Press Releases: 2007

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Press releases: 2007

Diageo announces creation of Asia Pacific region

17 January 2007

Diageo announces today the creation of Diageo Asia Pacific as the fourth Diageo region. It will bring together the current Diageo International hub organisations in Asia, Greater China and Australia under a single regional executive committee led by the newly created role of President, Asia Pacific. John Pollaers, formerly managing director, Diageo Asia has been appointed to the position and will head Diageo’s fourth region from 1 February 2007 when the change becomes effective. John will join the Diageo Executive Committee also on 1 February 2007.

Paul Walsh, CEO Diageo, commented: ‘The creation of Asia Pacific builds on the performance delivered by the International region, which under Stuart Fletcher’s leadership, has become a key engine of growth for Diageo. We believe this reconfigured organisation gives us a better platform from which to deliver our significant top and bottom line growth expectations. It enables us to leverage the potential of our competitive position in all markets of Asia Pacific but also to build on our existing strong performance in Africa, Latin America and Caribbean, and Global Travel and Middle East hubs.’

International region (Africa, Latin America & Caribbean and Global Travel &Middle East hubs) will continue to be led at Diageo Executive level by Stuart Fletcher, president, International. -ends-

Notes to Editor: 1. Diageo is the world's leading premium drinks business. With its global vision, and local marketing focus, Diageo brings to consumers an outstanding collection of beverage alcohol brands across the spirits, wine and beer categories including Smirnoff, Guinness, Johnnie Walker, Baileys, JεB, José Cuervo, Captain Morgan and Tanqueray, and Beaulieu Vineyard and Sterling Vineyards wines. Diageo trades in some 180 countries around the world and is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). For more information about Diageo, its people, brands and performance, visit us at www.diageo.com 2. In September 2004, Diageo announced a geographic realignment, moving away from a market classification to a regional one. As a result three distinct regions were created: North America, Europe and International.

3. International originally brought together Diageo’s Africa, Asia Pacific and Latin America groups of markets. International region accounted for 29% of the company's organic operating profit in the year ended 30 June 2006.

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4. Europe and NA respectively accounted for 33% and 38% of Diageo’s organic operating profit for the year ended 30 June 2006.

Contacts

For further information:

Media enquiries: Isabelle Thomas + 44 (0) 7927 5967 [email protected]

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