21ST ANNUAL PINNACLE AWARDS 2017 AWARDS CEREMONY | NOVEMBER 1 2 PINNACLE AWARDS 2017
ABOUT THE PRSA LAS VEGAS VALLEY CHAPTER BOARD OF DIRECTORS
The Public Relations Society of America (www.prsa.org), based in PRESIDENT New York City, is the world’s largest organization for public relations Kurt Ouchida professionals. The Society has more than 31,000 professional and e-mail: [email protected] student members. PRSA is organized into 109 Chapters nationwide, PAST PRESIDENT 19 Professional Interest Sections, along with Affinity Groups, which Melody J. Crickman represent business and industry, counseling firms, independent e-mail: [email protected] practitioners, military, government, associations, hospitals, schools, professional services firms and nonprofit organizations. PRESIDENT ELECT Mandi Kane, APR The Public Relations Student Society of America (PRSSA) has 280 e-mail: [email protected] Chapters at colleges and universities-including University of Nevada, VICE PRESIDENT OF MEMBERSHIP Las Vegas-throughout the United States. Melissa Mirich Las Vegas is home to a vibrant, active chapter of the Public Relations e-mail: [email protected] Society of America. Members of our chapter work in corporations, VICE PRESIDENT OF PROGRAMS agencies, associations, service organizations, government, and univer- Victoria Pomo sities, reflecting the business and professional community of Southern e-mail: [email protected] Nevada. Many members are in senior management positions, while others are beginning their careers in public relations. VICE PRESIDENT OF COMMUNICATIONS Cara Stewart The Las Vegas Valley Chapter strives to accommodate the varied e-mail: [email protected] experience levels of its members. We offer associate memberships VICE PRESIDENT OF FINANCE to practitioners with less than two years of experience or who are Kevin R. Malone immediate past members of the Public Relations Student Society e-mail: [email protected] of America (PRSSA). Member status is reserved for individuals who devote a substantial portion of their time to the professional practice ASSEMBLY DELEGATE of public relations or teaching and administering public relations Cheryl Gowan, APR courses at an accredited college or university. e-mail: [email protected]
The chapter sponsors monthly luncheon seminars, frequent mixers, various professional development seminars throughout the year, and an annual awards program called the Pinnacle Awards.
Currently, the chapter is home to more than 100 public relations practitioners. Guests are always welcome and, of course, membership is encouraged.
www.prsalasvegas.com
3 ABOUT THE PRSA-LVVC PINNACLE AWARDS
The Pinnacle Awards provide an excellent way to demonstrate the results of your hard work. They serve to help public relations professionals show clients and senior management what public relations can accomplish. If you’re new to public relations, participating in the Pinnacle Awards is a great way to learn techniques of the trade.
Sometimes clients and/or senior management may not understand exactly what we do, or why we do what we do. The out-of-market judges’ comments (the judging forms are provided when you pick-up your entries on the night of the Pinnacle Awards) can be valuable tools to help illustrate the type of information and skill set public relations practitioners require to effectively plan and implement communications campaigns.
Created in 1996, the Pinnacle Awards recognize the best public relations programs, tools and professionals in Southern Nevada, Northern Arizona, and Southern Utah. The Pinnacle Awards are judged by out-of-market, accredited members of PRSA and are open to chapter members and nonmembers alike.
The Pinnacle Awards is modeled after the PRSA Silver and Bronze Anvil Awards. Honorees are encouraged to enter their winning Pinnacle Award entry into the national awards program.
Best in Show in the programs category will be submitted to the PRSA Western District Platinum Awards, a competitive awards program among the 11 chapters within its territory.
2017 PRSA PINNACLE SPONSORS EVENT LOCATION AWARDS CHAIRMAN Kevin Malone Las Vegas Convention and Visitors Authority COMMITTEE Faiss Foley Warren Public Relations Kurt Ouchida and Government Affairs Victoria Pomo Greenspun Media Group Mandi Kane A+B Printing Casa de Shenadoah BRAINTRUST Mona Payne-Shield Photography
Casa de Shenadoah 3310 E Sunset Rd, Las Vegas, NV 89120
Invitation and Program Design BRAINTRUST :: Printing A&B Printing
4 PINNACLE AWARDS 2017
BEST OF SHOW PUBLIC RELATIONS EVENTS AND OBSERVANCES (MORE THAN SEVEN DAYS) Downtown Summerlin Holiday Parade Faiss Foley Warren Public Relations and Government Affairs, Downtown Summerlin
BEST OF SHOW TOOLS & TECHNIQUES SOCIAL MEDIA Las Vegas Springs Preserve Las Vegas Valley Water District Renee Grayson, Jen Inaba, Colleen Curran, APR
BEST OF SHOW PUBLIC RELATIONS INTERNAL COMMUNICATIONS HealthCare Partners Nevada Open Enrollment Clinic Training Brooke Crumpler Nicole King Carmesha Thompson Sydney Bogatz Lisa Surber Aspen Minden
PRACTITIONER OF THE YEAR SENIOR PR PRACTITIONER OF THE YEAR KATHY TOPP ELIZABETH TROSPER Red 7 Communications Trosper Communications
5 PUBLIC RELATIONS CAMPAIGNS
PUBLIC SERVICE Award of Excellence Las Vegas Culinary Activation in Brazil Award of Merit Las Vegas Convention and Visitors Authority Driving Safety Home for Nevada’s Teens Drops Molly Castano, Nikki Velez, Aline Senzi Fatalities by 37 Percent Nevada Office of Traffic Safety, Penna Powers Award of Merit Las Vegas Hosts Final Presidential Debate EVENTS AND OBSERVANCES of 2016 Election Cycle (7 Days or fewer) Las Vegas Convention and Visitors Authority Award of Excellence Award of Merit 30 Years in Black and White with AFAN Las Vegas Hosts The Killers Pop-Up Concert at one7 communications Caesars Palace on ABC’s “Jimmy Kimmel Live!” Dawn Britt, Carrie Giverson, Anthony DeFelice R&R Partners, Las Vegas Convention and Visitors Authority
Award of Excellence Award of Excellence Ethel M Holiday Lighting Ceremony LVCVA World Trade Center Association BRAINTRUST General Assembly Jam Nicole Cristobal, Jennifer Jo Las Vegas Convention and Visitors Authority Heidi Hayes Award of Excellence Ethel M Grand Re-Opening Award of Merit BRAINTRUST LVCVA National Travel and Tourism Week 2017 Jam Nicole Cristobal, Jennifer Jo Las Vegas Convention and Visitors Authority Award of Merit Award of Merit GBZ Wahlburgers Grand Opening The Mob Museum’s Fifth Anniversary Celebration BRAINTRUST The Mob Museum, Vox Solid Communications Ioanna Bakalova Award of Merit Award of Excellence Wine & Food Truck Event at Tivoli Village Gordon Ramsay HELL’S KITCHEN at JB Public Relations Caesars Palace Fiery Restaurant Announcement Ava Rose Agency Caesars Entertainment, Jeff Wagner Agency EVENTS AND OBSERVANCES Award of Excellence (More than 7 days) Las Vegas Australia Culinary Activation PINNACLE Las Vegas Convention and Visitors Authority Downtown Summerlin Holiday Parade Kala Peterson, Antonia Genov, Natalie Brown Faiss Foley Warren Public Relations and Government Affairs, Downtown Summerlin Award of Excellence Las Vegas Celebrates Global Meetings REPUTATION/BRAND MANAGEMENT Industry Day 2017 Las Vegas Convention and Visitors Authority Award of Excellence Reputation Management for Trump International Award of Excellence Hotel Las Vegas Las Vegas Celebrates National Plan one7 communications for Vacation Day Dawn Britt, Carrie Giverson, Blaire Ritter Las Vegas Convention and Visitors Authority
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COMMUNITY RELATIONS INTERNAL COMMUNICATIONS Award of Excellence Award of Merit After-School All-Stars Partners with 8 News Now “Shoes” Campaign for Founder’s Day of Caring Nevada Office of Traffic Safety, Penna Powers After-School All-Stars, 8 News Now Traci Trevino, Jodi Gutstein PINNACLE HealthCare Partners Nevada Award of Merit Open Enrollment Clinic Training Henderson Strong-Building Momentum through Brooke Crumpler, Nicole King, Carmesha Thompson Community Engagement City of Henderson, MIG, Inc. Award of Excellence UMC ICARE4U Campaign Award of Excellence UMC Successes & Insights and Livin’ in the City. Residential Living in Downtown Las Vegas Faiss Foley Warren Public Relations and Government Affairs Lisa Robinson, Melissa Warren, Nancy Higgins Award of Merit “Don’t Drive High” Campaign Nevada Office of Traffic Safety, Penna Powers
TOOLS AND TECHNIQUES
MEDIA RELATIONS - Consumer Products MEDIA RELATIONS - Business-to-Business PINNACLE Award of Merit Summerlin Council Patriotic Parade Media Relations – Business-To-Business Gardner Company Faiss Foley Warren Public Relations and Government Affairs (3A. Professional and/or Financial Services) Melissa Warren, Lisa Robinson Trosper Communications Elizabeth Trosper, Shayna Moreno Thompson MEDIA RELATIONS - Consumer Services Award of Merit Award of Merit CBRE Holiday Retail Roundtable “Yoga in the Sky” - Yoga on the High Roller Faiss Foley Warren Public Relations and Government Affairs, CBRE Observation Wheel The High Roller at The LINQ Promenade, Award of Merit Caesars Entertainment, Vox Solid Communications Las Vegas Brings Trade Show Delegation Award of Excellence to Santiago and Buenos Aires “Britney: Piece of Me” Final Shows Announcement Las Vegas Convention and Visitors Authority Caesars Entertainment Award of Excellence Talia Rothman, Brandee Taeubel Smart City Networks – Orlando Sentinel MassMedia Mandi Kane, Rina Foster, Paula Yakubik
7 MEDIA RELATIONS - Associations SOCIAL MEDIA Award of Excellence Award of Excellence Las Vegas Celebrates Global Meetings Industry Day 2017 DK Las Vegas Social Media Program Las Vegas Convention and Visitors Authority Faiss Foley Warren Public Relations and Government Affairs, Award of Merit DK Las Vegas TT4 National Travel and Tourism Week nomination Award of Merit Las Vegas Convention and Visitors Authority Summerlin Festival of Arts 2016 Social Media Coverage MEDIA RELATIONS - Nonprofit Organizations Faiss Foley Warren Public Relations and Government Affairs Award of Excellence Award of Merit Springs Preserve Boomtown 1905 Opening Summerlin Instagram Springs Preserve, LVVWD, SNWA Faiss Foley Warren Public Relations and Government Affairs, PINNACLE The Howard Hughes Corporation Scale the Strat 2017 Red 7 Communications, American Lung Association in Nevada Award of Merit Kathy Topp, Kristina Crawford, Valerie Weiderman The Palm Restaurant Group’s National Lobster Day Social Media Campaign Award of Merit Kirvin Doak Communications Lion Habitat Ranch - World Lion Day Nicolle Stewart, Richelle Rice JB Public Relations Jennifer Bradley Award of Merit 2017 Regional Transportation Commission of Southern Award of Excellence Nevada National Infrastructure Week Coverage Smart City Networks – Orlando Sentinel RTC, Faiss Foley Warren Public Relations and Government Affairs MassMedia Mandi Kane, Rina Foster, Paula Yakubik PINNACLE Emeril Lagasse Goes Bananas FEATURE STORIES with Social Media Videos one7 communications, Circle Group PINNACLE Blind Center of Nevada PINNACLE BRAINTRUST Support the Las Vegas Dome Facebook Page Evan Korn MassMedia
PINNACLE BLOGGER CAMPAIGNS Catholic Charities of Southern Nevada Feature Story Award of Merit BRAINTRUST Evan Korn, Greg Thilmont The Blonde Abroad R&R Partners WEBSITES PINNACLE PINNACLE Bangles and Brunch with ALEX AND ANI Las Vegas Las Vegas Valley Water District Website Redesign one7 communications Las Vegas Valley Water District SMARTPHONE/TABLET APPLICATIONS PINNACLE PINNACLE BRAINTRUST Website Las Vegas Springs Preserve Mobile App BRAINTRUST Las Vegas Valley Water District, Apps for Attractions PINNACLE HealthCare Partners Nevada Medicare Landing Page MassMedia
8 PINNACLE AWARDS 2017
CREATIVE TACTICS NEWSLETTERS PINNACLE PINNACLE Boomtown 1905 Springs Preserve Engage E-newsletter Vegas PBS Award of Merit The San Francisco Dungeon Rat Cafe Award of Merit Vox Solid Communications, The San Francisco Dungeon Newsletters Professional Firefighters of Nevada Flipboard (24B. Digital) PRESS CONFERENCES Trosper Communications Elizabeth Trosper Award of Excellence Downtown Vegas Alliance Gaming BROCHURES Panel Press Conference Award of Merit Faiss Foley Warren Public Relations and Government Affairs Brochures Foundation Assisting Seniors Lisa Robinson Melissa Warren and HowRU™ Program (25.A Print) Award of Excellence Trosper Communications Las Vegas Press Conference in Bogota, Colombia Elizabeth Trosper, Ashley Campbell Las Vegas Convention and Visitors Authority Award of Excellence Molly Castano, Natalia Venturini, Paula Fernandez St. Valentine’s Day Massacre brochure Award of Merit The Mob Museum LVCVA China Sales Mission Danica Taboada, Brenda Hengel, Ashley Miller Las Vegas Convention and Visitors Authority Kala Peterson, Crystal Zhang PUBLICATIONS Award of Merit Award of Merit Publications Tronox Arbor Day 2016-17 Hainan Airlines Inaugural Flight Press Conference School Year Calendar (27A. Calendars) Las Vegas Convention and Visitors Authority Trosper Communications Award of Merit Elizabeth Trosper, Ashley Campbell, Shayna Moreno-Thompson SAVE RED ROCK ANNUAL REPORTS JB Public Relations Jennifer Bradley Award of Excellence Regional Flood Control ONLINE VIDEOS District Annual Report 2016-2017 Award of Merit Regional Flood Control District, Kre8ive Design Providing a Reason Why Increases DIRECT MAIL/DIRECT RESPONSE Smog Spotter Reports by 67 Percent JB Public Relations, Jennifer Bradley Award of Excellence Southern Nevada Water Authority Pool Award of Merit Cover Rebate Postcard “Henderson Strong – Our Community, Our Future” Video SNWA Public Information, SNWA Conservation City of Henderson, Tom 11 Productions ADVERTORIALS Award of Excellence Summerlin - Las Vegas Review-Journal Advertorials Faiss Foley Warren Public Relations & Government Affairs, The Howard Hughes Corporation Melissa Warren, Danielle Bisterfeldt
9 If a firm is judged by the clients it keeps, Faiss Foley Warren Public Relations is in EXCELLENT COMPANY.
BECAUSE MARKETING ISN’T ROCKET SCIENCE
IT’S FAR MORE COMPLICATED
FFW is a proud supporter of the 2017 PRSA Pinnacle Awards. Congratulations to all of this year’s winners! advertising • marketing • pr • design • online
ffwpr.com• 100 N. City Parkway, Suite 750, Las Vegas, 89106 • 702 | 933 | 7777 braintrustlv.com If a firm is judged by the clients it keeps, Faiss Foley Warren Public Relations is in EXCELLENT COMPANY.
BECAUSE MARKETING ISN’T ROCKET SCIENCE
IT’S FAR MORE COMPLICATED
FFW is a proud supporter of the 2017 PRSA Pinnacle Awards. Congratulations to all of this year’s winners! advertising • marketing • pr • design • online ffwpr.com• 100 N. City Parkway, Suite 750, Las Vegas, 89106 • 702 | 933 | 7777 braintrustlv.com LAS VEGAS CONGRATULATES THIS YEAR’S PINNACLE RECIPIENTS
Public relations is invaluable to a city that relies heavily on its
visitors, and the Las Vegas Convention and Visitors Authority LVCVA.com proudly supports the Public Relations Society of America and
congratulates the recipients of the 2017 Pinnacle Awards.
#VegasStrong LAS VEGAS CONGRATULATES THIS YEAR’S PINNACLE RECIPIENTS
Public relations is invaluable to a city that relies heavily on its visitors, and the Las Vegas Convention and Visitors Authority LVCVA.com proudly supports the Public Relations Society of America and congratulates the recipients of the 2017 Pinnacle Awards.
#VegasStrong We Congratulate The P R SA Las Vegas 2017 Pinnacle Award Winners.
❚ Political Printing ❚ Brochures ❚ Full Color Printing ❚ Signs and Banners ❚ Business Cards ❚ Newsletters ❚ Letterheads ❚ Catalogs ❚ Flyers ❚ Mailing Services ❚ Envelopes ❚ Full Service Graphics ❚ Postcards Department
Nevada’s Largest Union and Political Printer
at 702.731.5888 Contact your Sales Rep. Chris Miller We Congratulate The P R SA Las Vegas 2017 Pinnacle Award Winners.
❚ Political Printing ❚ Brochures ❚ Full Color Printing ❚ Signs and Banners ❚ Business Cards ❚ Newsletters ❚ Letterheads ❚ Catalogs ❚ Flyers ❚ Mailing Services ❚ Envelopes ❚ Full Service Graphics ❚ Postcards Department
Nevada’s Largest Union and Political Printer
at 702.731.5888 Contact your Sales Rep. Chris Miller THANK YOU.