OFFICIAL REPORT Organizer: Computer Entertainment Supplier’s Association (CESA) Co-organizer: Nikkei Business Publications, Inc. (Nikkei BP) Supporter: Ministry of Economy, Trade and Industry Period: Oct. 9 (Thursday) - Oct. 12 (Sunday), 2008 Venue: Makuhari Messe I. Outline of the Show Name: TOKYO GAME SHOW 2008 Theme: Ready for GAME Time ! Organizer: Computer Entertainment Supplier's Association (CESA) Co-organizer: Nikkei Business Publications, Inc. (Nikkei BP) Supporter: Ministry of Economy, Trade and Industry Special supporter: NTT DOCOMO, INC. Period: Business Day Oct. 9 (Thursday) - Oct. 10 (Friday), 2008 Open to the public Oct. 11 (Saturday) - Oct. 12 (Sunday), 2008 From 10:00 a.m. to 5:00 p.m. Venue: Makuhari Messe (Mihama-ku, Chiba-shi, Chiba) Exhibition Halls 1-8 (exhibition area: about 54,000 square meters) International Conference Hall Number of exhibitors: 209 Number of booths: 1,768 booths Displayed titles: 879 titles (number of advance registrations) By platform (%) By genre (%) Nintendo DS 18.7 Action 19.6 Mobile phones 18.0 RPG 9.0 PC 17.5 Puzzle 5.4 PSP 7.8 Simulation 4.7 Wii 7.1 Adventure 4.2 Xbox360 7.0 Sports 3.7 PlayStation 3 3.5 Shooting 3.6 PlayStation 2 1.7 Racing 1.1 Others 18.8 Others 48.7 Admission fees: General visitor Ticket valid only for day of issue ¥1,200 (incl. tax) Ticket sold in advance ¥1,000 (incl. tax) 2 II.Visitors Report 1. Number of Visitors on Each Day TOKYO GAME SHOW 2008 TOKYO GAME SHOW 2007 Oct. 9 (Thursday) – Business Day 27,305 Sept. 20 (Thursday) – Business Day 29,783 Oct. 10 (Friday) – Business Day 24,178 Sept. 21 (Friday) – Business Day 32,390 Oct. 11 (Saturday) – Open to the public 71,639 Sept. 22 (Saturday) – Open to the public 64,795 Oct. 12 (Sunday) – Open to the public 71,166 Sept. 23 (Sunday) – Open to the public 66,072 Total 194,288 Total 193,040 2. Results of Questionnaire Survey of Business-Day Visitors Outline of Survey [Survey Method] A survey request was e-mailed to 6,038 preregistered visitors in Japan on the Business Days. Replies were received at the Internet Research System “AIDA” operated by Nikkei BP Consulting. [Number of Responses] 837 (response rate: 13.9%) [Survey Schedule] Oct. 31, 2008: Survey started (e-mail posted and web site opened) Nov. 12, 2008: Survey finished (web site closed) [Survey Organizations] Nikkei BP Consulting, Inc. Business Category Job Category Telecommunication carriers Laboratories and think tanks 0.7% Other specialists 7.7% and providers Manufacturing of parts and semiconductors 0.5% 1.1% Others and no response 7.0% Manufacturing other than game Others and no response 10.2% Technical experts and entertainment-related other than computer 2.2% related personnel Financial, securities, 0.6% and insurance 2.5% Computer-related Sales Staff Services other than game Game software technical experts 21.9% and entertainment-related publishing excluding games 5.6% Sales staff 2.8% 26.8% 22.8% Game hardware and Corporate peripheral manufacturing managers 3.2% and directors Creators related Mass media 8.3% to games 17.9% and advertising 5.2% Contract and support Game development of Office workers Development and distribution 9.6% of content other than games distribution game software 5.2% 14.3% 25.3% Programmers related to games Producers and leaders 9.9% related to games 11.5% Visitors’ Relationship to Game and Entertainment Content No particular relationship as a job 5.8% Investment and financing in game and entertainment industries 1.7% elated Distribution and sales of Games and entertainment Development and making of game-related software and content 45.2% game consoles and work other than the above game software 16.7% 15.9% Planning and running of game-related on-line services and mobile content, etc 6.7% Related to entertainment other than game 5.3% No response Development and manufacturing of game-related hardware and peripheral 2.6% 0.1% 0 20 40 60 80 100 Age 55-59 1.1% 50-54 0.7% 45-49 5.6% 20-24 25-29 20.5% 30-34 26.3% 35-39 23.2% 40-44 11.0% 10.3% Over 60 0.7% No response 0.6% 0 20 40 60 80 100 3 Degree of Satisfaction Intention to Attend the Next Show Very dissatisfied 0.7% Does not intend Very satisfied 15% to attend 0.5% No response 0.1% Dissatisfied 5.7% Not sure 11.4% Not particularly satisfied or dissatisfied 24.7% Satisfied Intends to attend 53.9% 88.0% Information You Wanted to Get at TGS 2008 (multiple answers) Overall grasp of game industry including such items 91.5% as hot and talked-about game software Information on products and companies, 51.7% with the focus on business Information from the viewpoint of end-users 47.5% Information on exhibition status or products of competitors and related companies 44.0% Information on overseas products and companies 18.5% Others and no response 10.7% 020406080100 Business-Day Visitor Breakdown by Country and Region*1 Canada 2.1% France 3.2% U.K. 2.8% Others (Germany, Spain, Netherlands, Sweden, Russia, Finland, Italy, Ireland, Switzerland, Belgium, Greece, Denmark, Norway and Scotland ) 4.9% Others (Brazil, Argentina, Australia, New Zealand and UAE) 1.6% Europe Others 10.9% 1.6% U.S. North South 15.6% America 17.7% Korea Others (Thailand, 33.7% Malaysia, Vietnam, Asia India, Philippines, 69.8% Indonesia and Pakistan) 3.4% Singapore 5.0% Taiwan 14.8% China 6.9% Hong Kong 6.0% 1. A total of 1,625*2 overseas visitors registered with the overseas receptionist. Of these the working countries of 1,572 visitors are known as broke down above. Visitors who attended on both Business Days and counted just once. 2. The following are not included in the overseas visitors total. - Reregistered - Visitors with a guest pass. - Overseas press. - Visitors with an exhibitor pass. 4 III. Results of Questionnaire Survey of Exhibitors Outline of Survey [Survey Schedule] Oct. 20, 2008: Survey started (e-mail posted and web site [Survey Method] opened) A survey request was e-mailed to all exhibitors. Replies were Nov. 4, 2008: Survey finished (web site closed) received at the Internet Research System “AIDA” operated by Nikkei BP Consulting. [Survey Organization] Nikkei BP Consulting, Inc. [Number of Responses] 77 Degree of Satisfaction TGS 2009 Exhibit Plans No response 0% Very dissatisfied 1.2% No response 6.5% Planned, with larger Undecided now 5.2% exhibit 9.1% Dissatisfied 0.1% No plan 1.3% Planned, with smaller Not particularly satisfied exhibit 0% or dissatisfied 10.4% Very satisfied 27.3% Planned; Under exhibit size consideration undecided Satisfied 36.4% 48.1% 54.5% Activities on Business Days (MA) Business Meetings at Booths and Meeting Rooms 32.5% Others 19.5% Press Releases 11.7% Information Sessions on New Products, etc. for Distributors 9.1% Business Meetings at Conference Rooms and Hotels 7.8% 0 10 20 30 40 5 IV. Layout and Exhibitor List Layout 8 7 6 5 4 3 2 1 Hall Hall Hall Hall Hall Hall Hall Hall TGS-net NOC (Network Operation Center) 1-S3 1-S2 Dressing Room 6-S1 5-S1 4-S3 3-S1 2-S2 ENTERBRAIN, INC. GameSpot Event Stage 2-S1 1-S1 S Sony Computer Entertainment Inc. LEVEL-5 Inc. SEGA CORPORATION SQUARE ENIX CO., LTD. Microsoft Co., Ltd. S Marvelous Entertainment Inc. FromSoftware, Inc. / 4-S2 transcosmos inc. Food Court Yudo Inc. 8-C11 8-C14 Taito Kids' Area 4-S1 Corporation 8-C13 TOMY COMPANY, LTD. FromSoftware, Inc. Silver Star Japan 8-C9 6-C10 6-C9 PLANEX COMMUNICATIONS INC. Sony Computer Mobile Content Area Lost Child Vuzix Entertainment Inc. Game School Area Corporation 6-C7 5-C1 3-C1 Interchannel Inc. 6-C1 4-C11 4-C8 8-C5 4-C9 Spicysoft Corporation 2-C1 1-C1 ELECTRONIC ARTS K.K. Lounge Lounge 7-C23 7-C24 7-C21 7-C20 7-C15 Ambition 2-C2 8-C10 6-C11 Co., Ltd. 4-C3 7-C22 7-C19 FUJISOFT D3PUBLISHER INC. 7-C14 6-C8 Media Magic Co., Ltd. CoFesta 8-C2 INCORPORATED TATA ELXSI LIMITED 7-C16 KDDI CORPORATION ＫＯＮＡＭＩ NTT DOCOMO, INC. 4-C2 CAPCOM CO., LTD. ELECTRONIC ARTS K.K. Taito Corporation KOEI CO., LTD. C CAPCOM 7-C11 7-C12 7-C4 7-C18 KEMCO C 8-C4 8-C3 Cherry Quartz CO., LTD. 7-C10 7-C13 7-C17 6-C2 SEGA ＫＯＮＡＭＩ 6-C6 4-C10 8-C8 CORPORATION 7-C9 7-C3 7-C1 Academy of IREM SOFTWARE 4-C6 Marvelous Art University ENGINEERING INC. 4-C4 SEALZ Co., Ltd. 7-C6 7-C5 6-C3 4-C7 Creative Brain, Inc. Japan Entertainment Inc. 8-C6 8-C1 7-C7 7-C2 INTERSAVE CO., LTD. 3-N26 Game TECMO, LTD. 8-N1 KDDI 7-C8 4-C5 Geisha Tokyo 6-C4 MATCHINGWORLD, Inc. Awards LEVEL-5 Inc. CORPORATION C 4-C1 RideonJapan, Inc. Entertainment Inc. TGL PLANNING INC. Chiralion Ltd. 2008 8-C7 8-N5 8-N3 8-N2 Sales Area International Pavilions PC Online Games Area Microsoft Co., Ltd. KOEI CO., LTD. NAMCO SQUARE ENIX 4-N3 3-N29 BANDAI CO., LTD. 7-N7 MORI GAMES CO., LTD. FUZZYEYES D A 7-N10 IREM STORE 7-N3 3-N25 STUDIO Games Inc. 6-N1 5-N6 5-N2 4-N8 4-N5 costy 3-N22 3-N21 3-N20 3-N19 3-N19 2-N8 2-N7 1-N1 8-N4 SQUARE ENIX SQUARE ENIX 4-N2 PTY., LTD.