ENIX MUSIC Chandran Media 3-N28 WORKS CORPORATION INC. Leeuwarden City 5-N6 TECMO, LTD. 8-C9 Sony Computer Entertainment Inc. ※Exhibitors except NIHON BINARY CO., LTD. and Complex Games Inc. Business Solution Area GlobalCollect exhibit on the business days only. Business Meeting Area Netherlands Foreign Trade Agency EVD 6-C4 TGL PLANNING INC. 8-N2 SQUARE ENIX CO., LTD. D-Box Technologies Inc. NHL University 3-N23 The Behemoth 8-C11 Taito Corporation 3-N6 3Di INC. Deep Fried Entertainment Inc. BM-15 Akamai Technologies Inc. NLGD Foundation 5-N1 TOMY COMPANY, LTD. 8-C6 TECMO, LTD. 2-N12 BitCash Inc. Di-O-Matic, Inc. BM-7 CAPCOM CO., LTD. Province of Fryslan 1-S1 transcosmos inc. 8-C14 TOMY COMPANY, LTD. 3-N11 Bit-isle Inc. Digital Innovation Partnership Ontario BM-9 ELECTRONIC ARTS K.K. Province of Utrecht 6-C9 Vuzix Corporation 3-N2 BITS Co., Ltd DTI Software Inc. Game School Area BM-2 FromSoftware, Inc. Spil Games Support 4-S2 Yudo Inc. 3-N18 Born Digital, Inc. Enzyme Testing Labs BM-10 Game Republic, Inc. Triangle Studios 7-C16 Anabuki College Group 3-N17 Community Engine Inc. Fugitive Interactive Inc. Mobile Content Area BM-17 GAMETECH CO., LTD. Utrecht School of the Arts 7-C7 Arts College Yokohama 3-N8 CREEK & RIVER Co., Ltd. GestureTek Inc. BM-4 GONZO ROSSO K.K. White Bear Holding BV Imma Games 4-C9 Ambition Co., Ltd. 7-C2 Aso Business Computer College 3-N12 CRI Middleware Co., Ltd. Government of Alberta BM-12 HUDSON SOFT CO., LTD. 5-N2 HUDSON SOFT CO., LTD. 4-C2 Cherry Quartz 7-C5 Digital Entertainment Academy Co., LTD. 3-N31 CRYSTAL DIGITAL TECHNOLOGY CO., LTD. Government of Ontario, Canada BM-8 KOEI CO., LTD. 6-C7 Interchannel Inc. 4-C1 Chiralion Ltd. 7-C11 ECC COLLEGE OF COMPUTER AND MULTIMEDIA 3-N1 DIGITAL RIVER JAPAN K.K. Hothead Games, Inc. BM-5 Marvelous Entertainment Inc. 6-C2 IREM SOFTWARE ENGINEERING INC. 4-C4 Creative Brain, Inc. 7-C12 Higashi-Nihon Design & Computer College 2-N11 FINE Co., Ltd. Interactive Sports Technologies Inc. BM-14 MINE LOADER SOFTWARE CO., LTD. 5-N3 ITPIA CO., LTD. 4-C7 INTERSAVE CO., LTD. 7-C21 International Art & Design College 3-N15 FONTWORKS Inc. Investment Quebec BM-6 NAMCO BANDAI Games Inc. 5-N4 JAPAN e-SPORTS ASSOCIATION PREPARATORY COMMITTEE 4-C10 KEMCO 7-C3 JAPAN ELECTRONICS COLLEGE 3-N7 Fukuoka Game Industry Promotion Agency IUGO Mobile Entertainment BM-16 Nokia N-Gage 6-C1 KDDI CORPORATION 4-C3 Media Magic Co., Ltd. 7-C4 Kobe Institute of Computing - College of Computing 3-N14 Global Collect Q8ISMobile Inc. BM-11 NOWPRODUCTION CO., LTD. 1-C1 KOEI CO., LTD. 4-C5 RideonJapan, Inc. 7-C19 Nagoya Kougakuin College 3-N5 GONZO ROSSO K.K. Quazal Technologies Inc. BM-13 Suzhou Snail Electronic Co., Ltd. 5-C1 KONAMI 4-C6 SEALZ Co., Ltd. 7-C21 Niigata Computer College 3-N10 Hitachi ULSI Systems Co., Ltd. Quebec Government Office inTo kyo BM-1 TECMO, LTD. 4-N2 Koubou Inazumagumi 4-C8 Spicysoft Corporation 7-C8 Niigata High Technology College 2-N16 HONG KONG TRADE DEVELOPMENT COUNCIL Redengine Health Inc. BM-2 transcosmos inc. 5-S1 LEVEL-5 Inc. 7-C15 NIHON KOGAKUIN COLLEGE / TOKYO UNIVERSITY OF TECHNOLOGY 2-N21 Living Picture Ltd. Sarbakan Game Studio PC Online Game Area BM-3 WIZARBOX 2-S1 Marvelous Entertainment Inc. 7-C18 Numazu Professional College of Information Technology 3-N4 Marubeni Corporation Side Effects Software Inc. 6-C3 MATCHINGWORLD, Inc. 2-N4 ai sp@ce-Virtual Life System 7-C6 Osaka Electro-Communication Univ. Department of Digital Games 2-N15 MINE LOADER SOFTWARE CO., LTD. Studio X Labs 2-S2 Microsoft Co., Ltd. 2-N7 CDNetworks Japan Co., Ltd 7-C9 Ota Information & Business College 2-N17 Mizuho Bank, Ltd. Wave Generation 4-N3 MORI GAMES CO., LTD. 2-N9 Cyberstep, Inc. 7-C13 Professional Training College Tokyo Net Wave 2-N17 Mizuho Capital Co., Ltd. Wicked Studios Inc. 6-N1 NAMCO BANDAI Games Inc. 2-N5 Dellgamadas co., ltd. 7-C1 SOGOGAKUEN HUMAN ACADEMY 2-N17 Mizuho Investors Securities Co., Ltd. Embassy of Canada in Japan 3-N24 Nikkei Business Publications, Inc. 2-N3 Faith, Inc. 7-C17 Tohoku Computer College 3-N4 NeuroSky Inc. 3-C1 CAPCOM CO., LTD. 4-C11 NTT DOCOMO, INC. 2-N1 IMA GROUP 7-C24 TOKYO COMMUNICATION ARTS 3-N13 NIHON BINARY CO., LTD. 3-N25 costy 6-C10 PLANEX COMMUNICATIONS INC. 2-N6 METAIMAGE 7-C10 TOKYO DESIGNER GAKUIN COLLEGE 2-N14 ONE NorthEast 4-N5 D3PUBLISHER INC. 4-S3 SEGA CORPORATION 2-N2 MiCROViSiON Inc. 7-C23 Tokyo Kogakuin College of Technology 3-N9 SANTOKU CORPORATION 4-N8 DeNA Co., Ltd. 4-S1 Silver Star Japan 2-N8 Nikkei WinPC 7-C20 TRIDENT COLLEGE OF INFORMATION TECHNOLOGY 3-N27 Scaleform Corporation 2-C2 ELECTRONIC ARTS K.K. 1-N1 SNK PLAYMORE CORPORATION 2-N1 Surfersparadise 7-C21 World Institute of Zeal artists for digital and technology 2-N21 Splitfish Ltd. 1-S3 ENTERBRAIN, INC. 6-S1 Sony Computer Entertainment Inc. 2-N19 Symantec Japan, Inc. 7-C14 Yokohama Digital Arts 2-N13 Suzhou Snail Electronic Co., Ltd. 1-S1 FromSoftware, Inc. 3-S1 SQUARE ENIX CO., LTD. 2-N18 TAIWAN A.C.G. EDUCATION 7-C22 Yoyogi animation institute 3-N3 TIS Inc.

6 7 IV. Layout and Exhibitor List

Layout 8 7 6 5 4 3 2 1 Hall Hall Hall Hall Hall Hall Hall Hall

TGS-net NOC (Network Operation Center)

1-S3 1-S2

Dressing Room 6-S1 5-S1 4-S3 3-S1 2-S2 ENTERBRAIN, INC. GameSpot

Event Stage 2-S1 1-S1 S Sony Computer Entertainment Inc. LEVEL-5 Inc. SEGA CORPORATION SQUARE ENIX CO., LTD. Microsoft Co., Ltd. S

Outdoor Aisle (Available on the public days only)

6 7 V. TGS Forum 2008 Location: International Conference Hall focusing on casual games with market momentum, a During the two business days of TGS, organizers hosted “Character Session” which discusses game models that have the “TGS Forum 2008” conference for business people in the made use of communication services with consumers, such game industry. as SNS and CGM, a “Cellular Phone Game Session” which The keynote address on the first day of the Tokyo Game considers prospects for the cellular phone industry that have Show (October 9th) was broken into three parts. First, Yoichi arisen thanks to technology and products like the iPhone and Wada of CESA gave a speech on the theme of “What does Android which have revolutionized business models, and a the World Want from Japanese Game Companies” Next, “Management Session” where business problematics, top managers from three major game corporations: copyrights, risk management and other topics for game Capcom's Haruhiro Tsujimoto, Square Enix's Yoichi Wada companies were discussed. This session introduced the and Bandai-Namco Games' Shin Unozawa gave a panel know-how and vision necessary for engaging with globaliza- discussion on the theme of “Globalization”, describing the tion, new technology and new fields of development. strategies of their respective companies. Lastly, Microsoft's Further, at a special session (admission free) on October John Schappert spoke about new titles for the Xbox 360 and 10th, the second business day, Turbine, Inc. CEO Jim more. Crowley gave a speech themed “The Collision of Virtual The special afternoon session on October 9th (admission Worlds, Online Games and Social Networking”, which fee required) included four different sessions in the same way commented on the importance of these three services and as TGS 2007. This year featured a “Casual Games Session” Turbine’s experience in developing them.

October 9 (Thursday) Keynote 1 10:30 | The Japanese Game Industry: Dawn of a New Generation 12:50 Yoichi Wada, Chairman, Computer Entertainment Supplier's Association Keynote 2 / Panel Discussion What is the role of Japanese game industry for the world? CAPCOM CO., LTD. President & COO, Haruhiro Tsujimoto SQUARE ENIX CO., LTD. President & Representative Director, Yoichi Wada NAMCO BANDAI Games Inc. Chief Operating Officer, Shin Unozawa Moderator: Nikkei BP Corporate Officer, Naoki Asami Keynote 3 A Canvas for the World Microsoft Corporation Corporate Vice President of Interactive Entertainment Live, Software and Services Business John Schappert Casual Game Session Character Session 13:00 | One After Another, New Games and Large-Scale Communicating with Consumers to Open up 15:00 Services are Hitting the Market! Possibilities and Visions of New Game Worlds “Casual Games”: Expanding the Game Business BeXide, Kazunori Nanji NHN Japan, Ryo Morikawa Dwango, Ryuichiro Ban Smile-Lab (Square-Enix Group), Takahiro Ito Crypton Future Media, Wataru Sasaki Shockwave Entertainment, Hironori Okayama Moderator: Nikkei Business Online, Hiroyuki Yamanaka Moderator: Nikkei TRENDYnet, Masahiro Komukai

Cellular Phone Game Session Management Session 15:15 | Evolving Cellular Phone Games: Crossing Borders and Industry Divisions: 17:15 The Cell Phone Game Industry in a Period of “Great Changes” Game Company Management Strategies for Success across the World NTT Docomo, Yuka Harada Tohmatsu Auditing, Masayuki Ito G Mode, Takeshi Miyaji DeNA, Isao Moriyasu TMI Associates, Yoshiro Masumoto Moderator: Nikkei Entertainment, Masayuki Otani TMI Associates, Hidehiro Mitani Mizuho Bank Ltd. Keirou Itsumi Moderator: Nikkei Business Associé, Junpei Furuhata

October 10 (Friday) Special Session 11:00 | The Collision of Virtual Worlds, Online Games and Social Networking 12:00 Turbine, Inc. President and CEO Jim Crowley

8 VI. Business Solution Area Location: Exhibition Hall 2 and 3, North Side far 34 Japanese and international companies have exhibited Starting in 2007, we established a “Business Solutions here. We have also opened up all-purpose meeting rooms Corner” at the Tokyo Game Show which allows vendors to located at the hall's corners, and hosted workshops so that introduce a wide range of BtoB products and services that businesses can capitalize on their exhibitions. support game development and game-related business; so Business Solution Workshops Oct. 10 (Fri.) Company/Organization Lecture

12:00 | CRYSTAL DIGITAL Discussion of approaches to digital media projects, 12:40 TECHNOLOGY., LTD. with some examples of CG video production.

13:00 Ruby Talk: High-quality audio synthesis middleware, | Hitachi ULSI Systems Co., Ltd. 13:40 useful for game development!

VII. International Party In the interest of furthering internationalization at TGS, we and regions took part in SOWN and transformed it into a vital held an International Party for developers, the “Sense of venue for networking. Wonder Night” (SOWN). 570 foreign guests, media members, representatives of [Time and Date] October 10th (Fri) 17:15 – 20:30 Japanese exhibitors and other participants from 22 countries [Venue] International Conference Hall 1F, at “NOA Restaurant” [Supporter] XNA

9 VIII. Public Relations and Publicity 1. Newspaper and Magazine Articles Printed, and TV and Radio Reports Broadcast

TV Radio Newspapers General Specialized papers/ Total (general, sports) magazines magazines/web

Before the Show 0 (0) 0 (1) 158 (139) 70 (71) 201 (274) 429 (485) During the Show 73 (33) 8 (7) 178 (140) 0 (0) 705 (90) 964 (270) After the Show 12 (23) 2 (7) 61 (56) 30 (119) 138 (723) 243 (928) Total 85 (56) 10 (15) 397 (335) 100 (190) 1,044 (1087) 1,636 (1683) Notes: Figures in parentheses are dated December 31st, 2007. Article coverage and planned broadcasts are included for both 2008 and 2007.

2. Number of News Report During the Show Period, and Number of Reporters Oct. 9 (Thu.) Oct. 10 (Fri.) Oct. 11 (Sat.) Oct. 12 (Sun.) Grand total News News News News News reports Reporters reports Reporters reports Reporters reports Reporters reports Reporters Web News/ Web Magazines 140 519 111 356 58 142 50 119 359 1,136 Newspapers 58 106 35 49 11 13 9 13 113 181

Internet Correspondents 18 45 4 7 2 5 2 2 26 59 Television (Satellite Television/CATV) 5 29 5 24 0 0 1 15 11 68 Television (Terrestrial) 49 225 31 81 12 32 6 20 98 358 Editors/ Free Writers/ Others 63 119 98 184 37 59 27 47 225 409

Radio 7 22 3 5 2 5 0 0 12 32

Magazines 163 608 154 461 82 173 47 110 446 1,352

Overseas Media 249 494 222 378 41 321 9 81 521 1,274 Total 752 2,167 663 1,545 245 750 151 407 1,811 4,869

10 3. Breakdown of Overseas Media Number of reporters Number Reported-to region of Oct. Oct. Oct. Oct. Total 9 10 11 12 media Japan (domestic-issued foreign language media) 37 23 74 0 134 31 Taiwan 33 16 20 0 69 18 Hong Kong 18 6 24 0 48 14 Asia Korea 21 17 0 3 41 13 Singapore 4 5 0 0 9 5 Thailand 6 3 0 0 9 2 China 4 4 0 0 8 1 Malaysia 1 1 0 0 2 1 France 32 31 4 0 67 20 U.K. 16 21 18 8 63 12 Italy 19 20 4 0 43 13 Netherlands 23 7 9 0 39 6 Germany 14 12 0 9 35 11 Spain 17 11 0 0 28 13 Belgium 1 1 19 0 21 2 Europe Russia 6 5 0 0 11 2 Denmark 3 3 4 0 10 1 Norway 5 2 0 0 7 4 Slovakia 4 4 0 0 8 2 Sweden 2 4 0 0 6 3 Finland 1 3 2 0 6 2 Poland 3 2 0 0 5 2 Switzerland 0 3 0 0 3 1 U.S.A. 167 129 116 46 458 93 Canada 13 13 0 0 26 3 North and Mexico 4 2 4 4 14 2 Latin America Brazil 8 6 3 0 17 4 Argentina 1 0 0 0 1 1 Australia 6 8 14 0 28 7 Oceania New Zealand 2 3 1 0 6 3 Middle East Iran 0 0 0 11 11 1 Others 23 13 5 0 41 12 Total 494 378 321 81 1274 305

11 Outline of TOKYO GAME SHOW 2009 http://tgs.cesa.or.jp/english/ Period: Business Day* Sept. 24 (Thursday) – Sept. 25 (Friday), 2009 Open to the public Sept. 26 (Saturday) – Sept. 27 (Sunday), 2009 From 10:00 a.m. to 5:00 p.m. *Admission is limited to industry participants and those with invitations. Venue: Makuhari Messe 2-1 Nakase, Mihama-ku, Chiba City, Chiba Prefecture Organizer: Computer Entertainment Supplier's Association (CESA) http://www.cesa.or.jp/english/ Co-organizer: Nikkei Business Publications, Inc. (Nikkei BP) http://www.nikkeibp.com/ Expected number of exhibitors: 170 Expected booth units: 1,550 Expected visitors: 180,000

TOKYO GAME SHOW 2008 Official Report Publisher: Computer Entertainment Supplier's Association (CESA) Nikkei Business Publications, Inc. (Nikkei BP) Editor: TOKYO GAME SHOW Overseas Management Office, Nikkei BP General inquiries: TOKYO GAME SHOW Overseas Management Office, Nikkei BP E-mail: [email protected] Tel: +81-3-3512-5670 Fax: +81-3-3512-5680

Printed in Japan TG09-52