THE
OF THE
NETWORK MEDIA KIT Q1-2014 OVERVIEW q MeTV (Memorable Entertainment Television) has been entertaining the Central Valley with the best in classic television since 2011. q MeTV is carried on digital broadcast station KGMC 43.6 & KVBC 13.1 OTA, Comcast-Xfinity, ATT and Northland Cable Channels 2 & 9 q MeTV is being managed by Ventura TV which has been serving the Fresno community since 1951. q MeTV is available to over 300,000 Valley TV households. q MeTV had solid ratings performance and overall impressions for the November sweeps period. q MeTV’s key demographic is the Boomer Consumer (age 35-64). q MeTV is good for your business.
Source: Nielsen NTI, May 2013. Live+SD AVAILABLE IN AFFILIATE PARTNERS 98% OF U.S. TV HOUSEHOLDS OVER THE AIR 181 AFFILIATES #15 MeTV rank, when compared to 100+ cable nets among Adults 35+ ’ s 27,214,000 The number of P2+ MeTV reaches each week! REACH 485,000 The number of P2+ MeTV reaches in an AQH!
Source: Nielsen NTI Live+7, Jan-Dec 2015 1 hr 17 min The average time spent watching MeTV each day 95% of MeTV Viewing is LIVE!
% of Time-Shifted Viewing: Mon-Sun/6A-6A – Persons 2+
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0% ME TV CW FOX NBC ABC CBS
Live Live+SD Live+3 Live+7
Source: NNTV May 2015 Time Shifted Viewing datastreams VIEWERS HAVE THAN AVERAGE
$320,300
Source: MRI, Nielsen Fusion May’15 ME TV Fresno Viewer Profile Reaching 100,000+ persons per week
Demographics: • 51% Male, 49% Female • 48% are A25-54 • 64% ARE 35-64 • 65% Married • 72% own their home
Means MeTV Viewers US Age 53 years 46 years HHI $81,900 $77,400 Net Worth $370,300 $315,500 Value Home Owned $268,700 $254,000 People in HH 2.8 3.1
Source: MRI Fusion, May’15 FRESNO Nielsen Ratings Performance MeTV outperforms 91 cable networks in total non-duplicated cumulative audience (6.4% cume 38,000 HH average weekly audience per week).
6 6 37,000 HH Average Weekly Audience 5
4 3.5
3 2.5
2
1
0
Nielsen NSI NOV 15Avg. Week Est Sun-Sat 7a-1a daypart.
Source: Nielsen NTI, May 2013. Live+SD FRESNO Nielsen Ratings Performance MeTV delivers more viewers per week than any other broadcast multicast channel that is available in the Central Valley.
6.00 6 37,000 Avg. HH Weekly Audience
5.00 2.52
4.00
3.00 1-Nov 2.02 1-Jul 1.37 2.00 1.46
0 1.00
0.00 MeTV This TV Antenna LWN Cozi TV Bounce TV TV
Nielsen NSI Nov15 Avg. Week Est Sun-Sat 7a-1a daypart.
Source: Nielsen NTI, May 2013. Live+SD ME TV reached over 300,000 HH in the Central Valley!
COMCAST & Northland Over the Air
Zone Name Total TV Households #Subs #HHs
Fresno/Clovis 286,000 115,346 54,500 (Fresno County)
Tulare/Visalia 128,000 44,800 22,480 (Tulare County)
Hanford 40,000 14,200 5,925 (Kings County)
Madera (Madera 40,742 11,740 7,445 County)
Merced/Atwater 80,475 22,800 14,876 (Merced County) 7,180 200 748 Mariposa County 209,086 Central Valley 582,397 105,974
Total Household Reach 315,780 36% 18% COVERAGE MAP
KGMC-DT TV43 43.6 MeTV Reaching over 37,000 households every week and growing!
Source: Nielsen NTI, May 2013. Live+SD CONTACT
Advertise on MeTV Fresno.
JOHN STALL GENERAL SALES MANAGER (559) 905-1925 [email protected]