SOLUTION BRIEF Comprehensive market analysis to help organizations shape smart business strategies The IBM® Market Expert® Get insight into your local market solution can help you: In today’s healthcare environment, we believe – Quantify market volume and hospitals and health systems need current, market position by service and reliable and relevant information about their site of care local markets to help them make sound business – Anticipate service decisions. But collecting and processing this development opportunities complex data requires time and resources—two competitively commodities many organizations can’t afford to – Guide appropriate capital spare. budgeting, investment and resource allocation decisions The Market Expert strategic planning solution – Reduce time spent gathering from IBM® Watson Health™, is a comprehensive, and formatting data web-based tool that is designed to make it quick – Streamline the planning and easy to capture, report and analyze your process market data. Results Market Expert combines public data with proprietary Watson Health research data to Simple-to-use mapping help strategic planners better understand and interface anticipate healthcare needs and buying habits within a community. Through both standard Custom configuration reports and customizable queries, it provides and analysis a wealth of information about competitive position, emerging market trends, consumer Presentation-ready characteristics and potential business impacts documents to support you in making informed strategic decisions. Watson Health © IBM Corporation 2018 Visualize your opportunities Support more informed decision-making to help grow your business Mapping is a critical component of your planning process. The mapping function in Market Expert Market Expert provides detailed analyses utilizes Esri®, one of the leading providers of of historic and projected market and facility geographic information systems (GIS) technology. patient volume and offers insight into physician This allows you to see greater context of the area demand, disease prevalence and health status. surrounding your selected market, including more detail around landmarks and streets. Plus, The market intelligence delivered via Market its flexibility provides more options for thematic Expert uses advanced methodologies to data displays. identify characteristics and local variations in utilization and practice patterns and is backed Quickly identify high-volume or high-growth ZIP codes in relation to by comprehensive data and validation studies. current or targeted locations within a given service area or radius. To assist with creating forecasting models, norms and benchmarks, outpatient analysis is powered by one of the largest datasets in the industry. In 2015, this dataset represented more than 400 million claims. This includes the IBM® MarketScan® Research Databases, which in 2015 contained the claims experience of more than 24 million different patients. Market Expert also incorporates: – Information from the Watson Health PULSE™ Healthcare Survey, which reports on the health behaviors, utilization, health status and attitudes of more than 80,000 US households – Comprehensive, local, sociodemographic and lifestyle data from the Claritas PRIZM® Premier database, available at multiple levels of geography Watson Health © IBM Corporation 2018 2 Get connected © Copyright IBM Corporation 2018 The client is responsible for ensuring compliance with all applicable laws and email: [email protected] IBM Corporation regulations applicable to it. Route 100 Somers, NY 10589 IBM does not provide legal advice or About IBM Watson Health represent or warrant that its services or Each day, professionals throughout the health Produced in the United States of America products will ensure that the client is in ecosystem make powerful progress toward a April 2018 compliance with any law or regulation. healthier future. At IBM Watson Health, we help IBM, the IBM logo and ibm.com and The performance data and client them remove obstacles, optimize efforts and reveal IBM Watson Health are trademarks of examples cited are presented for IBM Corporation in the United States, illustrative purposes only. Actual new insights to support the people they serve. other countries or both. Truven Health performance results may vary depending Working across the landscape, from payers and Analytics and its respective logo are on the specific configurations and trademarks of Truven Health Analytics operating conditions. It is the user’s providers to governments and life sciences, we bring in the United States, other countries responsibility to evaluate and verify together deep health expertise; proven innovation; or both. 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