Research on the Coordinated Development of Sports In
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Research on the Coordinated Development of Sports in Guangdong-Hong Kong-Macao Greater Bay Area - A case study of fencing sports Hao He Bachelor’s Thesis Degree Programme in Sports Coaching and Management 2021 Author(s) Hao He Degree programme Degree Programme in sports coaching and management Report/thesis title Number of pages and app Research on the Coordinated Development of Sports in endix pages Guangdong-Hong Kong-Macao Greater Bay Area - A case study of 27 fencing sports Abstract As a common language, fencing sports plays a good role as a bridge in the process of building Guangdong-Hong Kong-Macao Greater Bay Area for the three places to communicate with each other, strengthen exchanges, and improve the quality of sports life. With adopting literature research method, information research method, investigation method and other ones, this study aims to not only promote the development of fencing sports and industries, but also improve the quality of sports life of people. Furthermore, it can also provide new thoughts for the future strategy of coordinated development of fencing sports and create an international high-quality sports environment in Guangdong, Hong Kong and Macao Greater Bay Area. The study shows that with the introduction and implementation of all kinds of national and local polici es, the coordinated development trend of fencing sports in Guangdong-Hong Kong-Macao Greater Ba y Area is generally favorable. However, once affected by a serious global and national public health e vent such as the coVID-19,the “Training and Sales” mode which originally relied on fencing sports t raining, fencing competitions, fencing equipment sales and the “Sports and Tourism” operation mo de were badly devastated by the epidemic isolation. For the coordinated development of fencing sports in the Guangdong-Hong Kong-Macao Greater Bay Area, one must accelerate the improvement of the ecological structure and strengthen the full integra tion of the industry, do more in-depth study on the cultural value orientation. The coordinated dev elopment of fencing sports in the Guangdong-Hong Kong-Macao Greater Bay Area is desirable in th e future. 2 Keywords Guangdong-Hong Kong-Macao Greater Bay Area; coordinated development; fencing sports. Table of contents 1. Introduction...........................................................................................................................................5 1.1 Background................................................................................................................................... 5 1.1.1 National and local relevant policies................................................................................5 1.1.2 Social needs and economic benefits............................................................................. 5 1.1.3 The history of the coordinated development of Guangdong-Hong Kong-Macao Gr eater Bay Area...........................................................................................................................11 1.2 Purpose of the research............................................................................................................ 12 2. Theoretical framework......................................................................................................................... 13 2.1 Definition of Guangdong-Hong Kong-Macao Greater Bay Area.........................................13 2.2 Definition of coordinated development....................................................................................13 2.3 Definition of fencing sports........................................................................................................14 3. Research methods............................................................................................................................15 4. Research results...................................................................................................................................16 4.1 The coordinated development model......................................................................................16 4.2 Acceleration of the improvement of the ecological structure of the industry.....................17 4.3 Needs for the full integration of the industry...........................................................................19 4.4 Inter-cultural and value orientation towards the integration of fencing sports.................. 21 3 5. Conclusions and Suggestions............................................................................................................22 Lists of references.................................................................................................................................... 22 4 1 Introduction 1.1 Background 1.1.1 National and local relevant policies In 2014, Chinese government releases several documents on the promotion of sports industry a t the state level. (The General Office of the State Council 2014; 2016; 2019) It also proposes te n policies of deepening the reform of national individual sports associations and promoting the o pening of public resources to sports events. Moreover, it should firstly improve the system for ev aluating intangible assets of sports and increase financial support. Secondly, it should promote sports consumption and implement national fitness. Thirdly, it needs to optimize the land supply of sports industry, organize and implement the national fitness promotion project. In 2017, with Guangzhou, Hong Kong and Macao as the core cities, the Chinese governme nt designated the Guangdong-Hong Kong-Macao Greater Bay Area as a special area, consistin g of 11 cities including Guangzhou and Shenzhen in Guangdong Province and the two Special Administrative Regions of Hong Kong and Macao, covering an area of 56,000 square kilometers. In February 2019, the Chinese government issued the document called “ Outline Development Plan for the Guangdong-Hong Kong-Macao Greater Bay Area”, which clearly states that the thre e areas should jointly promote the development of sports industry, then to create a regional and even an international brand, and finally to improve the quality of people’s life in the area. Thus, with the introduction and implementation of relevant favorable national and local polic ies, fencing sports have ushered in an important opportunity in China especially in the Guangdo ng-Hong Kong-Macao Greater Bay Area. 1.1.2 Social needs and economic benefits With the introduction of policies, people's awareness of exercise has been increasing. Acco rding to the statistics of the number of people who regularly take part in physical exercise increa ses by 10 million every year. The number of people who regularly take part in physical exercise i n 2019 is 430 million, and in 2020, it reaches 440 million issued by the General Office of the Sta te Council (2019) no. 43 5 Figure 1. The number of people who often take part in physical exercise in China from 2015 to 2020 and its forecasts (Source: The General Office of the State Council 2019) There is a big gap between the proportion of sports population in China and developed countrie s, which indicates that there is still a great room for the growth in the future. Statistics data show s (statistics, China Industry Information, 3 December 2019) that the scale of Chinese sports con sumption market reached 711.36 billion Yuan in 2017, rising to 1228.21 billion Yuan in 2019, Ac cording to the figure released by China Business Industry Research Institute (2019), and it is ex pected that the consumption market scale of sports industry would continuously rise to 1.5 trillio n. (China Business Industry Research Institute 2020) 6 Figure 2. Consumption market scale and forecast of sports industry from 2015 to 2020 ( Source: China Business Industry Research Institute) In the future, with the continuous increase of the per capita consumption expenditure of Chi nese residents on the sports industry, the sports consumption market will also have a great roo m for improvement. In 2017, there were as many as 30 international and major domestic individ ual events and more than 100 professional tournaments held in Shenzhen, Guangdong, attracti ng more than 2 million viewers. High-end competitions greatly promote the development of sport s consumption and sports industry, and bring substantial economic benefits to the society. Acco rding to statistics in 2017,(statistics, China Industry Information, 3 December 2019) the per capit a sports consumption of Shenzhen residents was about 380 dollars, which taking the leading po sition in China and has reached the level of developed countries in Europe and the United State s. (Tencent sports 2018) At present, Chinese sports industry has undertaken a period of rapid development, and the proportion of the total output value of the sports industry in GDP has been increasing year by ye ar. According to the data from the total output value of Chinese sports industry in GDP has been increasing year by year in the past six years, rising slowly from 0.5% in 2012 to 0.64% in 2014, and rapidly from 0.8% in 2015 to 1% in 2019, showing an obvious trend of increase. It is expect ed that the total output value of the sports industry will be more than 1.2% of the GDP in 2020. T here is a huge space for the total output value of the national sports industry to be improved. (C hina Business Industry Research Institute 2019) 7 Figure 3. The proportion and forecast of China’s sports industry gross output value in GDP from 2012 to 2020