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Partisipasi Masyarakat Lokal Dalam Pengelolaan Daya Tarik Wisata Pantai Pandawa Di Desa Adat Kutuh Kabupaten Badung

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Partisipasi Masyarakat Lokal Dalam Pengelolaan Daya Tarik Wisata Pantai Pandawa Di Desa Adat Kutuh Kabupaten Badung Jurnal Destinasi Pariwisata p-ISSN: 2338-8811, e-ISSN: 2548-8937 Vol. 5 No 1, 2017 Partisipasi Masyarakat Lokal Dalam Pengelolaan Daya Tarik Wisata Pantai Pandawa Di Desa Adat Kutuh Kabupaten Badung Gusti Made Sugiwinata a,1, Ida Bagus Suryawan a,2 [email protected], [email protected] a Program Studi S1 Destinasi Pariwisata, Fakultas Pariwisata,Universitas Udayana, Jl. Dr. R. Goris, Denpasar, Bali 80232 Indonesia Abstract This research discusses about Participation of Local Community in the Management of Tourist Attraction of Pandawa Beach at the Customary Village of Kutuh. The research aims to discuss the potential of tourist attraction of Pandawa beach, which has been developed by the authorized management, as well as the participation of local community of Kutuh customary village. Further, the management of tourist attraction of Pandawa Beach is described according to five elements: tourism industry and typology of participation and characteristic of the community. Method used is descriptive qualitative. Data was collected by way of observation, structured interview, literature study and documentation. Later data was analyzed with informant setting technique and purpose sampling technique. Based on the result of discussion can be suggested that local community participation in the management of tourist attraction of Pandawa beach namely the provision of qualifies natural resources, recruitment of employess for tourist attraction of Pandawa beach preferring local population to increase the economy of community of Kutuh customary village. Keywords: Public Participation Management pihak pengelola karena proses perkembangan I. PENDAHULUAN serta konsep obyek wisata ini hampir sama Bali merupakan pulau yang memiliki dengan kisah Kitab Mahabrata. potensi industri pariwisata terbesar di Penelitian ini bertujuan untuk Indonesia. Selain Bali merupakan pulau seribu mengetahui konsep manajemen pengelolaan pura, Bali juga terkenal dengan keindahan alam daya tarik wisata Pantai Pandawa yang dan budayanya. Salah satu daya tarik wisata dilakukan oleh pihak manajemen pengelola yang terdapat di Bali adalah Pantai Pandawa. Pantai Pandawa hingga bisa berkembang pesat Pantai Pandawa adalah salah satu seperti saat ini serta bagaimana bentuk industri pariwisata yang terletak di Desa Adat partisipasi masyarakat desa adat kutuh Kutuh, Kecamatan Badung. Dahulu sebelum terhadap pengelolaan daya tarik wisata Pantai dikenal sebagai Pantai Pandawa, pantai ini Pandawa ini. Hasil penelitian ini diharapakan tidak pernah dijamah oleh para wisatawan baik mampu dijadikan bahan masukan, saran serta lokal maupun mancanegara. Hal ini informasi bagi pihak manajemen pengelola dan dikarenakan dahulu belum adanya akses jalan masyarakat desa adat kutuh dalam mengelola menuju pantai pandawa mengingat pantai ini dan mengembangkan daya tarik wisata Pantai sangat berada di bawah curam tebing. Dulunya Pandawa ini. pantai ini disebut dengan Pantai Melasti, karena pantai ini digunakan oleh masyarakat sekitar II. TINJAUAN PUSTAKA untuk kegiatan upacara agama yang bernama Konsep dan teori analisis yang upacara Melasti. Selain itu pantai ini dulunya digunakan dalam penelitian ini antara lain : digunakan sebagai masyarakat sekitar untuk konsep pengelolaan (Leiper, 1990), konsep berbudi daya rumput laut dimana masyarakat partisipasi masyarakat (Cohen dan Uphoff, sekitar sebagaian besar bekerja sebagai petani 1997), konsep mengenai tipologi partisipasi rumput laut. Di sisi lain pantai ini juga terkenal masyarakat (Jain, 2000), konsep definisi dengan istilah Secret Beach oleh tamu pariwisata (Pendit, 2002), konsep daya tarik mancanegara yang pertama kali mengetahui wisata (Fandeli, 1995), konsep pengelolaan daya tarik wisata pantai ini. Karena letaknya daya tarik wisata (James J.Spillane, 1982) yang tersembunyi namun memiliki potensi konsep partisipasi masyarakat merupakan industri pariwisata yang sangat potensial, keikutsertaan atau keterlibatan sekelompok Sampai akhirnya pantai ini lebih dikenal oleh orang ke dalam situasi sosial tertentu dimana para wisatawan. Hingga akhirnya pantai ini suatu kelompok ini melakukan suatu kegiatan ditetapkan dengan nama Pantai Pandawa oleh dan memiliki peran serta fungsi untuk 97 Jurnal Destinasi Pariwisata p-ISSN: 2338-8811, e-ISSN: 2548-8937 Vol. 5 No 1, 2017 mengelola. Pada penelitian ini dipergunaka 4.1. Daya Tarik Wisata Pantai Pandawa. analisis Deskriptif Kualitatif yang merupakan Unsur – unsur industri pariwisata yang salah satu metode yang memiliki sifat deskriptif sangat penting yang terdapat di daya tarik dan lebih menggunakan analisis pendekatan wisata Pantai Pandawa ini meliputi : induktif dimana jenis metode kualitatif ini tidak 1. Atraksi Pantai Pandawa menggunakan metode statistik atau cara Atraksi wisata yang terdapat di pantai perhitungan angka. pandawa meliputi : Wedding party, prewedding shooting, kegiatan olahraga III. METODE PENELITIAN volly pantai, kegiatan out bound serta Jenis data yang digunakan dalam pementasan seni budaya seperti tari penelitian ini adalah data kualitatif dan data kecak. kuantitatif. Sumber data yang digunakan pada 2. Aksesibilitas Pantai Pandawa penelitian ini yaitu data primer dan data Aksesbilitas yang dimaksudkan dalam sekunder. Teknik Pengumpulan data hal ini meliputi akses jalan masuk yang dilapangan dilakukan dengan cara obeservasi, sedang dibangun serta ditata untuk wawancara terstruktur, studi kepustakaan, mempermudah memasuki daya tarik dokumentasi. Teknik Penentuan Informan pada wisata Pantai Pandawa. penelitian ini menggunakan purposive sampling 3. Fasilitas yaitu teknik pemilihan narasumber yang akurat a. Sarana dan benar benar mengetahui faktor kondisi Sarana yang telah disediakan oleh eksternal dan internal kegiatan pengelolaan pihak pengelola seperti : Jasa Pantai Pandawa. Teknik analisis data yang Transportasi, Travel Agent Wisata digunakan adalah analisis data deskriptif serta Biro Perjalanan Wisata. kualitatif dengan menggunakan konsep pengelolaan serta konsep tipologi partisipasi b. Prasarana masyarakat dimana memaparkan dengan rinci Prasarana yang sudah disediakan hasil penelitian ini berdasarkan permasalah oleh pihak manajemen pengelola yang diteliti dari sumber data yang diperoleh. pantai pandawa demi kenyamanan para wisatawan yang berkunjung IV. HASIL DAN PEMBAHASAN meliputi : lahan parkir, instalasi Pantai Pandawa adalah salah satu daya listrik, toilet, kantin atau warung tarik wisata yang memiliki keindahan tebing serta pihak pengamanan daya tarik tebing yang mengeliling akses jalan menuju wisata Pantai Pandawa pantai yang sangat indah dan bersih dengan 4. Infrastruktur Pantai Pandawa pasir putihnya serta patung Panca pandawa Infrastruktur yang telah dibangun dan yang terdapat di dalam tebing. Pantai Pandawa dikembangan sebagai daya tarik wisata ini terletak di Desa Kutuh, Banjar Dinas Pantai Pandawa ini yaitu : penataan Pantigiri, Kabupaten Badung. jalan, pembuatan candi bentar di pintu Pantai Pandawa ini dikelola oleh pihak masuk daya tarik wisata Pantai manajemen pengelola yang berasal dari Pandawa, penataan tebing tebing serta masyarakat Desa Adat Kutuh yang dipilih tulisan PANTAI PANDAWA yang langsung oleh masyarakat Desa Kutuh. Pihak diletakan ditengah tengah tebing serta manajemen pengelola ini memiliki struktur Patung Panca Pandawa yang organisasi yang mempunyai tugas dan tanggung merupakan ikon dari daya tarik wisata jawab di masing masing bidang nya yang Pantai Pandawa. didasari dasar hukum pengelolaan yang ada. 5. Hospitalitas Pihak manajemen pengelola serta masyarakat Disediakannya stand yang dijaga oleh ini yang mengelola dan mengupayakan Guide (Pihak Pengelola) khusus untuk perkembangan daya tarik wisata Pantai menyambut para wisatawan yang Pandawa ini. Peran partisipasi masyarakat lokal berkunjung dilengkapi dengan brosur sangat penting di dalam pengembangan daya serta buku yang membahas tentang tarik wisata Pantai Pandawa. Pantai Pandawa. 98 Jurnal Destinasi Pariwisata p-ISSN: 2338-8811, e-ISSN: 2548-8937 Vol. 5 No 1, 2017 4.2 Potensi Pantai Pandawa Potensi potensi yang dimiliki daya tarik 4.3 Upaya Pengelolaan dalam wisata pantai pandawa yang dapat dijadikan Memperkenalkan Pantai Pandawa. sebagai daya tarik para wisatawan yang Strategi pemasaran yang dilakukan berkunjung meliputi : dalam upaya memperkenalkan daya tarik 1. Potensi Tebing wisata Pantai Pandawa ini sebagai berikut : Penataan tebing yang tinggi yang a. Pihak Manajemen Pengelola mengelilingi dari akses jalan masuk Strategi yang dilakukan dalam menuju pantai sangat dinikmati memperkenalkan daya tarik wisata pemandangan oleh para wisatawan. Pantai Pandawa ini dengan melalui Potensi ini juga dikembangkan dengan media cetak dan media elektronik. mengadakan kegiatan olahraga Media cetak yang dimaksudkan Paragliding dan Panjat Tebing. disini yaitu pembuatan brosur brosur, 2. Potensi Pesisir dengan Pasir Putih buku panduan wisata mengenai Pantai Selain pantai yang airnya masih bersih Pandawa yang akan dibagikan kepada dan berwarna biru, pantai ini juga para wisatawan yang berkunjung, dikelilingi oleh pasir yang berwarna Sehingga secara tidak langsung dapat putih yang menambah nilai keindahan memperluas informasi mengenai daya Pantai Pandawa. tarik wisata Pantai Pandawa. 3. Potensi Perairan Pihak pengelola menggunakan Potensi ini dibagi menjadi 3 ( tiga ) zona media sosial facebook yang bernama berdasarkan pemanfaatannya yang Pesona Bahari Pandawa yang mengulas meliputi : tentang daya tarik wisata Pantai a. Zona Budidaya Rumput Laut Pandawa. Zona ini diperuntukkan bagi petani
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