P I K E P L a C E M a R K

PDA Council

Meeting Agenda

Date: Thursday, February 22nd, 2018 Time: 4:00 p.m. – 6:00p.m. Location: The Classroom Committee Members: Matt Hanna (Chair), Rico Quirindongo (Vice-Chair), Gloria Skouge, David Ghoddousi, James Savitt, Betty Halfon, Patrice Barrentine, Ray Ishii, Colleen Bowman, Paul Neal, Devin McComb, and Mark Brady

4:00pm I. Administrative: Chair A. Approval of Agenda B. Approval of the PDA Council Meeting Minutes for January 25th, 2018

4:05pm II. Public Comment Including the Market Community

4:15pm III. Programs and Information Items A. Council Chair Report Chair B. Director Report Mary Bacarella C. Committee Chair Report D. Other Reports i. Market Foundation Board Meeting Report Colleen Bowman

5:00pm IV. Key Issues Presentation and Discussion Items A. Market Connections Committee Scope of Work and Rico Quirindongo Construction Timeline

5:15pm V. Resolutions and Other Action Items (Old and New Business) A. Consent Agenda Chair i. Proposed Resolution 18-05: Authorization for Contract Authority – Paint Economy Building Exterior ii. Proposed Resolution 18-06: Authorization for Contract Authority – Paint & Repairs to North Arcade and Desimone Bridge Interiors iii. Proposed Resolution 18-08: Lease Summary – February 2018 B. New Business i. Proposed Resolution 18-07: Allocation of Year End 2017 Mary Bacarella Balance

5:45pm VI. Further Public Comment Chair

5:50pm VII. Concerns of Committee Members Chair

6:00pm VIII. Adjournment Chair

Pike Place Market Preservation & Development Authority (PDA) · [email protected] · pikeplacemarket.org P: 206.682.7453 · F: 206.625.0646 · 85 Pike Street, Room 500 · Seattle, WA 98101

PDA Council Meeting Minutes

Thursday, January 25, 2018 4:00 p.m. to 6:00 p.m. The Classroom

Committee Members Present: Matt Hanna, Rico Quirindongo, Jim Savitt, Gloria Skouge, David Ghoddousi, Colleen Bowman, Ray Ishii, Devin McComb, Patrice Barrentine, Mark Brady

Staff/Consultants Present: Mary Bacarella, John Turnbull, Sabina Proto, Emily Crawford, Erica Bates, Karin Moughamer

Others Present: Bob Messina, Chris Scott, Peter Bassiri, Joan Paulson, Nick Setten, Haley Land, Joe Read, Jonny Hahn

The meeting was called to order at 4:05 p.m.by Matt Hanna, Chair

I. Administrative A. Approval of the Agenda The agenda was approved by acclamation.

Rico Quirindongo entered the meeting at 4:08 pm

B. Approval of the December 21, 2017 PDA Council Meeting Minutes The December 21, 2017 PDA Council Meeting Minutes were approved by acclamation.

II. Public Comment Including the Market Community Johnny Hahn began by noting the impact of the bike share program in Seattle both on regular workers in the Market and PDA staff that have to monitor and remove the bikes. They interfere with wheelchair accessibility, are left in parking spots along Pike Place and in garages along the inclines, which make them dangerous as they fall down. He believes a better alternative is to have a designated bike rack in the Market. While he likes the idea of the program he believes it’s being mismanaged and encouraged the PDA to submit comments to the City. Next, Johnny commented on car traffic along Pike Place, stating that people in vehicles are becoming more dangerous to pedestrians. He’s seen an increase in honking and shared several examples of people nearly being hit by vehicles. He suggested a speed limit be posted in the Market. Johnny also commented on the walking tours in the Market and would like the PDA to step in and provide more oversight in order for them to be more respectful of activities in the Market. While often being complimentary of his performance, Johnny has experienced tour guides interrupting his music and talking loudly with the group. Lastly, Johnny asked how the PDA will handle vehicular traffic, loading and unloading, during construction of the streetcar and hopes communication between the PDA and Market tenants and vendors is stellar leading up to construction.

Pike Place Market Preservation & Development Authority (PDA) · [email protected] · pikeplacemarket.org P: 206.682.7453 · F: 206.625.0646 · 85 Pike Street, Room 500 · Seattle, WA 98101

Bob Messina commented on the sequoia tree planted along Western Avenue, which has died, and after talking with someone from Puget Sound Energy, a new tree is being installed next week. Bob believes this area does not drain properly and will not support a tree. He would like someone to evaluate the soil.

Joan Paulson noted that the bike share issue was brought up last night at the Market Historical Commission meeting as a concern and agrees that the issue needs to be reviewed by the PDA. Second, with regards to the Sammamish River proposal, Joan believes the water rights issue should be evaluated by a third party and in addition the PDA farm program should be reviewed by an attorney to see if it would affect the Charter. Joan worries that entering into an agreement for the Sammamish River farm chips away at the Market, pulling it further away from the Historical District. She feels that current PDA attorneys have conflict of interests in providing their opinions because of their connections to the waterfront project and the MOU that was agreed to under the MarketFront program. Joan recommends Lis Witson, Sr. as a third party attorney to evaluate the lease and Overlook Walk agreement and knows the Market history and is an even handed, balanced person, without conflict of interest. Lastly, Joan does not agree with Proposed Resolution 18-03 to hire SOJ as it’s a conflict of interest.

Peter Bassiri noted the inaction by PDA management to his various requests. On January 4th he wrote to the PDA, once again, detailing what the issues are and received a response from Jessica Carlson on the same day. That response stated she had received the email and hand written letter and she would review it with John Turnbull and respond shortly. Peter Bassiri prepared a letter which was handed to Matt Hanna for the record. He noted this is a last attempt to resolve the issues.

III. Programs and Information Items A. Council Chair Report Matt Hanna started by noting a number of items that relate to Market Connections. First, one item of new business today is the possibility of authorizing the owners representative, SOJ, to undertake additional project management services in order to assist the PDA in resolving persistent issues around leaks. Other items include discussions with former Executive Director Ben Franz-Knight around other projects, including First Avenue Streetcar and the aquarium project, both of which the PDA will be briefed over the coming months. The project closeout for MarketFront is being finalized, that involves the vacation of Armory Way and other items that will need review by City Council. Also under new business is the trademark licensing agreement with Starbucks, which will hopefully come to a conclusion tonight.

Matt Hanna paused his report to welcome Mary Bacarella to her first council meeting.

Matt continued by providing an update on Overlook Walk, noting an internal meeting that has already taken place and looking forward to an upcoming meeting with Office of the Waterfront. He’s confident the PDA will have a role, but unsure what that will look like, and will report when more information is available.

Jim Savitt asked for clarification on the comment made regarding Ben Franz-Knight. Matt Hanna noted that Ben Franz-Knight, in his role at SOJ, is tasked to work on the streetcar and aquarium projects, and has provided information on those projects to the PDA. Jim Savitt noted his concern for Ben being a liaison to the PDA with information on these projects. He does not think

Ben should be involved in anything dealing with the SOJ contract. He believes the council needs to think further about this issue. Matt agrees the Council should think about how they could be impacted by Ben’s involvement.

Jim Savitt believes the council should consider in the future how to handle staff going to work at companies with direct ties to the Market.

Rico Quirindongo asked when the best time to discuss how the PDA works with Ben Franz- Knight moving forward. Jim Savitt suggested a discussion take place at Executive Committee.

Rico Quirindongo asked if he will be presenting on the streetcar at Market Connections. Mary Bacarella responded that Ben will not be presenting, rather Natalie and CJ will present, but he will be there.

David Ghoddousi feels it is important that future PDA Executive Director contracts contain a non-compete clause in order to protect the Market and was surprised to hear it was not included in the current contract.

B. Executive Director Report Mary Bacarella thanked Matt Hanna for the welcome. She began by noting she has attended many meetings and is trying to meet as many people as possible within the community. Mary continued by providing updates on the following:

 November and December was very strong for parking revenue, resulting in meeting the budget for 2017. January is trending well and Mary is going to start putting together a parking plan for 2018.  $2.1 million will be contributed to the CRRF with the possibility of adding more once 2017 financials are complete.  A great agreement has been reached with Starbucks and Mary thanked Emily Crawford for spearheading the negotiations.  Discussions are continuing with regards to tenant improvements on the MarketFront and resolving the leak issue in order to move forward.  A meeting has taken place regarding the Overlook Walk and next week a meeting with Office of the Waterfront will take place to discuss how to work together. A plan is not in place yet, but once it is, that will be shared with the Council.  There is currently one bid for the skybridge demolition, with the hope of receiving a second one by the end of the month with the goal of completing the project by the end of April.  There are a lot of challenges associated with the streetcar. A meeting has taken place and the PDA is putting together a proposal requesting items that will make it easier for the Market community. A timeline is being put together for all the projects touching the Market over the next few years.  Daystall rules review is coming up in February.  A meeting regarding Alaskan Way and the viaduct is taking place next week.

C. Committee Chair Report None.

D. Other Reports None.

IV. Key Issues Presentation and Discussion Items A. Market Foundation Board Representative Matt Hanna noted the copy of the Services Agreement between the PPM PDA and Market Foundation, referencing Section 4.1 that states “The Council of the PDA and the Board of the Foundation each shall designate a member to attend the full governing body meetings of the other party to this Agreement.” This is the result of trying to create better communication between the two organizations. Matt recommended having two PDA councilmembers to serve in this role to ensure there is representation at all the meetings.

Gloria Skouge noted that Betty Halfon was interested.

Colleen Bowman asked what the time commitment is. Lillian Sherman responded it’s in development but there is one meeting a month, ten months out of the year, and each meeting lasts 90-minutes.

Mark Brady and Colleen Bowman volunteered and Matt Hanna asked they reach out to Lillian Sherman to coordinate.

Matt Hanna asked that on the Council agenda, under Programs and Information Items, a representative brief the Council on the Foundation meeting. He continued by noting that if a councilmember speaks up at the Foundation board meeting, they are speaking for themselves and not necessarily for the PDA Council.

Mark Brady asked what date the meetings take place. Lillian Sherman responded the meetings take place the third Tuesday of the month.

B. Review of Sammamish Farm Proposal Matt Hanna began by asking the Council to make a decision tonight based on whatever decision John or Mary ask the Council to make at this point.

John Turnbull started with an overview of the proposal to enter into a more formalized relationship with King County at the Sammamish Farm. The PDA has taken into consideration all of the comments and questions from the Council and have reviewed the Charter, with the assistance of the PDA attorney. Gerry Johnson is ok with the proposal and believes it’s compatible with the Charter as long as the PDA is entering into a services agreement. The reason the PDA is interested in pursuing this is because it’s a farm with which the Market has a long history with and hope to have a continued relationship as the farmers move into another generation of farmers. One of the main reasons is to participate in the work to support regional agriculture and small family farms. There is essentially no financial responsibility placed on the PDA and it provides a little more legitimacy in working with the tenants on the property.

John continued by noting all of the documents that have been prepared and presented in the past to Committee and Council, noting the current document provided in tonight’s packet. The

County has not provided a draft services agreement yet and the question is whether or not the PDA continues to work with the County to iron out all the details.

Matt Hanna reviewed the Executive Committee conversation and what was discussed was that it seems to make sense to either agree in concept to proceed so as not to waste anyone’s time in the future or end the conversation now. Matt asked John if it makes sense to structure this as a pilot program.

John Turnbull responded that he believes the County will propose a two year trial. He believes the Council would prefer a one year trial.

Matt Hanna asked for a summary on what resources will be used on this project. John responded that the amount of resources that would be spent are equivalent to what is already being planned. Leigh [Newman-Bell] already works with a number of these farmers and she would continue to do that. This proposal would allow this work to be more directive and does not change her work program.

David Ghoddousi asked if the PDA is currently working with these farmers. John responded the PDA works with farmers all around the state. The Farm Program is focused on helping farmers with succession planning. David Ghoddousi asked if any of the farmers have come to the PDA to ask for help with that. John responded that farmers on that property have sought help from the PDA on various programs but she can’t say if they’ve asked specifically about succession planning.

David Ghoddousi asked if there is anyone on the PDA staff fluent in the language(s) spoken at the farm. John Turnbull responded there are people on PDA staff that work with many of those farmers who do not have English as a primary language and have worked successfully with them for many years. Their children are usually present and can usually speak more conversational English.

David Ghoddousi asked how success will be measured, specifically as it related to the County. John Turnbull responded that he has learned from the County that they do nothing, other than a 10 hour irrigation project last year. David asked how many hours the PDA spends out there. John does not have that number.

David continued by stating he believes the County should be the landlord and the PDA should support the farmers with guidance.

Rico Quirindongo referenced the questions included on Page 35. He would like to see answers to these questions, which he believes are answerable.

Mark Brady would like to know more about the irrigation plan. John believes part of the contract is to help determine how the water rights would be transferred from the soccer fields to this property.

Patrice Barrentine said that is in process and the goal is to have it potentially completed by March. The issue is that the property does not have water rights. There are soccer fields nearby, owned by King County, and the County has agreed to transfer the river water rights from that

property to the farm property. Mark Brady would like to know when that transfer will take place. Patrice responded there is no precise time that can be promised. Since it’s owned by King County it’s more likely to happen sooner than later. The goal is to have it functioning this year but the biggest challenge is how to get the water from the river to the property, possibly through creek rights.

Mark Brady wants to know why the County is changing its mind after 40 years, seemingly since the PDA is interested in the property. Patrice responded the water rights will change no matter if the PDA gets involved.

Jim Savitt asked if the PDA doesn’t do this, what will happen. John Turnbull suspects the County will continue to work on transferring the water rights. With Steve Evans retired he does not know if they will have any physical presence to coach people. The PDA would do what we could do to stay involved.

Jim Savitt noted that if this were to come up to a vote right now, he would vote no, but he is open to it. He believes the Pike Place Market is about the physical space and the community that exists in that physical space. Jim has not heard enough need to warrant the PDA helping to manage this property. Second, Jim referenced the recent concerns about finances and is reluctant to put resources towards projects outside the Market when the PDA pulled back last summer. Third, Jim is leery about taking over a governmental function because the government refuses to perform their job, especially without compensation. He would probably be in the same place even if they were offering to pay the PDA money. Lastly, he’s not persuaded that this is necessary. To him is sounds like the PDA can continue to work with the farmers to the full extent they want it, possibly even to help with the water rights. However, Jim recognizes the desire for the PDA to participate in the preservation of farm land and doesn’t disagree the PDA should participate, it’s just a step too far in his opinion.

Ray Ishii, in thinking about it, this is a relatively low risk way to support farmers. It’s short term by nature, there are no financial obligations, and even if the PDA is doing similar things to what is already being done, it’s on a different platform. This may open up opportunities in the future and a program like this may need time to see positive results. Ray would not like to see the door closed on this opportunity before seeing the agreement. He’s in favor of continuing to pursue this.

Colleen Bowman said the biggest hurdle for her is amending the Charter to allow this agreement to take place. Matt Hanna responded that what he heard is that Gerry Johnson did not have an issue with this as long as it remain a services agreement and not take a property interest.

Rico Quirindongo asked if the PDA is being compensated for this work. John Turnbull responded that to date there is no mention of compensation to the PDA.

Patrice Barrentine noted the lease rates would come to the PDA and the taxes owed are less than the lease rates, resulting in net positive to the PDA.

Jim Savitt believes that if the PDA is taking money for the lease holds, then there may be a violation of the Charter. He was not aware of that piece of the discussion. Patrice Barrentine

noted she’s not sure if those monies would remain a lease payment, maybe a service payment, but that is the challenge facing the County and PDA.

David Ghoddousi asked how the PDA will work with farmers that don’t want to change their farming practices.

Patrice Barrentine responded that Leigh [Newman-Bell] spoke to this topic at previous meetings, stating that second or third generation farmers don’t have a say in what their parent’s plant. The fallow land would allow these farmers to experiment with new crops without taking up land the parents are farming.

Colleen Bowman asked Patrice Barrentine if this land is a drop in the bucket when it comes to loss of farm land and succession. Patrice responded the PDA should look at this as a significant piece of land, with four or five farmers that have been selling at the Market for many years. There are probably 15 more farmers that are similar to these four who will be aging out of farming. Learning how to turn the dial with these four farmers could result in ways to help those 15 other farmers.

Gloria Skouge stated she is not in favor of this. She is supportive of helping farmers but does not think this is the right way to do it.

Rico Quirindongo recognizes the PDA is determining how to best to support the farming community better. However, there seems to be some gray area as it relates to the Charter with regards to collecting lease holds. It may become clearer once a draft agreement is available to review. Rico noted that when there has been something of importance that the Council has had to take on, there have been one or two members of the Council that have stepped up to work closely with staff and bring that information back to the Council.

Matt Hanna noted this has been a good conversation and worth the Council’s time. He’s concluded that there is not a consensus on how to move forward on this issue and suggests there is enough support to continue the conversation with the County, hopefully to get to a draft agreement that addresses the Charter and financial issues. In the context of considering the draft agreement, the Council could invite people from King County to help the PDA understand this proposal from the County’s perspective.

David Ghoddousi suggested taking a vote on this topic to alleviate staff from spending more time on this. Matt Hanna responded any Councilmember is free to make a motion at any time.

David Ghoddousi asked to move a motion.

Matt Hanna clarified that it’s a motion to cease further discussion and direct staff to suspend their activities but to work with farmers on an ad hoc basis.

David Ghoddousi moved the motion and Mark Brady seconded the motion.

Jim Savitt clarified that after tonight’s discussion what is now being suggested is that PDA staff goes back to the County to say it’s not a slam dunk but to continue with the discussions. Matt

Hanna agreed that’s the message and that the PDA will be clear with the County that it’s unclear if the PDA will accept the agreement.

Rico Quirindongo believes a lot of work has been put into this topic and that the PDA and County should see it through to the end by reviewing a draft agreement.

Ray Ishii believes it’s premature to cut off the conversations without having a chance to review the issues. He thinks the approach should be how to make it happen rather than immediately backing off with a “no.”

Devin McComb noted he is sympathetic to what David is proposing but believes the Council needs to have something to vote on. Devin suggested having a Councilmember, and he volunteered, to take responsibility in helping to move this conversation along to alleviate burden on staff, but also to help the Council make a decision.

David Ghoddousi withdrew the motion and Mark Brady seconded the withdrawal.

Matt Hanna noted the direction to staff is a message goes back to the County that there is some uncertainty but enough interest in understanding the issues to proceed with a draft agreement that includes a review of the financial and Charter issues, and to come back to Council as a discussion item with members of King County staff at the next Council meeting.

Rico Quirindongo would like to see a legal review.

Patrice Barrentine asked where this should be presented. Matt Hanna believes the conversation should remain at full Council.

John Turnbull asked if PDA staff can talk with Devin in lieu of the Committee. Matt Hanna responded yes.

V. Resolutions and Other Action Items (Old and New Business) A. Consent Agenda i. Proposed Resolution 18-01: Approval to Add New Signer of PPMPDA Bank Accounts ii. Proposed Resolution 18-02: Lease Proposals – January 2018

The Consent Agenda was approved by acclamation.

B. New Business i. Proposed Resolution 18-03: Authorization for Contract Authority – Additional Project Management Services from Shiels Obletz Johnsen Mary Bacarella introduced the proposed resolution which states:

WHEREAS, the Pike Place Market Preservation and Development Authority (PPMPDA) was chartered by the City of Seattle pursuant to RCW 35.21.730 et. Seq with the mission of promoting enterprises essential to the functioning of the Pike Place Market, including the preservation and expansion of the low-income residential community, the promotion and survival of small businesses , and the expansion of services to the public market and community; and,

WHEREAS, Pursuant to a public process and approval by the PDA Council the PPMPDA has contracted with Shiels Obletz Johnson, Inc. (SOJ) as owner’s representative in monitoring the MarketFront project and coordination of tenant improvements in that structure; and.

WHEREAS, The MarketFront project was substantially completed in 2017 with additional work items to be coordinated and completed; and,

WHEREAS, Tenant improvements to be made to the building will require additional coordination with the architect, MEP consultants and structural engineers of record to maintain consistency and integrity of the MarketFront project; and,

WHEREAS, The firm of SOJ has provided such services to date and is most qualified to continue such coordination and has agreed to provide such services; and,

NOW THEREFORE, BE IT RESOLVED, that the PDA Council authorizes the PDA Executive Director or her designee to enter into a contract with Shiels Obletz Johnson, Inc. for additional project management services for the MarketFront project and coordination of tenant improvement for a six month period and in an amount not to exceed $79,760.00.

The funds for this service contract will be drawn from the PDA CRRF – Capital Reserve and Replacement Fund.

Rico Quirindongo moved the proposed resolution and Patrice Barrentine seconded the motion

David Ghoddousi asked for clarification on how the funds will be used for tenant improvements. Matt noted these funds are to help coordinate the tenant improvements, mainly with Little Fish to help resolve the leaks. Mary Bacarella added she has spoken with Little Fish and they are willing to work parallel with the PDA so that they can open.

Rico Quirindongo added there are a number of closeout issues that this contract would embody, the leak issues being one, but there are others. He believes what is important is the weekly or biweekly meetings with Sellen and SOJ, which had stopped shortly after opening.

Colleen Bowman asked if warranty issues are still ongoing.

Matt Hanna responded that a warranty claim has been made, therefore the PDA is covered by the warranty. While Sellen and all the subs had believed they had addressed the leak issue, it is clear after the recent heavy rains the leaks remain an issue. This contract will result in more attention given to the issue.

Rico Quirindongo added that the meetings will also include a waterproofing consultant walkthrough and report of the site. That consultant has been hired by the PDA.

Devin McComb asked how conversations with SOJ and the contract will circle back to the Council. Rico Quirindongo responded Mary is on point, he will attend at least the first few meetings, and there will be updates at Market Connections and full Council.

Colleen Bowman asked if we need to clarify anything in the agreement regarding Ben Franz-Knight’s involvement.

Matt Hanna believes that could be included. He believes Justine will continue to be the primary contact. There may be differing opinions on whether there is a conflict of interest in Ben’s participation.

Rico Quirindongo clarified that Carrie [Holmes] will continue to be the primary point of contact and Justine will provide oversight.

Matt Hanna added that an amendment to the proposed resolution could specify that Ben Franz-Knight will not have any involvement in the scope of work.

Devin McComb noted that his opinion is that Mary and the Executive team are taking on the work of coordinating with SOJ and reporting back to the Council.

For: Ray Ishii, Jim Savitt, Mark Brady, Devin McComb, David Ghoddousi, Rico Quirindongo, Matt Hanna, Patrice Barrentine, Gloria Skouge, and Colleen Bowman Against: 0 Abstained: 0

Proposed Resolution 18-03 passed by a vote of 10-0-0 ii. Proposed Resolution 18-04: Authorization for Non-Exclusive Trademark Licensing Agreement with Starbucks Coffee Company Mary Bacarella introduced the proposed resolution which states:

WHEREAS, the Pike Place Market Preservation and Development Authority (PDA) is the owner of all rights, title, and interest in and to certain trademarks and graphical representations of the Pike Place Market name and trademark; and,

WHEREAS, Starbucks Coffee Company wishes to renew their trademark licensing agreement for Pike Place Roast (the extension is set to expire March 1, 2018), that allows them to make use of the Pike Place Market name and trademark in connection with a Pike Place Market coffee blend named Pike Place Roast; and

WHEREAS, PPMPDA and Starbucks Coffee Company have agreed that in accordance with the terms and conditions of this Agreement, Starbucks may continue to use the Pike Place Market name and trademark solely on Pike Place Roast coffee and merchandise as well as any marketing materials related to said coffee blend both within North America and at international locations; and

WHEREAS, Starbucks Coffee Company agrees that it will not during the five year term of this Agreement, or thereafter, challenge the title or ownership of the PDA to the name or trademark or challenge the validity of this Agreement; and

WHEREAS, Starbucks Coffee Company agrees that it will apply the same high standards in the use and depiction of the PPM on brewed and whole bean coffee, and on related merchandise, as it does with its own brand name and the coffee names in its product line. Both in design and in copy, Starbucks will use the term “Pike Place” and the licensed name and trademark to invoke the heritage of their earliest days amidst the authentic richness of the farmer’s market, and to signify a consistently great coffee product. Starbucks will use the licensed name and trademarks in a way that will reflect positively on the Pike Place Market; and

WHEREAS, Starbucks Coffee Company agrees to compensate the PDA $140,000 annually to be paid in quarterly installments of $35,000. In addition Starbucks will provide an estimated $25,000 annually in the form of in-kind legal services related to trademark filings, maintenance, enforcement, and the internal and external resources put against them.

NOW, THEREFORE, BE IT RESOLVED that the PDA Council authorizes the Executive Director or her designee to execute a non-exclusive trademark licensing agreement with Starbucks Coffee Company for the use of the “Pike Place Market” name and trademark in conjunction with Pike Place Roast.

Jim Savitt moved the proposed resolution and David Ghoddousi seconded the motion.

Matt Hanna asked if Emily Crawford has anything to add.

Emily Crawford noted that editorial language was included that demonstrates that the Pike Place Market brand is really beneficial to Starbucks and that their tie to the Market is beneficial to them. Starbucks has filed various trademarks around the world, which they protect and police, so that provides a lot of value.

David Ghoddousi reiterated that the PDA hired a company to provide a trademark valuation in order to help with this negotiation.

Colleen Bowman asked for clarification on the roll-over language for the terms. Emily Crawford stated this is a five year agreement and it will automatically renew annually to avoid the current situation of being on an extension. That has disrupted Starbucks business. There is language and timeline in the agreement outlining the renegotiation process.

Jim Savitt commended Emily Crawford on her work renegotiating the deal, which he believes is a great deal. Jim continued by noting he believes the PDA should be careful about using the Starbucks legal department to help. He would prefer that topic be discussed at future Council meetings to decide if their help is really what the PDA would want, depending on the help being offered.

Matt Hanna believes the increase is a result of Starbucks International expansion over the last five years. Most of the trademark protection has to do with international protection, not domestically.

For: Ray Ishii, Jim Savitt, Mark Brady, Devin McComb, David Ghoddousi, Rico Quirindongo, Matt Hanna, Patrice Barrentine, Gloria Skouge, and Colleen Bowman Against: Abstained:

Proposed Resolution 18-04 passed by a vote of 10-0-0

VI. Further Public Comment Haley Land noted, with regards to Ben Franz-Knight’s appearance of conflict of interest versus legal conflict of interest, the Market community talks about that. That perception can undercut the work of the Council. Second, Haley referenced a conversation with Shelly Apt 20 years ago regarding the Market being a successful farmers market. When Haley thinks of the people who buy from the Market and think of farm or farmer, the first thing they are coming to get is flowers. The Market “corners the market” on flowers. The Sammamish farm issue reflects not just the relationship with the County but how the city continues to engage with the Market. The Market needs to think of ways to support that.

Bob Messina suggested the MarketFront leak issue be tested another winter to ensure it’s been fixed.

Joan Paulson appreciated Haley’s comments regarding farmers. However, the PDA still has the Charter to follow and reminded the Council of their oath to the Council. She’s afraid of the precedent that the Sammamish Farm presents to the future. The Council is supposed to be ensuring the preservation of the Market and asks the Council be transparent about what they want to do. Second, Joan turned to Mary to provide background on the $500,000 budget shortfall that occurred in the summer, including staff layoffs. Joan mentioned lack of consummation of the union contract for ten months.

VII. Concerns of Council Members Jim Savitt stated that the report of a $500,000 budget shortfall is not true.

Devin McComb noted his attendance at the Constituency meeting next week and would like the Council and Mary to resolve the issue of finding an office for the Constituency.

Mark Brady would like to see the ORCA program be brought back to the table as it was helping lots of people at the Market.

Ray Ishii asked either the programs or an ad hoc committee be set up to help move the deliberation forward on the Sammamish River Farm and the Farm Program. Matt Hanna suggested adding that to the Programs agenda.

David Ghoddousi would like to know what the farmers are growing at the Sammamish Farm.

Rico Quirindongo noted with regards to One Center City and the arena project, there has been conversations around utilization of parking structures and one idea is a shuttle connector. This could be something to track and get more information on.

VIII. Adjournment The meeting was adjourned at 5:54 p.m. by Matt Hanna, Chair.

Meeting minutes submitted by: Karin Moughamer, Executive Administrator

Section II:

Programs and Information Items Executive Director’s Report February 2018

Date: February 21, 2018 To: PDA Council From: Mary Bacarella

SUMMARY Moving into February, numerous construction and other high level projects in and around the Market are moving forward as more information and planning is being obtained:

Pike Street Sky bridge Demolition – Planning moved back a bit. Pacific Engineering found the plans in the City archives. Hawk environment has taken samples from window caulking and paint for testing, no asbestos is present. We are in discussion with our engineer about an engineering recommendation to support existing concrete structure at Madore Bldg. This will likely require steel bracing or other form of support. We are hoping to find an alternative that does not require a geotech review of the step bank, prior excavation and fill. This will provide us with a design for bidding. Two companies have expressed interest in submitting bids with both having experience in removing sky bridges. Planning to have resolution before Council for April.

MarketFront Leaks and Fixes – Our operations team has been in contact with Carrie Holmes and have been working through the list that the PDA is responsible for. A number of items have been complete and others are in process. One of the major issues is maintenance of the new elevator. PDA staff researched and found that the PDA has a 5-year warranty with Otis through Sellen, however the warranty only covers weekday calls. Weekends and evenings calls are not included. Close attention is being paid to those times as to not run up a large bill if it can be helped. Regarding larger issue of water membrane repairs and leaks, a new report from SOJ, Sellen, Miller Hull and Wetherholt is being prepared for our next meeting on February 26. At the moment, temporary drip pans have been installed in Little Fish as we continue the investigation of the source of the leaks.

Viaduct – Met twice with WSDOT and received a reimbursement proposal for closing the parking lot entrance during Viaduct demolition. As of our meetings, they have not selected a contractor. Once they select the contractor, they will issue a firmer timeline. At the moment, the proposed closure for the parking entrance is 30 non-continuous days but no timing has been given. Our team has put together our thoughts on monetary loss during this closure and Gerry Johnson is drafting our response back to WSDOT.

Center City Connector Streetcar – Met with member of PDA staff and also presented high level overview at Market Connections meeting. Sent PDA requests for mitigation, outreach and communication in advance of market construction. Getting a meeting on calendar next week to discuss. Streetcar Connector team is working with PDA staff to set dates for community meetings at the end of March to present plan and timeline. During Executive Committee, it was requested that a presentation be given to Council in April. Included in their presentation should be an expanded plan that focuses on every aspect of the construction that affects the Market and also focusing on a set of deliverables for the Market.

Pike Place Market Preservation & Development Authority (PDA) · [email protected] · pikeplacemarket.org P: 206.682.7453 · F: 206.625.0646 · 85 Pike Street, Room 500 · Seattle, WA 98101

Overlook Walk – Gerry Johnson has prepared a draft term sheet outline for the possible Overlook Walk Lease/Management Agreement focusing on areas the PDA could oversee along with compensation to the PDA for those areas. Matt, Rico, Mary and Gerry to meet to discuss and settle on our position with the City. Meeting with City on March 9.

Victor Steinbrueck Park Renovation – Presentation at March 12thMarket Connections meeting.

Curb Cut –City denied our Curb Cut request and I have reached out to other City departments to discuss. I have also reached out to Cedar Grove to write letter on our behalf.

Hahn Building construction – Representatives from the Hahn building met internally with PDA staff to discuss construction impacts and timeline. The revised design will be presentation at the March 12th Market Connections meeting.

Day stall Rules Review – Smooth process this year with only 11 comments. Will go to Market Programs, then Council in March.

Sammamish Farm lease – PDA is still waiting for a proposal from King County.

Market Front Pavilion and Plaza activation plan – PDA staff working on activation plan and budget to include all available spaces, wayfinding and branded signage and artwork. Activation plan to include PDA created uses not limited to additional day stall selling space for crafts and farm vendors, education demonstrations, fundraising events, promotions, kiosk locations, non-PDA rentals, operating hours, management. A section of the plan will also include activation of the Market Lower Levels.

Strategic Planning update – PDA staff is focusing on the 5 items directed by Council during the strategic planning meeting in Nov. 2017. Per the resolution all shall be monitored and addressed in the first six months of 2018. 1. Sammamish Farm lease – active - see above. 2. Overlook Walk Management and Operations – active - see above. 3. Hildt-Licata Agreement renewal – PDA begun work on process. 4. MarketFront Programming, Integration and Artwork – active - plan is being put together by PDA staff that includes budget, signage, programming and artwork. 5. PDA’s Role in business support/incubation for current and future commercial tenants – PDA staff beginning work on plan.

Annual Report – In draft form, should be complete first week of March.

Orca Pass – Researching and gathering information with PDA HR. In the past, the Orca Pass was offered as an alternative transportation option because market parking removed early bird pricing. Early bird pricing has been reinstated. As Orca Pass funds are not in 2018 budget, PDA staff is researching other options to see how to make this program viable.

Updates on Public Comment and Concerns of Committee Members

First Ave. sidewalk cafés – Met with Howard and walked the block. Next steps for PDA – new, additional language in leases regarding sidewalk café dimensions, commercial staff to reach out to tenants to work

with them on moving tables and chairs closer to the building when in use or inside for seasonal and after hours, operations staff to meet with tenants to re-work barriers that are bolted to sidewalk.

Bike Share Program – I have reached out to SDOT for a meeting to discuss. There is a provision in the program that says “the City reserves the right to determine certain block faces where free-floating bike share is prohibited.” Will discuss the option for the Market to be included in that provision.

Soames Dunn Court Garden – Berger Landscape Architects to walk site and give PDA options. Ten to twelve years ago, it was extensively re-landscaped, irrigation lines were added with new plantings and a soil mixture was placed on it to stop erosion. It didn’t work out as well as hoped.

DSA metrics for Market – Reached out to DSA, waiting for response.

Parking Garage/Seattle Center Shuttle – Meeting with Nelson Nygaard March 5 for information on how and with whom to begin discussion on future city shuttle between Seattle Center and downtown parking garages.

PDA Phone - Comments from Council and public on PDA phones having a live person answer instead of a recording. When working on last year’s revised budget, new, additional duties were assigned to the front office staff that were originally assigned to a former employee. In order to free up time and accommodate these new duties, the PDA switched to an automated phone system. PDA staff is looking into revising automated system so message routes to the front office person before going through the entire automated system.

Merchants Association review – Constituency is requesting a review of the Merchants Associations financials and dues. PDA has not been involved in due collecting for the Association for 12 years. Executive Director will reach out to Merchants Association for meeting.

Market Lower Level activation – Planning for this will be included in the Market Front Pavilion and Plaza activation plan.

Sequoia Tree along Western Avenue – Tree was pulled. SDOT has approved a new tree and we are awaiting word from SDOT when it will be planted.

Constituency office – Still looking to find a suitable office that works for both the Constituency and PDA.

Ben Franz-Knight Conflict of Interest regarding MarketFront – Resolved.

Atrium Kitchen – New Tenant, Succulent Catering has rented the space and has monthly programming planned. Currently, classes on soups and broths, pasta and doughnuts are being offered. Also offered is a free monthly community lunch.

Seattle Cutlery – Met with Peter and we are working to resolve issues presented. Top of mind issues are leaks from above tenant and Starbucks line blocking doorway.

KEY OPERATING METRICS

Commercial Tenant Sales as Compared to Previous Year*

Year to Date Sales (December 2017): 4%

Restaurants: 8%

Food: 1%

Mercantile: 2%

Operating Income After Required Reserves and Debt Service:

Annual Goal $2,121,028

Year to Date: December 31, 2017 (final) $2,813,365**

Annual Goal (2018) $2,346,726

Year to Date: January 31, 2018 $203,612***

Farm and Daystall Attendance Change from January 2017 to January 2018

Craft -1.0%

Farm 5.8%

*Several charts are also attached highlighting year-over-year sales trends through December 2017 with partial sales reports for January 2018. ** Actual performance is $692,337 over budget as reflected in year-end statement. ***Actual performance is $209,171 over budget as reflected in preliminary year-end statement.

Operating Income after Required Reserves and Debt Service There is a slight decrease overall in accounts receivable activity reporting from the prior month. Total revenue for January 31, 2108 was $1,518,625, over budget by $79,903 and total operating expenses for January 2018 was $1,153,818, under budget by $129,268. The net result after debt service and reserves was $203,612. Commercial revenue is over budget by $41,261 as it’s up in base rent retail, common area, percent rent and direct utilities. Residential revenue is also over budget and Daystall revenue is on track. Surface revenue is slightly under budget while garage revenue is over budget by $25,354 and is continuing to trend in a positive direction. Miscellaneous revenue is over budget in all categories and this is due in part to the Starbucks Trademark licensing agreement. Overall, operating expenses are

trending under budget. The balance of the Capital Replacement Reserve is $10.3MM for the end of January 31, 2018.

Farm and Craft Attendance Farm and Craft attendance are starting 2018 in a good position, with Farm up nearly six percent and Daystall down just slightly. Revenue for both departments are strong with 6.5% increase in farm and 2.9% increase in Daystall compared to the same time last year. Daystall did not have any turn-aways.

MARKET PROGRAMS

Marketing  Promoted Market businesses and activities via the website and social media, with a total of 279,766 Facebook likes, with a weekly reach of 523,973. Twitter followers increased to 81,045 while Instagram followers increased 2.5% to 66,031. Website traffic and mobile website views were steady at 136,156 and 88,771 respectively.  There were two only a few filming inquires that did not result in any on-site visits.

Farm and Daystall  As of January 23, 2018, Pike Place Market supports farmers with a total of 3,113 acres of farmland in production.  Daystall is busy re-permitting the approximately 220 crafts people.  Daystall rules and regulation review is underway. There were 11 proposals submitted and only one response to proposals reviewed. The process will continue in March and Daystall is anticipating a smooth process moving forward.

Market Programs Committee - Key Actions and Discussions  The historic Soup N’ Salad sign from the Salish Room is on its way to the Smithsonian National Museum of American History. The first panel will be on display in their food history exhibit.  The digital book project is nearing the final stages as Justin and Kalyn are taking portraits for those profiled in the book and the prototype was finalized.  The 2018 Marketing and Communication plan was presented by PDA staff and Merlino and the first Metro bus ads can be seen on city buses.

FINANCE AND ASSET MANAGEMENT

Finance and Accounting Department  Processed all payables and receivables  Proposed Resolution 18-07: Allocation of Year End 2017 Balance was presented with PDA staff recommending $637,337 be allocated to the Capital Repair and Replacement Fund and $55,000 to the Employee Pension Plan. The $55,000 is in addition to the $345,000 already designed in the 2017 budget.

Residential  Vacancy rate holding steady at 3%  Internal audit of LaSalle complete with no findings and State/City annual tax credit report for LaSalle submitted on time

 Working to schedule meet and greet in each building with residents and Mary Bacarella for March

Commercial  Continued active lease administration work to ensure compliance and consistent operations  Actively leasing Economy Building Salish, Elliott Bay and Atrium Loft office spaces

Capital Projects  Emergency Responder system installation starts next week in LaSalle and Fairly/Leland Buildings  New cooler in MarketFront has been installed and ready for use  Gutter awaiting resealing before permanent rolling gate can be installed between Victor Steinbrueck Park and MarketFront  Still receiving bids for Public Market sign restoration

Parking  Revenue was up 19% in January compared to the budget  Revenue from the surface parking continues to perform well  Monthly parking has increased 19% and approaching the cap of 150 permits/month

Maintenance and Facilities  Bi-weekly meetings taking place with representatives of PDA, Sellen, SOJ, and Wetherholt to discuss MarketFront warranty items and leaks  Apartment turn-overs continue  Processed 120 tons of garbage and 30 tons of fish ice melted in January. Data on mixed recycling and compost were not available as of 2/21/18.

Security  Conducted routine patrols and provided support for filming and events.  Responded to calls for service in the Market, fire alarms and requests for assistance.  Provided support for events.  Continued patrol of MarketFront residential and Western Ave.

Finance and Asset Management Committee - Key Actions and Discussion  Reviewed Final Financial Statements for Year End 2017 as well as January 2018  Approved Proposed Resolution 18-05: Authorization for Contract Authority – Paint Economy Building Exterior  Approved Proposed Resolution 18-06: Authorization for Contract Authority – Paint & Repairs to North Arcade and Desimone Bridge Interiors  Approved Proposed Resolution 18-07: Allocation of Year End 2017 Balance  Approved Proposed Resolution 18-08: Lease Proposals – February 2018  Proposed Resolutions 18-05, 18-06 and 18-08 were moved to the Consent Agenda.

MARKET CONNECTIONS  A Center City Connector Streetcar update provided an overview of the construction work planned along First Avenue in front of Market entrances. Exact dates have not been finalized.  A general update on MarketFront closeout and weatherproofing was discussed

 A construction timeline focused on projects taking place near the Market was presented and will be periodically updated

PDA Employee January 2018 Anniversaries: 17yrs Bob Beckstrom Maintenance 16yrs Lilia Avaria Facilities 14yr Riedwaan Abader Security 5yrs Liz Teasley Security 4yrs Howard Daniel II Accounting 4yrs Hubert Tulensru Security 3yrs Bryan Connors Parking 3yrs Desmond May Residential 3yrs Ernest Skipper Facilities 2yrs Tim Cronk Facilities 1yr Joshua DeLaura Information Technology

METRIC 1 Commercial Sales Comparison (thru December 2017)

PREVIOUS YEAR

Reported Sales Food Reported Sales Mercantile

Reported Sales Restaurants

Section III: Key Presentations &

Supporting Documents

DRAFT

Market Connections Committee Scope February 2018

On August 31, 2017 the PDA Council passed Resolution 17-46 to rename the MarketFront Committee to Market Connections. Included in the resolution was a list of projects and initiatives the Market Connections Committee will track over the coming years.

Below is a list of construction projects that will have the greatest impact on the Market. These projects will be highlighted by a construction timeline and with presentations rotating throughout the year. PDA staff will remain in contact with representatives affiliated with each of the below projects and the presentation calendar will be developed as construction timelines are finalized. Additional projects may be added as work of the Committee progresses.

 Viaduct Removal and Alaskan Way Roadway Construction  Overlook Walk Construction  Center City Connector Streetcar  Victor Steinbrueck Park Improvements  Pike Pine Renaissance  Seattle Aquarium Ocean Pavilion  Market to MOHAI (construction impact minimal)  Hahn Building (corner of First Avenue and Pike Street)

In addition, the following projects will be monitored:

 One Center City  Convention Center Expansion  Closing of Seattle Bus Tunnel  Coleman Dock/Ferry Terminal Construction

Lastly, the below initiatives and programs will be addressed through Market Connections and/or Market Programs throughout the year:

 Skybridge removal (scheduled for spring 2018)  Pike Street Hillclimb  Visibility of the Downunder and Western Ave shops  MarketFront integration

Pike Place Market Preservation & Development Authority (PDA) · [email protected] · pikeplacemarket.org P: 206.682.7453 · F: 206.625.0646 · 85 Pike Street, Room 500 · Seattle, WA 98101

Seattle Construction Projects DRAFT 02/05/18 2017-2023 2017 2018 2019 2020 2021 2022 2023 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4

Pike Pine Renaissance Design Development Construction Start

Center City Connector Utility Construction - North Streetcar Construction - North Stations

Market to MOHAI Prototype Construction

Victor Steinbrueck Park Tent. Construction

Viaduct Demolition

Alaskan Way/Elliot Bay Season 1 Season 2

Overlook Walk Superstructure Overlook Walk Superstructure

Waterfront Promenade

Aquarium Ocean Pavilion Aquarium

Hahn Building schedule pending City design review

Section IV: Consent Agenda Items

PROPOSED RES OLUTION 18-05

Authorization for Contract Authority – Paint Economy Building Exterior February 2018

WHEREAS, in order to maintain the viability of the Pike Place Market buildings the PPMPDA has determined that the paint on the Economy Building is peeling and flaking, and is on the “30 Year Capital Needs Assessment” for repainting; and,

WHEREAS, the PPMPDA has executed a bid process to paint the Economy Building Exterior.

NOW, THEREFORE, BE IT RESOLVED that the PPMPDA Council authorizes the PPMPDA Executive Director or her designee to enter into a contract with NOVO Painting & Property in an amount not to exceed $35,969.67 for the purpose of painting the Economy Building exterior.

The funds for this project will be drawn from the Capital Projects COMECO GL 163827-00.

______Gloria Skouge, Secretary/Treasurer Date

Date Approved by Council: For: Against: Abstained:

Pike Place Market Preservation & Development Authority (PDA) · [email protected] · pikeplacemarket.org P: 206.682.7453 · F: 206.625.0646 · 85 Pike Street, Room 500 · Seattle, WA 98101

Proposed Resolution 18-05 Authorization for Contract Authority – Paint Economy Building Exterior February 2018

Proposed Resolution Costs: $35,969.67

Current Budget: $40,000

Project: Paint Economy Building Exterior

Account: Capital Projects

Accounting Code: 163827-00

Project Description: Paint Economy Building Exterior, including all windows

Scope: The purpose of this project is to clean, scrape, prime, and apply paint to the building exterior

Bid Process: Bid process: Solicited five bids, and received four bids:

 NOVO Painting & Property $32,699.70 ($35,969.67 with 10% Contingency)  Long Painting $36,135.92  Lower 48 Painting $37,733.47  Renew Painting $60,486.00  Grund Painting Unresponsive

PROPOSED RES OLUTION 18-06

Authorization for Contract Authority – Paint & Repairs to North Arcade & Desimone Bridge Interiors February 2018

WHEREAS, in order to maintain the viability of the Pike Place Market buildings the PPMPDA has determined that the paint and sheetrock inside the North Arcade and Desimone bridge is peeling and flaking, and is on the “30 Year Capital Needs Assessment” for restoring; and,

WHEREAS, the PPMPDA has executed a bid process to restore the North arcade and Desimone Bridge Interiors.

NOW, THEREFORE, BE IT RESOLVED that the PPMPDA Council authorizes the PPMPDA Executive Director or her designee to enter into a contract with Long Painting in an amount not to exceed $73,841.87 for the purpose of restoring the North Arcade and Desimone Bridge Interiors

The funds for this project will be drawn from the Capital Projects COMNAR GL 163828-00.

______Gloria Skouge, Secretary/Treasurer Date

Date Approved by Council: For: Against: Abstained:

Pike Place Market Preservation & Development Authority (PDA) · [email protected] · pikeplacemarket.org P: 206.682.7453 · F: 206.625.0646 · 85 Pike Street, Room 500 · Seattle, WA 98101

Proposed Resolution 18-06 Authorization for Contract Authority – Paint & Repairs to North Arcade & Desimone Bridge Interiors February 2018

Proposed Resolution Costs: $73,841.87

Current Budget: $80,000

Project: Paint & Repairs to North Arcade & Desimone Bridge Interiors

Account: Capital Projects

Accounting Code: 163828-00

Project Description: Paint & sheetrock repairs inside North Arcade & Desimone Bridge areas

Scope: The purpose of this project is to clean, scrape, prime, paint, and sheetrock repairs to all interior areas of North Arcade and Desimone Bridge

Bid Process: Bid process: Solicited five bids, and received four bids:

o Long Painting $64,210.32 (73,841.87 with 15% Contingency) o Novo Painting $109,510.97 o Grund & Co. $135,738.99 o RENEW $140,612 o Lower 48 Unresponsive

PROPOSED RESOLUTION 18-08

Lease Proposals February 2018

Tenant Term Start Date

Falafel King Five (5) Years March 1, 2018 Yacob Gazaee

Saffron Spice Five (5) Years January 1, 2018 Cajetan Mendonca

Sosio’s Fruit and Produce, Inc. Five (5) Years November 1, 2017 Michael Osborn, Alan Stott

Paul Conrad – Market Art Two (2) Years March 1, 2018 Paul Conrad

Pike Place Parcels/ Wanderer Mail Service Five (5) Years February 1, 2018 Steve and Robie Main

Silver + Salt One (1) Year April 1, 2018 Christine Heidel

______Gloria Skouge, Secretary/Treasurer Date

Date Approved by Council: For: Against: Abstained:

Pike Place Market Preservation & Development Authority (PDA) · [email protected] · pikeplacemarket.org P: 206.682.7453 · F: 206.625.0646 · 85 Pike Street, Room 500 · Seattle, WA 98101

Section V:

New Business Items

PROPOSED RESOLUTION 18-07

Allocation of Year End 2017 Balance February 2018

WHEREAS, the PDA staff has carefully reviewed the 2017 year-end PDA un-audited operating statements and finds that there is a year-end net-result operating balance after debt service and reserves of $2,813,365; and,

WHEREAS, the full PDA Council in their annual budget process had budgeted a surplus of $2,121,028 to be contributed to PDA capital repair and replacement fund (CRRF), leaving an unallocated balance from 2017 operations of $692,337; and,

WHEREAS, the PDA Finance Committee has considered PDA Council priorities and alternatives for use of additional year end monies available, and annually recommends to the full Council use of any such un-programmed operating balance.

NOW, THEREFORE, BE IT RESOLVED that the PPMPDA Council allocates the remaining year-end operating balance as follows:

$637,337 to the Capital Repair and Replacement Fund (CRRF) and $55,000 to Employee Pension Plan.

______Gloria Skouge, Secretary/Treasurer Date

Date Approved by Council: For: Against: Abstained:

Pike Place Market Preservation & Development Authority (PDA) · [email protected] · pikeplacemarket.org P: 206.682.7453 · F: 206.625.0646 · 85 Pike Street, Room 500 · Seattle, WA 98101

Section VI:

PDA Committee Minutes

DRAFT

Market Connections Committee z Meeting Minutes

Monday, February 5, 2018 4:30 p.m. to 6:00 p.m. Classroom

Committee Members Present: Rico Quirindongo, Jim Savitt, Colleen Bowman, Gloria Skouge, Mark Brady, David Ghoddousi

Other Council Members Present:

Staff/ Consultants Present: Mary Bacarella, Karin Moughamer, John Turnbull

Others Present: Howard Aller, Bob Messina, Chris Scott, CJ Holt, Natalie Quick

The meeting was called to order at 4:05 pm by Rico Quirindongo, Chair.

I. Administration A. Approval of the Agenda The agenda was approved by acclamation.

B. Approval of the Market Connections Committee January 8th, 2018 Minutes The January 8th, 2018 meeting minutes were approved by acclamation.

II. Announcements and Community Comments Bob Messina noted the presentation at Historic Commission some months back regarding public seating on the MarketFront. He would like to know if there is an update on that topic.

III. Reports & Discussion Items A. Center City Connector Project Update CJ Holt began by handing out a summary sheet regarding the Center City Connector Streetcar utility construction. CJ then provide an overview of the presentation which will include:

 Schedule  Parking and loading  Preconstruction outreach  Market coordination

The Center City Streetcar will move more people (projected 20,000-25,000 average weekday riders) with more reliability. There will be an exclusive lane on 1st Avenue with an estimated 10 minute travel time from Westlake to Occidental that arrive up to every 5 minutes between South Lake Union and Chinatown-International District.

Pike Place Market Preservation & Development Authority (PDA) · [email protected] · pikeplacemarket.org P: 206.682.7453 · F: 206.625.0646 · 85 Pike Street, Room 500 · Seattle, WA 98101

DRAFT

CJ Holt continued by noting the streetcar will strengthen connections with the Market, citing 30,000 people enter the Market daily from Pike or Pine Street entrances.

CJ provided the current construction schedule, highlighting the three construction packages which are utility construction south, utility construction north (phase 2) and streetcar construction. Utility construction south will impact the Market and contains water main work, sewer work, Seattle City Light electrical work, and a little bit of drainage. Private utility work is happening in conjunction with this project. A contract has been awarded Phase 2 but the exact dates for construction is unknown. In about a month a detailed schedule should be available and will be shared with the Market community. The goal is to start construction near the Market in March 2018 and to have the work south of Seneca Street completed by the end of 2018 in order to have the surface streets open for viaduct demolition detour routes.

Regarding construction at the north end. CJ stated they will start work on the water main along First Avenue first and there is some critical coordination issues with respect to water shut-offs. The electrical and drainage work will follow. The track construction contract, Package 3, is out to bid and they hope to award and execute a contract in a couple months. The track contractor will work more linear, south to north, with connections to the existing streetcars being the last phase of that work.

CJ described the work will result in lane closures, 1 lane northbound and southbound will remain open through the project with a few intersection closures at night and on weekends. There will be sidewalk closures but there will always be a sidewalk and crosswalk available along the route. The outreach for water main work is separate as there are a number of critical impacts to businesses, especially restaurants. A lot of the parking along First Avenue will be removed with a one-to-one replacement within a block of First Avenue and changes will be made to pay parking to accommodate more loading zones.

Natalie Quick added there is a construction team that provides on the ground outreach with business and residents once construction gets closed to the Market. This team has been walking the sites in Pioneer Square every day.

CJ Holt continued by noting the loading zone along First Avenue between Pine and Pike will close and be replaced with added spots along Pike Place under the pergola. They are looking to add passenger loading zones on the east side of First and Pine, loading zones have been added to Western and extended commercial loading zone at the north side of the intersection at First and Stewart. The loading zone under the pergola will have a 30-minute load/unload without a commercial loading permit. Their team will monitor the spots and ensure people are using it properly. The plan is to bring back the First Avenue loading zones once the streetcar opens. The loading zone times will start at 5 pm, as opposed to 9 am currently. Those spots will also be stripped to encourage people to park in proper spots.

Colleen Bowman asked how many spaces will be available and what the loading zone hours are. CJ Holt responded he wasn’t sure but guessed roughly 10 spaces and loading zone will start at 5 am and wasn’t sure when it would end.

Rico Quirindongo asked CJ and Natalie to bring a plan for the loading zone spaces and the proposed loading zone times at the next update.

DRAFT

Mary Bacarella added there is a list of items that she is preparing for Natalie and those should be available before the next meeting.

Jim Savitt said he would like to have everything that is going to happen on Pike Place reported to the Committee. CJ Holt responded he is working on the plan and believes that within 2-3 weeks the full plan for Pike Place could be shared.

Mark Brady asked if there is an injunction to stop the streetcar in order to save trees. Mark has seen signs in Pioneer Square related to this. CJ Holt is not aware of one and noted none of the trees are being removed. One tree that was sick feel down a couple months ago and there is another tree that is diseased and will most likely come down.

David Ghoddousi asked where semi-trucks will be able to unload at the Market. CJ Holt responded that when they did their study they did not see any semi-trucks in the loading zones, however that doesn’t mean they don’t deliver to the Market. The best spot would be along First Avenue north of Stewart and those spots could be lengthened to provide space for a semi. CJ will research that in more detail.

David Ghoddousi would like to know more about the Western Avenue loading zone. CJ Holt responded there are a few spaces that are intended for three minute passenger pick up, such as taxi and Uber. Natalie added this was to encourage drivers to use this area to alleviate use of the loading zone along First Avenue.

Rico Quirindongo noted there is a huge interest in parking and loading at the Market. The Committee would like to see drawings, dimensions and locations in the future.

Natalie Quick stated she will work with Mary and bring more details to the Committee.

CJ Holt continued with the construction phasing for electrical, water, track and road along First Avenue between Pike and Pine Streets adding that specific dates will be finalized once the contractor is onboard. The electrical work mostly takes place along the curb line. He understands this is best to be done during off-peak times. If it can’t be completed before summer 2018 it might be pushed back. The water main will take longer and the plan is to work along the eastern side of First Avenue. Major work related to the water main that will impede pedestrian traffic on the sidewalk will be completed at the end and after the peak summer season. The track and road might take place following the water main work but the exact dates will be determined once the contractor is hired. The whole street, curb to curb will never be closed. He believes the work will be done in half-street increments to keep traffic active.

Natalie Quick noted this is all preliminary and once the contractor is onboard they will be back to present on the details of work.

Natalie Quick discussed the early conversations with Mary Bacarella on the best way to conduct outreach with the Market Community. The outreach in ongoing now through construction completion in 2020. There will be ‘drop-in’ session in late March with door-to-door preconstruction surveys. There will be meetings with stakeholders and business owners and detailed weekly email updates.

DRAFT

Mary Bacarella stated someone from the PDA will be part of a team that meets weekly to discuss construction impacts noted by the community. Natalie added that someone from the Pioneer Square Alliance currently attends the meetings and it’s been very helpful to help triage issues to keep everyone happy.

Natalie Quick continued by noting this presentation is a preview of what’s to come. They will come back soon to provide more detail on parking, loading and outreach.

CJ Holt believes a schedule should be available to present in two months on electrical, water, and track construction.

Rico Quirindongo asked when the contractor will be known. CJ Holt responded there is a contractor for Phase 2 and the schedule for their work should be available within a month. Track construction contractor is a couple months out.

Colleen Bowman asked who has been awarded the contract and if the platform has been approved by the historic commission. CJ Holt responded Gary Merlino has the contract and the Market Historical Commission has approved the design.

Colleen Bowman mentioned the Market as a lot of seniors, many who are not on computers. She recommended updates on paper.

John Turnbull asked for clarification on the placement of the electrical work along First Avenue. CJ Holt responded it will be right along the curb line and will not impact the sidewalk with construction barriers.

John Turnbull asked what time night work will take place. CJ Holt responded night work is on approval and there is a noise ordinance. It generally takes place between 7 pm and 7 am. But depends on the proposal. A full intersection cannot close on a business day.

John Turnbull asked if it’s possible to not close Pike and Pine intersections at the same time. CJ Holt said it’s something they can consider once they get into construction.

CJ Holt thanked the Committee for the invitation.

B. MarketFront General Report and Update Mary Bacarella began by providing a parking revenue update stating that for January 2018, parking is up 18% and she’ll explore why it might be trending that direction. Little Fish has a meeting tomorrow and that dovetails with the bi-weekly meetings that have been reinstated with SOJ, Sellen, Miller Hull, Weatherholdt. An outside consultant will be looking at the leak issue with a fresh set of eyes. There are six or seven leaks that tend to move around given the weather conditions. Right now the team is trying to come up with a plan. The current option is to install a really smart, modern drip pan in order to get Little Fish open and then see what the long term issues and solutions will be. The next leak meeting is set for February 26th. Mary will have a phone call with Carrie Holmes this week to review warranty items.

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Rico Quirindongo added reinitiating the weekly or bi-weekly meetings will help keep track of all the work being done to address the leaks. The other big change is that the weather proofing consultant is already on contract and will be on-site and reporting to SOJ. He clarified that an outside consultant will be brought on only if it’s determined that a second opinion is needed. Sellen is on the line for this work until it is fixed.

Mary Bacarella addressed Bob Messina and said she didn’t have an answer to his question about benches but will look into it.

Mary continued that Old Stove is still on their schedule. John Turnbull added they are on their schedule but keep adding change orders. By the end of February they may be done with construction and start training their staff in March.

David Ghoddousi asked who the third party consultant will be paid by. Mary Bacarella said the PDA will pay for that. Rico Quirindongo added there is already a weatherproofing consultant on contract and the PDA hasn’t been fully utilizing that contract. New contractor costs would be included in the retainage being withheld. There will be a reconciliation of costs later.

Colleen Bowman noted there was difficulty getting the curb cut along Western Avenue. Mary Bacarella responded the City told the PDA no so she is trying another approach.

C. Construction Impact Calendar Mary Bacarella directed the Committee to the preliminary document in the packet and it will be much more as we move forward. A color coded map will be included in the future. Mary continued that she met last week with Charlotte from WSDOT who told her a contractor had not been selected for the whole viaduct project. They expect to select someone by April. As a result there is no schedule or timeline. Charlotte noted closures to the parking garage entrance under the viaduct will take place on roughly thirty non-consecutive days, most likely two fifteen day closures. WSDOT did provide an incentive for that 30-day closure, however, the PDA will continue to negotiate that amount as Mary does not believe it is fair.

Mary continued by noting she, along with Rico and Matt met with the SDOT Overlook Walk construction team. A couple things of changed and Mary would like to reinstate regular meetings with the SDOT team. Mary would like the PDA to be part of the design conversation, the Market will be the backstop to the OLW, and the project needs to be cost neutral to the Market. More information will be provided as the meeting progress.

Rico Quirindongo noted that Marshall Foster will be moving into the leadership role for the Seattle Center master plan development. Angela Brady and Joshua Curtis will fill in the void left by Marshall. The City does not have a work plan in place for the Office of the Waterfront.

Mary Bacarella will reach out to the Office of the Waterfront for more information.

Mary continued that she, along with the leadership team, are putting together a list of priorities for the Market Community and will be sending that to Natalie Quick. Victor Steinbrueck Park design is being presented to Market Historical Commission on Wednesday and Mary will attend. Mary noted she has been added to the Pike Pine Renaissance sounding board and she will be meeting with people from the DSA soon. Mary will be reaching out to the Seattle Aquarium

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soon and with regards to Market to MOHAI there is nothing new and she will be meeting with John Pehrson on March 1st. Tomorrow there is a design meeting at the City for the Hahn building that Mary will attend. She added a number of people have reached out to her on that topic, including people from the Newmark building. Mary concluded that an update on all of these topics will be provided at each meeting.

David Ghoddousi thanked Mary and her staff for the chart of construction projects.

Colleen Bowman noted that the Save the Market Entrance folks were out in full force over the weekend. There is a perception that those people represent the Market. Mary added there is a change.org petition to stop the Hahn building. Colleen stated people from the Newmark building are behind the petition.

David Ghoddousi noted that if you remove the Newmark people there are people within the Market community that support saving the entrance for different reasons.

D. 2018 Committee Focus Rico Quirindongo stated there is a direct correlation between the items briefed by Mary and those originally included on the scope of work outlined for the Committee. The Committee will need to do a better job at keeping track of all of these projects on a more regular basis. Rico proposes each project have two longer presentations over the year with regular updates provided by Mary. A combination of structure and organic and decide what topics need to be brought up to full Council.

Mary Bacarella would like to provide updates at every meeting, regardless if there is a larger presentation.

Mark Brady noted the Council should be more involved in attending meetings about the various projects. Mary Bacarella noted there will be times the Council may be called on for their voices.

Colleen Bowman noted issues around loading zones as vendors continue to get parking tickets for just dropping off their products.

Rico Quirindongo asked Mary if she would be the clearing house for tracking these issues. Mary responded yes.

Devin McComb reviewed both the Market Connections scope and the list of construction items being tracked and asked if the Committee will continue to track items such as Pike Street Hillclimb, ferry dock construction, visibility of Downunder and Western Avenue shops, MarketFront integration, and skybridge removal. Devin would like the Committee to consider if these topics are already covered or how they will be tracked moving forward.

Rico Quirindongo thanked Devin for bringing that up and the items that were extracted from the scope are projects that are active and/or construction projects. The other projects are important and should remain within the committee. Rico believes there are still more conversations on how best to include those in future conversations.

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E. 2018 Key Issues Presentation Calendar Included in section D above.

IV. Action Items and Reports None.

V. Items for the Consent Agenda None.

VI. Public Comment Howard Aller cautioned the Committee on believing promises made to SDOT on community outreach. During conversations with SDOT promises were made to him with regards to disabled senior pick-up that he believes are now being broken. While there may only be a few disabled seniors at the Market he does not believe SDOT will follow through on their outreach tactics.

Bob Messina thanked Mary for the construction timeline and suggested adding more detailed lines to provide updates on various elements, such as the installation of new elevator and stairs that connect to the Market. Bob would like to know if those elements are still included in the plan and who is responsible for paying for it. Second, Bob would like to know the status of Building B at Overlook Walk.

VII. Concerns of Committee Members Rico Quirindongo noted that Building B still exists in Overlook Walk plans and will schedule a project update presentation once the Waterfront team solidifies.

VIII. Adjournment The meeting was adjourned at 5:10 p.m. by Rico Quirindongo, Chair

Meeting minutes submitted by: Karin Moughamer, Executive Administrator

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Market Programs Committee Meeting Minutes

Pike Place Market Preservation and Development Authority (PDA) Tuesday, February 13, 2018 4:00 p.m. to 6:00 p.m. The Classroom

Committee Members Present: Betty Halfon, Patrice Barrentine, Colleen Bowman, Paul Neal, Gloria Skouge, Mark Brady

Other Council Members Present:

Staff Present: Mary Bacarella, Aliya Lewis, Kalyn Kinomoto, Justin Huguet, Karin Moughamer, Scott Davies, David Dickinson, Leigh Newman-Bell, Zack Cook

Others Present: Howard Aller, Chris Scott, Joan Paulson, Jerry Baroh, Rachel Westenberg, Molly Kennedy

The meeting was called to order at 4:02 p.m. by Betty Halfon, Chair.

I. Administration A. Approval of the Agenda The agenda was approved by acclamation.

B. Approval of the January 9th, 2017 Market Programs Committee Meeting Minutes The January 9th, 2017 Minutes were approved by acclamation.

II. Announcements and Community Comments Howard Aller welcomed Betty Halfon back.

III. Programs and Marketing Director’s Report Mary Bacarella read a few notes that Emily Crawford provided in her absence.

 The Smithsonian has arranged to pick up the Soup N’Salad sign from the Salish Room this Saturday. The sign will go into the permanent collection and the first panel, into the Food History exhibit in the National Museum of American History.  Scott is preparing for the 21st annual Daffodil Day on the first day of spring, March 20.  Work is speeding up on the digital book project, with five out of six chapters near completion and the prototype finalized. Justin and Kalyn have been getting terrific portraits of those profiled in the book, including Kate Krafft, Jackson Schmidt and others. We just got in an $8k check from the 4Culture grant we won for the project.  Kalyn is working on a potential trademark agreement with Molly Moon Ice Cream and is looking at the Pike Place Ale agreement as a reference. The agreement would stipulate

Pike Place Market Preservation & Development Authority (PDA) · [email protected] · pikeplacemarket.org P: 206.682.7453 · F: 206.625.0646 · 85 Pike Street, Room 500 · Seattle, WA 98101

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which PPM vendors are used in the ingredients and quantity from farmers. Potentially a very exciting deal!

Kalyn Kinomoto added that she hopes to have a proposed resolution for the Molly Moon trademark agreement at the March programs meeting.

IV. Reports and Discussion Items A. Daystall Rules and Review David Dickinson began by noting the good news for this year is that the process should be short and sweet. David shared the 11 proposals he received from the Community. That is about a third of what is usually submitted. David believes that is a sign things are working pretty well. Of the 11 proposals, two are from staff, one from a busker and the remainder from the craft community. David is trying to get people to engage in the process. Nobody attended the community meeting and as of yesterday, only one person registered written comment. The deadline is next week. He believes that shows that people feel like things are working well. David doesn’t see anything hugely controversial in the proposals and he believes we’ll be in for a quiet season.

Mary Bacarella stated that David Dickinson took her around the Market and noted that the daystall and crafters appreciate and respect David for his work. He’s a rock star!

Patrice Barrentine noted that it bodes well for an excellent year, given that there were so few comments.

B. Farm Development and Outreach Leigh Newman-Bell introduced herself and provided information on her position, noting that she provides technical assistance and training for Market farmers, assistance with grant writing, loan applications, and administration, Safety Net request and crisis management for farmers, and is a regulatory liaison for farmers through the King County Agriculture Commission.

Leigh reviewed the challenges facing small and beginning farmers (10 years or less farming) including regulatory barriers that are complex and farmers often speak English as a second language and have challenges navigating computer technology; access to capital where loan programs are often not designed for specialty crop producers/small farmers and agricultural land is expensive; and access to equipment and infrastructure where there are few state or federal grants that will fund purchase of equipment or infrastructure.

Leigh shared a story about the regulatory challenges facing one individual hoping to sell fresh pressed juice at farmers markets. In the end, there were too many costs and challenges facing the individual and she did not move forward with her business idea. This is one example of conversations that Leigh has with farmers that lead to the creation of the Small Business Resource Fair. This is a place for famers and farmers market managers to get answers to their regulatory questions as well as learn about new resources, network with other farmers and farmer’s market managers. This is a King County and Pike Place Market partnership that is free to farmers throughout King County. This year, about 40 people attended during the three hour event.

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Colleen Bowman asked Leigh to let the Committee know when the Small Business Resource Fair is next year.

Leigh has also been working on access to capital and business development by piloting the Individual Development Account (IDA). This is a two year King County District Regional Food System Grant for $16,050. Five farmers are participating with custom training modules with Ventures, based on what they are struggling with. The objectives are to provide business management education, opportunities to build credit, savings reinvested into farms and adapting and strategizing for new markets.

To support access to equipment and infrastructure, Leigh has been working to connect farmers to two grants: EQUIP which funds High Tunnels and Humanlinks Foundation which promotes sustainable farming principles and is not restricted for equipment and infrastructure. She’s worked on three EQUIP applications, two of which have been approved. Five Humanlinks were submitted January 31st: two applied to convert cold storage spaces, two for perennial herb operations, and one for the installation of a still. Leigh will report on projects that get funded and noted that she is going to be tracking funding dollars in monthly metrics.

Mark Brady asked if there is funding available to support co-op equipment sharing. Leigh responded that Sno[homish] Valley Tilth has an incubator program. The Sage Farm also shares and rents equipment. That can work well but many of the farms are spread out.

Patrice Barrentine added the King Conservation District owns some equipment they lease out. The challenge is microbial contamination and the Food and Safety Modernization Act, which is new, requires reporting on equipment.

Paul Neal asked if we receive more requests than funding available for the Safety Net. Leigh responded not since she’s been working for the PDA. Each request has a cap of $1,000, which usually doesn’t satisfy the need. It depends on the request. Paul Neal asked if the size of the request has gone up. Leigh responded it’s about the same. Paul asked if the budget for the Safety Net has stayed the same.

Zack Cook responded the Foundation manages the Safety Net. It used to be just for farmers but is now offered Market wide so the funds have increased. Behind the Table event helps fund Safety Net. Leigh added she wants to see the number of Safety Net requests go down because that shows farmers are solving problems, but more farmers are learning about the program, which maintains the same level of requests. Many of the problems stem from land management issues that are not short term problems.

Paul Neal asked Leigh if her response to the challenges is adequate or could more be done. Leigh responded she believes more could be done, it’s just a matter of band width for the department. She’s chipping away at the challenges and their strength is the partnerships created with agencies addressing issues facing farmers.

Zack Cook added that if the PDA doesn’t step in to assist then in some cases farmers are not getting the help they need or their questions answered. Leigh is great at finding the right people to connect farmers to or getting the answers quickly.

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Paul Neal continued by noting the conversation at the retreat and asked who the farm team is specifically working to help. Zack responded that most of the farmers they work with are considered small farmers, with a few ag in the middle sized farms. There are a lot of resources for small farms, but not a lot for those considered middle sized. Leigh added she is really working hard with transition of farm ownership from an aging demographic.

Zack Cook shared challenges facing farmers, one of them being the ability to have access to processing facilities that allow farmers to create value added offerings or the ability to work with larger clients.

Mark Brady would like to see some ideas on ways the PDA could better serve farmers and increase their profitability.

Betty Halfon reminded the Committee that Behind the Table is not taking place this year.

Colleen Bowman suggested talking with Lillian on Safety Net funding. Colleen asked Leigh to connect the dots with the needs of the farmers and the prospect of the Sammamish Farm. Leigh responded there is a good connection and it’s a way to expand programming and make farmers more profitable. It’s a site that will transition in the next 5-10 years, some of their children want to take over but there is uncertainty. For the PDA to be on the farm, working with these families to better understand who is serious about taking over the farms, is huge. She would like to see a point where these farmers are able to enter into a lease-to-own option. Lastly, the opportunity to use the fallow plot for experimentation and demonstrations is huge.

Patrice Barrentine asked if there is a way to extrapolate sales information from the satellite markets and potentially draft or guess at the age of current farm vendors. Patrice noted how important it is to have someone like Leigh who has flexibility to provide direct service to farmers. That’s what Pike Place Market does so well. She believes succession planning is the symptom that if we don’t address, there are going to be larger problems. That’s not just true of Pike Place but of farmers across the country.

C. Marketing and Communications Objectives 2018 Justin Huguet began with an overview of the presentation and started with highlighting the 2018 marketing objectives, which include:  Position Pike Place Market as an accessible daily, weekly, monthly shopping destination for locals and new locals  Build awareness that Pike Place Market offers unique, high-quality specialty products and produce in a quintessential and authentic Seattle location with affordable/convenient parking  Establish partnerships to develop/support special event programming  Host strategic events to support programming and marketing objectives  Actively participate through community outreach, PR and public affairs efforts to mitigate impacts from myriad construction projects on our borders

Justin continued with the 2018 Communication objectives, which include:  Targeted outreach to PPM community on construction impacts and mitigation efforts  Protect Market brand through robust media relations and trademark enforcement

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 Permit brand-aligned film productions and host myriad editorial productions to communicate the Market story  Provide financial assistance to Market businesses promoting the Market through advertising or special events o Co-op program, Night Out on Western, new Pavilion events, Out to Lunch concerts  Continue robust PR presence to feature the Market and its vendors, community and unique setting in preferred publications.

Betty Halfon asked if there were going to be strategies to communicate outside of the Market community the impacts that might be facing them as they visit during heavy times of construction. Justin responded absolutely, providing the example of renovation in 2009. Betty clarified her question by suggesting there needs to be a way to communicate before people arrive.

Mary Bacarella added that she has been meeting with the Streetcar group and they have asked what the Market is looking for in order to help spread the word. Mary and the leadership team put together a 2-page list of requests to accommodate visitors, residents, and tenants. Mary noted that Kalyn Kinomoto will be sitting on the streetcar outreach team that meets weekly.

Justin continued by reviewing the target audience as:  Established and new locals  Shoppers who care about buying local, aged 30-65; mid-to-high income level; appreciative of high-quality goods; enjoys shopping and uses owner-merchants as resources when selecting items  People who live between the Market and Lowe Queen Anne  Residents in buildings, condos, apartments within 10-15 blocks (east, north, and south)  Workers in the downtown core

Mary Bacarella added that a study on Pike Place Market customers is going to be conducted and how that information can be used to market to specific groups.

Paul Neal asked if we have a sense of the population or number of people living in the area described in the last three bullets. Justin Huguet responded he would look into that.

Colleen Bowman is concerned that the focus is on neighborhoods north of the Market and requested that south of downtown be included.

Justin Huguet outlined the key messages as “Pike Place Market:”  Is the authentic beating heart of Seattle in a historic setting like no other  Offers a personal connection to local, artisan producers and merchants  Is the center of high quality specialty foods, goods, and handmade products  Is made of locally owned, independent businesses  Has the best of the season, year-round, from local producers and from around the world  Offers accessible, affordable parking with direct access to the Market  Welcomes new locals and new arrivals who are the next generation of Market shoppers, stewards, supporters and savers

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Paid advertising was reviewed that include:  Create year-round campaign highlighting the local, seasonal and uniquely Seattle aspects of the Market  Launch Meet the Producer Bus Kinds by 2/9 to promote spring season  Focus paid advertisements on shoulder season i.e. late winter/spring/fall  Target ads to farmers market customers in summer; reserve funds for robust holiday campaign  In-house creative promotions will supplement paid advertising

Plan in Action – PR  Work with press agency to reinforce and protect Market brand values and reputation  Public outreach/awareness to mitigate construction impacts  Continue essential pitching for news, events and feature stories – 18 press releases were distributed in 2017  Engage and respond myriad requests for facts, info and media with reporters around the world

Mary Bacarella asked, of those 18 press releases, how many were not related to MarketFront or an anniversary but rather general business. Kalyn Kinomoto believes that roughly 4-5 were related to MarketFront. Justin will look into that more.

Plan in Action – Digital Media  Execute social media calendar with daily posts covering all Market categories  Leverage industry trends such as Instagram Stories and Facebook Live  Create and share in-house videos spotlighting Market vendors and products  Publish regular schedule of e-newsletters and feature articles on the PPM blog  Maintain the 500+ businesses in the online Market directory on pikeplacemarket.org  Actively engage/recruit new locals as fans/followers and email subscribers

Mary Bacarella asked if there is micro-targeting of new individuals. Justin responded a little bit but handled more in social media promotions. Depends on the event but 9 times out of 10 they promote to a general audience.

Betty Halfon asked if there’s a reason why you wouldn’t want to always promote to a general audience, say someone from out of town. Justin responded you can reach more people the information is valuable to if you restrict the target audience.

Plan in Action – In-House Promotions  In-house creative production and promotions supplement annual advertising campaign through organic content: o Videos o Unique info graphics o PR pitches o Market Stars o Behind the Scenes o Blog stories

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Plan in Action – Farm Season and CSA Goal:  Drive shoppers and sales at remote downtown farmers markets: SLU, First Hill, City Hall & Regrade  Engage new locals in SLU; build Market brand and awareness among this new audience  Increase awareness of CSA and shares by 40% Objectives  Design CSA “Pike Box” to appeal to out-of-Market audience. It will be PPM branded.  Develop CSA marketing materials to increase signups and awareness  Work with consultants to design and place digital advertisements to reach audience within walking distance of downtown farmers markets

Paul Neal asked what the current sales and numbers are for farmers markets. Patrice noted that information is captured. Paul continued by asking if there is a goal to increase it by? Justin responded the farm team tracks that information and will be in to talk about that soon.

Patrice Barrentine added the goal for this year is to get to 200. Justin clarified that last year it was 180 and this year the goal is 250-300 CSA shares. Mary Bacarella noted sales are shared in council packets. Paul would like for the numbers to be included in the plan rather than separately.

Mary Bacarella noted that in 2017 the farm team brought in $1 million in sales.

Plan in Action – Special Events Goal:  Bring locals to the Market with an extra incentive that appeals to their interests  Build audience of new locals to engage them with the Markets as a whole  Create opportunities for vendors, Daystall, and community to participate Objectives  Partner with Downtown Seattle Association to host Summer Concert Series at the MarketFront  Build relationships with Market vendors to host brand aligned events such as Seattle Urban Wineries tasting event. Kalyn added this is an event that Wilridge Winery participated in in south Seattle.  PDA-hosted events such as new Harvest Festival will add to lineup of annual events that locals enjoy participating in and benefit vendors/farmers

Plan in Action – Education  Hosts about 100 classes each school year  Visit each class for an in-class presentation to illustrate the Market’s beginnings as Seattle’s first farmers market  Work with educators from other local cultural institutions to ensure best practices  Develop additional lessons that align with learning standards  Maintain an active volunteer team to ensure program success  Respond to students doing research about the Market

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Patrice Barrentine asked if there are ways to measure whether or not kids are coming back with their families. Scott Davies responded only anecdotally through merchants that kids come back. Coupons have been used in the past but were not used very often. Patrice suggested this is something to consider in the future.

Patrice Barrentine suggested a system similar to the emergency texts that Market community members could subscribe to in order to receive updates on construction impacts.

Patrice Barrentine likes the idea of partnering with DSA on the Out to Lunch concerts and believes that could be a way to draw in people from outside of Seattle.

Justin concluded by reviewing the marketing and communications calendar for February through May 2018. Annual report is dropping later this month and the Visitor Guide is being reworked.

Betty Halfon suggested seeing a vendor that is in the downunder or hidden locations included in the video features with the goal to help move more people throughout the Market.

Colleen Bowman suggested having a conversation with condo concierge, hotel concierge, and others living nearby and provide a welcome packet to remind them that we are their local farmers market.

Mary Bacarella believes Annie at Inn at the Market may head up either the hotel or condo concierge association.

Colleen Bowman is excited about the lunch time concerts and asked what the conversations have been like with the DSA. Justin responded that they have met with representatives from the DSA and they are very interested in teaming with the Market. They are looking at their calendar and we are waiting to hear back on two potential dates to play at the bottom of the grand staircase at MarketFront.

Colleen Bowman encouraged the PDA to consider health and wellness programming, such as yoga.

Colleen Bowman thanked the team for their in-house productions, stating they are really fun and that they stretch Marketing dollars.

Mark Brady suggested radio advertising now that people are not talking on their phones. Justin responded there are some radio advertisements planned for this year.

Paul Neal asked if we know how we did against the objectives last year. Justin Huguet responded yes and no. There are not a lot of metrics on certain types of advertising, such as bus ads. He did not have any 2017 data to share today.

Betty Halfon suggested identifying measurable ways to determine if the Marketing is working or not. Betty would like to see some data at the next meeting and if nothing is available she would like to see a plan for how to obtain that data.

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Paul Neal would like to see if there’s a way to have an objective that states “We will see an increase in sales from X to X” or “We will see percentage of shoppers and the total traffic from X to X.” He understands why we don’t have that now but the environment is changing and those we are competing against have that data. The objectives for Marketing should be able to tie back to revenue that’s coming in.

Patrice Barrentine added that we probably won’t be able to get number of customers through the doors, but maybe quarterly there could be some report on correlation between Marketing and sales. It would be great to get a few merchants in different sectors to report on number of transactions.

Mary Bacarella would like to identify ways to track at the business level who visited based on targeted marketing. In addition, she would like to focus on identifying who the Market customers are and how best to target them.

Paul Neal believes objectives that are tied to business performance in the Market and the kinds of things we need to know about the audience will help us understand if the programs are the right programs.

Colleen Bowman noted that there will need to be some incentives for businesses in order to participate as they are already asked to provide a lot of data.

Betty Halfon would like to see data broken down by business category as right now it’s just one lump of “mercantile.”

Patrice Barrentine noted the Rapid Market Assessment Zack has conducted at Farmers Markets and that may be a way to gather data and alleviate work for businesses.

D. 2018 Media Recommendations Rachel Westenberg and Molly Kennedy were introduced and Rachel began by reviewing the 2018 planning parameters, which include:

 Objective: create excitement and build awareness for the local, season and uniquely Seattle aspects of the Market that appeal to longtime residents and newcomers  Targets: established and new Seattle locals, shoppers who care about buying local, aged 30-65; mid-to-high income level; appreciative of high-quality goods; enjoys shopping and uses owner-merchants as resources when selecting items  Timing: spring/summer/fall (March – October 2018)  Geography: Seattle with a concentration in the following areas: o Walking distance of the Market o Between Market and Lower Queen Anne o First Hill and SLU (near farmer’s market locations)

Rachel Westenberg reviewed the 2018 media strategies:

1. Drive reach, interest and attendance during shoulder seasons

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2. Drive awareness and attendance to Farmers’ Markets during summer 3. Focus on cost efficiency to extend budget

The media mix includes:  Radio: seek high engagement opportunities to boost awareness of and drive traffic to seasonal events.  OOH: Create buzz through a transit partnership while maximizing exposure to build awareness throughout the market.  Digital: implement behavioral targeting and geo-farming to identify local shoppers and stay top-of-mind while they are shopping downtown or in key locations  Social: Engage consumers directly in conversations in an environment where they are receptive to messaging and seeking information.

Rachel provide more detail on each of the above listed tactics.

Radio: KUOW-FM, recommended based on the target demographic of 30-65  Timing: 6 weeks (flighting based on event timing – Daffodil Day, Passover/April/Easter, Mother’s Day/Flower Festival, Father’s Day, September, Harvest Festival)  Schedule: 8 spots/wk to allow for a pulsing presence around key event dates throughout the year

Betty Halfon clarified the target age of 30-65 and that the target does not include young Amazonians. Rachel responded the radio station is not geared to reach that demographic, however digital and social media platforms allow for flexibility to reach that age.

Out Of Home Transit  Recommended Units: Bus Kings (32) o Spring: 9 paid/9 bonus units (1:1 matching that has already been secured) o Fall: 7 paid/7 bonus (1:1 matching)  Timing o Spring: 2/9-5/6 (13 weeks) o Fall: September – October (8 weeks)  Delivers: 5,056,856 total impressions iHeartMedia Digital – identify new Seattle Shoppers and utilize geo-farming to target consumers who visited the Market in the past 90 days and remind them to come back. For more detail see presentation included in the packet.  Timing: 34 weeks (3/5-10/31)  Estimated Impressions: 1,335,182

Colleen Bowman asked for clarification of “on premise.” Rachel responded she can look into the zoning but believes it’s within a few block radius. Paid Social  Units: desktop/mobile newsfeed and Instagram  Targets: o Buy Local (spring and fall) o Farmers Markets (summer only)

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 Timing o Spring: 14 weeks, 3/1-6/10 o Summer: 11 weeks, 6/11-8/26 o Fall: 9 weeks, 8/27-10/31  Estimated Impressions: 490,000

Mark Brady is interested in seeing bus ads on busses driving on the freeway to points north and south of Seattle. Molly Kennedy responded that those ads are purchased through Sound Transit and for this campaign they didn’t want to spread the message too thin. They looked at Sound Transit, and while they have high impressions, you don’t get the same frequency as King County Metro. It’s something to look at as budgets or objectives change. Mark added that people who would talk to in Tacoma don’t know about the Market and were concerned with the price of parking.

Colleen Bowman asked about the list of “people who match” under social targeting details. She doesn’t believe it’s exhaustive and would like to know if it’s worth adding more terms. Rachel responded these are terms that people have identified on the pages they like. There are certainly a million ways of looking at this so if people have specific ideas they should share them.

Colleen suggested making some of the terms even more broad, such as instead of “fresh produce” using “fresh food.” Terms like arts and crafts are missing. Rachel said they could certainly take a look and add more terms.

Rachel reviewed the Media Budget Summary. The cost is $46,750 for 7,802,588 estimated impressions. They were able to negotiate 32% ($15k) in media value through discounts and bonus space for the campaign.

Patrice Barrentine asked what CPM stands for. Rachel responded it’s the cost per 1,000 people reached.

V. Action Items None.

VI. Resolutions to be added to Consent Agenda None.

VII. Public Comment Chris Scott wonders why the Merchants Association is not involved in this conversation. Chris also would like the city to talk to the Market about art organizations within the city in order to create connections and utilize the new MarketFront.

Joan Paulson noted this is the fifth year she has suggested the Market needs to better understand success, who comes, and when. She believes the marketing proposal still misses all of January and part of February and they are just as important as the rest of the year. Joan noted the pedestrian counts from last year which suggest 16 million people visit each year but it doesn’t specify when people are visiting. Second, she would like to see programming in January and February, suggesting highlighting lower level market vendors as most locals like to visit the

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market during this time. Lastly, Joan stressed the importance of communicating effectively how to get to the Market during construction, which she didn’t see in the 2018 plan.

VIII. Concerns of Committee Members Patrice Barrentine stated she appreciated having a full Programs agenda.

Paul Neal noted it’s not clear to him how the farm program presentation fits into the goal outlined on the strategic plan and what role this committee fits into that conversation.

IX. Adjournment The meeting was adjourned at 6:11 p.m. by Betty Halfon, Chair

Meeting minutes submitted by: Karin Moughamer, Executive Administrator

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Executive Committee Meeting Minutes

Wednesday, February 14th, 2018 4:30 p.m. to 5:45 p.m. Goodwin Library

Committee Members Present: Matt Hanna (Chair), Ray Ishii, Rico Quirindongo, Gloria Skouge, and Betty Halfon

Other Council Members Present: Mark Brady

Staff Present: Mary Bacarella, Karin Moughamer

Others Present: Howard Aller, Chris Scott

The meeting was called to order at 4:35 p.m. by Matt Hanna, Chair.

I. Administration A. Approval of the Agenda The agenda was approved by Acclamation.

Rico Quirindongo entered the meeting at 4:40 pm.

B. Approval of the January 17th, 2018 Executive Committee Meeting Minutes The January 17th, 2018 Executive Committee Meeting Minutes were approved by Acclamation.

II. Announcements and Community Comments Howard Aller shared his recent experience trying to get a person to answer the phone at the PDA. He would like to know why the PDA doesn’t have someone answering the phones.

Chris Scott asked the Council to conduct a full and independent audit of the Merchants Association noting the absence of election notices in Market News, lack of public meetings, and lack of transparency. Chris stated he will make the same comment at full Council.

III. Council Chair’s Report Matt Hanna began by mentioning his conversation with Mary Bacarella following last month’s full Council regarding Council engagement and participation as well as visibility for the public for items raised during public comment. Matt suggested having more deliberate follow-up and reporting during Mary’s ED report in order to keep track and not lose sight of those comments. Next, Matt will be setting up a regular meeting with Mary, suggesting monthly, the Monday before Executive Committee in order to set the agenda and check-in.

Matt continued with an update on the Overlook Walk. Mary, Rico, Gerry and Matt had a meeting with Marshall and Joshua, reiterating their thoughts on how to ensure the Overlook

Pike Place Market Preservation & Development Authority (PDA) · [email protected] · pikeplacemarket.org P: 206.682.7453 · F: 206.625.0646 · 85 Pike Street, Room 500 · Seattle, WA 98101

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Walk is a success without over committing the PDA, practically, financially, or otherwise. The City has the PDA’s preferred approach and Gerry Johnson is working on a term sheet for what will eventually become a MOU or Development Agreement. Once that is completed, Matt will provide a copy to the Executive Committee to discuss the details and ideas on how the PDA will participate in the Overlook Walk to ensure success. Matt has urged Gerry and Marshall to keep the PDA participation front and center as they work through the LID issues, relationships with Friends of the Waterfront, and other groups. Matt wants to ensure the agreement is vetted, discussed and negotiated. Matt hopes to have a term sheet at the next Executive Committee meeting and possibly invite Gerry Johnson to help review.

Ray Ishii asked if the City is having similar conversations with the aquarium and other businesses along the waterfront. Matt Hanna responded the idea is to have Friends of the Waterfront to program and possibly operate the public spaces on most all of the waterfront, with help from Parks, financially and practically, and possibly from DSA. The Overlook Walk is potentially the one exception where the Market, maybe as a master tenant, and the PDA would have more responsibility for the space than Friends of the Waterfront, and they would still be in charge of the programming but the PDA would stay involved so we know it work but not so much that we’re over committed.

Ray Ishii asked if that would obligate the PDA for operations, maintenance and security. Matt Hanna responded yes and it’s an expansion of the PDA’s resources and staff. The reason being the Market knows how to operate in this space and works best when all of those pieces are working together.

Betty Halfon asked if the PDA would be compensated for that work. Matt Hanna noted the idea is that there is financial incentive to do the work and at worse there would be no cost to the Market. How the costs are allocated is not clear yet but the whole point is to protect what the Market has. Matt Hanna has seen similar arrangements, such as the Asian Art Museum in Volunteer Park so there is precedent with the City.

IV. Committee Chair’s Report A. Market Connections Rico Quirindongo began by sharing the construction project outline and with a little more work will share with the Council. In addition to that list there are some other topics and projects to keep track of (One Center City, Skybridge) or champion (visibility of the downunder, Pike Street Hillclimb). With regards to the downunder and Pike Street Hillclimb, more conversations need to take place.

Rico continued by saying there was a good conversation on MarketFront construction. A new plan is in place for how to address the multiple leaks. The PDA, SOJ, Sellen, and Whetherholt are meeting bi-weekly and Sellen is on the hook for fixing the leaks. Whetherholt will be onsite to collect and report on the presence and location of leaks. This is data that hasn’t been consistently collected and will inform next steps. There is a small, medium, and large approach to take to fix the leaks and Miller Hull is working on a mitigation plan.

Mary Bacarella added that she just received the first update report and the she is working to check off items on the warranty list.

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There was a Center City Connector Streetcar presentation and over the next year each major project will be invited to present and provide updates on their projects to the Committee. There will be more reporting and updates on the Center City Connector Streetcar.

Mary Bacarella added that she provided the streetcar team a list of requests and needs for the Market during construction. Kalyn Kinomoto will be attending the weekly community outreach meetings and there will be a Market Outreach Meeting at the Market sometime at the end of March. As soon as the date is finalized Mary will share that information.

Rico Quirindongo noted that during the last meeting he asked for more specifics on their plans for loading and parking spots, including drawings and dimensions.

Matt Hanna asked if the streetcar presentation was substantive enough to represent at full council. Rico and Mary responded not yet. The April full Council meeting was suggested.

Matt Hanna would like the construction project timeline and Committee scope by shared with Full Council and the opportunity to discuss at the meeting.

Rico Quirindongo would like to see the streetcar team present to full Council in April with an enlarged plan with every single area of the Market that’s effected by construction.

B. Market Programs Betty Halfon noted the 2018 marketing plan was presented, sharing one of the target audiences are people 30-65. Betty would like to see more work done to attract millennials and suggested a gorilla approach to marketing, meaning pushing hard to get people to the Market. We will need to tell people how to get to the Market and where to park their bikes. She does not believe we should market the Market the way we’ve always done it and thinks it’s old fashioned. There needs to be ways to market to the Millenials. She thinks the marketing team is doing a good job, but a good job with what has been done in the past.

Betty mentioned the farm program presentation, which focused on how to work with young farmers to ensure they stay in the Market. She respects the work being done by the farm team.

Mary Bacarella added that the Marketing team is going to conduct studies to determine who our customer is. That has not been done in a long time. She noted there is definitely a new customer that’s moving in and around the Market and that’s a different discussion. In addition, she would like to explore ways to engage the new Seattle to visit the heart and soul of the city.

Betty Halfon believes that bright sells and she thinks the images used on bus ads have been too dark. She would like to see “in your face” marketing with Pike Place Market big and bold.

Betty concluded with David Dickinson’s daystall rules and regulation update. She believes David is doing a great job and noted that the crafters love him. She’s never had programs meeting with only 11 proposals.

Rico Quirindongo mentioned that during the State of Downtown presentation, the Pike Place Market showed up three times in the video presentation, however not once did it show how the Market is making Downtown better. He recommends providing that feedback to DSA and it

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could be a way to start the conversation on how the DSA is going to help drive traffic to the Market.

Betty Halfon concluded she would like to see more marketing for the merchants Downunder.

C. Finance & Asset Management Ray Ishii noted that Finance & Asset Management will meet on February 20th, but the agenda will review the year end 2017 financials, including a resolution for what to do with the surplus.

Ray does not believe there will be anything new to report on Sammamish Farm as a draft agreement has not been received. In March he hopes Sabina will have a report on MarketFront Financing and will be working with Devin to present a broader primer on New Market Tax Credits, bond financing, and what are our obligations. In April he would like to review garage revenue, noting the 2017 budget was below 2015, so he would like to ensure there are goals surpassing that moving forward.

Ray just talked to Sabina Proto on how best to monitor capital project budget. Matt Hanna asked if there was a discussion of off-setting risks of over disclosure in a competitive bid market. Ray responded yes. Mary Bacarella added that she had a spreadsheet created that lists the Capital projects, the budget, and had the Maintenance department estimate each project to be able to match up bids with estimates.

Ray Ishii continued, he noted that 2017 Maintenance was well under budget and wonders if, from a day-to-day experience, we fulfilling what we want.

Ray noted the LaSalle and WASH audits are taking place and will probably be presented in May along with the PDA audit. QB2 is due to unwind on March 2, the seven year anniversary.

Matt Hanna asked if Ray could provide the same briefing to full Council on his plan for the year and what you’re going to focus on.

Rico Quirindongo, based on Ray’s comment on the garage, recommended the PDA should approach the Oak View Group regarding the creation of a city circulator that takes guests from parking garages to Seattle Center. An organization is going to need to champion it.

Ray Ishii believes this might be one of those topics straddles various committees. Matt Hanna added Executive Committee could be the forum to start these conversations and follow-up on what’s being done.

Mary Bacarella added monthly parking is up and daily parking is up 19% in January. Ray Ishii wonders if there are ways to offer parking discounts to staff and tenants during slow times.

V. Executive Director’s Report Mary Bacarella began by stating finances for 2017 look really good and continue to look good for the first few months of 2018. Skybridge demolition is taking a little longer because they had to find the original plans in the city archives. They have been found and she anticipates two bids coming in and hopes to have a proposed resolution in April with demolition completed in May.

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Mary continued that a presentation was provided at historic commission on Victor Steinbrueck Park redesign, and they will present at Market Connections in March. The PDA will need to talk with the Parks Department about how we all work together.

Mary met with a state representative on their proposal for how to reimburse the Market when they have to shut down access to the garage along Alaskan Way. They anticipate 30 non- consecutive closure days and they think that will break down into two 15 day closures. WSDOT will be providing a timeline in April and right now the PDA has a month to answer their offer and she has already started putting together a response. The reason they gave a low number is that the Market, with the new garage, still has two entrances, and Alaskan Way won’t really have an effect.

Betty Halfon asked if the closures would be during the summer months. Mary responded they don’t know the time of year.

The PDA has a couple more weeks to answer. WSDOT made the offer with a stipulation that if the offer is accepted within 30 days, there is a signing bonus. If the PDA does not answer in 30 days, it will go down 30% over the next 60 days.

Matt Hanna asked if she has spoken to Gerry Johnson. Mary responded she was waiting to put together the response, with the number the PDA believes its worth, before reaching out to Gerry.

Rico Quirindongo asked if it’s easy to pull the counts on entry from each location to determine the percentage of entrance along Alaskan Way. Mary responded that is exactly what the PDA is doing.

Mary Bacarella continued with an update on the Hahn building plans. She is meeting with a building representative this week and noted there is a change.org petition. She plans to hear the development team out. Matt Hanna asked if they are asking the Market to take a position. Mary responded no.

Mark Brady noted there is another design meeting on April 3 and he believes it’s the last meeting.

Matt Hanna added that he believes we should hear them out but that the PDA should not take a position.

Rico Quirindongo added that he was approached by the developers two months ago to sign a letter of support. He ignored that request.

Betty Halfon added the Constituency was approached to take a stand against the development.

Rico Quirindongo does not believe the PDA should take a stand.

Matt Hanna would like Mary to pass along information presented at the next Market Connections.

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Mary Bacarella continued that she would like to review the strategic plan objectives for 2018. Matt Hanna suggested the two of them discuss soon in order to formulate a plan for each topic.

Mary concluded by mentioning her meeting with Howard to discuss his comments on sidewalk cafes along First Avenue.

Betty Halfon welcomed Mary to the PDA.

VI. Public Comment Chris Scott stated the Constituency made it clear to the Newmark group the Hahn Building is outside of their scope of public oversight as it’s outside the historic district.

VII. Concerns of Committee Members Gloria Skouge noted Bob Messina’s mention of the courtyard last month. She made a visit and it’s awful. Mary Bacarella responded that she has followed up and is working to identify a landscape architect to take a look.

Betty Halfon stated the phone issue is not professional and the PDA needs to have someone answering the phone. Mary Bacarella asked if at some point it was more efficient for the PDA to funnel calls through a phone tree. Matt Hanna believes that’s correct and it might have made sense at the time due to the staffing plan. Mary will look into the phone system.

Ray Ishii noted that he will be teaching a course in the fall which will affect his attendance at this meeting in September, October, and November.

Rico Quirindongo offered a cautionary note that if the Hahn building team is in their third early design presentation they are not doing the job they are supposed to be doing. Secondly, Rico believes the PDA needs an action plan for how people are going to get to the Market. Based on the holiday campaign with the ability to provide a map of the Market, maybe there is a way to translate that into a tool for how to get to the Market. In addition he suggested there could be ways to incentivize their visit, such as preselling parking, providing a virtual map with construction updates, or some package such as a parking ticket and $10 off if you spend $50 or more in the Market.

Mark Brady noted the he and Betty have met with Lillian and Colleen meet with her last week. In addition he would like to revisit how to handle traffic at Western Avenue, especially as streetcar construction starts on First Avenue. Mary added that Buster came in and had a chance to talk about the flaggers.

Mary Bacarella shared that Sosio’s had been broken into last night and Seattle Police is working on the case.

VIII. Adjournment The meeting was adjourned at 5:44 p.m. by Matt Hanna, Chair.

Meeting minutes submitted by: Karin Moughamer, Executive Administrator

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Finance & Asset Management Committee z Meeting Minutes Meeting Minutes

Tuesday, February 20th, 2018 4:00 p.m. to 6:00 p.m. Classroom

Committee Members Present: Ray Ishii, Gloria Skouge, David Ghoddousi, Paul Neal

Other Council Members Present:

Staff/ Consultants Present: Kristie Beattie, Mary Bacarella, John Turnbull, Sabina Proto, Bob Beckstrom, Jay Schalow, Matthew Holland, Karin Moughamer

Others Present: Chris Scott, Nick Setten

The meeting was called to order at 4:03 pm by Ray Ishii, Chair.

I. Administration A. Approval of the Agenda The agenda was approved by acclamation.

B. Approval of the Finance & Asset Management Committee October 17th, 2017 Minutes The October 17th, 2017 meeting minutes were approved by acclamation.

C. Approval of the Finance & Asset Management Committee January 16th, 2018 Minutes The January 16th, 2018 meeting minutes were approved by acclamation.

II. Announcements and Community Comments None.

III. Reports & Discussion Items A. Final Financials for Year-End December 31, 2017 Sabina Proto presented the year-end 2017 (unaudited) financials, highlighting the following details:  Completion of MarketFront construction in June 2017  Incorporated the new spaces into the PDA’s operations  Budget was revised for the second half of the year which resulted in reduction of the budgeted surplus by $238,361 and Capital Projects Budget by $300,000  Renewal of union contract resulting in payroll rate increases for Security, Facilities, and Maintenance  Total revenue was $19,084,344, exceeding budget by $262,729  Total expenses $13,999,134, under budget by $429,622  PDA is up to date with debt payments and contribution to the employee pension plan Pike Place Market Preservation & Development Authority (PDA) · [email protected] · pikeplacemarket.org P: 206.682.7453 · F: 206.625.0646 · 85 Pike Street, Room 500 · Seattle, WA 98101

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 Total amount of the completed Capital Project is $1,782,875  Net result after debt service and other reserves is $2,813,365, exceeding the budget by $692,337

Sabina Proto continued by reviewing the pages included in the packet. Starting with the Balance Sheet Sabina noted the change from 2016 to 2017 in Designated Cash, a result of spend down for MarketFront funds. There are also increases from 2016 to 2017 in Leasehold Improvements and Market Buildings as a result of WASH LLC and MarketFront. Another big change is for Accounts Payable and the amount is now down to a more normal, working amount due to MarketFront completion. Sabina reviewed the various MarketFront bonds – A and B – noting there is the option to pay off Series B bond by the end of 2018. The intention, from the beginning, is to pay that off in 2018. Sabina concluded the Balance Sheet by noting under “Capital,” Non-Operating Revenues will not be continued and Current Year Result is negative due to depreciation.

Ray Ishii asked what the interest rate is for the Series B Bond. Sabina responded its 3.9% and in March the Committee will start talking about paying of the Series B Bond. Ray Ishii asked if there are alternatives to using that money rather than paying it off. Sabina responded the PDA saves almost $700,000 in interest by paying off the Bond in 2018.

Sabina Proto continued by reviewing the Operating Budget Comparison, over budget on the revenues by $262,729 and under budget on operating expenses by $429,622. Sabina noted that utilities were under budget by $320,000 but that’s not really a savings as it was an estimated amount to cover the new MarketFront. It will be the Council’s decision what to do with the excess reserve of $692,337.

The reconciliation of net operating result in operating statement to current operating result in balance sheet shows all the items in which there was a difference between the budget and actuals.

Sabina reviewed the list of completed capital projects for 2017. There were two projects (Fairly Roof and Pine HVAC) that were originally included on the list of capital projects but qualified for reimbursement from the Levy, therefor resulting in Capital Projects under budget.

Ray Ishii asked how the Committee can balance the need for confidentiality for specific projects and best track the budget for Capital Projects.

Sabina Proto continued with a review of the 2017 actuals summary with five year comparison. The rate of increase for revenue is decreasing, from 12.17% in 2013 to 1.66% in 2017. Expenses continue to increase as well but are more variable and as of June 2017 there is a new building to take into account. Sabina pointed out the garage revenue, and while there was an increase at the end of 2017, it’s similar to the budget in 2015. With 300 more parking spots the revenue should be higher.

Ray Ishii asked if Sabina would create a first quarter report for April, noting the garage revenue and including the initial projections to compare against actuals. Sabina responded yes.

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Sabina continued by looking at the three largest categories of operating expenses, which are payroll, utilities, and insurance. Sabina created a five year comparison chart for those numbers as well. Based on reports, insurance will likely increase over the next few years due to natural disasters world-wide.

Lastly Sabina Proto reviewed the pension plan allocation reconciliation. This is always addressed during a resolution with the year end result. The pension amount cannot exceed 25% of Net Operating Surplus and can only be in the range of 3-6% of payroll amount. PDA staff are recommending a pension allocation increase from $345,000 (budget) to $400,000, which is 13% of net operating surplus and 6% of actual percent of eligible payroll.

i. Proposed Resolution 18-07: Allocation of Year End 2017 Sabina Proto introduced proposed resolution 18-07 which states:

NOW, THEREFORE, BE IT RESOLVED that the PPMPDA Council allocates the remaining year-end operating balance as follows:

$637,337 to the Capital Repair and Replacement Fund (CRRF) and $55,000 to Employee Pension Plan.

David Ghoddousi moved the proposed resolution and Gloria Skouge seconded the motion.

Paul Neal asked for clarification on the amount being proposed for the Employee Pension Plans. Sabina Proto responded the PDA cannot exceed 6% of the salaries. There have been years in which $90,000 has been contributed, but recently the PDA has been financially healthy and in the past few years the Council determined $345,000 is a good amount.

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David Ghoddousi asked Sabina Proto to explain how the Pension Plan works. Sabina Proto responded that the PDA cannot have a 401(k) due to the type of agency the PDA is. The Council many years ago decided the employees must have other allowable pension plan. The Council decided to set aside funds based on the PDA’s overall performance. The Council set the parameters and is always at the Councils discretion. The first priority is to pay the debt, second priority is to contribute to the CRRF, and third to the Pension Plan. There are formulas for how the money is allocated and the money has been put into a trust account. There is a pension plan committee and a brokerage firm meets with the Committee on a quarterly basis to select investment options. How that is allocated is based on salaries and length of employment.

Paul Neal asked if the creation of a 457(b) plan is related to this conversation. Sabina Proto responded PDA employees have a deferred savings plan, a 457(b). The pension plan is PDA money and in addition to what employees contribute.

Ray Ishii asked if the Union contract speaks to the pension plan. Sabina Proto responded no.

Ray Ishii asked what percentage of the pension goes to union versus non-union employees and how much is in the pension plan. Sabina responded she can provide that amount tomorrow. Ray continued by asking if the $55,000 makes a big difference or could it make a greater difference to staff if provided now rather than put into the pension plan for access at later date. Sabina responded that discussion has taken place and Erica Bates believes contribution to the pension plan is a better use of the money for the employee.

Ray Ishii asked why the remaining $637,337 is put to the CRRF rather than the Operating Reserve. Sabina Proto responded that for the Minimum Operating Reserve (MOR) there is a formula for how much we should have. The minimum has been met. A portion of the CRRF can be re-classed to the MOR at any time and up to the discretion of the Council. Currently there is $1.3 million in the MOR, equivalent to one month operating revenue, which is internally imposed by PDA Council.

For: Gloria Skouge, David Ghoddousi, and Paul Neal Against: 0 Abstain: Ray Ishii

Proposed Resolution 18-07 passed by a vote of 3-0-1

B. Review of the PDA Financial Statements for January 2018 Sabina Proto reviewed the financial statements for January 2018 noting there are no major changes in categories of the balance sheet from 2017 to 2018. There is a slight decrease overall in accounts receivable activity reporting from the prior month. Total revenue for January 31, 2108 was $1,518,625, over budget by $79,903 and total operating expenses for January 2018 was $1,153,818, under budget by $129,268. The net result after debt service and reserves was $203,612.

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Sabina continued by reviewing the footnotes on the operating statements. Commercial revenue is over budget by $41,261 as it’s up in base rent retail, common area, percent rent and direct utilities. Residential revenue is also over budget and Daystall revenue is on track. Surface revenue is slightly under budget. Garage revenue is over budget by $25,354 and is continuing to trend in a positive direction. Miscellaneous revenue is over budget in all categories and this is due in part to the Starbucks Trademark licensing agreement. Overall, operating expenses are trending under budget. The balance of the Capital Replacement Reserve is $10.3MM for the end of January 31, 2018.

Ray Ishii asked if there will be a comparative balance sheet monthly. Sabina Proto responded the prior month will always be included, it’s just January that one isn’t provided. Secondly, Ray Ishii noted the Maintenance expenses were $16,000 below budget, which continues a trend from last year. Sabina Proto responded that if something breaks we have to fix it so the PDA wants to ensure there are funds there for those instances. However, while nothing required additional funds in January, standard work and maintenance upkeep is happening around the Market.

i. Checking Account Activity Report Sabina Proto handed the Checking Account Activity Report to Karin Moughamer.

IV. Action Items A. Proposed Resolution 18-05: Authorization for Contract Authority – Paint Economy Building Exterior Bob Beckstrom introduced proposed resolution 18-05 which states:

WHEREAS, the PPMPDA has executed a bid process to paint the Economy Building Exterior.

The funds for this project will be drawn from the Capital Projects COMECO GL 163827-00.

David Ghoddousi moved the proposed resolution and Gloria Skouge seconded the motion.

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For: Ray Ishii, Gloria Skouge, David Ghoddousi, and Paul Neal Against: 0 Abstain: 0

Proposed Resolution 18-05 passed by a vote of 4-0-0

B. Proposed Resolution 18-06: Authorization for Contract Authority – Paint & Repairs to North Arcade & Desimone Bridge Interiors Bob Beckstrom introduced proposed resolution 18-06 which states:

WHEREAS, the PPMPDA has executed a bid process to restore the North arcade and Desimone Bridge Interiors.

The funds for this project will be drawn from the Capital Projects COMNAR GL 63828- 00.

David Ghoddousi moved the proposed resolution and Gloria Skouge seconded the motion.

Paul Neal asked about the selected companies’ bid being significantly lower than the others. Bob Beckstrom responded he has worked with Long Painting and they are reliable and have done good work previously at the Market. Bob walked the site three times with Long Painting so they know what’s being asked of them and he believes they will do a good job.

For: Ray Ishii, Gloria Skouge, David Ghoddousi, and Paul Neal Against: 0 Abstain: 0

Proposed Resolution 18-06 passed by a vote of 4-0-0

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V. Property Management A. Residential Property Management Report John Turnbull began by noting the current vacancy rate is holding steady at 3%. The Stewart House site manager has left the PDA. Two current staff members have moved into new roles and the PDA will be hiring for a new building manager. There will be a little higher vacancy rate in February due to upgrades in units. There are a lot of audits – City, State, HUD – being conducted over the winter. Section 8 ARs of fixed income households take place every three years and those will occur in March.

John continued the term architect has spent time providing redesign of units in the Sanitary Market Remodel. The interiors are dated and with some updating the rents could be increased. Right now rent is under $2,000 for a two bedroom townhouse. The architect has provided two designs – a light remodel and an aggressive design. Estimates for the conversion of five units as well as a few others in the building are currently being sought. The architect will then look at the LaSalle units to create a standard upgrade. Those units have not been renovated since 1978.

John concluded by noting that Sandra Dunn is celebrating 25 years as resident advocate at the senior center and there is money in the budget to hire a part time employee to assist in her duties.

David Ghoddousi asked what the highest rent is for a two bedroom unit in Sanitary. John Turnbull responded $1,950 and he would like to get those renovated units up to $2,500.

Paul Neal asked who would do the work proposed for the unit upgrades. John Turnbull responded PDA staff may do some of the work, but the more technical work will be contracted out. If multiple units are being remodeled at the same time then it’s faster to hire a contractor. He encourages the work to be done quickly and sometimes that means contracting it out. The PDA loses roughly $1,000 per month on vacancies and the average turn-over is over 30 days.

Paul Neal asked how much the proposed work would cost. John Turnbull responded he doesn’t know the amount and isn’t responsible for the contracting. Part of these upgrades is to have a standard specs, making it easier for repairs and replacements down the road.

John Turnbull added the PDA has a ways to go to flipping units as fast as they should be. Some of that is due to the age of the units and some due to the age of the resident. The longer someone has been in a unit, the longer it can take to turnover as items haven’t been upgraded in a long time. John believes there is room for the PDA to improve and is confident the PDA will improve the turnover rate.

Ray Ishii asked if Pike place Market residential buildings have been earthquake retrofitted. John Turnbull responded yes.

Ray Ishii asked if there are any responses or follow-up to Community Comments provided at previous meetings. Mary Bacarella responded she didn’t have anything to follow-up on from a FAM meeting, but there will be a lot of follow-up provided at the full council meeting.

VI. Public Comment None.

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VII. Closed Session The Committee Chair stated that the committee would go into closed session at 5:16 p.m. to discuss the property management report and return into open session at approximately 5:46 p.m.

The committee entered into closed session at 5:17 p.m.

A. Property Management Report - Closed Session (RCW 42.30.110(c))

B. Review of Lease Proposals i. New Tenant – Silver + Salt, 1517 First Avenue ii. Lease Renewal – Falafel King, 1509 First Avenue iii. Lease Renewal – Saffron Spice, 93 Pike Street #3 iv. Lease Renewal – Sosio’s Fruit and Produce, Inc., 1527 Pike Place v. Lease Renewal – Paul Conrad – Market Art, 1526 Western Avenue vi. Lease Renewal – Pike Place Parcels & Wanderers Mail Service, 1916 Pike Place #13

C. Review of Delinquency Report i. Vacancy Report ii. Current Lease Negotiations

The committee entered into open session at 5:55 p.m.

The committee discussed the property management report which included the delinquency and vacancy report along with the current commercial lease negotiations during the closed session.

VIII. Open Session Proposed Resolution 18-08: Lease Proposals – February 2018

Tenant Term Start Date

Falafel King Five (5) Years March 1, 2018 Yacob Gazaee

Saffron Spice Five (5) Years January 1, 2018 Cajetan Mendonca

Sosio’s Fruit and Produce, Inc. Five (5) Years November 1, 2017 Michael Osborn, Alan Scott

Paul Conrad – Market Art Two (2) Years March 1, 2018 Paul Conrad

Pike Place Parcels/Wanderer Five (5) Years February 1, 2018 Mail Service Steve and Robie Main

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Silver + Salt One (1) Year April 1, 2018 Christine Heidel

Paul Neal moved the proposed resolution and David Ghoddousi seconded the motion.

For: Ray Ishii, Gloria Skouge, David Ghoddousi, and Paul Neal Against: 0 Abstain: 0

Proposed Resolution 18-08 passed by a vote of 4-0-0.

IX. Resolutions to be added to the Consent Agenda  Proposed Resolution 18-05: Authorization for Contract Authority – Paint Economy Building Exterior  Proposed Resolution 18-06: Authorization for Contract Authority – Paint & Repairs to North Arcade and Desimone Bridge Interiors  Proposed Resolution 18-08: Lease Proposals – February 2018

X. Concerns of Committee Members Ray Ishii noted he is going to work with Sabina and Mary to create a calendar for the coming year which will include annual tasks as well as topics suggested by Committee members. In March there will be a presentation on MarketFront financing, possibly by Devin [McComb].

XI. Adjournment The meeting was adjourned at 5:58 p.m. by Ray Ishii, Chair

Meeting minutes submitted by: Karin Moughamer, Executive Administrator

Section VII:

Financials & Additional Enclosures

Residential Property Management Report February 2018 Second line here (if applicable) Make font smaller as needed

Current vacancy rate holding steady. We expect a small increase in February.

Page 2

Property Update Overall Occupancy rate: 97 %

Notices in February Move-ins – 1 Move-out notice – 3 Potential move-outs - 2 Unit transfers – 1

Compliance/ audits  La Salle/PDA: Internal Audit 01/22-1/26/2018 – Done; no findings  La Salle: State/City annual Tax Credit Report 01/31/2018. Done, submitted on time  WASH: State/City annual Tax Credit Report and WBARS Report 01/31/2018. Done  Stewart House HUD Management and Operations on Site review: Scheduled 02/27/2018  Internal HUD audit scheduled in 04/2018  Office of Housing: WASH audit scheduled 3/20/2018  New ordinances/regulations compliance review: Tenant selection criteria (sources of income, criminal background/Fair Chance) updated for Seattle new ordinances.  Seattle Information for Tenants 12/2017: Distributed in January 2018  S-8 ARs of fixed income households: every 3 years effective 3/12/2018. Final rule was released  Market House: Funding Renewal prep. Submit initial docs soon – in progress  Yardi/203A update/upgrade for submittal of Section 8 rent reimbursements, May 2018  Follow up on special claims for extended vacancy reimbursement from 2017.

Fair Housing/Reasonable Accommodation/Special Request or Issues None

Residential Staffing  Eugene DeMesa left employment with PDA, other staff in rotation is covering for Stewart House site manager.  Hiring new building manager and some staff reassignments will occur in March.

Staff Training  Mental Health First Aid Training for managers completed – 1/31 and 2/1  Scheduling emergency preparedness training with Market Commons

Residents Events  Scheduling meet and greet in each building with residents and Mary Bacarella for March Page 3

Building Maintenance and Unit Turn-over  Planning some cleanup projects, especially stairwells, Leland lobby and mail box, Stewart House.  To schedule building walkthrough for ADA compliance.  Have received remodel plans from SHKS architects for upgrades in floor plan for Sanitary Market town house 2 bedrooms. Pricing in progress for work done at turnovers.  Initial suggestions requested from architect for standard finish upgrade in older LaSalle apartments  Have received a donation though the Market Foundation of a dozen paintings for decoration in Stewart House.

Pest Control  Continuing as scheduled – working with Stewart House, much improved

On site special services/ resident advocate  Celebration of Sandra Dunn 25th anniversary as resident advocate  Working on proposal to add contract with Senior Center to provide special tenant assistance services (housekeeping, errands, etc) to supplement work done by Sandra.

Programming Report October 2017- January 2018

Total People Served - 3,230 Total Desk Interactions - 1,767 Total Activity Attendees - 1,463

RESOURCE DESK RESOURCE DESK Total Hours Total Interactions SERVICE INQUIRY BREAKDOWN 700 591 General Social Services Inquiries* 600 68%

500 437 62.77% 57.50% 402 57.42% 400 336 42.57% 42.50%

300 37.22% 32% 154 147 200 126 112 100

0 OCTOBER NOVEMBER DECEMBER JANUARY OCTOBER NOVEMBER DECEMBER JANUARY

* Social Services Inquiries also include attendees of Community Health Plan of Washington and King County Metro Orca Lift Sign-Ups

REFERRAL BREAKDOWN* ACTIVITIES OCTOBER - JANUARY Total Hours Total Attendees Rent Credit Health and Mental Care 600 Misc. 511 25% 16% 500 443

400 276 300 260

General Safety 200 Services Housing 75 86.5 100 64 63.5 13% 35% Food Access 0 11% OCTOBER NOVEMBER DECEMBER JANUARY

* Health and Mental Care Food Access General Safety Services Agencies such as: Agencies such as: Agencies such as: Valley Cities, Harborview, Neighborcare Pike Market Food Bank, DSHS, Queen Anne Organizations that protect the well being of Food Bank, ACRS individuals and provide wrap around services Housing Miscellaneous Agencies such as: Agencies such as: Solid Ground, Union Gospel Mission, Catholic Community Services, Centerstone, St. Social Security Office, St. Francis House, Salvation Army, 211, Hopelink, DAWN Vincent de Paul, Snohomish Housing Authority Mamma’s Hands, Q Link January 2018 Highlights Story Highlight

Walter was referred to The Market Commons by staff at the Pike Market Food Bank where he is a longtime volunteer. He mentioned he was without a bed and suffered chronic back pain because he had been sleeping on the floor. Through Velma’s help at the resource desk, he was connected to St Francis House, which is an organization that assists homeless individuals with everything from footcare to clothes and furnishings. Within 3 days Walter was able to get a brand new bed along with a new dresser.

“I just wanted to let everyone know that the Market Commons is a fantastic organization with a wealth of knowledge and dedication to help people get to where they need to be in life. Velma Chaney is tenacious on her missions to find information and get resources. I believe if she can’t find it, then it’s not there. Thank you Market Commons.” -Walter

Program Highlight

On January 31st and February 1st The Market Commons hosted Valley Cities’s Mental Health First Aid Training. Over 25 people were trained in a 2 day workshop to be able to respond more effectively to mental health crisis situations. Staff from each of the five families attended the training as well as PDA residential managers. This training was free of charge for attendees because of the support from Providence St. Joseph Health.

February 2018 PDA Report

Save the Date! Events to support our community: • Great Start Breakfast to benefit the Preschool is April 5 at 7:30 AM in the Atrium. Please RSVP [email protected] • Neighborcare Health Spring Dinner is April 25, 2018 at 5:30 PM at The Fisher Pavilion. RSVP www.neighborcare.org • Fete le Market (our newly imagined Cut the Pie grant awards) is May 17th on the MarketFront. RSVP [email protected] • Stone Soup Dinner to benefit the Senior Center & Food Bank is June 6 at the Senior Center. RSVP [email protected]

Upcoming Events:

National Pig Day - Charm and Hoofprint 3.0 Installation Party • March 1st, 5-7 PM on the MarketFront • 1,000 new Charms are being installed on the lower railing and 13 new hoofprints on the plaza and Western Avenue. We anticipate about 200 donors to join us to find their Charm, don a pig nose in our photo booth and enjoy beer, biscuits and chocolate in Producers Hall. • Join us to thank our newest group of donors!

Arcade Lights:

A squeal of a deal! PIG DAY promotion on March 1st only. Tickets will be $65/GA ticket, no limit on # of tickets!

http://pikeplacemarketfoundation.org/arcade-lights

THE MARKET INSIDER

Monthly news for tenants of the Pike Place Market PDA February 2018

Robot vs Sloth Opens at First & Pine #PikePlaceValentine Promotion

Now open on the corner of The PDA's Valentine's Day promotions run now through February First and Pine, Robot vs Sloth 14 with social media spotlights focusing on local flowers, artisan will celebrate with its official sweets, handmade jewelry, fine dining, live entertainment and Grand Opening event Saturday, boutique lodging throughout the Market. Businesses are invited to February 10, 2-8 p.m. participate by sharing and tagging their Valentine's-related posts Original artwork by owner with #PikePlaceValentine on Instagram, Facebook and Twitter. Lauren Rudeck (La Ru) can be found throughout the shop on t-shirts, magnets, buttons, totes and more, in addition to creations from other artists such as paintings, jewelry, plush creatures and do-it-yourself crafting kits. Starting this summer, a variety of art workshops will be offered in a classroom space located in the back of the store. Although La Ru has relocated, Ugly Baby will continue selling its popular shower art, apparel and handmade gifts in the current Western Avenue shop.

The Bar Bazaar Opens on Western

Opening its doors this month, The Bar Bazaar features mixology classes as well as artisan bar supplies such as bartending tools, drinkware, utensils and non-alcoholic potables (bitters, mixes and spice blends). Owner Anu Apte-Elford is well experienced in the industry as the owner of local bars Rob Roy, Navy Strength and No Anchor. Anu is excited to share her passion and provide specialty items that are not readily available in Seattle. Please join us in welcoming The Bar Bazaar to Pike Place Market!

Spring Marketing Campaign Launches 2/9 The PDA's annual marketing campaign kicks off this month with advertisements on 18 King County Metro buses, reminding Seattle residents and downtown workers to support Pike Place Market businesses for a truly local, seasonal and personal shopping experience like no other. The "Meet the Producer"-style ads feature three Market merchants (Destiny Sund of The Confectional, artist Ernesto Ybarra, and Cynthia Hope of Hands of the World) and will run from February 9 through May 3, delivering a total of 1,150,000 impressions. Arcade Lights: Saturday, March 23 Downtown Conventions February 7-11: NW Flower & Garden Festival - 60,000 attendees

February 15-17: CannaCon - 15,000 attendees

February 16-24: AAFS Scientific Annual Meeting - 3,400 attendees

February 22-25: Northwest Yoga Conference - 1,200 attendees

PDA Committee & Council Meetings

February 5 Market Connections: 4 p.m. February 13 Market Programs: 4 p.m. February 14 Executive: 4:30 p.m. Arcade Lights is coming up next month and there are many ways February 20 Finance & Asset Management: 4 p.m. to get involved. If you are a vendor or a crafter, The Foundation February 22 PDA Council: 4 p.m. would love to have you. Please contact Special Events Manager Clover Thurk at [email protected]. Meetings are on the top floor of the Economy Building. Want to volunteer? Great! Send Lindsey Falkenburg a message at [email protected]. Or maybe you want to just sit back and enjoy the event - well guess what? Tickets are on sale and going fast so get yours today at pikeplacemarketfoundation.org. All proceeds from the event go right back in to supporting the thriving, caring community we have Constituency Meetings here at Pike Place Market. February 14 General Assembly: after PDA Executive meeting February 22 Executive Committee: after PDA Council meeting

2018 Daystall Rules Review Meetings Meetings are on the top floor of the Economy Building. Each year, the PDA conducts a public review process of the Daystall Rules and Regulations, which cover daystall activities for farmers, craftspeople and performers. Materials are available at the PDA office or at pikeplacemarket.org/market-insider. Staff Comings & Goings Thursday, February 1: Daystall Community Meeting Classroom in the Economy Building, 5 p.m. Welcome aboard to Thon Saephan, mechanic, and Alex Daystall staff will present the rule change proposals and Calderone and Victor Morales, both new custodians. Happy listen to intial community feedback. retirement to Larry Mooney, carpenter, and thank you for 15 years of dedicated service to the PDA! Tuesday, February 13: Market Programs Committee Short presentaion of proposed rules, 4 p.m. Daystall staff will present a draft of proposed rule changes to committee members.

Wednesday, February 21: Deadline for responses to proposals Daystall staff must receive responses by 5 p.m.

Wednesday, February 28: Final draft proposals distributed Mailed to the PDA Council members and available online and at PDA front desk for all other interested parties. Need more info? Contact the PDA office if you have questions. Questions? Contact David Dickinson, Daystall and Arts Program 206.682.7453 Manager, at (206) 774-5224 or [email protected]. pikeplacemarket.org