Patan Museum and Its Role in Promoting Heritage Tourism in Nepal
Total Page:16
File Type:pdf, Size:1020Kb
Master Degree Program "Innovation and Management in Tourism" University of Applied Sciences Salzburg PATAN MUSEUM AND ITS ROLE IN PROMOTING HERITAGE TOURISM IN NEPAL MASTER THESIS SUBMITTED TO THE UOAS SALZBURG IN PARTIAL FULFILMENT OF THE REQUIREMENTS FOR THE DEGREE OF "MASTER OF ARTS IN BUSINESS" Author: Samir Shrestha Student number: 1510649023 Date: 30.04.2018 Supervisor: Prof. Dr. Kurt Luger “A nation's culture resides in the hearts and in the soul of its people” Mahatma Gandhi Acknowledgments First of all, I would like to express my gratitude to everyone who has supported me during my research. In particular, Thomas Schrom, Christian Manhart, Bharat Kumar Basnet, Nabaraj Mainali, Suresh Man Lakhe, Dr. Shaphalya Amatya, Götz Hagmüller and Dr. Suresh Suras Shrestha for allowing me to interview them and reproduce the results here. I am thankful to my supervisor Prof. Dr. Kurt Luger for his professional guidance. This thesis would not have been possible without his time and support. My special thanks go to the Fachhochschule Salzburg (Salzburg University of Applied Sciences) for providing me with an opportunity to learn and grow. Likewise, I am grateful to the Afro-Asiatisches Institut Salzburg, especially Astrid and Elke for their support and guidance throughout my study. Moreover, I would like to thank EcoHimal Office in Salzburg for lending me books from their library. Words cannot express the feelings of gratitude that I have for my family members, my parents, Pramila and Shyam, my sister, Archana and my aunt, Pratima for their never-ending love, trust, support and encouragement. Thank you for always being there for me whenever I needed. UoAS Salzburg, Master Programme IMT-E | Samir Shrestha I I. Table of Contents I. Table of Contents ....................................................................................... I II. List of abbreviations .................................................................................. III III. List of illustrations .................................................................................... IV IV. List of tables ............................................................................................. V V. Abstract ................................................................................................. VII 1. Introduction .............................................................................................. 1 1.1 Problem statement ............................................................................. 2 1.2 Aims & objectives .............................................................................. 3 1.3 Research questions ............................................................................ 3 1.4 Originality and contribution to the knowledge ........................................ 4 2. Literature review ....................................................................................... 5 2.1 Cultural and Heritage tourism .............................................................. 7 2.1.1 Cultural vs Heritage tourism ................................................................ 8 2.1.2 Culture and heritage tourism – Asia and the rest of the world .................. 9 2.1.3 Importance of Cultural and Heritage tourism ......................................... 10 2.1.4 Cultural tourism and sustainability ....................................................... 11 2.2 Museum tourism ...............................................................................11 2.2.1 Role of museum in heritage and cultural tourism development ................ 13 2.2.2 Museum and sustainable development ................................................. 14 2.2.3 Museums and storytelling ................................................................... 15 2.3 Tourism development in Nepal ...........................................................16 2.3.1 Relations between Nepal and Austria in heritage and culture ................... 18 2.3.2 The Kathmandu valley and heritage tourism ......................................... 19 2.3.3 Patan or Lalitpur ................................................................................ 20 2.3.4 Patan Durbar (Palace) Square ............................................................. 21 2.4 Patan Museum ..................................................................................22 2.4.1 Main attractions of the Patan museum ................................................. 24 2.4.2 Patan Museum in pictures ................................................................... 26 2.4.3 Some challenges during the renovation, restoration and maintenance of Patan museum .................................................................................. 28 2.5 Summary of the literature review........................................................29 3. Research methodology ..............................................................................31 3.1 Research Design ...............................................................................32 3.1.1 Justification of the chosen research method .......................................... 32 3.1.2 Interview partners ............................................................................. 35 4. Interpretation of interviews ........................................................................40 4.1 Cultural tourism scenario in Nepal .......................................................40 4.2 Potential of cultural tourism in Nepal ...................................................41 4.3 Cultural tourism, Patan Durbar Square and its surroundings ...................43 4.4 Patan museum’s role in promoting heritage & heritage tourism in Nepal ..44 4.5 What makes Patan museum different from others? ...............................46 4.6 How locals benefit from the museum? .................................................48 4.7 How tourists benefit from the museum?...............................................50 4.8 Challenges for Patan museum ............................................................51 4.9 Overcoming the challenges of Patan Museum .......................................53 4.10 Improving the experience of the museum visitors .................................54 4.11 Strategy, preservation policy for the Patan museum ..............................56 4.12 Some thoughts and suggestions from interviewed experts .....................58 UoAS Salzburg, Master Programme IMT-E | Samir Shrestha II 4.13 Summary of the expert interviews ......................................................61 5. Data analysis ...........................................................................................63 5.1 Sample description ...........................................................................64 5.2 Reliability analysis ............................................................................65 5.3 Crosstabs.........................................................................................68 5.4 People who inspired, accompanied visitors to museum and challenges .....81 5.5 Learning from the museum visit and recommendations .........................86 6. Conclusions ..............................................................................................90 7. Limitations of the study .............................................................................92 8. Recommendations ....................................................................................93 9. Future suggestions ...................................................................................94 VI. List of references .................................................................................... VIII VII. Annexes ................................................................................................ XIII UoAS Salzburg, Master Programme IMT-E | Samir Shrestha III II. List of abbreviations EC ....................................................................................................................................... European Commission EU .................................................................................................................................................. European Union IBM ............................................................................................. International Business Machines Corporation ICOM ............................................................................................................. International Council of Museums ICTs ......................................................................................... Information and Communication Technologies ICUN ...................................................................................... International Union for Conservation of Nature INGOs ........................................................................................ International non-governmental organization MoCTCA ............................................................................... Ministry of Culture, Tourism and Civil Aviation NECSTouR ...................... The Network of European Regions for Competitive and Sustainable Tourism NGOs ................................................................................................................. Non-governmental organization NTB ...................................................................................................................................... Nepal Tourism Board OECD ............................................................. Organisation for Economic