SOLUTION BRIEF Comprehensive market analysis to help organizations shape smart business strategies
The IBM® Market Expert® Get insight into your local market solution can help you: In today’s healthcare environment, we believe –– Quantify market volume and hospitals and health systems need current, market position by service and reliable and relevant information about their site of care local markets to help them make sound business ––Anticipate service decisions. But collecting and processing this development opportunities complex data requires time and resources—two competitively commodities many organizations can’t afford to –– Guide appropriate capital spare. budgeting, investment and resource allocation decisions The Market Expert strategic planning solution –– Reduce time spent gathering from IBM® Watson Health™, is a comprehensive, and formatting data web-based tool that is designed to make it quick –– Streamline the planning and easy to capture, report and analyze your process market data.
Results Market Expert combines public data with proprietary Watson Health research data to Simple-to-use mapping help strategic planners better understand and interface anticipate healthcare needs and buying habits within a community. Through both standard Custom configuration reports and customizable queries, it provides and analysis a wealth of information about competitive position, emerging market trends, consumer Presentation-ready characteristics and potential business impacts documents to support you in making informed strategic decisions.
Watson Health © IBM Corporation 2018 Visualize your opportunities Support more informed decision-making to help grow your business Mapping is a critical component of your planning process. The mapping function in Market Expert Market Expert provides detailed analyses utilizes Esri®, one of the leading providers of of historic and projected market and facility geographic information systems (GIS) technology. patient volume and offers insight into physician This allows you to see greater context of the area demand, disease prevalence and health status. surrounding your selected market, including more detail around landmarks and streets. Plus, The market intelligence delivered via Market its flexibility provides more options for thematic Expert uses advanced methodologies to data displays. identify characteristics and local variations in utilization and practice patterns and is backed Quickly identify high-volume or high-growth ZIP codes in relation to by comprehensive data and validation studies. current or targeted locations within a given service area or radius. To assist with creating forecasting models, norms and benchmarks, outpatient analysis is powered by one of the largest datasets in the industry. In 2015, this dataset represented more than 400 million claims. This includes the IBM® MarketScan® Research Databases, which in 2015 contained the claims experience of more than 24 million different patients.
Market Expert also incorporates: ––Information from the Watson Health PULSE™ Healthcare Survey, which reports on the health behaviors, utilization, health status and attitudes of more than 80,000 US households ––Comprehensive, local, sociodemographic and lifestyle data from the Claritas PRIZM® Premier database, available at multiple levels of geography
Watson Health © IBM Corporation 2018 2 ibm.com/watsonhealth For more information onIBMWatson Health, visit: everywhere. they work to solve health challenges for people our customers to uncover, connect andact—as and thepower of intelligence artificial to enable together deephealth expertise; proven innovation; providers to governments andlife sciences, we bring Working across thelandscape, from payers and new insightsto thepeoplethey support serve. them remove obstacles, optimize efforts andreveal healthier future. At IBMWatson Health, we help ecosystem make powerful progress toward a Each day, professionals throughout thehealth About IBMWatson Health email: Get connected [email protected] “Copyright andtrademark information” at This documentiscurrent asof theinitial The information inthisdocumentis Analytics anditsrespective logo are April 2018 © Copyright IBMCorporation 2018 date of publicationandmay bechanged companies. Acurrent list of IBM or trademarks of theirrespective or both.All othercompany orproduct other countries orboth.Truven Health or condition of non-infringement. IBM express orimplied,includingwithoutany operates. available inevery inwhichIBM country a particular purposeandanya particular warranty IBM Corporation intheUnited States, IBM Watson Health are trademarks of IBM, theIBMlogo andibm.com and IBM Corporation under whichthey are provided. www.ibm.com/legal/copytrade.shtml warranties of merchantability, fitness for names are registered trademarks products are warranted according to the provided “as is”withoutany warranty, Somers, NY10589 Produced intheUnited States of America Route 100 trademarks isavailable ontheWeb at trademarks of Truven Health Analytics terms andconditions of theagreements by IBMatany time. Notall offerings are in theUnited States, othercountries
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