ALA Chapter Lessons Learned from Failures

Kristin Stark Principal, Fairfax Associates

July 2016

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About Fairfax

Fairfax Associates provides strategy and management consulting to law firms

Strategy & Performance & Governance & Merger Direction Compensation Management

Strategy Development and Partner Performance and Governance and Merger Strategy Implementation Compensation Management

Firm Performance and Operational Structures & Practice Strategy Merger Search Profitability Improvement Reviews

Market and Sector Merger Negotiation and Pricing Partnership Structure Research Structure

Client Research and Key Process Improvement Alternative Business Models Client Development Merger Integration

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1 Topics for Discussion

• Disruptive Change

• Dissolution Trends

• Symptoms of Struggle: What Causes Law Firms to Fail?

• What Keeps Firms From Changing?

• Managing for Stability

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How Rapidly is the Legal Industry Changing?

Today 10 Years 2004 Ago

Number of US firms at $1 billion or 2327 4 more in revenue: Average gross revenue for Am Law $482$510 million $271 million 200: Median gross revenue for Am Law $310$328 million $193 million 200: NLJ 250 firms with single office 4 11 operations: Number of Am Law 200 25,000 10,000 based outside US:

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2 How Rapidly is the Legal Industry Changing?

Changes to the Law Firm Business Model Underway • Convergence • Dramatic reduction • Disaggregation in costs • Increasing • Process Client commoditization Overhead improvement • New pricing Model efforts models • Outsourcing • Client teams • Pricing experts Business Model • New leverage models • Partial equity partnerships • Service delivery • Non-partner track lawyers • Outsourcing • Different compensation • Improvements through Work Process Talent incentives process change, • Different models for innovations, project different practice groups management • Non- staffing

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Recent Law Firm Failures

Firm Size Year Dissolved

BinghamMcCutcheon 795 2014 HeenanBlaikie 540 2014 Dewey & LeBoeuf 900 2012 Yoss 180 2011 324 2011 WolfBlock 287 2009 Dreier 155 2008 ThacherProffit 170 2008 Thelen 400 2008 550 2008

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3 Dissolution Trends

25 1000

900

20 800

700

15 600

Dissolutions 500 Largest Dissolutions

10 400

300

5 200

100

0 0

Dissolutions Largest *Includes US firms that had >10 lawyers at time of dissolution. Page 8

What Causes Law Firms to Fail?

Symptoms of Struggle

Lack of Declining Lack of Leadership Strategy/ Economics Integration Vacuum Strategic Missteps

These are key indicators or “red flags” that the firm is heading towards failure

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4 Catalysts Towards Dissolution

Catalyst – Lack of Strategy Catalyst – Leadership Vacuum

• Ill-defined strategy • Inability to confront tough issues • Poor strategy (e.g. size based) – Poor performing partners • Not recognizing changed market – Changes in client fundamentals preferences

• Over-dependence on one client • Poorly planned succession or industry • Lack of multiple voices at the top • Inconsistency in strategic choices

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Bingham McCutcheon’s Turning Point

Profits per Equity Partner ($ 000s) 12.7% 2,000 1,715 1,625 1,690 1,600 1,420 1,443 1,475 1,335

1,200

800

400

- 2007 2008 2009 2010 2011 2012 2013 Net income down 24.4%

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5 Catalysts Towards Dissolution

Catalyst – Declining Economics Catalyst – Lack of Integration

• Declining financial performance and failure to manage productivity / deal with excess • Groups of important partners with capacity conflicting or incompatible goals

• Ill advised expansion • Collection of solo practitioners

• Excessive debt load • Failing to integrate across offices and practice groups – Unfunded obligations – High fixed costs • Limited depth and expansive – Lateral guarantees breadth

• Poor billing/collection practices

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What Keeps Firms From Changing Direction?

• Lack of trust

• Current or past success clouds perspective

• Desire for 100% consensus

• Culture where no one is allowed to make tough decisions – The “kindler, gentler firm”

• Independent practices (mini firms, lack of teamwork, cooperation) – “I like it here because they just leave me alone”

• Compensation systems

• Legal training/risk aversion

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6 Challenge of Maintaining Partner Confidence: Typical Lawyer Personality Traits

90 89

71 Population

30 Average Percentile in

Skepticism Urgency Resilience Autonomy

Source: Dr. Larry Richard Page 14

Managing for Stability

Develop a Leadership • Get key opinion leaders on board Coalition • Build coalitions with influential partners

• Educate partners on external client and market trends Leverage Market Data • Use market data to identify performance gaps and force decision-making

Establish Direction and • Build buy in around a direction/goals for the firm Show Action • Implement through detailed planning and accountability

• Support and reward collaboration and teaming Encourage Integration • Facilitate sharing of internal resources

• Does compensation support strategic goals? Align Structure • Does your firm have clear succession plans for leaders and clients?

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7 Managing for Stability During a Period of Instability

But managing for stability is not about maintaining course in the face of major industry change:

“If you’re in business today and you’re trying to maintain the status quo, you’ll be toast.”

– Starbucks CEO

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Questions & Discussion

Kristin Stark [email protected]

www.FairfaxAssociates.com

Fairfax Associates

London Washington DC

© Fairfax Associates 2016. This material formed part of an oral presentation and is not a complete record of the discussion.

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