KEY SOCIAL MEDIA TRENDS TO CATAPULT YOUR SOCIAL MEDIA MARKETING STRATEGY IN 2021 (AND BEYOND!) This huge increase in social media usage saw many brands decide to level up their social media marketing strategy, many of whom are now looking to utilize a variety of new trends in 2021.
However, with 2020 renowned as one of the most difficult years on record, 2021 sees us moving into a time of economic uncertainty. This means that now more than ever, businesses need to utilize the new year and their social media strategies to grow, recover and, ultimately, become more successful.
So, with this in mind, let’s take a look at the five trends we think you should utilize within your social media strategy in 2021. 20
was a transformative year for social media, seeing more people than ever before turning to their 20devices to stay connected with their communities. While we think a lot of social media marketing strategies still apply from last year, it’s time to look ahead. CONSIDER TIKTOK FOR YOUR BUSINESS
As a social media marketing strategy, TikTok’s bite-sized videos have been a huge hit in 2021, pioneering a new approach to social engagement. Instagram has also taken a new approach to help increase engagement by rolling out Reels, allowing influencers to create 15-second videos for their followers. Some businesses repurpose their TikTok content to Reels to capture a larger reach. Repurposing your content can help alleviate content creation fatigue.
TikTok has, in the past, attracted more of a (B2C) or business to consumer environment. If you are (B2B) or business to business, you need to position your content toward educating your audience.
The only way businesses will start to take the plunge is if the market forces a shift the same way 2020 did.
So, start exploring ways you could incorporate TikTok into your social media marketing strategy. If you are still on the fence, sit down with your team and complete a SWOT analysis and differentiate yourself from your competition any way you can. GO LIVE AS A SOCIAL MEDIA MARKETING STRATEGY Enter any social media platform and there will be a #InterviewsWithExperts live video happening or about to start. Live social media has already soared in popularity in 2021, as celebrities, influencers, and everyday users enjoy the excitement of live media. #Collaborations&Takeovers
Businesses use live video for collaborations, webinars, conversations about industry topics, and product releases to name a few. #Announcements&Launches
As such, if you want your social media marketing strategy to work well in 2021, embracing live videos is a great place to start. #Announcements&Launches
POTENTIAL TOPICS POTENTIAL #Behind-The-ScenesFootage
#ContestResults
#ExclusiveorLimitedTimeOffers OFFER SOCIAL A MESSAGE ADVOCACY 2020 was the year for sell-out headlines; the huge influx of IS ONE THING. political, environmental, and social issues, as well as a pandemic to top it all off, really got people talking.
And, as a result of this, social media conversations skyrocketed, CORPORATE with every major news headline reporting live updates from all around the world right down to the murder hornets. SOCIAL ADVOCACY
In response to this, social media strategies in 2021 will need to IS ANOTHER. focus on the issues your audience cares about and be produced in a time-appropriate manner on the appropriate platforms. So, if you are a business wondering if you should position your social media channels to support a social, political, or environmental cause, you must be authentic and back your reach with action as a social media marketing strategy.
Brands will also need to listen to other conversations happening about their brand, in their industry, and across the web, to have a deeper insight into what matters in a specific niche.
Brand monitoring and reputation management play an increasingly important role in any business especially if you are harboring a negative reputation.
Social listening tracks brand mentions specifically on social media. Both help understand where you should focus your efforts to align with your brand and mission. PROVIDE VALUE AT SCALE After many businesses were forced to go completely remote in 2020, Da Costa Coaching expands on this further in ‘The Self-Running video marketing and social media teams have needed to change Agency’ and shares the value and importance of growing a tactics with the right social media management tools. business and team sustainably using automation.
As such, many marketing teams focused on valuable, scalable content So, throughout 2021 – when most of your audience will be at home, that can be recorded and created at home as a social media marketing struggling with Zoom meetings, sending voice notes to friends, and strategy. While this may have affected the production quality for some, creating content from their living rooms – we estimate that there marketers soon discovered that their home-produced content could will be a sharp rise in bare-bones productions, featuring an array of still be engaging, as long as it provided value. artistic messages audiences can connect with.
Working remotely has accelerated businesses’ need for automation in 2021. When teams invest in automation it allows less time to be spent on manual, repetitive tasks and instead focus on innovative thinking and creativity when coming up with new marketing initiatives. So, exploring bite-sized content as a social media marketing strategy is a great way to seek new virality in your content. You have eight seconds to grab your CREATE audience’s attention.
From dance videos to fast-paced Q&A’s and infographics designed for BITE-SIZED social channels, bite-sized social media content is here to stay. After all, with so many of us still stuck at home, more people than ever before are aimlessly scrolling through their social media feeds, CONTENT wanting to be entertained. Social media channels like TikTok, Therefore, your social content needs to catch their Instagram, Facebook, and Snapchat are attention and deliver on its promise. And the best seeing increased engagement through way to do exactly that comes through creating short-form content. Google My Business bite-sized social media content that will wow has exploded with growth. your audience throughout the year. USE YOUR Shifting to selling online has been vital as a social media If you’re in ecommerce, then you need to make sure you optimize marketing strategy for businesses that traditionally depended on your social media channels with Instagram shops and Facebook foot traffic and a brick and mortar location. shops. People can find Facebook Shops on a business’ Facebook SOCIAL Page or Instagram profile, or discover them through stories or ads. Social media channels have provided a huge range of helpful marketing solutions, one of these being online shopping. With over 100 million active users, do not overlook Pinterest as a PLATFORMS way to promote your business online. It can be a powerful tool for Facebook and Instagram have embraced this marketing tactic all kinds of industries outside of home goods and apparel. already by buying shopping capabilities directly to their apps. AS SHOPPING With shoppable posts, social media consumers can now buy and If your business sells a product or a service, creating a social sell products online. media shop in 2021 could be a great way to increase your sales. Not only will you see an increase in social media engagement, but CHANNELS you will be able to reach a wider audience and potentially see an increase in your sales. This year, many businesses have transitioned all their services online. Is social media not your thing or you FINAL simply don’t have time to do this all yourself? THOUGHTS As 2021 goes on, there will be a number of new trends coming LET’S SET UP out thick and fast, so agencies like ours (Rossman Media) A STRATEGY CALL! are constantly adjusting our social media marketing strategy accordingly to keep content engaging and growth optimal. ALYSSE ASARO As a business, therefore, the best things you can do are VP of Business Development threefold. Firstly, you need to continually research the trends in your specific industry. Then you need to analyze the behaviors of your customers before, finally, utilizing all the data you amass 248-953-1762 to determine which social media marketing strategy and social [email protected] media marketing tools are best-suited to your business.